Rebirth in a Perfect Era Chapter 1498: Open platform
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Everyone who knows a little bit about Muye Science and Technology knows that the development of Muye Science and Technology has almost been fighting everywhere. After defeating a series of competitors one after another, Muye Science and Technology has developed itself into the current giant. Tyrant.
However, Li Mu has now publicly stated that the internet industry needs industrial upgrading and the need to stop endless competition and confrontation for complementary cooperation, which is particularly delicate.
Many people can hear that what Li Mu actually wants to express is actually to make global internet companies give up becoming giants and give up hostility to Muye Science and Technology. The choice of Google is their best example.
Take a look at Google. When deciding to fight Muye Science and Technology, the valuation was quickly cut back and then cut, and when they decided to cooperate with Muye Science and Technology, the valuation doubled and doubled again.
This is also a kind of Li Mu obscurely conveying to the whole industry: the central idea of surrendering to us and dying against us. In the future, the internet industry will not have the next giant that can be compared with Muye Science and Technology. If there is, Li Mu will definitely He wiped out.
After that, Li Mu said on the stage: "I have two good news to take advantage of this good opportunity to tell everyone, the first one is next, Muye Science and Technology will have a crowd creation support plan to comprehensively support the world's small and medium-sized internet enterprise development, such support includes but is not limited to capital support, resource support, and technical and human support; "
"The second is that Muye Science and Technology will gradually build our product ecology into an open platform in the next two to three years. We will open up third-party companies to develop and operate plug-ins and meetings in YY. Open YY game platform access to third-party game development companies, open third-party channels on YY network, YY space, YY blog and other platforms, all access partners will get open and transparent profit sharing;
From now on, with Muye Science and Technology in, internet entrepreneurship will become easier. If you are person in charge of a small game development team, if you do n’t have enough ability to promote your own products and develop the market, you can go to YY download(ing) in the game open platform, our access specification, and then connect the game to the YY platform, use YY resources, users, and payment channels to monetize the game, and the recharge and consumption of the game, YY will be divided into 55 with you;
If you are a person in charge of a content team, you can connect your content to the YY network to realize the content. YY will pay the part of your income according to the number of views of the content;
If you are a person in charge of a design team, you can also design your own YY show image and YY space material. After your design is approved, it will appear in the YY online store. If the user buys you Designed YY show, then we will also split with you 55;
Even if you are not a company, there is no team, even if you are just an ordinary designer, as long as you have a work, you can cooperate with us, we will help you transform your talent into income, let your While talents are not buried, they can also create a income for themselves;
All in all, in the near future, Muye Science and Technology will open its arms and embrace global internet companies and entrepreneurs! "
The audience applauded thunderously. In the current internet industry, medium and large companies are using the capital market money to incubate the concept. Small and medium-sized enterprises and start-ups are desperately trying to survive, and countless companies come to Say, surviving is the biggest problem.
Muye Science and Technology is willing to support small and medium-sized enterprises, and is willing to open up its product ecology and user ecology. To be an open platform for small and medium-sized enterprises in the industry to access and generate revenue is definitely a huge promotion for the industry. The promotion is enough to excite entrepreneurs of small and medium-sized enterprises.
However, in addition to those excited SME owners and entrepreneurs, representatives of some of the world ’s largest companies have changed.
Muye Science and Technology suddenly wants to support small and medium-sized enterprises, and open the platform to small and medium-sized enterprises to generate revenue. although does have a great role in promoting the industry, but this also means that Muye Science and Technology, as Li Mu said, really needs to be carried out The industry has been upgraded!
The real industrial upgrade of Muye Science and Technology is to transform from Germany at the beginning of World War II to the United States after World War II. Germany at the beginning of World War II is powerful and domineering and unscrupulous in Europe. No country is its opponent. Small countries are constantly being challenged by him. Defeat, be annexed by him, be dismembered by him, almost no country under his goal can survive;
After the Second World War, the United States was more powerful, but they no longer took the route of Germany ’s crazy war and expansion in the early days of World War II, but carried out a comprehensive self-upgrade, on the one hand, to upgrade their own strength to a higher height. On the other hand, it has opened its own land and market to the world. This self-upgradation has made the United States the most powerful country in the world ’s comprehensive national strength, allowing the world ’s funds to flow into the United States, and allowing the United States to have enough initiative. The right to carry out a deeper self-upgradation, so that more and more countries depend on themselves to survive, and all countries that depend on the United States to survive must be controlled by the United States to a great extent, but it has brought greater benefits to the United States. .
Li Mu is now self-upgrading for Muye Science and Technology, which is to make Muye Science and Technology the “United States” of the entire internet industry. While continuously improving Muye Science and Technology ’s own strength, it will open up the ecology of Muye Science and Technology to all SMEs and provide them with The conditions necessary for survival, but at the same time always keep these small and medium-sized enterprises within their controllable range, let him have money earned for those who are obedient, and kill him directly if they are not obedient.
In this way, it is like the Tencent of the later generations, but it only amplifies the influence of Tencent to the global scale.
For the executives of large enterprises with sufficient structure, the hegemonic thinking of Li Mu's has been fully demonstrated. If this open platform is really made, Muye Science and Technology will inevitably become the only hegemonic enterprise in the industry. In general, it is a huge crisis.
The open platform is something that Li Mu has been planning for a long time, and it is also the development path that Muye Science and Technology will inevitably embark on in the future. Open platform is a very ambitious strategic thinking. Small and medium-sized enterprises are equivalent to always working on barren land and in the wilderness. Farmers who cultivate in the mountains, work in bitter cold areas and arid deserts, and Muye Science and Technology has the best soil in the world, the most fertile, flattest, and the most abundant rain and sunshine, and natural disasters are basically non-existent. If these lands are opened up and other enterprises are allowed to plant and harvest in their own land, for these farmers, it is almost like **** to heaven.
However, the open platform itself is a huge shackle and cage. He is like "The World of Chumen". Everything looks good in although, but the destiny must be handed over to others.
There is a very straightforward example that made Li Mu have a deep experience. When he was programmer in the internet industry, Tencent opened the QQ user authorization to log in, that is to say, the third party website can directly provide users with QQ shortcut log in In this way, the cost of user registration and log in can be greatly reduced, and the ratio of website registration to log in can be improved.
However, when the function of QQ authorization login is popularized, users are accustomed to QQ authorization login everywhere, which leads to users less and less like the conventional and cumbersome registration process. Over time, fewer and fewer users will Choose to register users in your own website. You should know that when you register users in your own website, the user will leave registration information. Most of them will have his contact information, such as email address and mobile phone number, which is very important for the platform. Operational data, in the future to do user wake-up depends on these.
However, when the user logs in with QQ authorization, QQ will not disclose the user ’s information to the third party website. If the user enters the silent period, website has no way to wake up, so, over time, QQ authorized login will not only cause yourself The actual controllable users are fewer and fewer, and it will also increase the dependence on QQ authorized login. When all netizens are used to QQ authorized login, if a certain website does not exist, or the QQ authorized login is stopped, one can imagine How much will be affected.
That's why, after the development of internet to 2012, almost all big platforms including QQ, WeChat, Weibo, Baidu have opened the "authorized login" function.
In addition, the WeChat public account is also a very successful product in the open platform architecture. WeChat will open its own users to these content production teams, and then let these content production teams serve their own platform users on their own platforms. Creating content not only enhances the content volume and user activity of their platforms, but also brings rich income to these content teams. They can use the WeChat public account to accumulate fans, and then do various fans monetization to feed For himself, a public account like Mi Meng, a young man easily took over 100 million in revenue.
However, as these accountants and content teams have more and more fans on WeChat, and their income is higher and higher, their dependence on the WeChat platform itself is becoming more and more serious. WeChat has allowed them to survive and let They gradually embarked on the road of making a fortune, and even stepped on the peak of life. At that time, letting them leave WeChat was even more painful than killing them.
Once the open platform allows small and medium-sized enterprises and entrepreneurs to have a strong degree of dependence, the size of the platform itself will reach a height that no other company can reach. At this level, almost no one can shake it.
In fact, even if an open platform can only succeed in one field, its huge size is beyond imagination, such as Taobao, which is itself a e-Commerce open platform; WeChat public number is open for content producers Platform; Youtube is an open platform for video; Steam is an open platform for PC games; Apple's App-store is an open platform for mobile applications; Android system is an open platform for mobile operation system ...
The goal of Li Mu's is to make Muye Science and Technology a master of the open platform.