Rebirth in a Perfect Era Chapter 1533: God of internet

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In the following time, the marketing of Microsoft has continued to receive bad news.

Open rate keeps creating new lows, jump rate keeps creating new lows, and download(ing) rate keeps creating new lows ...

At first, the channel acquisition cost was converted to about 100USD, and then later, it fell all the way to 200USD. This is an unbelievably high cost of acquiring customers. If you want to acquire 100 million users at this cost, you must spend at least one The promotion cost of more than one hundred or even two billion USD.

This kind of conversion rate is equivalent to a large amount of promotion funds put into Windows-Live.

Puffed into the sea, and could n’t even turn a spray.

Microsoft vice president Pete jumped in the office and scolded the boss of the marketing department: "Even if I give this money directly to the user, the download(ing) cost of a single user cannot reach 200 USD! You take you now Team went to the roadside and told them to stop a user and give 20USD, the conversion rate is much higher than this! "

The promotion department ’s person in charge although is ashamed, but it is still very helpless to say: "Pete, you know our situation, Li Mu in this industry is like the heyday Michael Jackson, even if he is just standing on the stage Countless fans will also scream crazy and even comatose, and we, like an old singer in this field, compared with Li Mu, our influence is really too far, but Li Mu bit We are not loose after we die, we must perform at the same time with us, what can we do ... "

Pete angrily said: "Then there is a problem with internal confidentiality! Which department leaked the news that Windows-Live went online today? If the information is not leaked, Li Mu'sTwitter will never crash with us!"

The promotion department ’s person in charge hesitated for a moment and said: "Pitt, Mr. Gates is currently in the UK, and he is with Li Mu, do you say it will be ..."

Pete froze for a moment, and immediately shut his mouth witfully.

He knows his boss and his old boy in science and engineering who looks like a Buddha. In fact, his heart is very strong.

He also knows that his boss has always been hoping to beat Li Mu'sYY with MSN, and that he can let Microsoft create a new peak, and he is looking forward to pulling Li Mu, a young man who has been paid too much attention by the world, to the altar. .

He even knew that his boss was originally not going to attend the Goldberg salon meeting. He only changed his mind and asked to participate when he heard that Li Mu would go.

As for why this boss is doing this, Pete can even imagine a picture like this: "Hello Mr. Li, I ’m Bill Gates, oh yes, we Microsoft has a very important ecological tonight Go live, you can pay attention ... "

Subsequent things are easier to guess.

Li Mu has already started Twitterproject division, it is likely that Twitter has long been in the Li Mu's arsenal, waiting for a suitable opportunity to play. When Li Mu heard that Microsoft is going to be online tonight, he naturally sacrificed himself Hidden killer.

Pete guessed right, Li Mu did exactly the same. When he asked Twitter to go online one hour after the release of Windows-Live, his mood was like "Bright Sword", Li Yunlong's roar to his second battalion commander : "Second Battalion, what about your **** Italian cannon? Pull me out ..."

Bill Gates is begging, and the Li Mu's Italian gun has been set up.

The data feedback from the channel side is increasingly chilling for Microsoft. When Pete ran away in his office, the entire Microsoft mentality collapsed at this time.

Before the launch of Windows-Live, they imagined many possibilities, but never imagined such a tragic situation ...

For any creator, the biggest blow is that their products are not recognized by the public, and even left out by the public.

A writer who will be disappointed if no one reads the book;

A singer who is disappointed when no one listens to the recorded song;

A director, who made a movie that nobody watched, would also be disappointed.

As a product manager, a role that focuses on understanding user psychology, understanding user needs, and catering to users. If the products he designs and develops are unused, that disappointment is the most painful.

He was supposed to know the user the most, but he was told that he did n’t understand the user at all.

Bill Gates and a large group of people from the MicrosoftMSN team never dreamed that a series of products that they have carefully crafted would be sinking immediately after they were put on the market. Too lazy to even try.

This kind of mood is like a stalk in Guo Degang ’s crosstalk, a girl wants to be red, takes off her clothes, takes fruit photos, and publishes it online, waiting for the post to catch up with joy, before that, she may I expected that the post would be hot, that I would be controversial and even scolded, but the only result I hadn't thought of became a reality, the post was sinking ...

Now, the only hope is that the quality of Twitter itself is not high enough.

The strategy adopted by Muye Science and Technology for Twitter is to hold high and fight high, and it is the highest profile when it comes up. In this case, it naturally attracts everyone ’s attention. If the product itself is really good, such a high lift and high fight effect is very significant. However, if the product itself is not good enough, it will make the user hope and disappointment bigger, and thus self-defeating.

If Twitter disappoints users, then Windows-Live will have a chance to get freshman!

Whether it is all the employees of the Microsoft headquarters or Bill Gates in the UK, they are deeply aware of this at the moment, so everyone is breathlessly looking forward to the launch of Twitter. Even now, they are not Know what kind of product Twitter will be.

11pm London time, 6pm New York time, 6am Beijing time the next day.

Muye Science and Technology officially released the Twitter platform to the world.

This time, Twitter has a total of four domain names, namely www.twitter.com , twitter.YY.com, www.weibo.com , weibo.YY.com.

Domains based on twitter are mainly used in overseas markets, and domains based on weibo are mainly used in Chinese.

Twitter uses a waterfall flow display method similar to previous life Sina Weibo, with user-to-user attention systems, comments, retweets, likes system, as well as friend recommendation and algorithm recommendation system.

This waterfall stream display mode will bring users a fast fragmented information browsing experience. It is an absolute first in the current internet page product.

The benefits of waterfall flow are obvious. It has endless information injection, the trajectory is completely searchable, and both upstream and downstream can be traced. The flow rate of the information waterfall is completely determined by the user. , Even if you accidentally miss some information, you don't have to worry about it, you can still find it back to the source.

Such a display model is very common in later generations, such as Weibo, twitter, various news, headlines, consulting products, vertical e-Commerce, etc., its advanced nature is beyond doubt.

At the moment, such a model itself is a great bright spot, bringing an extraordinary experience to every user.

Not to mention, there are quite a lot of opinion leaders at the show here.

The top 100 popular singers in Europe and America, some Hollywood actors, China front-line singers and actors, and even Prince William of the British royal family.

Even worse, Li Mu is in it.

Whether a user logs in to Twitter or not, as long as he visits the twitter page for the first time, the homepage will see the first twitter posted by a large number of celebrities and celebrities by default. Below is a golden symbol that looks like a check mark and the letter V.

When the mouse is placed on this symbol, a prompt will be displayed: "The user's identity has been officially authenticated by Twitter."

And these certified celebrity users have posted photos that they took specifically for twitter. This is definitely a first-hand photo, so it is very attractive to fans.

What's more attractive to fans is that he can comment on the Twitter that his idol has just released, such as Michael Jackson, and many users leave comments under his twitter.

At the same time, users also found that they can transfer the Twitter posted by the stars to their own posts, so that their friends can see it, which is really interesting, so users began to try to forward the idol's Weibo, and add Take what you want to say.

Within less than five minutes of going online, Twitter ’s login users have exceeded the 10 million mark, and they are quickly familiar with Twitter ’s various functions under the guidance of Twitter ’s automatic tutorials.

What ’s even more amazing is that Twitter makes full use of the powerful resources of the YY user ’s network. Every thirty seconds, it will refresh the new situation of the user ’s YY friend on Twitter. For example, user A is familiar with Twitter, right The first prompt pops up in the next corner: your YY friends B, C, and D have now joined Twitter, click to follow them all.

Users can choose not to pay attention, they can also choose to follow all, or they can choose the people they want to follow with one click. Such network expansion will allow them to quickly realize the feeling of "comrade-in-arms" and quickly cultivate user viscosity. With great help.

Thirty seconds later, a prompt pops up again: Your YY friends E, F, G, H, I have now joined Twitter ...

So, the crazy mutual attention among millions of users began ...

In addition, a large number of certification body accounts represented by blue V-shaped logos are also online in a short time.

Twitter official, YY official, YY game official, YY net official, Apple company official, Google official, PayPal official, Oracle official, Amazon official, Yahoo official, Sina official ......

Rock Records Records, Warner Records, Sony Records, DreamWorks ...

These institutions that have settled in for the first time have also started to say hello to netizens around the world on Twitter and publish their official information ...

On this newly born world stage, the audience is increasing, and the dancers are also increasing ...

Ten minutes after going online, Twitter's login users broke through the 20 million mark.

Users started to try to post their own Twitter, and they were surprised that sending a Twitter was so simple ...

Twitter ’s post editor is embedded at the very top of the homepage, which is actually an input box, an expression selection function, a picture addition option, a music addition option, a video addition option and a link addition option.

It is worth mentioning that there are two options for adding music, one is that users directly upload audio files, and the other is to search music directly from YYtunes ’Music Library. One-click addition is just this function, which is equivalent to Twitter. Combined perfectly with YYtunes.

In addition, careful users will find that all YY ecological products such as YYtunes, YY games, YY news link, YY space, etc. have added a "Share to Twitter" function, if the user wants to share A song for your Twitter friends, you don't need to go to Twitter to share it, you can directly click on YYtunes in the login state to share, you can reach it with one click ...

In this way, all the products in the YY ecosystem are closely connected with Twitter ...

Such a product has subverted the world's understanding of internet products! It has also subverted the world's perception of Muye Science and Technology!

The YYalthough of Muye Science and Technology is also very subversive, but the core of YY itself has already taken shape, such as OICQ, MSN, and even the dead QQ in China is earlier than YY. The reason why YY is strong is in this mode On the basis of sublimation and amplification, the fundamental model is not the original Muye Science and Technology.

But Twitter is not the same. This product that allows users to face the world alone is a new model created by Muye Science and Technology. There are too many innovations in this new model. It is simply a disruptive creative. set!

Half an hour online, Twitter has more than 30 million logged-in users. Internet users all over the world are caught in an open, globalized social platform. Everyone is surprised to find that here, you can see all The world ...

The people of internet all over the world can't help but bow to Muye Science and Technology, Twitter, waterfall, and Li Mu.

This internet genius has once again created a genius-like **** product!

The authoritative media of Silicon Valley issued a newsletter with a very short title: LI-MU, The-God-Of-Internet!

Li Mu, the **** of internet!