Rebirth in a Perfect Era Chapter 1538: Twitter does not need to make money
Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!
When Twitter went online, it was like a fierce storm that swept the world. In the eyes of any businessman or someone who understands business, they will realize that this is a huge gold mine, and it is also in William ’s eyes. However, Li Mu said that his future interest in Twitter is no longer important to him, which makes William a little incomprehensible.
Normally, who would give up the opportunity to make money? It is as if the oil tycoon would not be willing to give up any oil well.
However, Li Mu is indeed not prepared to turn Twitter into an oil well.
The popularity of Twitter, he can already guess, previous life, whether it is Twitter in the West or Weibo in China, the Sina wave of internet immediately set off after to go on stage, and the enthusiasm of netizens is not much inferior.
The wave of netizens of that year, when Weibo was the most fiery/popular, all the Browsing time that could be squeezed out was given to Weibo every day, and even fragments such as going to the toilet, taking the bus, resting, and lazy between work. Time has been squeezed out, which shows how powerful this attraction is for users in the first few years of life.
The two products previous life are already explosive models. In this life, switching to Li Mu to make this product will naturally further increase the heat, so Li Mu knows that this thing will be a big fire in the world from the preparation of Twitter.
Unfortunately, after the development of previous life internet to 2013 and 14 years later, both Twitter and Weibo have begun to decline. The loss of users is becoming more and more serious, the activity of the platform is getting lower and lower, and the profit model of the platform is slowly beating. No situation.
This aspect is impacted by more product models of mobile internet. For example, Twitter is clamped by Facebook, INS and WHao123tsApp; for example, Weibo is pinched by the WeChat public account and today ’s headline;
However, on the other hand, these two products are actually narrowing their own path.
After starting these two products, they faced the problem of how to monetize them, especially Weibo. After one or two years of development, the advertising business was fully opened, and in order to make money, the advertising business was almost useless. This crazy realization of although has increased revenue, but also pulled down the user experience a lot.
When Weibo is the purest, all the waterfall content that users see is their favorite, and they are all personally concerned. However, when Weibo is the craziest, in the waterfall content that users see, There are 7, 80% of all kinds of advertisements, there are hard advertisements of products, website, games and other apps, as well as all kinds of soft advertisements, and spam messages with prize forwarding.
The more spam messages, the greater the time and energy wasted by users, and the loyalty of users will become lower and lower over time.
In the view of Li Mu, the late Weibo is almost entirely supported by stars gossip. Whenever a big scandal bursts from the first-line stars, it is the moment when Weibo traffic rises. Traffic will drop on a large scale, and users will not see good content on Weibo, so today's products like Toutiao start from the content and steal the chicken of Weibo.
Li Mu does n’t want Twitter and Weibo to become slaves of money in their own hands. It ’s a ubiquitous way of monetizing money in advertising, charging hot searches, and charging fans. Will never appear.
For Li Mu, Twitter itself is not for making money. Except for Li Mu operating Twitter, it ca n’t be done by any other team in the world. It is completely different from the original Twitter founding team. , And the Weibo team.
The reason is very simple. The Twitter founding team used it as a capital project in order to achieve financial affairs freedom on this project;
The burden that the Weibo team had undertaken was to do everything possible to use Weibo to pull up the Sina that had fallen into the grandma ’s house;
Therefore, both teams have a heavy practical burden.
However, Li Mu does not have this burden. He has already started a lot of other entrepreneurs and many steps before his peers and started his own industrial upgrading.
The so-called industrial upgrade means that Li Mu no longer needs all businesses to bring profits to itself, and every penny no longer needs to bring in income for itself. This is very different from the entrepreneurs at this stage. different.
And other entrepreneurs, like farmers who are still in poverty, of course, Li Mu does not have any meaning to discriminate against poor farmers, just simply use this level as an analogy.
Entrepreneurs who are still on the poverty line must consider profitability every time they spend a penny or expand a business. This alone has put a heavy shackle on them.
For example, buying a chicken is for the chicken to lay eggs to generate profits; buying a lamb is for raising the lambs and selling money to generate profits; buying a sow is for breeding piglets to create profits and have money to buy bricks And cement will only be used to expand pigpens, sheepfolds and chicken coops. They will never cover themselves with a bathroom. Finally, they have the opportunity to buy a car, and they must also buy a profitable Wuling Hongguang.
However, Li Mu is now a high-class, he does not have to pay too much attention to money like a junior entrepreneur.
He can keep a very expensive pet dog purely for his hobbies, or he can buy a Rolls-Royce worth several million in order to show his identity and be a girl, even if this Rolls-Royce needs to invest every year. Hundreds of thousands of maintenance, and no money can be earned.
Twitter is such a luxury car for Li Mu.
Li Mu is a way to make money, there is no need to drive Rolls-Royce to run Didi, nor will he hang his Rolls-Royce to a wedding company to make money, then he will feel a loss.
This is the biggest difference between Li Mu and other internet entrepreneurs at this stage.
At this stage, the overall ecology of YY can already be very profitable, and there is more room for profit in the future. In this case, Li Mu must make rational choices, which money to earn, which money can Do not make or should not make money, and sacrifice some of the benefits to get other pursuits. Twitter is the most suitable product for other pursuits.
Twitter does not need to make money. Li Mu wants to use the purest and best Twitter to add to the entire YY ecosystem and make the overall YY ecosystem more stable and stronger. Even if it does not make a penny, it is worth it. Too.
Moreover, if Twitter and Weibo do not become slaves of money, things like Toutiao or the WeChat public account will have little development ground.
William ca n’t understand the logic of Li Mu's thinking, but always feels a little aloof in Li Mu's temperament.
Thinking about the value of Li Mu at this stage, William will probably understand it.
As soon as I thought that I just expressed my respect to Li Mu yesterday, I got the name @ Li Mu on Twitter, and then got the attention of millions of fans. William felt that it was too necessary to maintain a good relationship with Li Mu. The influence of this person in front of the world public has surpassed that of any rich man in Europe, even a member of the royal family.
......
Wendy · Goldberg went to the banquet hall in person to prevent Li Mu from feeling mad at himself and the Goldberg family, and invited Anne Hathaway who was dining with his assistant.
Anne Hathaway was wronged, but when she heard that Li Mu invited herself to dinner with Prince William, her mood was immediately relieved.
She can be ignored, scorned, or even deliberately excluded by the Goldberg family, as long as she does not consider herself as an optional person in Li Mu, it seems that at least Li Mu can still think of herself, which is already very important for her Gratified.
Follow Wendy to the restaurant where Li Mu is located. When Anne Hathaway came in, Li Mu gentleman stood up, smiled and greeted her, and helped her to pull out the chairs around her, laughing Road: "Annie, come and sit down."
Li Mu got up and pulled the chair for her personally, which attracted the attention of everyone in the restaurant. Even Prince William was a little surprised. When he came in just now, Li Mu did n’t even get up and greet himself, and Anne. Hathaway came, and Li Mu took the initiative to pull the dining chair for her. Although this is a gentleman's move, it can also be seen that in the eyes of Li Mu, Anne Hathaway has a certain position.
Anne Hathaway was a little nervous herself, hastily nodded her thanks to Li Mu.
Li Mu introduced her: "Annie, this is Prince William, William, this is my good friend, Hollywood first-line actor, Anne Hathaway."
William stood up immediately, and very gentleman kissed Anne Hathaway's back of the hand, praising: "Miss Anne is so beautiful, I am glad to meet you."
Anne Hathaway hastily stubbornly put on a few words, and then sat down next to Li Mu. After sitting down, the tense mood eased a lot.
Li Mu only said to Wendy who came here at this time: "Miss Wendy, are you sure not to sit down and eat together?"
Wendy · Goldberg knew that he could n’t agree, so hastily waved his hand, said with a laugh said: "Mr. Li, Prince William and Miss Anne, you three have a good breakfast, I wo n’t bother much, just some things Wait for me to do it. "
Li Mu nodded and smiled: "Since there is something wrong, you are busy first, and we have a chance to sit together again."
After Wendy said goodbye to the three, he immediately returned to his room. Although he could not have breakfast with Li Mu, this photo in the camera was also a big gain, because the photo was taken by Li Mu It was taken by the camera, and I was sitting next to him. The two people's expressions were naturally relaxed, and they were somewhat intimate.
After returning to his room, Wendy turned on the computer and found that his Twitter added 20,000, more than fans, and more than 3,000 comments. Immediately excited, click to view comments. The feeling of envy, the reason for envy, is because they have the opportunity to take a photo with Li Mu.
Wendy immediately imported the photo from the camera to the computer, and uploaded the photo I just took to Twitter. The article said: "Mr. Li Mu just taught me a new way to take pictures. I have never tried it from diagonally above. Taking selfies from an angle, but it looks really special at this angle. I really like this photo! "
Check again, there are no misspelled words, and then Wendy clicked the release button, and I was looking forward to Li Mu fulfilling his promise and forwarding this Twitter ...