Rebirth in a Perfect Era Chapter 1617: A sense of creation in the internet industry
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Everyone present could n’t believe it. Li Mu even said every word into their hearts. Some of them did n’t understand why a young man in his early 20s seemed to understand Zhongguancun better than them. Learn more about the world of programmer.
In fact, the hanging wire programmer began to gradually converge to Zhongguancun in the late 90s, so the current programmer in Zhongguancun may not be more than ten years, but Li Mu previous life is really a senior Zhongguancun old hanging wire, ten His work experience for several years has given him a deeper understanding and feeling of the survival status of Zhongguancun and programmer.
However, when Li Mu revealed that it was through consulting Zhongguancun predecessors that they got the information, everyone did not think much about it. After all, it seems that Li Mu has undergone in-depth market research and has been investigated on this issue. Talents have a say.
Li Mu saw that his analysis hit the depths of every person sitting, and knew that he had found their pain point, said with a laugh said: "I just said so many white-collar workers in office buildings have difficulty eating, I also said The problem of human inertia, then, next, I will talk to you about how we can grasp the pain point of the user, and then solve their problem. "
Looking, Li Mu pointed to the huge whiteboard and said: "Assume that this whiteboard is the entire Yanjing. Then, the place where I draw a circle in red is the dense area of the office building."
Li Mu said, while using a red marker, he randomly found several positions on the whiteboard and drew a few bowl-sized circles.
Following this, Li Mu pointed to these circles and said to everyone: "First of all, the red circle is a population area. As we all know, the population density of office lots is much higher than that of residential areas. It is possible that residential areas There are dozens of square meters per capita, but there is no space for two square meters per capita in the concentrated office building area. A 20-story house may have 200 households and more than 800 people. However, a 20-story office building with the same area may have one floor. Hundreds of people, 20 floors together may reach the size of 4-5 thousand people, such an ultra-high density population, concentrated on eating at a time, no matter how the surrounding restaurants are built, it is difficult to meet their needs, so every meal During the peak period, high pressure will form in the red circle. "
Speaking of this, Li Mu draws a larger black circle around each red circle, pointing to the black circle wrapped around the red circle and saying: "Look, these black circle zones may be five square meters from office buildings. The range of kilometers is very embarrassing because they occupy a larger area and accommodate more restaurants, but they cannot enjoy the high pressure of dining in the red circle. What should they do at this time? They ca n’t hope in the red circle. White-collar workers will run a few kilometers away to eat here, so what is the only solution? "
Teacher Lei said at this time: "Since the users in the red circle cannot get out, you have to let the merchants in the black circle send the products in."
Li Mu exclaimed: "Lei Zong you are right! All of us who have technical background know" load balancing ", that is to say, the relationship between the web server and the user is a kind of balance and Redundancy, when the number of users is large and the demand for data processing is large, user traffic and processing needs must be distributed to multiple servers, the same is true in physical business. When a high-pressure demand area is formed in a certain area, if There is no way to use the ability of the external low-pressure zone to differentiate the flow of high pressure, then the high-pressure zone is always in an overload state, and the low-pressure zone is always in a high idle state, so what we have to do is to help the merchants in the black zone in the red zone When the high pressure is formed, it is necessary to divide the red flow. "
Speaking of this, Li Mu said again: "However, people in reality are different from traffic. Traffic can be diverted as we please, but people are not. We cannot let people in the red circle come out into the black circle. Solve the problem of eating, so we can only think of ways to help the merchants in the black circle to send the products in. This is the core service of Ele.me-delivering meals. "
Everyone looked at each other at once.
They understand what Li Mu does, but they do n’t understand why Li Mu does it.
It ’s nothing more than a white-collar meal problem. Compared with the Li Mu's pattern, they feel a little too small in their eyes. This feeling is like watching a billionaire bargaining with a vegetable vendor at a stall.
Li Mu knows that they are difficult to understand, said with a laugh said: "Everyone may think this is a very small business, so small that there is no need to put this business into the Taobao network architecture, or even send such a business at all. Go online, right? "
Brother Liu said with a laugh: "I think this, how to say, in fact, if the people in the red circle want to enjoy the services of the merchants in the black circle, as long as the black circle merchants provide takeaway, then the black circle merchants give him a takeout order, then Just call him when he needs it. "
Li Mu asked him back: "In the early years, letters could be sent to all parts of the world through the global postal system. Why did anyone invent Email? The person who invented Email wanted to subvert the entire communication method, and he did it."
Brother Liu is a bit dumb. He is actually not a person who knows internet very well. In the early years, he only started his business because of SARS and wanted to sell his CD-ROM online. Therefore, his true internet thinking is better than the top internet Dad, it's a little inferior.
When Li Mu saw him for a while, he did n’t know what to say, so he continued: "What we are discussing here is a brand new internet model, a business model that only takes half an hour or even shorter in order response. Imagine if we moved all the restaurants in the black circle online, and then presented their stores and products to all users within five kilometers of them, these people can visit their stores and theirs like Taobao Meal, and then choose the order he likes. He filled in his delivery address and paid successfully through Alipay online. After we received the order and confirmed the payment, we immediately placed the order to the designated merchant and let them start preparing according to the order For meals, they just need to make things there and our delivery staff will pick up the goods at his shop after taking the order, and then take his goods to him. "
Speaking, Li Mu increased the volume a little bit, saying: "You must not think that this business model is very low, let alone that this business model can only cover users five kilometers away, and we cover the whole country, covering The spirit of internet in the world is very different. If you think about it, what does this business model mean? "
"If Taobao is connected between buyers and sellers across the country, we are equivalent to connecting hundreds of millions of lines across the country, but what about the take-out business model? It is centered on each user and has a radius of five kilometers Draw a circle, take each merchant as the center, and draw a circle with a radius of 5 kilometers. If we do well and make it big, the whole Yanjing may draw millions of such circles, millions of square kilometers and 5 kilometers. What does it mean? It means that it can cover the entire place where Yanjing people live repeatedly, without gaps and with high density! "
"If we can draw millions of circles in Yanjing, we can draw millions of same circles in Shanghai more than a thousand kilometers away. Second-tier cities can draw more than one million, and third-tier cities can draw large circles. Hundreds of thousands, 4-5 line cities can draw hundreds of thousands, so in the end, what we present to users across the country is a catering distribution network covering all cities and all urban areas. Think about it, if we build hundreds of millions in the country A circle of five kilometers, what does this mean behind? It means that you are in any city of China. As long as it is a city, you can visualize the order in front of the computer, and then wait for the delivery staff to deliver the meal to you. "
When Li Mu said that it would build hundreds of millions of circles around the country for five kilometers, these internet people began to feel the blood boiling.
As soon as it reaches this scale, the creation sense of internet that builds a new world will expand rapidly. In the eyes of Li Mu, this creation feeling is the highest pursuit of internet people for life.
The earliest internet allows people to transmit diverse messages through this invisible network. Those who achieve this step must have a sense of creation, as if they have created a new world.
The first person to bring the offline business model to internet must have the same sense of creation;
The first person to let people open communication on the internet world BBS platform is even the same.
Now, Li Mu has given everyone a chance to create a new generation of buds and ancestors of the O2O industry. How can they not be excited after seeing this layer?
At this time, Li Mu said again: "There is another very important thing. Do n’t think that a five-kilometer radius is the limit of each circle. If we do order coordination, reasonable allocation, and quality training of dispatchers, With the improvement of hardware equipment, these circles will likely break through five kilometers, and gradually achieve six kilometers, seven kilometers, or even higher. "
Brother Liu has recovered, and ca n’t hide the excitement of asking Li Mu: "Chief Li, do we have to build the entire distribution system ourselves?"
Li Mu nodded and said: "Of course, all the restaurants on our platform, all orders generated must be delivered by our own delivery staff, and our delivery model will completely eliminate distribution. The picking process, therefore, each dispatcher independently completes the whole process from pickup to delivery, which means that all our dispatchers do not need cars. "
Brother Liu agrees: "Motorcycles are enough."
Li Mu waved its hand: "Motorcycles are not good either. A large number of cities have stricter control over motorcycles. There is no need for motorcycles within a five-kilometer radius. Electric bikes are the best choice, so here I ’m off topic, Brother Liu, there is a task for you. "
Brother Liu hastily said: "You just talk about Chief Li."
Li Mu said: "You are responsible for inspecting powerful electric bicycle manufacturers nationwide, and then wholly-owned to acquire a most experienced electric vehicle design team. We will design our own electric vehicles and then hand them over to electric vehicles. Manufacturer OEM (original equipment manufacturer) supplier, this business started at the same time as our project. "
Brother Liu asked in surprise: "Let ’s design the electric car for the dispatcher?"
"Yes!" Li Mu said firmly: "Not only electric vehicles, but even the insulation boxes equipped with clothing and electric vehicles must be designed by ourselves, so that it is conducive to brand promotion. In addition, our electric vehicles cannot be used. Traditional lead-acid batteries. "
Brother Liu has a little research on these, and asks with a puzzled face: "Electric bicycles on the market are all lead-acid batteries ..."
Li Mu laughed: "Lead-acid battery although small advantage, but the performance is average, the lithium battery has large capacity, light weight, fast charging and longer life, more suitable for high-intensity use, I voted with Elon · Musk that brothers in the United States Electric vehicle brands, they now have mature lithium battery technology, which can directly simplify the power solution of our customized electric bicycles in the future. "