Rebirth in a Perfect Era Chapter 1621: First in the country and second in the world
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Chen Jing ’s restaurant is largely intended to imitate the route of the Japanese Michelin restaurant, so they only provide customers with a few set meal options to choose from, choose one of them, then all the dishes and order must be Follow the content ordered in the menu.
Li Mu is not very interested in Japanese food, so let Wei Lan choose it, Wei Lan did not hesitate to choose a package with bluefin tuna.
When a dish started serving, Wei Lan said to Li Mu: "You were right, Sanlitun was indeed a good place for commercial, catering and entertainment development. From the time we started building Wanying Plaza to now, the catering and entertainment here The number of enterprises has increased by nearly half, the number of people is also increasing, and the reputation and popularity are also improving. After the completion of our main project next year, the land price here will be at least 50% higher than when we took the land. "
Li Mu nodded and said: "The places where the embassy area is crowded are relatively fashionable, and the consumption level will also increase, followed by the rapid development of the catering, entertainment and retail industry."
Wei Lan smiled and asked: "Chief Li, do you have any tips for choosing a real estate site? I think you have a set of residential land and commercial land. There are hundreds of opportunities."
Li Mu smiled and said, "When I'm investing in real estate, where can I compare to your professionalism, I won't do anything."
Wei Lan hastily said: "Do n’t be honest, my set of analysis methods, all those who do real estate, but who is more meticulous and better, I want to find out if you are better. Is not an established analysis method in the industry, so that in the future, it will be a two-pronged approach. "
Li Mu smiled and said: "Then I will talk about it casually."
Wei Lan sat up straight, and said seriously: "Listen to your ears."
Li Mu Road: "First set a big tone, within the next ten years, the country's housing prices will rise steadily or even rapidly is a fundamental premise."
Wei Lan nodded: "I agree."
Li Mu also said: "In this major tone, in fact, no matter where we buy land, where we buy, even in a fifth-tier city, as long as we buy in the urban area, as long as the price of the land we buy is not higher than the market price , That ’s basically a matter of making money without losing money. "
Wei Lan seriously said: "I also agree with this 100%. This is indeed a bonus period, at least a little bit of a brain, basically everything is profitable."
Li Mu said: "With this background judgment, we can relax a lot when we invest in real estate, and we can also open our hands and feet."
"Then what?" Wei Lan, holding his chin and looks at Li Mu, said, "You still haven't said how do you judge whether a piece of land or an area is good or bad."
Li Mu said: "In my eyes, the best screening conditions are generally a few, for example, to see where there are many foreigners, in general, where Westerners and Japan & South Korea people get together, the consumption level will indeed be better than Other places are higher, so if you find where foreigners are beginning to converge to form a community, hurry and go there to get land, and the future growth rate must be faster than ordinary places. "
Wei Lan nodded gently and said, "For example, Sanlitun."
"Yes." Li Mu smiled and said: "In the embassy area, if there are many foreigners, the consumption level will naturally be high. night club, bars, and high-end catering are plain things that come from overseas after the opening of the economy. Of the first batch of seed users are foreigners, so they will prefer to run to Sanlitun, foreigners will like to get together here more and more, and it will not take long to form a clustering effect, more and more entertainment and casual dining Will gather here, and then make this a frontier position in fashion. "
Speaking, Li Mu said again: "There are more Koreans in Wudaokou and Wangjing. Combined with the current Kazakh culture, these two places may become more prominent areas in the future, so these two places will become more prominent in the future. You can also focus on it. "
"Well, it makes sense." Wei Lan said seriously: "I remember, I will pay more attention to these two places and other places that meet your law in the future."
Li Mu nodded, and then said: "If there is commercial real estate, pay more attention to where university gathers, because young people will become the main force of consumption in the future;"
"Let ’s pay more attention to the places where high-tech industries get together, such as Zhongguancun, because this industry is developing faster than other industries, so the per capita salary of this industry and the proportion of the middle class will be higher, they have a stronger time Concepts, the demand for time is also more urgent, so in the place where this industry gathers, the nearby house prices will definitely be higher than the surroundings. "
Wei Lan listened to the Li Mu's analysis and looked thoughtful, but did not speak for the time being.
Li Mu is not guilty at all, because he does not understand real estate in although, but these experiences are summed up based on the eyes of future generations.
Especially the last point, Li Mu has a deep experience.
House prices and rents outside the Fifth Ring Road are also more expensive than the three directions in the southeast and west.
When the average price of houses outside the East Fifth Ring Road is 20,000 to 30,000, the North Fifth Ring Road close to the Zhongguancun Software Park has already exceeded 50,000. When the East Fifth Ring Road exceeds 50,000, the 100,000 North Fifth Ring Road houses All came out.
The reason why there is such a big gap is because the internet industry is crowded in this area, so that the demand for houses in this area, whether it is rent or buy, is very high.
internet industry although has a lot of hanging wire programmer, design, products, but the average salary level of this industry is higher than most industries, and a company goes to the United States to list, every time it creates hundreds of thousands Millionaires, the first thing these people have after they reach the middle class is to buy a house near Zhongguancun.
At this stage, Zhongguancun has not really developed beyond the Fifth Ring Road. If you go to Xi'erqi and Shangdi to get a few pieces of land, you will really earn money in the future.
I think that year, Li Mu rented a self-built house in Tangjialing, one month 3-4 hundred Yuan, a few years later, Tangjialing's last relocation neighborhood was also sold to 60,000-70,000 Yiping.
Where is Tangjialing? It was a shantytown outside the North Fifth Ring Road, where the birds did not shit. It was several kilometers away from the nearest subway station. However, its real advantage is not relying on the subway at all, but on the Zhongguancun software park, which is nearby. It does not exist. Its potential customers are those who want to live here and can walk or drive to work for more than ten minutes.
Wei Lan asked Li Mu at this time: "Chief Li, what scale do you think Zhongguancun will develop in the future?"
Li Mu shrugged and said, "No. 1 in the country, and No. 2 in the world is not a big problem."
Wei Lan asked in surprise: "After Silicon Valley?"
"Yes." Li Mu nodded and said: "It should not take too long to achieve this step."
Wei Lan said: "The country is currently developing high-tech, especially first-tier cities, there are basically new areas and high-tech parks, can the advantages of Zhongguancun continue to be maintained?"
Li Mu laughed: "Relax, surely, in any country and region, the industrial clustering effect is inevitable. The United States has Hollywood, Silicon Valley, and Detroit. These are typical examples. The advantages of Zhongguancun are Many, the first is that it is located in the capital, and it is uniquely endowed; the second is that top schools are gathered together, Tsinghua, Yanjing, Renmin, aerospace, post and telecommunications ... countless university is nearby, providing sufficient talent supply for Zhongguancun; third At present, there is already a scale dividend, the largest in the country, and entrepreneurs give priority to starting businesses here. Even if large and medium-sized enterprises do not move over, they will set up branches here and send more staff, so there can be no more nationwide A high-tech park surpasses Zhongguancun. "
Speaking of this, Li Mu paused and said: "Since we think that Zhongguancun may become the gathering place for high-tech enterprises after Silicon Valley, let's analyze the expansion scope of Zhongguancun future high-tech enterprises, Zhongguancun from the north Starting from the Third Ring Road, it is not realistic to go west to the North Fourth Ring Road. It is densely populated areas to go south to the Third Ring Road or east. I have heard of companies giving way to densely populated areas, and have never heard of population. Dense areas make way for enterprises, so it is even more unrealistic. "
"The shackles in the three directions of southeast and west have enabled the high-tech industry to form a situation of trapped beasts in the area from North Third Ring Road to North Fourth Ring Road. However, this trapped beast is not surrounded by other animals, but by one. The cages made of reinforced concrete, the only remaining direction of this trapped beast, is all the way to the north. "
"In the future, the direction of the spread of high-tech parks and enterprises must be from the North Third Ring Road as a starting point to the northern and northwestern areas of the North Ring Road, the fifth ring road, and even the sixth ring road to be built in the future. At present, with a small population and low relocation costs, it is the primary choice for high-tech development, and it is almost the only choice, so to speak, in the next stage of Wan Ying, you can find ways to get more land in the north. "
Wei Lan sighed: "The funds of Wan Ying are also very tight now, almost running at full power. In the next stage, I am afraid that we will have to wait for our first batch of properties to be sold before they can accumulate enough energy."
Li Mu said: "Do you remember the first point we just talked about the earliest?"
Wei Lan asks: "Are you talking about the general trend of steadily increasing house prices in the next ten years?"
Li Mu nodded and said, "Combining this megatrend, real estate companies must let go of their courage if they want to do first-year university student. As long as the market is here, you should never be afraid of high debt ratios. The biggest leverage, the big trend is here, coupled with certain operation and control capabilities, there is absolutely no possibility of losing money. "
Wei Lan nodded suddenly.
Li Mu said again at this time: "Wei Lan, to be honest, sometimes when you use too professional eyes to analyze the industry, it is easy to focus too much, but the macro control is insufficient. This is the reason for being in this mountain. If you jump out of the industry's fixed thinking mode, you may have unexpected gains. "
"For example, now we analyze the real estate development of Zhongguancun, do n’t look at how the subway is repaired, or how to divide the school district, and whether the city government and district government have any favorable policies, just look at the future development trend of the entire high-tech industry. , You see it is a giant, trapped in a three-sided cage, the volume is getting bigger and bigger, it is an inevitable trend to break out northward, you can rest assured to do well, because once the industry breaks northward, the government encourages enterprises For development, the subway will be repaired, the school will be built, and the policies will be given to the past. If you enter again at that time, the cost of admission will be too high. "