Rebirth in a Perfect Era Chapter 1632: World War II themed brand

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The reason why Li Mu promotes the theme of World War II to Spielberg is actually that people use their best.

In his view, World War II is the biggest theme and the most heavy theme. It is also the theme that needs to be taken seriously. This kind of big theme can only be truly controlled by the big director. Only the pattern, ability and film Only enough great directors can make classic World War II movies.

However, in the China entertainment industry in the future, filming WWII movies and TV shows are mostly directors and actors who are dying of water, so they only have gun fighting, tearing devils, crotch hiding mines, grenade bombing planes, The ridiculous anti-Japanese drama plot of a bicycle flying on a train and a sniper shooting eight hundred miles.

In a few years, the film and television industry will start to turn upside down. Directors with the ability to shoot large and deep themes will start to move closer to small and shallow themes, such as love, inspirational, action, adventure, cartoon, and even Black humor, they are easy to succeed in this theme;

And those directors who ca n’t handle big and deep themes, but they like to do some big moves, and finally make a bunch of nondescript big bad movies, people are speechless, not just many people made a lot of World War II Bad films, there are many China directors concentrated on a lot of historical bad films, "Sengoku", "Confucius", "Mo Gong", "Guan Yunchang", "The Banquet", "Zhao's Orphans", one is counted as one , All of them are big themes, and all of them are bad movies. The only difference is that they are different.

As a nationalist, Li Mu has endless pride and love for the China nation, but from the Second World War to the Spring and Autumn Period and the Warring States Period, all the major themes that are of great significance to the China nation are repeatedly ravaged by these bad films, and my heart is naturally It is particularly uncomfortable, but he is not a filmmaker himself, so he can only find a way to create a healthy development environment.

If you want to create a good environment, you need to be guided not only by capital, but also by industry leaders.

So, Li Mu hit Spielberg's idea.

Spielberg heard so many views on the theme of World War II from Li Mu, and agreed: "Chief Li, you are right. From the perspective of film theme, World War II is indeed more than any historical period or historical event. It ’s even bigger. There are indeed too many stories that can be made into movies. Whether it ’s us or the entire Hollywood, there are so many scripts about World War II received every year, and the theme of World War II is indeed as you said. . "

Li Mu nodded and said, "The most important thing about shooting a World War II movie is not to shoot a movie with high evaluation or high box office, but to make people remember history and reflect on history. So, it There is a higher level of mission. In the future, people will remember that history, and they may rely on the film works we left them. Otherwise, if they wait for decades, young people may not know what World War II is. "

Spierberg was silent for a moment, nodded slightly, and said: "If there is a good World War II theme script in the future, I will consider making another one or two."

Li Mu said: "The theme of World War II is so big, it is simply not enough to shoot one or two, or even one or twenty."

Spielberg said: "After all, time and ability are limited, and to be honest, no director is willing to shoot the same theme, it will greatly curb the diversified development of art."

Li Mu said: "The ability of one or two people is naturally not enough, so I think, can you build a special brand with the support of capital."

"Brand?" Spielberg asked in surprise: "Brand of World War II movies?"

Li Mu nodded and said: "Yes, like Marvel only doing super Hero comics, Disney and Pixar focused animation videos, to be a brand focused on World War II movies, this brand has to do is to continue Has made excellent film and television works on the theme of World War II. "

As he said, Li Mu said: "We are soliciting scripts and directors from all over the world. As long as all aspects are suitable, we will invest in filming and then do the global distribution ourselves."

Spielberg thought for a moment, and then said to Li Mu: "Based on the time from the intention to the release of a movie for two years, at least 3-5 movies are released every year to ensure the exposure of a brand. In this case, the initial investment of this brand should be able to support 6-10 movies, roughly calculated, and at least hundreds of millions of USD funds. "

Speaking, Spielberg added: "There is a very serious problem with World War II movies and all historical movies, that is, there is no way to advertise, shoot Hyundai / modern, what mobile phone does the protagonist use, or open it? What kind of car, which hotel to stay in, and who's billboard appears when the lens is swept away, these can make money, at least in the early stage to reduce costs in this way, but the World War II theme movie, it is difficult to find this in the early stage Opportunity, one or two is okay, but if there are too many, the cost pressure is still great. Moreover, the box office revenue of movies of World War II is generally slightly lower than that of entertainment movies. "

Li Mu said: “It does n’t matter. We have Cinema all over China, and system all over the country or even North America. In the future, our Cinema will continue to expand, and system will continue to develop. At that time, our own channel ability can basically ensure that the box office of the movie does not flutter the street. That is to say, even if the initial investment of USD is one billion, within two to three years, it will gradually repay in the form of box office, and even have the opportunity Obtain considerable profits. "

Speaking of this, Li Mu paused and said: "As for how to get this money, it is actually very simple. I can use a sum of money to become a private investment fund focusing on film and television projects, and raise investors' funds to use For investment in film and television projects, I can distribute all profits to investors in the fund. After all, what I care about is not profits, but products. "

Spilberg nodded and said, "I understand that, since this is the case, the pressure on the funds in the early stage is not so great, and the risk can be shared among investors. I think there is still something to be done."

Li Mu said: "We might as well cooperate on this project. I will start a private equity fund, and you will be the project manager."

Spielberg asked curiously: "Chief Li, can you tell us more specifically?"

Li Mu simply said: "It's actually very simple. I'll get the money. You spend the money. For example, my first stage goal is around one billion USD. This money will be used to invest 10 to 15 World War II themes. Film and television dramas, where you shoot one, and the rest, it is up to you to choose the right project and team, whichever script you think is good, you buy it and shoot it, then find the right director, supervise the project landing step by step, and finally I will give you 10% from the net profit of the entire project. At the same time, I will also give you 10% -20% of the brand. We can communicate in depth. "

Speaking, Li Mu said again: "This brand, like Marvel, only works as a boutique, and strives to become the best World War II themed brand in the world within three to five years! Now, no one wants to do this. Brand, if we do it, we will be at the forefront. "

“One of the biggest benefits of vertical branding is that it can naturally bring users a sense that I am more professional in this field. For example, if you like mountaineering, then you ca n’t go to an ordinary clothing brand store to buy mountaineering needs. Clothing, you will at least choose a professional outdoor brand, or even a professional mountaineering brand. "

"The same is true of film and television. If we are a cartoon-focused brand, then after we export the monument, the user will think of us as soon as he thinks of the cartoon, and when he sees our cartoon, he will Preconceived, since we produced it, it must be a boutique. "

"Marvel has been creating Super Hero since World War II. Up to now, every time it produces a Super Hero, people will buy their comics crazy, and even walk into the cinema to watch their movies. This is Marvel. A huge advantage in the super vertical Hero subdivision vertical category. "

“It ’s the same with World War II themed brands. If we can create several classic World War II movies, then in the future, as long as viewers want to watch World War II themed movies, they will first think of us, and as long as we produce a World War II themed movie, Audiences who like World War II movies will buy tickets with confidence and go to the cinema to watch. On that day, our brand will form an absolute leader in the World War II movie market. In the future, we can continue to launch new World War II like Marvel. Theme movie, and push one fire one. "

Li Mu is very clear that when the film and television industry develops further, there will be a large number of brands that are perpendicular to certain subdivision categories. Naturally, Marvel, DC, Disney, Pixar, etc. Needless to say, the domestic happy focus on comedy, focus on boutique The noon sunshine of TV series is a very successful case. In addition, some brands focus on online big movies, some brands focus on suspense online dramas, and even some brands focus on variety shows.

However, there are so many brands in the film and television industry that focus on market segments, but no one has focused on World War II movies.

Li Mu decided to be the first person to eat crabs, to create a sub-brand under Muye Pictures, focusing on making World War II-themed movies and TV series, and only making fine products. At the same time, the film must focus on the global market, while the TV series focuses on The domestic market and the North American market, especially the domestic market!

If this brand under the company can produce one or two China excellent TV dramas of World War II theme every year, it will have a great impact on the future development direction of the entire domestic anti-Japanese movie and TV dramas. Every year there are high-level WWII-themed TV dramas such as "My Commander, My Regiment", and "Sword", and the anti-Japanese **** drama that tears the devil out, basically there is no room for survival.