Rebirth in a Perfect Era Chapter 1651: Invite guilt
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The reason why Li Mu let Twitter completely remove the restriction on Mars keywords is because water army of Zhao Kang has already made a fortune on internet worldwide.
Now, the Internet is full of netizens who want to scold Mars. The huge tide of public opinion is like the water filled in the dam. It is a good opportunity to open the gate and let them overwhelm their opponents.
Since netizens want to scold Mars, they must have a foothold, so he let the technology restore all the official micro content of Mars. Each of these official micro-posted content is a foothold for netizens to attack.
When Mars found out that the wave of swearing swarmed in, their first thing was to immediately prepare for an official statement, but sadly found that Muye Science and Technology only lifted the keyword restrictions and restored their Twitter content , However, did not give them permission to publish content.
That is to say, they can't publish anything now, from being deaf and dumb, to being dumb but not deaf.
Mute, but not deaf. For Mars, it ca n’t be painful anymore. The whole world comes to scold themselves, but they ca n’t even give up.
Neil Eye looks at swarmed with tens of thousands of bad reviews, anxious like the ants on the hot pot, he hastily ordered that the person in charge of Twitter operations quickly delete all comments, but when their operations personnel try to delete But when I clicked Delete, system only popped up a line saying: "The request timed out, please try again later."
Neil ’s angry question: "What does it mean to request a timeout?"
Technology person in charge shook his head dumbfounded and said, "I don't know this, maybe there is something technically wrong with the official Twitter."
Neil frowned, and then said: "You can use your personal account to try and delete comments!"
Technology person in charge immediately arranged for employees to test. Several tests found that it is very simple to delete comments in the personal number. Each click will be successfully deleted. There is no prompt for any request timeout, and the success rate is 100%.
Nilton understood that he was counted by Li Mu again.
He hastily said: "Quick, we empty all Twitter content ourselves, don't give netizens the opportunity to post bad reviews!"
Operation staff hastily followed suit, but soon found sadly that when they clicked to delete the tweet, the same kind of prompt popped up to inform them that the request timed out.
Neil is almost heart attacked. Li Mu is too cruel. Do n’t let yourself delete comments or tweets. Is n’t it clear that you want to hang yourself here and get scolded?
Moreover, Twitter did not explicitly shut down Mars ’permission to delete comments, nor did they explicitly shut down their permission to delete their own tweets. Instead, it used this seemingly technical failure to achieve its purpose euphemistically. In Neal ’s opinion Insidious.
Neil felt resentful, and wrote a statement personally, so that his public relations person in charge was sent directly to the public relations department of Muye Science and Technology.
In this statement, Neil Yizheng condemned the practice of Muye Science and Technology deliberately shutting down their operation authority, and strongly urged Muye Science and Technology to give them a clear explanation, otherwise they will resort to media protest.
After receiving the email, the public relations department of Muye Science and Technology asked Li Mu for the first time. Facing Mars ’protests and threats, Li Mu just smiled lightly and said,“ You reply to them, saying that this is entirely because of the moment of Mars ’official Twitter. We are actively addressing technical failures caused by too many comments, and ask them to be more forgiving. In addition, we advise them to do a good job in corporate image and crisis public relations. Otherwise, such frequent comments from netizens will always be brought to us. Bothered. "
The public relations department of Muye Science and Technology immediately replied the original words of Li Mu's to Mars in English. When Neal, including other Mars executives saw this reply, he suddenly vomited blood.
Li Mu actually said that this was because Mars caused a lot of comments before it malfunctioned? ! Mars originally wanted to question Li Mu and force Li Mu to solve this problem, and indeed guessed that Li Mu might kick the ball. For example, he might kick the ball to the PR department. The PR department might kick the ball to the technical department, and the technical department would then kick the ball Kicked to Business or other departments, but they also dreamed of didn't expect, this ball was even kicked back to himself directly by Li Mu, and still with such a great effort!
Li Mu put all responsibilities on Mars all at once, saying that their reputation is so bad that so many netizens swarmed and scolded them together, so they had technical problems and suggested that they do a good job in corporate image. As well as crisis public relations, this is simply a strong kick to kick the ball directly in their crotch.
Neil ’s face is extremely ugly, and his dreams are didn't expect and Li Mu can make such a shameless response, and the most hateful thing is that he knows that he is lying, but there is no way at all.
When it comes to this, what can I do? If you continue to kick the ball to Li Mu, you will only get a stronger counterattack from Li Mu. In contrast, they kick the ball to Li Mu's, which is the strength of the three-year-old child practicing the pass, but Li Mu kicks the ball back. It was simply Robert Carlos' free kick hitting the door!
In this case, Mars ’s own ball has become a weapon for the opponent to attack himself. They just want to hug the ball quickly, and they ca n’t let the ball roll to the foot of Li Mu.
However, this also means that all Neil ’s methods have become a play in front of Li Mu's.
Now that Mars is flying negatively, the company has no way to issue even a public statement. This is simply a tragedy that has never happened in the world ’s top 500 companies. For any of the world ’s top 500 companies, they have With a perfect organizational structure, strong business capabilities, and top public relations capabilities, it can be said that the world's top 500 companies are truly top drivers among countless global companies.
However, no one like didn't expect, "old drivers" like Mars, had an accident during an ordinary to no ordinary dumping process, a throttle hit the pillar, the car hit the pillars, the pillars fart everything No.
The media although is unwilling to help Mars to provoke Li Mu, but they are willing to stand in God's perspective and sneer at Mars.
Therefore, major economic media published articles one after another, defining Mars ’series of antecedents and consequences before and after the“ touch porcelain marketing ”as the most stupid corporate marketing and public relations behaviors, textbook-level negative cases in the past decade The CEO of Neil was directly criticized and criticized by the major media. The media counted his allegations of satire all along and defined five sins for him.
First, judging the potential value of Li Gouzi ’s Weibo and missing the good opportunity in the auction, it is enough to see his short-sightedness;
Second, in order to rub the heat and not hesitate to touch the porcelain Muye Science and Technology, offending the Li Mu with great influence, it is enough to see that he has no awe at all;
Third, when Muye Science and Technology ordered them to stop the marketing of porcelain, they were still committing crimes, even stubbornly resisting to the end, enough to see that he had no big picture at all;
Fourth, Muye Science and Technology completely blocked the media ’s public opinion and completely blocked Mars ’s voice channel, but Neil did not repent in time and continued to resist, enough to see that he was completely unable to judge the situation;
Fifth, as the CEO of a company with a market value of more than 10 billion USD, Neal can push Mars into such a passive situation step by step. This shows that this person simply does not have the basic qualities of being a CEO.
As soon as the five deadly sins came out, Neil was disappointed in the entire corporate circle and the financial world. Wall Street even defined Neal as the worst CEO since the 21st century, which immediately put Neal in the industry. Extremely passive.
These lively and unscrupulous media have further contributed to the collapse of Mars ’s global reputation, and Neal really realized how big a basket he was.
Neil is completely panicked at this time.
This time, the influence is far beyond Neil ’s control. Now that Mars ’defeat has been settled, his reputation has been ruined. This time, it ’s really a loss to his wife. .
The chairman of Mars ’s board of directors called angrily at this time, and he scolded Neil as soon as he opened his mouth, and then warned him that he must solve the problem in the shortest possible time and he must shake hands with Li Mu, Otherwise, Neil ’s CEO term will be terminated early.
Neil knows clearly that Mars is in trouble this time, almost because of himself. If he is driven away by Mars, then he will have little chance to find another CEO appointment for a large company in the future, his name will be in the whole Entrepreneurship and investment circles are well-known to the world. All enterprises and capital will avoid themselves like the plague. They may not have the opportunity to turn over in this life.
Thinking about this, Neal was scared and scared. hastily had to get in touch with Li Mu and apologized to Li Mu by phone, but his request was rejected by Li Mu's.
Muye Science and Technology recounted the Li Mu's dictation to him: "If you want to communicate, let the person with the most Mars shares come out and talk to me. As for Neil, suggest where he came from and where he should go back."
After seeing Muye Science and Technology's scornful and contemptuous reply, Neil was uncharacteristically completely lifeless.
Not only was he not angry, his entire arrogance was suddenly gone, he now finally understands how big he is from Li Mu's, he has a good platform for although, but Li Mu is a bigger platform The founder, there is more than a thousand miles in this gap.
Even if Mars ’boss and major shareholder were to chat with Li Mu, they would be more than one end lower than Li Mu, let alone a CEO.
Just after Neal was rejected by Muye Science and Technology, the content of Muye Science and Technology ’s reply has reached the ears of the chairman of Mars ’s board of directors. At this moment, he wants to break Neil ’s body, but he has to focus on the most important things first. on.
Soon, Muye Science and Technology received an email from the chairman of Mars ’board and the real boss of Mars. In the email, he repeatedly apologized to Li Mu and proactively declared that he would severely punish Neil ’s actions, but Li Mu punished him. Sneered.
Afterwards, he said to the public relations department person in charge: "Write back to him and tell him that China has an idiom called negative guilt, as for what it means, let him try to figure it out himself!"