Rebirth in a Perfect Era Chapter 1652: Self-eating evil fruit
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Li Mu is not always a good deal. It provokes that I still want to use an apology email to solve the problem. This is basically a dream.
Moreover, Li Mu does n’t matter whether it ’s Neil, Bill, or someone else who touches himself behind the back. No matter who is making the decision, the real execution is the company, so the real enemy in his eyes is Mars, and Not the CEO of Mars.
This is like a war between countries. For a country, the enemy is always another country, not an executive of this country.
So, Li Mu does not give Mars mails a chance to sum up at all. If you want to sum up, you can show yourself in good faith first, and then make a decision based on your mood.
When Mars received the reply email from Muye Science and Technology, the chairman of Mars ’board of directors specifically consulted a close China friend and asked him what he meant by guilt.
When the friend tried his best to tell the story of Lian Po and Lin Xiangru in English, he remembered three key points.
First, it ’s guilt;
Second, it is the negative wattle;
Third, it is door-to-door.
He only then understood the meaning of Li Mu's. He co-authored Li Mu to apologize for his email and was very dissatisfied. He demanded that he, like Lian Po in the story, come to the door to plead guilty.
At this moment, his mood was extremely complicated, not only gritted at Neal but also angry at Li Mu's's proud attitude.
It ’s not enough to send an email to apologize, but you still want to make yourself guilty? Do you want to fly from the United States to China to confess with him?
What a joke! What Mars said is also one of the top private enterprises of entire US. The factories are blooming all over the world. Dozens of product lines are sold all over the world. As the top manager of the entire company, he went to China to guilt a young man?
The chairman of the Mars board of directors could not bear the humiliation of Li Mu's, and temporarily decided to come up with a publicity budget of 50 million USD and fight a wave of publicity with Muye Science and Technology. However, several major media they contacted were reluctant to accept Mars ’publicity cooperation.
Today, the influence of Muye Science and Technology in the media has been so strong that it is unmatched by the entire network through YY, YY and Weibo Twitter. It is also much stronger than any TV media. Any group can better see how horrible Muye Science and Technology's real power is. Under such circumstances, they are less likely to be willing to blame Muye Science and Technology for no reason.
Not to mention, the cause and effect of Muye Science and Technology's operation with Mars this time may be unclear to netizens, but the media can't understand it anymore, and anyone can see that this is Mars himself engaged in porcelain marketing, deliberately fabricating the facts, thinking Stepping on Muye Science and Technology to earn attention, in the final analysis, Mars is now self-reliant and deserved.
If Mars is really unfairly treated by Muye Science and Technology, there must be some media that is willing to engage in a big topic to fan the flames, but Mars is all looking for himself. Who would be willing to help him in this situation?
Moreover, for TV Station, the prime time advertisements are basically no worries to sell, so why make yourself a big enemy in order to make more money?
Mars sadly found that even if he wanted to use the money to fight the propaganda war, none of the TV Stations like BBC and CNN was willing to cooperate with Mars. In the past, Mars had never put candy and other various products on this type of TV Station Product ads, but Mars now wants to put ads on these TV Station and Li Mu die, no TV Station is willing to take his order.
When Mars is in a dilemma, the black material on the Internet about Mars is still spreading. The direct result of the diffusion of black material is the decline in sales.
However, Mars himself is studying countermeasures against Muye Science and Technology and Li Mu's, and is unaware of the decline in his terminal sales.
Before grieving with Li Mu, every product line of Mars is very famous in front of consumers, and the sales are also amazing.
However, fame does not mean good reputation. Nowadays, such overwhelming negative news is constantly fermenting on internet, which has caused great shadows and hints to users ’psychology. When a lot of consumers see the products produced by Mars, It will change from buying without hesitation to hesitation, some of which will evolve from hesitation to doubt, and another part will evolve from doubt to choice to give up.
When these consumers choose to give up, Mars has not yet noticed it, the terminal market has been keenly aware of the abnormality.
The most direct response from the terminal market is that the sales of Mars products are quietly decreasing!
For traditional companies like Mars, the bigger their stalls are, the lower the nerve sensitivity. Conversely, the smaller the stalls are, the higher the nerve sensitivity is.
For example, Zhang San is the owner of a steamed bun shop. He usually steams a pot of steamed buns and sells them in ten minutes. But today, the steamed pot is ten minutes away. There were five steamed buns left in the pot that were not sold, and he immediately realized that today's business was not very good.
If Zhang San is the owner of a steamed bread factory, his factory produces 10,000 steamed buns every day and supplies them to wholesalers and retailers in the city in the morning, then 10,000 steamed buns go out every day, and he has to wait at least until night or late at night In order to get feedback from various channels, have these 10,000 steamed buns been sold out? If not, how much has been sold and how much is left. At this time, his nerve sensitivity has dropped from ten minutes to half a day.
If Zhang San is a manufacturer of quick-frozen steamed buns, producing 5 million quick-frozen steamed buns every day to supply all provinces, cities and regions of the country, the shelf life of quick-frozen buns is improving, the chain of the channel is expanding, and the amount of goods under the terminal is increasing Big, then it may take several days or even longer for him to realize the change in market sales through the channel order quantity, even if it is passed up by the terminal level, as the manufacturer's Zhang San, it is at least necessary to get this news. A day or two.
The company that sells products like Mars to the world has a large number of production bases in the world and sales channels generally covered with spider webs. The daily production and shipments are surprisingly large, and most products have a shelf life. For more than 12 months, the sensitivity of such behemoths to terminals has been reduced to very low. Mars ’terminals are their shelves in major supermarkets, stores, and convenience stores. Messages must start from these shelves and be passed to each layer. Mars headquarters, this is indeed a thing that takes a long time.
The marketing department of Mars originally collected and analyzed terminal sales data every three days, but because of the concerted efforts to deal with the impact of Muye Science and Technology at this stage, the focus of the marketing department has changed a lot.
It was a financial media on Wall Street who wanted to verify the actual impact of the negative wave of internet on Mars, so they sent several investigators from Wall Street headquarters and branches in several other countries to the terminal market to investigate and collect evidence. In the past few days, Mars' most direct data changes in the end market.
According to the feedback from the terminal, they were surprised to find that the terminal sales of Mars products have been steadily lowering around the world in the past few days. As of the most recent day, it has been more than the average of the previous 30 days. Reduced by nearly 20%.
This is a terrible number. For example, a Wal-Mart supermarket in New York, in the thirty days before the black material exposure, can create an average of 10,000 USD sales for Mars every day. After that, in just two days, this number fell to 8,000USD.
Later, the media released a press release titled "Mars quietly lost 20% of its sales in the short term!" ".
This article estimates the sales decline trend of Mars terminal in the past few days through the investigation and verification of the terminal markets of the United States, European countries, China, Japan & South Korea and other countries, based on the average number of 30 days before the incident. The three single-day declines were: 10%, 13%, and 20%.
In addition to giving a conclusion that Mars ’terminal market sales have fallen by 20%, this article also draws a conclusion based on geographical division: aside from the US domestic market, the more developed regions of internet, the lower the proportion of Mars’ sales The bigger it is, it can be seen that their sales volume has a very direct impact on the spread of internet negative news.
For example, in European countries, the general decline has been close to 30%, which shows that the more developed the internet region, the greater the impact of users on these negative news.
The reason why the United States is an exception is mainly due to the protection prejudice of users in the United States. All products of Mars can be said to be national products of the United States. The scandal also broke out. Native American people will give local brands more The tolerance of this point can be clearly concluded when comparing the European market data.
It is also fortunate that there is a huge domestic market support in the United States, so that Mars ’sales decline in terminal sales is maintained at a 20% warning line. If negative news continues to ferment on internet, it may even keep the 20% warning line Can't hold it anymore.
Many established companies have lost their reputations in front of consumers, and the entrepreneurs are usually confident. They feel that users cannot give up their products and their services, but once the reputation collapses, They are immediately abandoned by users.
When Mars learned of this result, the entire company fell into a strong panic. How could they all be affected by didn't expect and internet on physical enterprises?
......
When Mars continued to digest the evil, Li Mu took Du Wei into the studio to record "21 Guns".
Du Wei is already familiar with this song in advance, and also understands the lyrics, mood and emotions that need to be expressed in advance. Li Mu also spent a few days to determine the entire song with the musicians in the studio to compose method, so the actual recording, the efficiency has also improved a lot.
Li Mu was listening to the Du Wei singing through the monitor speakers outside the soundproof recording room. What sighed him was that the Du Wei's vocal conditions are very good. The performance in the recording studio is just like the original CD. The timbre, intonation, and emotion are all well controlled.
According to her performance, this song can be recorded in less than one day.
Li Mu suddenly felt that the Du Wei song should have little problem with Europe and the United States hitting several authoritative singles charts.
However, it ’s a little regret that even if the song is recorded today, it ca n’t be announced immediately. At least it wo n’t be released until the movie is publicized.