Rebirth in a Perfect Era Chapter 1689: Pinnacle Forum (Part 2)

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In order to ensure that each link can achieve the lowest cost, Li Mu requires that both Chinese and American travel companies must give themselves the lowest quotation in the market, and sign a price guarantee agreement forcibly, promising not to use their tourism resources. , At a price lower than or equal to the supply of Muye Science and Technology, to other third-party companies.

That is to say, the resource agreement price of Muye Science and Technology must be the lowest.

At first, several American travel companies were still suspicious of this "overlord clause." Li Mu took a moment to gather them together for a meeting.

At the meeting, Li Mu consulted these companies about their current concerns, and found that their biggest concern was that the number of customers where Taobao went was not large enough.

In their view, the number of customers is insufficient, and the market potential is naturally insufficient. If they still promise the lowest price, if the larger customers have opinions on this, it will be tricky to deal with.

person in charge, California ’s largest travel service company, told Li Mu: “Mr. Li, we are willing to give Muye Science and Technology a sufficiently low service offer, but you let us guarantee the lowest offer for Muye Science and Technology, and also ensure that other homes cannot be lower than or equal to this price , This is indeed a bit harsh for us. "

Li Mu asked him in reverse: "Where do you think the harshness can be proposed, we will discuss it."

The other party said: "We have fully studied the market status and prospects of China first-tier cities traveling to the United States. although we are also looking forward to the China tourists can bring us huge revenue growth, but according to our analysis, China The growth of first-tier cities traveling to the United States is not particularly large. If we give you the lowest price at this time, it will cause great harm to our other customers. "

Li Mu said with a smile: "At this stage, whether Americans come to China or China people travel to the United States, there are relatively few, but because of this, the future development space is very huge."

Looking, Li Mu gave an example: "Look, this time we nominally strengthen the tourism interaction between California and China first-tier cities, that is, Yanjing, Shanghai, Yangcheng and Shenzhen, but do you know that except the United States The embassies in China are outside Yanjing, Shanghai and Yangcheng have US consulates in general. These two cities, one covering East China and one covering South China, are both the most economically developed areas in China. It can be said that China is the richest and the average per capita The cities with the highest incomes are all within their coverage, so do you really think this is just the business of four cities and California? "

After a pause, Li Mu said again: "Everyone is a tourist. It is clear that the basic elements of transnational routes, especially the long voyage from China to the United States. The routes can be said to be all hub-to-hub. I have got it now The lowest air ticket price in the market, I got the lowest hotel price in the market, now I am asking you for the lowest price of other tourism resources in the market, if you cooperate with me, the cost price of the tourism products I have formulated will be much lower than the normal level. In addition, I do n’t make money at all, as long as the operating cost is added to the cost, there is no need to take an extra penny of profit. In this way, the price I give is the only ultra-low price on the market. "

"If I provide a seven-day tour from Los Angeles to Yanjing, the comprehensive price is hundreds of USD compared to other channels small advantage, I believe that people in other states around California will choose to depart from Los Angeles and from Arizona without hesitation. Phoenix flew to Los Angeles in just over an hour, dozens of USD. "

"If the price I give is small advantage a thousand USD other than other channels, not to mention the few states around you, I believe that even New Yorkers on the east coast will be willing to buy my service and spend a few hours Time to turn around once in Los Angeles, I heard that the price of air tickets flying from the east coast to the west coast is always lower than one hundred USD. "

The participating tour companies are all silent. What Li Mu said is really appealing to them.

Everyone has heard about the situation of China. At present, there are not many hub airports in China. Most of the hub airports that fly to international routes are Yanjing, Shanghai, Yangcheng. It can even be said that for now, Most China people want to go to the United States, they have to go to one of these three airports from where they are, and then take an international flight to the United States.

In this way, it means that behind the big Li Mu's plan, not only the citizens of the four first-tier cities, but also the people of the whole country, or at least half of the countries.

It is likely that half of the China people in the future will consider where to buy free packages from Taobao or where to go directly to Taobao when considering traveling to the United States, and then start from these three first-tier cities. Since then, the number of potential customers has greatly increased.

In the US, there are many hub airports, and they are scattered. For example, New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle, etc. are the top ranked airports. In theory, from any of these hubs There are direct flights to Yanjing or Shanghai.

However, Americans ca n’t fly more often than China people take trains, so they can fly here and there. If they fly more, they have more experience, and American travel is all backpacker. I will be very careful about how to use the transfer to get cheaper travel. Americans are better than China people.

It is also to Yanjing. Most Americans, regardless of departure from any of the above US hub airports, can hardly resist this attraction when he realizes that a special plane can save hundreds or even thousands of USD at a time.

Theoretically, if Li Mu can suppress the overall cost of Los Angeles to Yanjing sufficiently low, ordinary tourists from entire US to Yanjing may consider purchasing the Los Angeles to Yanjing package provided by Li Mu. In this way, he covers , Far more than just one state in California.

These travel companies have always felt that Li Mu had a better relationship with Schwarzenegger, so they helped Schwarzenegger to do some political achievements and boosted California ’s tourism revenue, but didn't expect and Li Mu even wanted to take advantage of the price advantage. Turn California into a core hub for entire US to China tourism.

As a result, this matter becomes even more serious.

For these companies, it feels like they are suddenly bright, plus Li Mu has unparalleled resources. After a little consideration, they agreed without hesitation.

So, Li Mu went to the next city and got the most small advantage tourism resources in California.

The resources of these travel companies are very extensive, including tour guides, interpreters, cars, catering, tickets, amusement projects, and even shopping. The overall cost of this part has dropped, which allows Taobao where to have more operating space. .

At the end of the summit forum, Li Mu has merged all the participating companies into the cooperation scope of Taobao, and has obtained the lowest price in the industry.

The biggest attraction of Taobao to Sino-US tourism-related enterprises is that it helps both parties find a new resource realization market.

Before this, American tourism companies had a lot of local tourism resources, but their main monetization targets were from the United States, Europe, Australia, and Japan & South Korea. The China population is 1.3 billion. The number of people who travel to the United States every year is negligible. Now, where does Taobao start to export more China tourists to the United States, so that they have another monetization group.

If this chain is reversed, it will also be used by China travel companies.

Whether it is the United States or China, the utilization of tourism resources is far from saturation, which means that both markets need more consumers.

However, for Li Mu, compared with letting China tourists go out, he hopes to let overseas tourists come in. At the same time, he also hopes that they can release the great rivers and mountains of China and let more overseas tourists visit Zhixiao.

In order to promote the rapid outbound travel project landing as soon as possible, Li Mu invited the CCTV documentary team to organize and produce documentaries of all famous attractions in China, which are ready to be posted on Twitter for promotion. CCTV also feels that this is a good way for overseas people to understand China in depth Opportunity, agree without hesitation, do not even need Li Mu to bear a penny production cost.

After that, Li Mu summoned the executives of Muye Science and Technology and Taobao network to a meeting to sort out the outbound travel service process.

First, at the same time, seek help from headhunting companies, quickly dig a batch of professionals in the tourism industry, form a complete tourism team, and be fully responsible for the three stages of the entire service.

The pre-sales stage, including travel plan development, customer docking, and helping users apply for visas, especially visa issues, not only to help users prepare the necessary materials, help users fill out the necessary forms, but also organize users to sign embassies and consulates, Strive for the maximum signing rate;

Mid-sale stage, including customer organization, assembly, delegation, follow-up, translation, and coordination of tourism resources between the two companies.

After-sales stage, including customer return visit, satisfaction survey, complaint handling and feedback;

Second, the entire business coordination process, In short description is where Muye Science and Technology takes the stage, where Taobao goes to play, all costs have Muye Science and Technology to connect with the supplier, then Taobao where to integrate sales, and then settle with Muye Science and Technology, based on According to this principle, different plans for tour groups and self-drive tours are formulated. It is entirely up to Taobao to decide where to go, and they will make plans and then calculate the pricing.

The purpose of Li Mu's is to not make any money in the early stage, just tie it down, subsidize users at the lowest price, and quickly develop the market. If the user feedback is not positive, you can also use part of the money to subsidize users. For example, the cost price of a travel plan is 8,000 yuan RMB, where Taobao can subsidize 1,000 yuan per person, smash it hundreds of millions first, and heat up the outbound travel, and do n’t worry about money earned in the future;

Third, once the plan has been worked out, it will go online for sale in Taobao. YY and Weibo Twitter will immediately follow up the promotion and get on the right track at the fastest speed!