Rebirth in a Perfect Era Chapter 1692: The true meaning of hype
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The future business landscape, especially in the internet-based business landscape, who owns the traffic and who is the father, because when there is traffic, you can immediately make various monetizations.
It ’s like a big V holding a lot of fans. He can help others to promote cosmetics, clothing, electronic products, and even help others ’shops to advertise. No matter what kind of advertisement he makes, he The reason why he can convert a large number of users for the other party is because he has traffic in his own hands.
In his view, if the big V only gives other Renmin advertisements and sells its traffic to others, then this business model is still too low.
previous life, some little celebrities look unimpressive, but their own Taobao store can achieve hundreds of millions of net profits a year. The reason is that she no longer wants to direct her traffic to others, but Pour your own traffic to yourself.
For example, a female celebrity who wears more fashionable clothes and advertises a Taobao clothing store may only earn a few thousand or tens of thousands of dollars in advertising costs, but she actually brought them to the other party. But it is the flow of hundreds of thousands or even millions of people.
These traffic may transform tens of thousands of consumers, and then bring in millions of dollars or even tens of millions of sales and millions of net profits. Moreover, this is only one consumption, and some of these users will After becoming a loyal user of the business, it is possible to buy a few hundred pieces of clothes in this store every month. The huge long-term profits in it have nothing to do with the female net red.
The minded female net red simply found a source of goods to open an Taobao store, directed the flow to herself, and then continued to increase the sales of her Taobao store. This is a smart game.
What Li Mu is doing now is to use Taobao to gather tourist flow, and then import the flow into the US-China tourism market to help airlines, travel companies, and hotel groups to sell their resources;
But what he really wants to do is to gather the traffic of travel users, import his own market, and sell resources to himself.
So, once you have enough traffic in the future, you will start to change the pattern and open your own online celebrity shop.
With Muye Science and Technology ’s strong capital as support, in the future, you can really build your own airline, invest in your own hotel group and travel company, and then import the resources to make the entire supply chain.
Moreover, Li Mu feels that when it gathers a large number of users in Taobao in the future, it will have the most powerful tourism user resources in the industry. Once the resources are available, it can be hyped.
As the economy continues to develop, business models have become more and more, but in the final analysis, they all want to sell more and more expensive things.
Hype is one of the most widely adapted models among countless business models.
The so-called hype is to raise prices and expand sales. For those who have the ability to hype, what they have in their hands can be hot.
Only those who have jade resources in their hands will hype the concept of gentleman wearing jade, jade can prevent disasters, and gold has valuable priceless jade. In order to stir up the jade market, the jade resources in the hand are shot high;
If you have real estate resources, you will only speculate on real estate concepts such as housing prices, speculative housing price preservation, real estate financing, school district housing, etc., in order to also sell the real estate in your hands high;
Even if you plant a few walnut trees in the field, you have to speculate and play with some walnuts to make your walnuts a rarity.
So, it's the same in the travel industry.
The soft texts describing Lijiang ’s encounters are mostly the owners of tourism companies, inns and bars in Lijiang;
Those who advocate that Gulangyu will soon disappear are mostly local tourism companies or employees;
The first to promote Yalong Bay Beach in East Asia is also the owner of local tourism resources.
Advocating that Dubai is full of rich people and luxury cars everywhere, it also originates from those stakeholders.
Li Mu has obtained a large amount of China local tourism resources from domestic tourism companies, not only the first-tier cities, but also the resources radiated from the first-tier cities to the second-tier cities, third-tier cities and 5A-level scenic spots around the country, so he felt that, It's also time for China to go overseas to promote.
The idea of Li Mu's is very simple. How did the countries of previous life come to the hype of China, and now they go to their country to hype.
California is just the beginning. Soon, this hype will spread all over the world.
The previous life and China travel markets have been brainwashed by overseas propaganda, and a large number of China tourists have been affected by various poisonous chicken soup soft articles on internet in China, and flocked to Japan, Australia, New Zealand, Thailand, Indonesia and other countries. Especially in Japan, the marketing hype has reached the point of perfection.
However, only China has not formed large-scale positive publicity and guidance overseas, so that in South Korea, Japan, and the United States Quora, there are a lot of silly birds that think that China has no electricity, no car, No TV, no highway, no fruits, no mobile phones.
previous life those internet companies that make money earned soft in China, but if there is a construction that focuses on overseas information distribution channels, and there is a internet platform that can create a world-class, these strange and strange problems will not appear.
When China internet is promoting Japanese toilet lids, Japanese rice cookers, various Japanese magic medicines, and magical cosmetics, a large number of China people are rushing to buy and buy in Japan. internet in Japan is also promoting What is China?
So, now the pattern is going to change. In the future, Weibo, Twitter, YY and YY. Even Facebook in the future will have to do various brainwashing propaganda for China around the world.
Promote the history, humanities, scenery, specialty products, food, technology, etc. of China, so that they also have the craze for China.
So, Li Mu ordered Weibo Twitter ’s operations team to let them work with the YY network ’s editorial team to start hype from now on.
As American tourists continue to flock to China, a large number of authentic and fake English travel notes have appeared on Weibo Twitter.
Many overseas users uploaded photos of themselves while traveling in China, and in the text content, they also raved about China.
There is a picture of the Great Wall from the top, which has received more than 100,000 reposts and likes on Twitter.
A considerable portion of these travel notes are content that the Li Mu has instructed the editorial team to "original".
After such content was concocted, he instructed the Weibo Twitter team to tilt these tweets to various algorithms, so that it can be seen by more Europeans and Americans, so as to subtly affect the impression of these people on China To increase their interest in traveling to China.
In addition to this, Li Mu also made some true and false travel stories.
Some are to highlight the China food, simulate the tone of an American, and praise the food of China, even reluctantly;
Some are to highlight the friendliness of the China people and to forge an American identity, saying that they accidentally lost their wallets. The enthusiastic China restaurant owner invited them to have a light meal, and helped them report the alarm and finally find the wallet.
Some are to highlight history and heritage, use foreigners ’eyes to sigh and praise China ’s places of interest. Any Japanese castle can become a scenic spot praised by countless people. From China, simply find an ancient palace building. The reason why these Tianshou Pavilions can be thrown onto Mars is why the latter is not as famous as the former because of the lack of publicity and packaging.
Li Mu even made up a series of China love stories, such as how to meet your partner in Yanjing, how to meet the love of your life in Shanghai, and how to propose to the loved one on the Huangpu River ... …
Have hyped these topics in order to continuously increase the exposure of China tourism to Western people.
For this reason, he also made Fang Xudong modify the background data parameters to apply a certain amount of moisture to all relevant data.
For Li Mu from internet, he is well aware that there is no internet company in the world that does not misrepresent data. Even though some companies do not misreport data at this stage, he must have done similar things at the beginning of his growth.
For example, the live broadcast platform deliberately doubles the number of people who are watching the live broadcast. For every additional person to watch online, the external data shows that there are an increase of 17 people, or 129 people. The reason for this setting is that Fake a very hot feeling.
As for why this kind of zero-integer data is selected, it is mainly for the user to not see it.
Take 17 as an example. The platform designs a simple logic to show that the number of clicks is equal to the actual number of clicks multiplied by 17, so that most users ca n’t see the problem.
For example, this post was actually viewed 258 times, but due to the multiplication factor of 17, the displayed result is 4386 times;
With Li Mu's experience, doubling only double digits is a conscience platform, and some platform data is even multiplied by three digits, such as 129 just mentioned, the same post was actually viewed 258 times , But the number of views shown is 33,282.
In this case, it is difficult for users to see fraud. After all, this data is incomplete and growing.
What ’s even more frustrating is that because the design multiples are zero and integer, users ca n’t see how abnormal the data changes are. For example, because of one click, the original data changed from 33282 times to 33411 times Another person came, and the data became 33540.
Who took a look at it, can you see what is the necessary connection between 33282, 33411, 33540? They look as if they are real, even real.
There are also platforms that are stupid and not lost, directly writing the display data is equal to the real data times three, and careful users will find that no matter how the data changes, it will always be a multiple of 3.
What ’s even more stupid is to multiply it directly by 10, and careful users will find that the single digit is always 0 ...
The platform uses such fraudulent methods to create an illusion for its platform that has a large number of users and is very popular.
However, there are times when this kind of thing is missed. For example, some jokes have appeared on some live broadcast platforms. At the same time, hundreds of millions of users are watching the live broadcast of a certain anchor. Packed on the data.
Users do not know the real situation. After seeing the published data, it is easy to be biased by the author behind the scenes.
Now, on Weibo Twitter, all positive content about China travel also has a certain degree of data fraud.
Li Mu uses this method to enhance the recognition of these contents by Western users.
However, Li Mu is more cautious. He designed a set of circular logic on the coefficient of data falsification.
For example, the number of likes, for each additional actual data, the display data is randomly selected from 8 of 1-10 to increase.
It may be increased by 1, it may be increased by 3, it may be increased by 8 or 10, but the probability of adding 1 is the lowest, and the higher probability is between 3 and 8, so in this way, it will definitely not let users easily Feel the law of data growth.