Rebirth in a Perfect Era Chapter 1693: Ultimate price / performance ratio

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Since Weibo Twitter is already a world-class platform, all the true and false marketing arranged by Li Mu are here for global users.

It is not easy for the global launch of tourism soft and broad, and it is even more difficult to become a global tourist country.

What can really be done are some old capitalist countries, such as the United States, Britain, France, and Japan.

When you mention the United States, you know the Statue of Liberty, Hollywood, and Yellowstone National Park, as well as the big cities of New York, San Francisco, Los Angeles, and Atlanta. This is the United States ’global cultural export for many years;

Britain, as a former sunless empire, has had a cultural output for more than a hundred years. Only the nominal Shu country and the once colonial nationals have a great sense of belonging to the UK, such as the Indians. If you have no money, you like to go to the United States.

The French Gaul Rooster has also been world-renowned. Coupled with the romantic capital and the blessing of various luxury brands in recent years, the Paris Tower, Arc de Triomphe and Notre Dame Cathedral have been Zhixiao by the people of the world.

The reason why Japan is so popular in the global tourism market is mostly due to the Meiji Restoration. In the 19th century, the overall development of Asia was far behind that of the West. Only Japan was betting on the right direction, resolutely reforming, Completely Westernized, Japan has been the Asian leader in the eyes of Westerners for a hundred years of history.

And Japan is clamoring to leave Asia and enter Europe every day, striving to be the bridgehead of Western capitalism in Asia, so it is more recognized by the Western world, so that for a long time, the culture most recognized by Westerners is not a long-established culture. China culture, but the Japanese culture of the courtyard China civilization.

So Japan ’s tourism market is also global.

At the moment, in addition to these four old imperialisms, Li Mu really ca n’t think of anyone else who can do it globally.

Despite the fact that many countries in Southeast Asia can attract many non-Asian tourists, on the whole, Southeast Asia ’s tourism market is still slightly low-end, so it is not a global tourist country, which is common with Southeast Asian countries. Poor economic development also matters.

In Southeast Asia, there is only one developed country in Singapore, but Singapore ’s land area is not as big as Yanjing. Such a small land is too much to be a global tourist country.

The Dubai of previous life is a wonderful thing. This country did not follow the traditional propaganda route of the old power, but chose a "local tyrant" label to go all the way to the black. The result is that it is soft and widespread all over the world. Is incredible, so all of a sudden it is full of longing for this place.

Actually, if you think about it carefully, why did the domestic media, self-media, and various information platform software push crazy Dubai news at a certain time? For example, how handsome is the Prince in Dubai, and the police cars in Dubai are all Ferrari, that is because Dubai depreciates good cars, and the police cannot catch up with each other without driving Ferrari and so on.

Another example is to promote the "Dubai Chieftains Series Story" everywhere. For example, a chieftain in Dubai was very speculative in chatting with others today. Seeing that his car was too bad, let his men give him a luxury car the next day; tomorrow The chief saw an China girl in the luxury store, looking at the luxury bags that he couldn't afford, and the chief said with a wave of his hand, "Come on, my sister, I'll give you, are ten enough?"

Similar to this kind of brain-dead story, why does it appear repeatedly on the domestic social network network, even on various hot searches, various lists, and various recommendations? You know, those social network networks are the ones who fall into the eyes of money. If they do n’t give money, they would like to post a selfie and they ca n’t wait to mosaic the logos of ordinary items except for luxury goods. Promote Dubai?

Isn't someone throwing money behind to do such a thing?

Li Mu remembered watching a domestic TV show. All the cars with exposed logos are Audis. The rich generation drives Audi and the rich second generation drives Audi. white, rich, and beautiful drives Audi and white-collar workers drive Audi. The key is that the suspension wire also drives Audi. Compared with the phenomenon that the whole network brags about Dubai, isn't it the same thing?

Li Mu has always felt that 90% of the so-called local anecdotes in Dubai were fired by Dubai itself. After a few years of speculation, people all over the world have begun to travel to Dubai. This is what Dubai is doing in tourism. Way to success.

What Li Mu wants to go is this kind of route in Dubai, but Dubai is constantly packaging its own image of "local tyrant". The first phase of Li Mu wants to package the China travel market globally, which is "super cost-effective internet travel" Selling point.

Li Mu knows very well that it is impossible to eat a fat person in one bite. He although would like to publicize the magnificent scenery, long history and long-established culture of China, but this kind of thing requires a long process, just like Japan It also took at least one or two hundred years to run these.

So, the route in Dubai is the most realistic, first choose a label to hit the dead.

At this stage, the global internet industry although has a internet travel platform and a special tourism resource sales platform, but no one has been engaged in online customized tourism like Li Mu.

It seems that the car market is selling cars in offline, or selling online, and picking up cars in offline stores, but Tesla later took the lead in abandoning offline stores, putting sales directly online, sending cars to the door, and subverting the whole at once Industry gameplay.

Of course, at that time, Elon · Musk was quite lively and quiet. There was really no capital in his hand, he did n’t have much money, he could n’t make a car, but he could only shout.

The Li Mu is different. Whatever he wants, it ’s over.

So, first hit the price-performance ratio, maximize the price-performance ratio, first attract people, and then integrate more domestic tourism resources for them, then slowly promote other labels, and finally make China tourism a real Global market.

For example, in the next stage, tourists will no longer be allowed to travel between first-tier cities. They can go to see terracotta warriors, pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan, etc. Wait, by that time, the word of mouth will naturally become stronger and stronger, the label will also be done more and more.

In fact, where did the Taobao in the first stage attracted a large number of American tourists to travel to China through ultra-high cost performance, and various true and false travel notes have also attracted more worldwide Of tourists go to China.

After half a month where Taobao went online and operated, Chen Ze made a special call to Li Mu and said to him: "I have first-hand data obtained from relevant departments. Over the past 30 days, overseas tourists applied for a China tourist visa The number of people has increased by 130% year-on-year and 97% month-on-month! "

Year-on-year, compared to the same period last year;

Chain ratio refers to the last cycle, that is, the last thirty days.

Li Mu seemed to be amazed when he heard Chen Ze, and he could n’t help but ask: “Is this data scary?”

"How not to be scary." Chen Ze said: "The number of tourists who want to visit China is 1.3 times more than last year! This growth is also too fierce!"

Li Mu said: "How do you think about how much resources we have invested in doing this, and now we are doing outbound travel in the US market, the price is fast, and the **** can be almost the same as the US going to Mexico. We not only earn a penny , And has been squeezing the profits of airlines, travel companies, and hotel companies, as well as the continuous promotion of Weibo Twitter worldwide, not to mention a year-on-year increase of 1.3 times, even if it is 3.1 times, I am not surprised. "

Chen Ze laughed and said: "Ok! Ok! Alright!, it's more first-year university student than you think."

Speaking, he took his tone seriously and said: "I will tell you a little bit that the next visa approval will be gradually relaxed, that is to say, the signing rate will be greatly improved, this is also to take advantage of the opportunity to develop domestic The tourism industry, to be more specific, is that what you are doing now is a good thing for the benefit of the country and the people, so despite running forward, you can run as fast as you can. "

Li Mu understands what he said, and can't help being excited.

This kind of cooperation is too tacit. If the visa release is good news, it will be more attractive to foreign tourists.

So, Li Mu quickly gathered the team and told everyone the good news.

Every middle and senior executive who is involved in the operation of Taobao is very excited about this news. This is like getting parental approval and permission. The incentive to the team is indeed very large.

So Li Mu said: "Since this is the case, we will take the time to formulate a few more in-depth tourist routes so that these overseas tourists can see more natural and cultural scenery of China."

Lei Zong asked: "There are still a lot of domestic tourism resources. Chief Li at the first stage do not know what suggestions?"

Li Mu smiled and said: "It must be the first national treasure that can best be taken. First come to a panda tourist route. My suggestion is that the three cities of Yanjing, Shanghai and Yangcheng are all open to Sichuan. Tourist routes, for example, go to Yanjing for two days, then go to Sichuan to see pandas, or go to Shanghai for two days, and then go to Sichuan to see pandas. Since Sichuan has gone, then there is no reason not to go there for magic. The fog of the city, so this can plan three routes for the three cities, and then focus on the panda elements to render. "

Lei Zong nodded and said, "Then I will hurry to contact the airlines, travel companies and hotels in Sichuan and Wudu."

Li Mu said: "You better find another awesome design team to design a whole set of souvenirs for panda travel, and then go to Yiwu to find a reliable OEM (original equipment manufacturer) supplier factory to produce it. When the time comes for our tourists to come, You can bring some memorable small gifts back to give away, which not only promotes the small commodity market, but also a powerful user self-communication channel. "

So, Li Mu adds another sentence: "I suggest you study with Japan. Let ’s be honest, they did a good job."

"In Japan, even a small city with tens of thousands of people has its own cartoon image, its own various customized souvenirs, and the added value of the tourism industry has been developed very thoroughly. In comparison, they are like doing The most authentic Yanjing roast duck, the duck is carefully grilled, the meat must be cut into 108 pieces, the bones and the shelf must be removed, and it can be made into various flavors or simmered in soup, accompanied by selling your lotus leaf cake, sweet noodle sauce, green onion, Cucumbers, how about us? Compared with them, our current tourism market is selling ducks directly, not to mention roasting them and cutting them apart, and even not slaughtering them. If you want to buy them, just buy them and buy them yourself. How can we play other people like this? "