Rebirth in a Perfect Era Chapter 1702: Just kill everything
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In the private economy of China, there are a large number of small and micro enterprises, and even workshops where no company is registered.
Especially in the field of small commodities manufacturing, family-style workshops have contributed almost half of the output value.
Among them, 99.99% of companies or workshops have no copyright awareness.
For example, a workshop specializing in the production of stickers in Yiwu, the stickers produced are mainly sold to primary and secondary school students. Their stickers not only wipe out all the popular China stars in mainland China, Hong Kong, Macao and Taiwan, but also include Japan & South Korea, European and American stars. , Not only produces a large number of star stickers, but also a large number of film and television drama stills stickers, cartoon and comic image stickers, this workshop may produce 10,000 categories of stickers a year, the use of portrait copyright, film and television, anime characters copyright countless, but There are absolutely no authorized chains.
That is to say, such a workshop produces 10,000 categories a year with a genuine rate of 0 and a piracy rate of 100%!
They all produce whatever they want, and they will also be in Zhugege, Meteor Garden, Sailor Moon, football teenager, Slam Dunk, Michael Jackson, HOT. In short, as long as they are sought after at this stage, they will immediately Take it for production, regardless of copyright and law.
The same is true for all kinds of star posters sold at the gates of elementary and middle schools. The posters for boys and girls who love to buy are one piece each and five pieces, and the larger two pieces are five pieces. There was nothing in the pocket of copyright holders such as Chen Haonan or Pheasant.
Not to mention the cartoon surroundings at the current stage in the domestic market. Basically, one-tenth of a hundred percent of the genuine rate is considered to be high in fragrance.
Panda bears are currently on fire all over the world, and children from a few years old to adults, middle-aged people, and elderly people ca n’t help but endure this image, because this image has long been popular not only on the Internet, but also with the media. Entered offline life.
Therefore, a large number of small commodity workshops and enterprises in the South began to shift their targets one after another, and concentrated most of their production capacity on the production of products around Panda Bear.
The market's recognition of these products is also very high. Basically, as long as they are listed, they will be robbed.
What's more annoying is that many people have raised the idea of overseas markets, and some pirated surroundings have begun to be sent to overseas markets.
In the eyes of Li Mu, these small business hawkers are as disgusting as parasites. These people can only survive by sucking blood from other people. They have no ability to survive after leaving other people ’s bodies. And they tend to swarm towards the most perfect goal, just like panda bears nowadays, when thousands of pirated parasites **** blood madly, when they **** up panda bears, everyone rushes to the next goal.
Under such a market environment, the genuine product itself has been almost completely wiped out, such as the Pikachu, which has been relatively hot in recent years. If it is a genuine product produced by a regular company, the cost includes not only raw material costs, production and processing costs, but also high Copyright costs and various tax costs.
A Pikachu doll of the same size, even if the workmanship and materials of the genuine and pirated products are exactly the same, the genuine company should bear the copyright cost of at least one or two yuan, and the pirated company does not need a penny.
Furthermore, small piracy workshops are generally operated by individuals without registered enterprises, so their production and processing processes do not need to pay a penny tax rate to tax authorities, and a company not only has to pay corporate income tax, but also has some additional taxes fee.
Furthermore, the cost of workers in pirated workshops is much lower than that of regular companies, because they only pay workers wages, and do not pay workers social security or personal taxes.
As a result, the cost of a genuine product may be more than double that of a pirated company. Even if the pirated product is shipped at the cost price of the genuine product, you can earn a lot of money, but the genuine company is miserable. , Even if the price is reduced to the same as piracy, it will not cover the cost, so the price can only be raised. When the price is raised, the competitiveness will be lost. At this stage, most consumers do not have the awareness of genuine piracy. Only buy the most cost-effective,
Li Mu ca n’t allow these pirates to spoil the image of the panda bear, so he personally led the team, not only organized a team of rights defenders, but even actively communicated with the industry and commerce department.
The industry and commerce department received the Muye Science and Technology request for co-investigation, and it also attached great importance to it, because the panda bear is different from other cartoon images.
First of all, the panda bear is the first cartoon image born around the world, which is of great significance;
Secondly, Panda Bear represents China's Panda Tourism, which is equivalent to China's cartoon messenger, image spokesperson in overseas markets, and even to some extent represents the image of national tourism culture.
Not to mention, its copyright owner is Muye Science and Technology, China is currently the most valued company, and even the world ’s most valued company. It is the current business card of China companies overseas. It must be given.
In this case, Li Mu came out in person again and held a closed-door meeting with the industry and commerce department.
At the meeting, Li Mu personally explained to the leaders of the industry and commerce department the degree of popularity that panda bears have received worldwide, including the frequency of use by global netizens, the popularity of discussions, the popularity of media reports, and the popularity of copyright cooperation by enterprises.
The leaders of the industry and commerce department are also didn't expect. Panda bears are now so thoroughly fired around the world.
The list of more than 100,000 companies applying for copyright cooperation in the world has left them stunned.
Li Mu said: "Leaders, at this stage, in countries and regions where copyright protection is more in place, companies are applying for legal authorization of the copyright of the panda bear image through our officially published application process, but domestic use of pandas is currently illegally infringed. Hundreds of thousands of companies and individuals have sprung up like mushrooms. If the necessary intervention is not carried out, the situation of panda bears being pirated in China will become more and more serious. The national and even overseas markets have a huge impact on the development of the panda bear itself, so we sincerely hope that the industrial and commercial department can assist Muye Science and Technology in defending rights throughout the country, and thus protect the healthy development of the panda bear image. "
The industry and commerce department also immediately paid attention to this issue. This is not only a matter of copyright infringement, but also related to the international image of panda bears, and even the international image of China tourism. In the past, you could open your eyes to these copyright infringements. But this time it matters, and you can't let go of anything.
Later, the leaders of the industry and commerce department immediately said that they will strengthen the crackdown on piracy and bear-related crackdowns nationwide.
Li Mu also stated on the spot: "Muye Science and Technology has already established cooperative law firms in the capital cities of the country. At that time, we will entrust them to prosecute piracy and infringement in any city in the country. In order to prevent piracy, we have passed With a budget of 100 million yuan for rights protection, civil litigation will be filed against infringers nationwide, and we hope that the local industrial and commercial departments can support our rights protection work. If criminal crimes are involved, we need to communicate with the public inspection law through the industrial and commercial departments. "
The legal department of Muye Science and Technology is very efficient. They have established cooperative relations with top law firms in 23 provinces, 5 autonomous regions and 4 municipalities in the mainland. Muye Science and Technology will entrust them to help Muye Science and Technology in their provinces, autonomous regions and municipalities To protect the rights of the panda bear image, this time, the goal of Li Mu's is that a pirate will not let it go.
For Li Mu, pirates or pirated individuals, if they simply make some money from their own companies, they will not try their best to kill them, but piracy should also be divided into situations. The strategic significance of Panda Bear It's extremely important, saying that nothing can be dragged into the quagmire by piracy.
Not only panda bears, but also "Flying Tigers", which will be released this year, this movie is also of great strategic importance. If there are pirates looking at it, they must let them go bankrupt.
So, Li Mu decided that even if the cost of rights protection is even higher, Muye Science and Technology will accept Xinran (Joyful). If a manufacturer earns ten 10.000 Yuan from pirated panda bears, then Muye Science and Technology can cost 200,000 yuan, forcing him to pay 100,000 yuan Spit it out and send him to prison.
If a self-employed person earns a thousand Yuan from pirated panda bears, Muye Science and Technology will also find him, and then spend several times or even more than ten times the cost to let him bear the corresponding law after he refunds all the illegal gains. responsibility.
Later, the industry and commerce department issued a document to the whole country, requiring the local industry and commerce departments to strictly investigate and deal with the situation of panda bear fraud and falsification within their jurisdictions. It must be done three points:
First, detect fraud and stop infringement as soon as possible;
Second, all produced goods must be recovered and destroyed;
Thirdly, cooperate with the public security organs to implement both administrative and criminal penalties on enterprises and individuals that produce and sell pirated products.
Moreover, the industry and commerce department also gave work instructions in the document.
They asked the industrial and commercial departments everywhere to start tracing the source directly from the market. As soon as the pirated goods were found to be circulating in the market, they immediately took responsibility for the seller, and then traced the source step by step through the sales party until they found the responsible person of the production enterprise. come out.
If it is the enterprise that produces and sells pirated products, the industry and commerce department directly seals the enterprise, gives administrative punishment, and decides whether to transfer it to the public security organ based on the quantity and market value of the pirated goods. Organ hearing.
If it is an individual who produces or sells pirated copies, they will be directly banned and confiscated, and those who violate the criminal law shall be investigated for criminal responsibility in accordance with the crime of illegal business operation and infringement of intellectual property rights.
As soon as this document was issued, the industrial and commercial departments around the country immediately regarded it as one of the most important tasks in the near future, and immediately began active preparations to prepare for a vigorous anti-piracy operation nationwide.