Rebirth in a Perfect Era Chapter 1708: Copy Ford’s bottom
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For Li Mu, if you want to do the automotive industry, you can never do just one Tesla.
Even if new energy vehicles are the general trend, there is still a long way to go before this trend can be spread globally.
Even in China, if you want to really achieve car sales, the ratio of new energy vehicles to fuel vehicles is 50 to 50. It is estimated that the most important thing is after 2020 or even after 2030.
Before this, most of the automobile market will still be occupied by traditional fuel vehicles.
Moreover, Li Mu's favorite thing is deep integration of resources. This kind of integration is not to integrate Jaguar, Land Rover or Volvo into Tesla to become a better Tesla, but to integrate and integrate Jaguar, Land Rover, Volvo and Tesla. Cheng Niu Tesla, Niu Jaguar, Niu Land Rover and Niu Volvo.
Take advantage of Tesla's advantages in electric transmission, take out Jaguar's advantages in luxury cars and sports cars, of course, before they are too severe for recession; take advantage of Volvo in domestic passenger cars And take advantage of safe driving, and then take out Land Rover's ability in four-wheel drive and all-terrain adaptation.
Volvo's product line although is very complete, but it has been relatively niche, and it is impossible to sell Toyota on his own, but if Volvo matches Tesla and takes the hybrid route, it may be able to mix this. In terms of overtaking on corners, Toyota, the strongest hybrid at this stage, is directly overtaken.
The sales of hybrid cars and new energy vehicles in the early stage of although were not large, but they were still very influential in the social elite. In the United States, a gathering place for elites like Silicon Valley is popular with a special sense of moral superiority.
For example, the big brothers of internet, who have hundreds of millions of USD and live in tens of millions of USD mansion, but have to drive a Toyota Prius with tens of thousands of USD, why? It is because they need this sense of moral superiority.
When they go out with a tens of thousands of USD Prius, they have a strong sense of "I am protecting the earth", and then they can stand on a high place and look at those with a critical eye Ordinary people who drive ordinary fuel cars, even large displacement fuel cars.
So Toyota Prius is highly sought after by the elite class in North America. Corporate CEOs, executives, university professors, and fund founders almost all have a Prius.
In the future, pure electric Tesla and hybrid Volvo may become the new darlings of these elites.
Then, Li Mu asked Davidson: "I want to ask you to help me, can you help me arrange a time to chat with Ford executives, I am interested in the Volvo and Jaguar Land Rover in their hands, if they have Interested shots, I can consider taking them down. "
Speaking, Li Mu said again: "Yes, if there are other automotive resources, please help me introduce it."
Davidson asked in surprise: "Do you want to buy Volvo, Jaguar, Land Rover?"
Li Mu yelled and said: "If the price is right, it is not impossible to buy them all."
Davidson said: "But these three brands are now losing money, and the losses are quite serious. IMHO, you do n’t have the relevant experience in the automotive field, and there is no professional team to help you get the global supply. Businesses and sales networks are not likely to be profitable in the short term, and in the end it is likely to be a huge loss. "
Li Mu smiled and said: "It does n’t matter, we will start IPO-related work in a few moments. Once it goes public, at least tens of billions of USD will be raised. Just one-tenth of these will be enough to bring these brands Won, and it doesn't matter if the loss is lost, it is just for fun. "
Speaking, Li Mu said again: "Maybe I will get a rally team next year, and I will get an F1 team in two years."
Chen Ze dreamed of getting a team, but he did n’t dare to get into F1. Now he is getting a bunch of kart drivers, training every day at race track in Shunyi. In his plan, he can get a Formula 3 team in the future. It is already his biggest dream.
As for training a real F1 racer for China, this is basically something that Chen Ze ca n’t dream of. Formula One drivers are extremely demanding, and most of them have been trained in system since childhood. When I got into a kart at the age of five or six, I burned money and burned money until I was 20 years old. Not only did I have to have enough money to burn down, I also had to have enough talent, or I wouldn't be able to survive.
It is somewhat more difficult to train F1 drivers than to train a first-line player. At least football is not a money-burning sport. If the talent is enough, one football is enough.
There are so many teenagers playing football in the streets of Brazil, many of them eventually become first-line players or even the world ’s top players, but I have never heard of anyone who pushed the front wheel in the slums for three rounds and could kick himself into an F1 driver. .
So, the idea of Li Mu's is different from Chen Ze.
Chen Ze wants to train a ChinaF1 driver, and Li Mu wants to build an F1 team that belongs to China.
For example, I bought Volvo, Jaguar, Land Rover this year, and then went to China to build a new brand. The new brand is very simple. I directly integrated the technologies of these three brands together. that's alright, if the domestic team is not well integrated It doesn't matter, I'm spending a lot of money to dig up the top team, Germans, Japanese or Swedes, Italians, isn't it money? Muye Science and Technology has money.
When the new brand starts, it will directly throw money into the team, whether it is a rally, the British Touring Car Championship, or the formula, as long as it can be done with money, it will be done with money.
First, buy ready-made from the Formula 3 chassis and engine suppliers, start the Formula 3 team, and then spend the money to buy the top F1 technology and team talents in Europe, and hire overseas drivers, even the entire It doesn't matter if the team even has the driver to bring the logistics to foreigners, because its headquarters is in China, and the ownership of the team and brand is in China.
Only in this way can the true essence of the sport be introduced to China, making the people of China realize that we have this thing ourselves, and it is in our own home, which is far more than training one or two with the strength of the whole country. It ’s much better to send talents to overseas.
In other words, if there are enough football leagues in the country, sending domestic players to the top five leagues is worse than placing them in domestic leagues, because the improvement of the general environment is always much stronger than the promotion of individuals. Much more.
If China really trains an F1 racer and there is no team in the country, this racer can only compete in F1 in the teams of other countries and wearing the shirts of other countries. The technical strength is not absolutely excellent, and the tail of the crane has always been so weak that the sense of existence is so weak that it is difficult to arouse the real enthusiasm of the domestic people for this sport.
However, if a team is introduced into China, it is equivalent to moving in a whole system. It does n’t matter if you pay for it first. Foreigners are required to pay for it. As long as the system is moved in, China will one day be possible. Drivers, China's team of engineers trained, by that time, the entire domestic automotive industry will have improved.
Once the system is in place and the overall strength is up, good drivers will inevitably be discovered and cultivated one after another.
Davidson is a bit confused about the fun of Li Mu's.
If it is a hobby, then it ’s okay to engage in football clubs. After all, football clubs do n’t spend too much money, and they do n’t involve supply chain, supply chain, or sales chain.
The difference between cars and football clubs is really big. It seems that a car brand is very beautiful, but except for the top brands that can make money, the rest are basically hard.
More than half of the car brands are loss-making or slightly profitable, investing hundreds of millions or even billions of USD to build such a company, it is really normal to lose tens of millions or even hundreds of millions of USD a year, there are also billions of USD The level of car brand, after a hard year, the net profit is only hundreds of thousands of USD, both the former and the latter, for the holder, it is a hot potato, a huge asset that is not alive.
Ford is a standard example. In difficult times, several brands under the hands are in a mess. Jaguar can lose hundreds of millions of USD in one quarter and hundreds of millions in a year.
Volvo and Land Rover are good times and bad times. This time is good and bad. Bad means losing hundreds of millions of USD a year, good means losing tens of millions a year.
Moreover, the loss of a large industry is similar to that of a powerless aircraft. The weight of hundreds of tons is planted straight from the height of tens of thousands of meters. It is not easy to save it.
A production line of an automobile brand cannot occupy a small area. The cost of land use, the construction and maintenance of plant workshops, and the cost of equipment maintenance, renewal, and depreciation are all large numbers.
To operate a production line, there must be at least thousands of workers, and the manpower expenditure is an astronomical figure;
An expensive R & D team, management team, and sales team are also needed, which is no lower than the production line workers;
Not only that, if you want to build a car, you have to purchase various parts from hundreds of suppliers all over the world. The USD has the same wings as it is from the factory to all parts of the world.
As soon as the huge production line is opened, it is equivalent to throwing bundles of USD all the time, throwing money into it, it is made of money, and it is made of cars, which are transported around the world, and then exchanged for money to invest To the production line, this is a big cycle across the globe.
But what if the car does n’t sell? The cost has always been invested, but the products that come out cannot be exchanged for money, or cannot be exchanged for enough money. One month of continuous investment of 100 million USD, in addition to a bunch of stock cars, only returned 50 million USD, this is the gap of 50 million USD, If you want to maintain the production line, you can only smash 50 million into it.
At this time, there is no way to spend the car. Whether it is in the hands of the manufacturer or the dealer, there are more and more inventory vehicles and increasing financial pressure. In the end, there is no way to sell at a reduced price, otherwise the dealer may be the first Can't bear to leave the net.
As a car company with a valuation of more than one billion or even several billion USD, in the face of the annual loss of hundreds of millions of USD, it is almost unable to return to the sky, but the production line cannot be stopped. Once the production line stops, dealers and workers Immediately, it will be scattered, and as a result, the entire brand will be paralyzed instantly. This car company with a valuation of more than one billion or even billions of USD will immediately become worthless.
At this time, the only way for a car company that ca n’t carry it is to find a large auto group to sell itself while it ’s not cool enough. Large auto groups often feel that they have a large body, wide channels, and make money. The strength is also relatively strong, thinking that the brand can be brought back to life, so he decided to bargain.
It's just that Ford is out of luck.
However, Davis did not know that Ford not only cut the bottom of the mountain, but also cut the meat under the mountain.
Volvo, Jaguar, Land Rover, are all Ford's "bottom-cutting works", and they ended up in a mess. There is no way to sell them at a low price. As a result, others have copied a real bottom.
Now, what Li Mu wants to do is to copy Ford's bottom in advance.