Rebirth in a Perfect Era Chapter 1710: Must surpass
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A car brand, or an explosion model, depends not only on technology, but also on appearance, interior, publicity and after-sales.
If you really want to calculate the percentages for these five factors, Li Mu feels that technology can account for up to 30%, and appearance and styling can account for at least 4-50%, especially for female users, the proportion of appearance and interior can account for more high.
In fact, the technology of the first-line car companies is not bad on the whole. The power of BMW ’s high-power 2.0T engine, if it normally achieves 250 horsepower, then the Mercedes, Audi, Toyota, Ford and even Cadillac ’s 2.0T The power of the power engine can certainly bite BMW about ± 10.
As for the sense of control and comfort, it is a matter of benevolence and wisdom, and only the appearance and interior are the most intuitive.
The compact body and narrow space of the Land Rover Aurora increased their prices by more than 200,000 in China when they were first launched. Why? Mainly because it looks good. At that time, the shape of Aurora was instant kill.
But why did the Land Rover Aurora cool again in the next few years? So that more than 200,000 can drive home? The main reason is actually aesthetic fatigue. The model has remained unchanged for a few years, and there is basically no change in appearance and interior. In the end, everyone is stunned.
All models must be continuously upgraded, but not every succession is guaranteed to be successful, even Toyota does not have such a skill.
There are many models with very good sales. Aurora is a typical example because of the failure of the replacement.
Like the Range Rover, it is basically unchanged for thousands of years, and it ca n’t move, but it is not as strong as the Range Rover, so it is naturally getting more and more depressed.
In addition to Aurora, there is also a typical Korean Hyundai / modern SUV model named IX35.
This car was also an extremely popular model that year because of the use of many three-dimensional lines in the shape, which looked particularly bluffing at first glance.
For at least three years, the monthly sales of IX35 in China are more than 10,000 units, but because of the failure of replacement and the gradual lack of cost performance, this car was once extremely downturn.
So, consumers are all visual animals. If the performance, appearance, and price of a car are well-balanced, the role of the appearance cannot be shown, but if the appearance of a car is poor, or the appearance Very good, the gap immediately opened.
At that time, Mercedes also slumped for a long time in China. Later, it was only after a new set of appearance and interior design style that it re-emerged in China awesome.
Mercedes has not really risen in China after entering 2000, and it was not until 2014-2015 that they ushered in a real turning point.
The new S-class cars, E-class cars, and C-class cars have been launched successively. The three different grades of cars all use the latest design, and Mercedes for the first time used the design language used on the S series to integrate E-class and C-class cars. The body is known as "family design".
So, the MercedesC and E of that year became the most beautiful models with the most beautiful appearance and the most luxurious interiors at the price of 300,000 and 500,000. The sales volume rose all the way and fought a beautiful turnaround.
The Mercedes new E atmosphere lamp is dubbed as the disco night club style, but there are still countless consumers who pay for it. It can sell nearly 20,000 cars a month, which is more than the A6L and BMW 5 series combined. Why? Is n’t it just pretty?
Then Mercedes tasted the sweetness, and applied the same design language to GLK's replacement model, GLC, which also sold well.
So Mercedes took the throne of the king of interiors, and sales increased.
So, has Mercedes been improved in technology after 2015?
No.
The main reason why you can sell it all the way is because it looks good.
The appearance is beautiful, and the interior is also beautiful. For consumers, as long as they can see a certain degree, what price-performance ratio, zero-integer ratio, failure ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude are all Can be left behind.
Having said that, is it not the same to find the target?
If the other party looks average, both men and women will pick the other party ’s education, personality, character, family background and even the wedding ceremony, dowry, whether to buy a house or write their name.
If the opponent looks good and sees the burst, those other factors will be left behind. Even if the opponent is useless except for being good, there are still a large number of four pursuers.
A good-looking star can make hundreds of millions of dollars a year through cutouts;
A star who does n’t look good may have worked hard for a year, and the money she has earned may not be the one who has made a lot of money in one day;
A good-looking girl, even if she was a primary three, was beaten by the original match on the street, many people stood up to fight for her;
The girl who does n’t look good, even if she caught Xiaosan on the street and wanted to beat her up, many people stood up to stop her from blaming her.
A good-looking singer can learn all the songs from the microphone and learn to bark in the microphone;
Unsophisticated singers, with talent and strength combined with hard work, are at most changing for a popular person but not popular.
In the final analysis, just two words, Yan control.
Yan Kong is the essence of society, or the essence of most people in society.
Although the value of this kind of face control is very distorted, there are indeed many people who pay.
The same applies to cars.
If Li Mu collected Volvo this year, and then made VolvoXC60 look like Land Rover Aurora, this car can be sold globally;
If the Li Mu can add the interior of the Mercedes to the Aurora-shaped XC60, this car is invincible, and it can walk sideways in the global car market. In front of this level of SUV, Mercedes, BMW, Audi, Toyota, Honda, Ford , GM, no drama.
If the Li Mu can put the shape of the new Audi A4L on a 15-250 thousand class B-class car, and then take the interior of the Mercedes into it, whether it is a Jaguar or a Volvo brand, it can take the Camry. , Best sellers like Accord can't find home;
If Li Mu can put the Mercedes new E-class styling and interior on the VolvoS80, the C-class car market will certainly be invincible;
If you take the S-class styling and interior, and put it on the Jaguar XJ, you can also dominate the D-class car.
The car styling in 2004 is not comparable to that of a dozen years later. Even if the most awesome car designers at this stage are found, it is totally inferior to the aesthetics of Li Mu in this respect.
And what Li Mu has to do is find a designer team, like designing a panda bear, tell the designers a little bit of what they want, and let them follow their own memories to help them shape the classic models a little bit. Just restore it.
As long as the appearance and interior are fixed, the competitiveness of the product can be greatly improved.
By that time, all the models that can be copied from Mercedes, BMW, Audi, Porsche, Toyota, Honda and Mazda will be copied out, as long as they can guarantee a comprehensive lead in appearance and interior for a few years. Enough to establish the top position of Muye Auto Group.
At that time, overtaking Toyota is inevitable.
Moreover, if the total amount of the automobile market remains unchanged, if the Muye Auto Group succeeds, it would be tantamount to grabbing the food from someone else ’s bowl into their own bowl, whether it ’s a German car or a Japanese car. , May be greatly affected.
As a result, surpassing Toyota is no longer a dream.
Not to mention, I still have the technical support of Tesla. Using Tesla technology to chase Toyota's hybrid, the problem should not be too big.
In addition, there are many new technologies that are more alternative but can enhance the attractiveness of the models, such as full LCD dashboards, human-computer interaction, and the Internet of Vehicles system.
The cost of the full LCD instrument panel is not high, but it is not as high as the average. If you invest in an R & D and production enterprise of LCD instrument panel, you can get the mature LCD instrument panel technology to the market as soon as possible. Competitors can make their products separate from competitors.
At this point, the safety technology of Volvo can also become a blessing. If a set of pre-collision system is fully equipped for mid- to high-end models, the competitiveness will be greatly improved.
As Li Mu and Elon · Musk said, the success of one after another will surely lead to the achievement of a top auto company.
When the Tesla previous life first debuted, it relied on a ModelS to take the world, but this model alone made Tesla famous, and the huge LCD central control panel in the interior only made countless consumers rush. .
Later, ModelX also became an explosive model with its pair of gull-wing doors. Coupled with Model3, which has never been able to produce, Tesla has reached the market value of 4-5 10 billion USD. This is the strength of the explosive model.
In addition to these, Li Mu also has its own killer.
He has two teams capable of operating system, one is the AppleOS team and the other is the Android team. These two teams will come up with two sets of the world ’s top mobile smart operations system in the near future. With a few changes, the two sets of system can be adapted to the car. By that time, the Internet of Vehicles is by no means just a concept.
Like future generations, carplay of Apple has also become an important reference standard for users to choose a car. Cars that support carplay can better adapt to the Apple iphone mobile phone and bring a better experience to the car. Apple is not A car company, so any car can apply to Apple to use carplay, but in the future, ios and Android are both their own, and the car system derived from them is also their own. They can completely refuse other car companies to use their own car system. The vehicle-mounted system creates its own closed loop, and on this alone, no car brand in the world can compete with itself.
So Li Mu firmly believes that Toyota or Volkswagen, no matter how life is now, the status can not be shaken, they ca n’t resist their exclusive insights and understanding of the world more than a decade later, even if Toyota ’s current profits, It is almost worth the China's overall profitability of all car companies is more, but give themselves five years, they have to be ashamed behind them.
By that time, Stuttgart in Germany and Toyota in Japan may become Detroit in Asia and Europe. For traditional industries, once the pillar enterprises collapse, it is not far from the collapse of the building!