Rebirth in a Perfect Era Chapter 1711: Family business

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Ford nowadays is in the midst of egg pain.

Sometimes it is easy to fall into a strange circle when doing business. In the 1.0 era, there were not many employees and not big business, but they could make a lot of money. As a result, when I was ready to move into the 2.0 era, I suddenly found that More labor and more business, but less and less money.

That's what Ford does.

When it was glorious, Ford used to be in full swing. In addition to Ford, it has a lot of brands such as Mercury, Lincoln, Aston Martin, Volvo, Jaguar, Land Rover, etc., but the more the brand, the lower the profit. The financial affairs crisis.

Ford ’s own financial department estimates that Ford ’s losses will increase in the next few years, and the financial affairs crisis will become more and more serious until Ford is dragged into desperation.

At this time, Ford was like a middle-aged and old man who was very successful, but was dragged down by a large group of unskilled children. These children did not really want to be an old family, but Ford did not treat them. Well-educated, they did not plan a successful path for them, so that these children can only be supported by him.

If it is really a relationship between father and son, Ford will definitely not be able to get rid of the burden, but the key is that to be a business is not to be a father and son, no matter who is the reason that these sub-brands are not strong, for Ford, since Without the ability to help them improve, the best way is to quickly get rid of these burdens.

In this way, not only is there no burden, but when you get rid of the burden, you can still get back and forth by selling the sub-brand money.

Since last year, the form of the automotive industry has not been very good, especially for the old auto companies such as Ford and GM, the system is bloated, the internal consumption is serious, the quality control is insufficient, the product competitiveness is insufficient, the sales network has major defects, all The business is like a mess, and the reason is simply unclear, only to be cut off.

In view of the current trend, Ford although would like to sell a few sub-brands, but it has never found a suitable opportunity to sell. In Ford ’s view, at this stage, I am afraid that there is no car company, but also to his own hands. Several brands are interested because these brands have been reduced to inferior assets.

Now, these sub-brands are like giant babies who have no profitability, but have a huge amount of food. Any company that wants to buy back, not only has to spend a lot of cash to buy, the first thing after the purchase, That is to continue to feed these giant babies, otherwise once the giant babies die, all the inputs will be floated.

Who would add a few mouths to eat in this economic situation?

Speaking of being a giant baby, they are all described by Wanyue. In fact, these sub-brands are 10,000 tons of beasts. Whoever buys them back will ride on their neck. If they can afford it, then everything can be said. Unable to carry it, these giant babies could immediately crush him to death.

However, Ford also dreams of didn't expect, and some people really want to buy their own sub-brands in this economic situation.

After Davidson and Ford's chairman of the board of directors, Bill Ford (BillFWordJr.), relayed the intention of Li Mu's, the current helm of the Ford family, Bill Ford, was shocked that his chin was almost dislocated.

He ca n’t believe that a representative like Li Mu, who is at the forefront of the high-tech industry, would be interested in traditional manufacturing.

I ’m not in contact with Silicon Valley ’s internet tycoons. This group of people, with their eyes on their heads, are all self-proclaimed masters. I wish to buy a pair of shoes and write "morality" on the upper. Come on Tell you that he will always stand on the moral high ground.

Bill Ford Jr. thinks that the Silicon Valley group is particularly boring. Although they do some really powerful things, this group of people is really boring.

In general, you talk to him about the petroleum industry, he talks to you about the greenhouse effect; you talk to him about the will of the country, he talks to you about LGBT equality; you talk to him about Ford, he talks to you about the Prius, in them In the eyes of these people, Prius is the future direction of the automobile industry. All traditional fuel vehicles are the devil that makes the world warm.

Bill Ford Jr. hates birds like this. Everyone is American, and he does n’t know who Ah?

You usually live in a villa in the Bay Area with more than 50 million USD. The villa consumes thousands of kilowatt hours a day, and you do n’t know how much greenhouse gas to burn when you send these thousands of kilowatts. As a result, you go out and drive a Prius Came to tell me about environmental protection? Say global warming? May I go to your uncle?

Because there are so many people who know this kind of bird, Bill Ford Jr. is very dissatisfied with the rich people of Silicon Valley and internet. Of course, he also knows that those people are also dissatisfied with themselves.

That's why, he couldn't figure out, Li Mu, as the top presence in the internet industry, would be interested in the traditional automotive industry.

This doesn't seem to fit the human design!

Also, Li Mu's's appetite is a bit too ruthless, Jaguar, Land Rover, Volvo, he wants to take it all in one package?

It feels like a vegetarian who suddenly came to himself, pointing to a pig, a cow and an elephant, and said, "Excuse me, how can I sell these three? Eat it. "

He froze for a long time before confirming with Davidson: "Davidson, are you kidding me? Li Mu wants to buy my three brands?"

"No kidding." Davidson said: "I was commissioned by Li Mu's to help him match up. If you are interested, I can arrange for both of you to sit down and have a chat."

Bill Ford Jr. couldn't help but ask: "Davidson, we are also old acquaintances, can you tell me why Li Mu is interested in the traditional automotive industry?"

"I don't know ..." Davidson said seriously: "I have also persuaded Li Mu, the automotive industry is not very good now, and this industry has no advantages compared to the internet industry. The cycle is long and the business risk is higher, but Li Mu does not seem to care. "

So, Davidson added, "He should have some interest in the automotive industry, I think it should be a personal hobby."

"Personal hobby ..." Bill Ford Jr. couldn't help saying: "If it's a personal hobby, isn't it good to buy Aston Martin? The price is not expensive, and all the performance cars are produced."

Davidson laughed: "Why? I heard you mean that I do n’t plan to sell? If I do n’t plan to sell, I will tell Li Mu."

"No no no." Bill Ford hastily said: "Everything is easy to discuss, since Li Mu is interested, then I can chat with him, or we will send individuals to meet and see each other first. Willingness, in principle, as long as the price is right, all assets of Ford may be sold. "

Davidson said: "Since that is the case, then I will pass on your original words to Li Mu. You can communicate first and then see how to arrange next."

"Okay!" Bill Ford Jr. said with a laugh: "Then trouble you to convey it to me."

Hang up the phone, Bill Ford Jr. immediately threw a punch in excitement, and then yelled: "YES!"

After that, he immediately pressed the hands-free and quick call on the desk phone on the desk. After connecting, he immediately said, "Lauren, let the members of the board in the group come to my office immediately."

A few minutes later, the board members of the Ford Group came to Bill Ford ’s office.

Ford Motor Group although is a listed company, but the Ford family also controls more than 70% through various channels. In a strict sense, this is a family business, so no matter who the previous CEO is, they are only employed by the Ford family. Of professional managers have no independent decision-making power in real major events.

Because of this, the people who came to Bill Ford ’s office were basically all direct members of the Ford family. Most of them were surnamed Ford, and a few were relatives, cousins ​​or son-in-law of the Ford family.

Bill Ford ’s office area is more than 200 square meters, even if more than a dozen people come in one after another, it does not appear crowded at all.

After confirming that all the members of the company ’s board of directors were present today, Bill Ford Jr. said: "Let everyone come over there is a message to be announced with everyone."

Speaking of this, Bill Ford Jr. took a short break, and went straight to the topic without much delay: "The founder and chairman of Muye Science and Technology Li Mu, through the Davidson of the Goldberg family, expressed to me a purchase intention. Of Volvo, Jaguar and Land Rover are interested, and intend to package and acquire. "

As soon as the words came out, everyone was stunned.

The reason for their surprise is the same as Bill Ford Jr., so everyone speculates, and some even suspect that this is a prank in itself.

However, Bill Ford Jr. interrupted their discussion and said: "I still know Davidson quite well. He certainly won't be out of nothing. As for Li Mu, this person has so many industries and there can be no time. What pranks are we doing with us? From the point of view of price, his time is more precious than ours. "

Someone said at once: "Li Mu people are stupid and have a lot of money, it is better to take this opportunity to knock him out."

Bill Ford Jr. asked: "Do you think you are smarter than Li Mu? Blackmail him? If he can be blackmailed by you, he can't have the net worth today. I have only heard of Li Mu knocking on others. I have n’t heard anyone can knock him out, I do n’t believe you just look at Google. "

The members of the Ford family who just wanted to take the opportunity to knock on Li Mu for a while, immediately wilted.

Bill Ford Jr. is right, if Li Mu is an unfair head that anyone can strike, it is impossible for his company to be where it is today.

Contrary to this, Li Mu is simply a personal precision. It is extremely accurate to calculate other people ’s calculations. If you want to knock him out, the result is definitely bad luck.

At this time, Bill Ford Jr. said again: "I'm calling everyone, not to ask everyone's opinion, but to tell everyone about this matter, and at the same time tell everyone my attitude, as long as the price given by Li Mu is appropriate, these three Brands, we will do it immediately! "