Rebirth in a Perfect Era Chapter 1716: Extreme speed
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On behalf of DreamWorks, Spielberg signed a panda bear copyright use agreement with Li Mu, and has a strategic cooperation agreement with Kung Fu Panda.
The overall terms may seem fair, but if you really want to delve deeper, DreamWorks has suffered a bit.
The Li Mu's approach is like a well-known star eating a king ’s meal in a well-known restaurant, and then forcibly shares it. although comes with traffic, but from a long-term perspective, DreamWorks has indeed lost more room for imagination.
But Spielberg has no choice. He does n’t want to offend Li Mu because of a movie. After all, a movie is even more powerful, and the imagination space is limited. But behind Li Mu's, it represents unlimited possibilities.
The contract was signed, and Muye Pictures became one of the producers of "Kung Fu Panda." In order to create momentum for this movie in advance, YY and Weibo Twitter jointly released this news to the outside world.
Later, Panda Bear is about to star in the news of the DreamWorks animated movie "Kung Fu Panda", which will be screened all over the world.
The cross-border cooperation of cartoon images is the first in the history of Hollywood.
Since the project of "Kung Fu Panda" has just started in DreamWorks, the outside world has not heard any movement at all, so I thought it was a movie customized by Li Mu specifically for panda bears.
A Hollywood-level animated movie specially customized for a cartoon image, this concept shocked the whole world. It sounds like it is a special university for a child, but when I think of the rich Muye Science and Technology, people are in It's acceptable to be surprised.
As for the fans who like panda bears, naturally they feel extremely happy. although still do n’t know the specific plot of the movie, but the name "Kung Fu Panda" is already very exciting.
After the news that Panda Bear starred in "Kung Fu Panda" came out, Li Mu and Spielberg immediately achieved a win-win situation. Spielberg also saw the powerful fans effect of Panda Bear from social network network and the news media. With such a strong fans foundation as a support, as long as "Kung Fu Panda" reaches the first-class production level, then the 1.5 billion USD on the global box office should not be a problem.
As for the production cost of "Kung Fu Panda", DreamWorks had previously estimated about 100 million USD.
However, in almost all movies, the pre-boot budget will be lower than the actual cost. Almost every director will increase investment during the actual operation, so after the completion of the production of "Kung Fu Panda", the cost should increase. One 20 million USD up and down.
1.5 billion USD box office, compared with the cost of 100 million 20 million USD, the benefit ratio is extremely optimistic.
So Spielberg immediately adjusted the focus of DreamWorks ’current work and raised the priority of“ Kung Fu Panda ”to the top, which means that from now on, DreamWorks’ main job is to produce “ kungfu Panda".
After all, DreamWorks is a top-notch animation brand with extensive experience, and it immediately made work adjustments. It was originally planned to do a scene selection team in the China southwestern provinces, and immediately transferred the horse head. The vast majority of people rushed to Bashu. Go, especially Jiuzhaigou and Wolong Town.
Jiuzhaigou was recommended to Spielberg by Li Mu. The Peace Valley in "Kung Fu Panda" is also located in the mountains with rich China style, but for China people, that style is too common and not representative enough. Sex.
So, Li Mu suggested that Spielberg refer to Jiuzhai ’s scenery, especially the water there, when doing scene architecture.
In addition to Jiuzhai and Wolong, Li Mu also recommended Spielberg to Huangshan. Li Mu previous life has traveled to many mountains and rivers. In his eyes, Huangshan is the heaviest.
So Spielberg immediately instructed the scene selection team to split up a small team and go to Huangshan to see.
So, Li Mu hopes that the future "Kung Fu Panda" can have the magnificent mountains of Huangshan and the magical lake of Jiuzhai in the landscape architecture, and then integrate the freehand of China landscape painting to make the mood more deep.
Spielberg fully adopted the Li Mu's suggestion. This time he panicked to China with hastily to make Spielberg understand the truth. This truth is very simple. In any case, we must make Li Mu satisfied.
Li Mu is not idle, he immediately asked the team to shoot and produce a new issue of the panda bear expression pack. This time, in order to highlight "Kung Fu Panda", the shooting team specially built a martial arts scene to let the panda bear A series of expressions related to "Kung Fu" were filmed, but these expressions were also exaggerated, and the panda bear was deliberately not modeled as a Kung Fu master, but as a Kung Fu waste wood.
For example, the panda bear practiced on the plum blossom pile and fell down heavily; even in the front of the wooden man pile, the practice method was repeated, because the result was too clumsy and was beaten by the wooden pile.
In addition to the Kung Fu-related expressions, the team has added some funny, cheesy, perverted, and cute expressions for this updated expression package to avoid a single style.
After this set of expressions came out, the popularity of Panda Bear and "Kung Fu Panda" on internet was increased by a few points.
......
Just when the news of "Kung Fu Panda" is high, Station Leader of Xiangnan TV is aware of this powerful cultural IP.
Over the past year, Xiangnan TV has received a lot of help from Li Mu. The fiery/popular of "Super Girls" helped them open a new world of talent shows, while "Longing for Life" was so popular that they were in reality shows. In the field of variety show, it also leads the other domestic TV stations by a large amount.
Now, as the Lunar New Year approaches, the first season of "Longing for Life" is coming to an end, Xiangnan TV is preparing to plan a new variety show, and they are focusing their attention on the now popular red panda bear.
Right now, there is a reality show on the international market called fiery/popular. Its English name is "TheAmazingRace". The general guideline is to select a few groups of guests and then take them to travel around the world. To complete various tasks, there will be many competition units in the program, and every time one or two teams will be eliminated, and then new teams will be filled in.
Every season of "TheAmazingRace" is like a football league. After a series of competitions and continuous elimination, the last group of winners is left. The program production company has prepared generous bonuses for the winners to improve the show. Attractive to them.
This program has been broadcast on Hong Kong and Taiwan, and the travel satellite TV has also been broadcast since last year. The ratings are very good. This program is different from the general variety shows. Most variety shows are indoor programs, even if they are " "Longing for Life", the venue of each season is also fixed, but "TheAmazingRace" is different, it is characterized by never repeating the scene, whether it is players or programs are constantly changing the scene, speeding forward, so the program rhythm is very tight , Nervous and exciting.
Xiangnan TV wanted to continue to develop new variety shows to expand their advantages after the success of "Longing for Life", so their leadership suddenly developed a concept of the show, they want to use the "TheAmazingRace" model Move in, and then make a domestic version of "Fast Forward".
Since it is a domestic version, the first season of shooting is naturally the most suitable for domestic selection. Now, Li Mu is using panda bears to fully promote the domestic panda travel route, which gives the Xiangnan TV leadership a good inspiration. They feel that the best option is to take advantage of the popularity of the panda travel route and come to a "fast forward" panda travel route.
In their plan, they plan to invite 12 guests to form 6 teams. These 6 teams will start from Yanjing and go through the various competitions arranged by various programs all the way from Yanjing to Sichuan.
In the first season, they wanted to shoot in 10 episodes, including Yanjing Phase I, Hebei Province Phase II, Shanxi Province Phase II, and Cross Yellow River Phase I. Then they entered Shaanxi Province for two phases and Bashu for two phases.
They hope to use the elements of panda bears throughout the show, and even hope to co-produce with Muye Pictures, because they are well aware of the strength of Li Mu ’s production of TV programs, and they covet the powerful resources of Li Mu in promotion and promotion If the two parties cooperate, the future ratings of this program will definitely burst.
So they immediately held a meeting to discuss the feasibility of the entire plan. At the meeting, everyone raised their hands and passed the resolution. Immediately, after determining the details, they found the Chen Wan who had become a sister of Xiangnan TV. .
As soon as Chen Wan entered the conference room, the director said to her with a smile: "Chen Wan, I came to you today, there is a major task I want to ask you."
although does n’t know what the mission will be, but Chen Wan nodded immediately and said, "Tell me, Director, please."
The director said: "We have planned a variety show, I will let Director Wang introduce it."
At this time, a senior executive called Director Wang probably introduced the overall idea of "Fast Forward".
After his introduction, the director said: "Chen Wan, you have the deepest relationship with Li Mu's. I hope you can communicate with him on behalf of the station. There are three main demands. One is to use the image of panda bear. And the concept of the panda travel route, the second is to hope for the support of Li Mu in promoting resources, and the third is to co-produce with Li Mu's Muye Pictures for mutual benefit. "
Chen Wan immediately nodded and said, "The idea of this program is great, and it can really be mutually promoted with the panda tour over Li Mu. I think Li Mu should not refuse."
Speaking, Chen Wan said again: "I will call him later."
Director hastily said: "For such a big event, I ’m afraid it ’s unclear to call, and it ca n’t highlight the sincerity. Otherwise, you can see when Li Mu has time. Meet him for an appointment. Chat, I asked Director Wang to lead the creative team to see him with you in the past and see if Li Mu has any good suggestions for us. I think his thinking mode is very advanced, and no one can think of the farming music program "Longing for Life". , Can even set a record for ratings of domestic variety shows in addition to talent shows. Now, the two highest rated variety shows in the country, super girls and longing for life, are all Muye Pictures ideas. I believe they have a way to make "Fast Forward" Become more perfect and better! "