Rebirth in a Perfect Era Chapter 1731: Toyota ’s panic

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The Li Mu's private jet has not landed in Boston, and the news that Muye Science and Technology and Ford have reached an acquisition intention has triggered competition from the entire Western media.

although Muye Science and Technology has a wide range of businesses, from social software to Portal website to online music, online games, hardware development, data services, etc., but these are all a thousand miles away from the automobile manufacturing industry.

An internet company suddenly wants to make a car, which surprises the public, just like NASA suddenly decided to do real estate, because these are completely unmatched industries.

Moreover, it is even more incomprehensible to the public that Li Mu bought three brands from Ford in one breath. This battle is really quite amazing.

The most surprising thing is the people in the automotive industry, especially the top executives of Japanese and German auto brands.

At this stage, whether Li Mu enters any industry, it is enough to make people in this industry nervous. He suddenly entered the automotive industry with such a big momentum, giving the industry a feeling that it is about to face an aggression.

What Li Mu is good at is to break through and stand up, enter an industry, destroy the industry first, and then rebuild his homeland from the ruins.

It ’s like an MP3 player. When Mango-Me comes in, the whole industry has been greatly affected. It ’s far better than it, small advantage, and small advantage. It ’s far better than it. It is also much lower than it.

In this way, whether it is a product stronger than Mango-Me, a product weaker than it, or a product with its strength, it will be greatly affected.

Li Mu suddenly entered the automotive industry, and no one knows whether he will use the Mango-Me system to make cars.

Here, the only calm is Daimler in Germany.

Daimler has long known the intention of Li Mu to acquire these three brands through Davidson of the Goldberg family. They also got Li Mu's motivation to buy these three brands from Davidson: feelings.

Learning about feelings, Daimler and its most important brand Mercedes Mercedes are not too worried.

But other brands are more or less worried.

BMW although thinks that with these three brands acquired by Li Mu, even if they are well done, they cannot be better than BMW. However, they are afraid that Li Mu will be cost-effective. Me is a disgusting competitor's model, which is really a headache.

People are also a little worried that Li Mu will take the cost-effective route. Once Li Mu plays the kind of "my stuff may not be as good as yours, but it must be more than your small advantage", it is really enough to cause headaches.

This is the case with cars. If the Jaguar mid-size sedan is not much different from the BMW, Audi, or Mercedes mid-size sedan, the German troika will never take it into consideration.

Of course, they are not afraid of Jaguar ’s price cuts, and no matter how low it is, there will be a cost there. The reduction is not enough to widen the gap between them and the troika. Can't even live by himself.

However, once Li Mu intervenes, the routine will be completely different.

Like the people who used to engage in MP3 before, they all feel that no matter how low Li Mu is, it cannot be lower than the cost line. As a result, Li Mu has a way to control their costs to be lower than them.

For example, this guy directly made a shopping website, built a logistics company, put aside all intermediaries and channel costs, logistics costs, and directly sold MP3 to users online, who can play with him?

Fortunately, the automotive industry is completely different from MP3. MP3 is an ultra-lightweight product, and the car is a heavyweight product, and may be the most heavyweight industrial product in the civilian class. Most families with cars are the most valuable. It ’s a house, followed by a car. The complexity behind this heavy-duty product has also increased geometrically. Can Li Mu sell MP3s online? Can he sell cars online? Impossible ...

Here, the most worrying thing is Japanese auto companies.

Japanese people are small and fiercely competitive, so Japanese entrepreneurs are more detail-oriented and have a greater sense of crisis.

Knowing that the Li Mu is going to be a car, the executives of Honda, Toyota, and Nissan are all in a hurry.

Especially Toyota, they have the biggest stall and the most serious sense of crisis.

Regardless of jet lag, Toyota North American senior executives summoned the senior executives of the Japanese headquarters to open a video conference. There was almost no time difference. They told the domestic senior executives of the news that Li Mu acquired Ford ’s three car brands.

The senior management in Japan is almost a terrifying one.

Toyota is not the same as Ford. Ford ’s management model is wide open and wide, so success is also its failure, and it is also its failure. Toyota is steady and steady. It is completely like the Li Mu planned for itself, one step at a time.

Reviewing Toyota for so many years, at any time and at any stage, there are best-selling models, they are taking the way of saving explosive models, creating an explosive model, and then maintaining the popularity of this explosive model without falling, while Then develop new explosion models, as a result, more and more explosion models.

Therefore, Toyota has many highly competitive models at any time, or most of the models produced by this company are very competitive.

Ford ’s approach is far less reliable than Toyota ’s one step at a time. Their route is to bear the stick, and then break away, and then throw away the previous results.

For example, Mondeo and Fox, these two models used to be extremely popular in the world, and then they became cool. Look at Toyota ’s Corolla and Camry, and they have never fallen in sales for many years.

The winged tiger has also been in the scenery for a while, and then gradually cooled down, but look at Rav4, the monthly sales of the winged tiger is one year.

Because Toyota has always walked steadily, it suddenly turned into Li Mu's and rushed to the back.

The old Toyota Shoichirou although is gray-haired, but still very hard. At five in the morning local time in Japan, he is sitting in his study, facing the computer and facing the video call. 7-8 Senior Toyota , He said worriedly: "Be sure to be alert to every action of Li Mu, explore the planning of Li Mu in the car at all costs, and always be prepared to deal with the sudden attack of Li Mu's!"

The CEO of North America focused on the head and said with a solemn expression: "Please rest assured that the president, I will definitely do everything possible to master every action of Li Mu in the automotive field!"

Toyota Shoichirou sighed: "I thought the next goal of Li Mu's was electronic appliances. Last month, I also reminded the presidents of Sony and Panasonic to alert them to Li Mu's actions. didn't expect Li Mu suddenly acquired the three Fords today. This brand, this guy, is coming! "

Toyota Zhangnan, who has been separated from Toyota Shoichiro and is an executive at Toyota, said: "Father, Li Mu is certainly strong, but you do n’t have to worry too much, if Li Mu really has a strong role in the automotive field. Destructive power, he also has to pass five levels and six levels to stand in front of us. "

It is true that Toyota Zhangnan said that Toyota is the world's most comprehensive and powerful car brand with the highest profit margins. If there are natural disasters in the automobile industry, those with weaker strengths and higher profit margins will not be able to bear it first. Low business.

However, Toyota Shoichirou was worried, he said with a serious expression: "China is one of our largest markets, and it is too close to Japan. I worry that Li Mu will draw these three brands back to China and occupy first. China market, and then take China as the base camp to spread to neighboring countries, when the time comes, we will bear the brunt. "

Toyota Zhangnan said: "Father, Li Mu is occupying the China market. This is quite possible, but he should not be able to enter the Japanese local market. Over the years, except for a few luxury car brands, they have entered the Japanese market in a small amount. , From the high-end to the low-end car market, no foreign brand has threatened us locally. "

Toyota Ichiro shook his head and said, "Li Mu is young and very subversive. No one knows whether he can subvert the automobile industry, and he is also a spiritual leader of young people around the world, and is crazy by young people. Worship, if he really produces a car, he will sell it to Japan without him taking the initiative, and there will also be young Japanese people voluntarily rushing to buy. Our young people's demand for idols and the degree of obsession, you should be very clear. "

Toyota Zhangnan fell silent.

Yes, to say that Japanese young people ’s demand for idols and their degree of obsession can be said to be the first in the world.

Even if there is no idol, the creation of virtual idols must be crazy. Once an idol successfully captures the Japanese fans, he or she has a strong market no matter what he sells to the Japanese fans.

Unwilling to spend a penny on oneself, but hesitate to buy all the surrounding idols, followers idols to help and spread money everywhere, fans is common in Japan.

Li Mu although is a China person, but he is the biggest idol in the minds of Japanese young people. The Japanese media once did an interview. Among the young people aged 15 to 25, the most admired Hyundai / modern celebrity ranked first One is Li Mu.

The most frightening thing is that the university students account for a higher proportion of the young people who worship Li Mu's.

Li Mu gave a lecture to Harvard and MIT students at Harvard. The lecture inspired young people all over the world, especially university students, and Japanese university students were shocked by him.

The post-war Japanese people have a very serious mentality. They feel that they are Asian, even the super elite of the entire yellow race, and they feel that they ca n’t lift their heads in front of white people.

Young Japanese people used to have a great sense of superiority in China, South Korea, and other Asian countries, but in the United States, they did not dare to speak loudly.

In the age when Japanese young people were most honored to be able to study in the United States, Li Mu, as the same yellow people as them, was able to pay homage to the top talents of the entire Harvard and MIT at Harvard like Kaiser The impact on Japanese young people is unparalleled.

Under this premise, if Li Mu sells an autobiography to Japan, young Japanese will definitely have one. If Li Mu produces a car, who can guarantee that this group of fans will not use the money to "help"?