Rebirth in a Perfect Era Chapter 1738: Seize the pain points of users
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If the future Muye car can firmly occupy the exclusive advantages of in-vehicle smart system and in-car navigation maps, the competitiveness of Muye car will undoubtedly be greatly improved, and it is extremely difficult for competitors to catch up.
Let BMW, Audi, or Mercedes, Toyota, Honda, and GM research their own smart car system. It is impossible to give them ten years.
With their ability, they can produce at most a semi-intelligent human-computer interaction system, which is far from the standard of real intelligent system.
For example, this is like an old-fashioned Nokia blue-screen phone. Compared with Android phones or Apple phones, the former is simply weak!
For the old Nokia mobile phone, system does not have any expansion capabilities, barely allowing its hardware to play a limited function, while Android is a powerful intelligent ecology, and developers can maximize its possibilities.
Today, the strength of automobile manufacturing companies in the field of smart system is like the mobile phone market before 2000. Everyone has no ability to produce smart phones, and no one is willing to do this. If there is no Apple, Google, Microsoft, This kind of internet company comes in to stir up troubles, everyone can keep pace.
Even if a Nokia comes up, the greatest ability is to create a set of congenitally disabled Saipan system, whether it is Nokia, Siemens, Ericsson in Europe, or Sony, Panasonic, Samsung, LG of Japan & South Korea, they have no ability to develop Android, IOS, and even windowmobile.
The same is true for the automotive industry. Toyota Profit does awesome, let him develop a set of Android to see?
Now, Android and IOS are bred in the hands of Li Mu. The only enemy in his eyes is Microsoft, because only Microsoft has the power to launch a mobile intelligent operation system on the market, but if you rely on Microsoft previous life urine Sex, this life will definitely mess up.
In addition to Microsoft there is a little threat, other companies are not enough to make Li Mu have any worries.
Moreover, this will become the core competitiveness of Muye cars to seize the pain points of users.
Li Mu has always felt that in all industries and any company, the final fight is the ability to control the pain points of users.
BMW seizes control, Mercedes seizes luxury, and Audi seizes balance. Volvo seizes safety to succeed, but it fails.
Li Mu analyzed the characteristics of Jaguar Land Rover and Volvo. With his simple understanding, he feels that these three brands are comparable to BMW in terms of handling, but they have their own advanced understanding of later generations In terms of luxury, it should be able to surpass Mercedes. As for Audi's balance, it needs to be improved by various other dispersed advantages.
Audi has always been overwhelmed by although in front of Mercedes BMW, but its sales performance has not been inferior to these two brands, and has even been in a leading position in the BBA troika for a long time.
The reason is that Audi ’s although is not very good in every aspect, but it ’s not bad in all aspects.
The luxury although is not as good as the Mercedes, but it is really stronger than BMW. BMW ’s interior remains unchanged forever, and it will always be a rough plastic, which is obviously a grade worse than Audi;
Controlling although is not as good as BMW, but in terms of the same class models, it is not much worse than BMW, nor much worse than Mercedes;
In addition, Audi's lights have always been very bright, so it was the title of the lamp factory. It is easy to distinguish which car is Audi on the street at night, and driving behind Audi will also be Audi's taillights and brake lights are blind, so experienced drivers, when driving in the city, once they reach the red light waiting area, they will avoid following Audi. If there is a second cargo at this time, they will usually live or die. The old driver of Jean will hand over his position very friendly at this time, let others replace himself and enjoy the stimulation of Audi taillights.
And Audi ’s vehicle-to-machine interaction systemMMI is also doing well, at least not worse than the BMW Mercedes, and even more practical and technological sense than the two brands;
The LCD dashboard was also played by Audi first, and the sense of technology is indeed very strong;
In addition to these, Audi is also commendable with various technological technologies, especially the quattro four-wheel drive that is praised by many people.
It is because of so many excellent details that Audi has been able to compete side by side with the BMW Mercedes.
Control requires professional technicians to accumulate slowly, so Li Mu does not dare to say that he must be able to compete with BMW in a short period of time, and may even be unable to compete with BMW in the future.
However, in other areas, Li Mu decided to catch up with the BBA and try to get them all behind.
At present, you can determine the advantages of the field. The first one is the Tesla lithium battery drive technology, the second is your own understanding and memory of the excellent style of the future car, and the third is the understanding and memory of the luxury design of the car. The fourth is Android and IOSsystem which are currently under development. These two sets of system are built for mobile, so it is particularly simple to adapt to cars; the fifth is Volvo ’s years of accumulation in the security field. .
The sixth one is the upcoming Keyhole navigation. Li Mu is confident to make it the world ’s best car navigation system, or even the world ’s best civil navigation system;
The seventh one should be the LCD screen and the LCD instrument panel. There are no car manufacturers studying this set of things. Almost all cars on the market use traditional mechanical instrument panels. Find a research LCD instrument as soon as possible. The companies in the direction of the acquisition are acquired, or simply invest in a company or form a department to conduct research in this area.
Being a Li Mu from internet, it is easy to figure out the elements behind a set of electronic products, such as the LCD dashboard. This thing does not need to be known. The assembly is no different from computers and iPads. Two sets of hardware and one set of software.
The two sets of hardware are:
1. Data processing hardware, such as motherboard, CPU, power supply, and various capacitors and chips, just like the host of a computer, this can design its own circuits, purchase original parts globally, or even directly to the electronic OEM (original equipment manufacturer) supplier factory OEM (original equipment manufacturer) supplier, followed by Xiaomi There is no difference in the production of mobile phones;
2. The display hardware is like a computer monitor. Of course, the LCD instrument panel also needs a set of its own LCD monitor. This can be customized directly with reliable LCD manufacturers;
The realization of these two sets of hardware is not difficult. Looking at the whole, the difficulty of producing LCD instrument panel hardware is actually no different from the production of an MP4.
However, the real difficulty of the LCD instrument panel in hardware is actually one, that is, the product stability requirements are extremely high.
Automobile products are not like ordinary electronic products. Automobiles are very costly for consumers because of their personal safety. The simplest analogy is that if an original is defective, it must be recalled for free repair and replacement. These costs need to be borne by the manufacturer.
If the quality control of a car brand is too poor, just an endless recall can drag it into the abyss of death.
Therefore, once a product such as a liquid crystal instrument panel is designed and applied to a car, it must guarantee extremely high reliability, and it cannot be stuck today or crash tomorrow.
The use environment of automobiles is often more severe than that of general electronic products. High temperature, severe cold, wind and sand, humidity, bumps, and continuous working conditions must have stable performance, and cannot be used with a certain batch of Apple mobile phones. It seems that when the food is taken off at zero degrees, it cannot be like some mobile phones. It becomes a hand warmer as soon as it is used.
As long as it is designed and the process meets stringent requirements, it can be resolved whether it is an LCD instrument panel or a car LCD screen.
In addition to hardware, it is the software system that really bridges the gap, and this is the most important.
If you just want to design a set of system that supports information such as LCD speed, speed, fuel quantity, temperature, etc., this system operation is not difficult at all.
Like an old TV, it has no software system itself, and all parameters have to be debugged by mechanical knobs and buttons, even the remote control does not support it.
But in the era of LCD TVs, TVs soon have their own simple operation system, or set-top box system, such system supports remote control, supports the use of remote control to adjust various parameters, and supports self-editing of program frequency bands. In fact, LCD meters The system required by the disk is not much different from the simple system of the ordinary LCD TV;
If you want to embed richer information and functions in the LCD dashboard, such as navigation, telephone, information, interaction and even custom software and functions, it is impossible to achieve with a simple set of system. The complete set of software ecology, including a set of mature intelligent operation system, and a variety of software support, at this time, the advantages of Muye car came out again.
In the future, I have Android and IOS, and there are two car system derived from these two system. The LCD dashboard can be fully supported by Android or iossystem. In that case, let ’s not look at the navigation in the dashboard. It is not impossible to chat, watch TV, and play games in the dashboard, which will further widen the gap between friends and businessmen.
In fact, the future car LCD screen is also the same. If you can only adapt to your own functions, like an old TV set-top box, it can't be compared with the real intelligent operation system.
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Li Mu has planned the future strategic direction and tactics in mind, and then immediately followed Larry Page to further promote the specific problems of establishing a company.
The first question is to give a name and then register the company immediately.
Keyhole does not like the name Li Mu, keyhole? I don't know what a strange name.
Larry Page is not interested in this name. Since it is a joint venture company established by Muye Science and Technology and Google, everyone simply decided to take a letter from each company and make the company name M & amp; G with the simplest method. .
The full name is "M & amp; G Information Technology Co., Ltd." In the future, the headquarters of M & amp; G will be set up in Silicon Valley in the United States, and the office location will be as close as possible to Google, because in the future, it will mainly depend on Google Transform Keyhole's technology, patents, data and team.
As for Muye Science and Technology, it is mainly to pay the money, pick the peach and eat the peach, and all the cultivation and maintenance are handed over to Google.
Google is a company established by Larry Page, a technology house, so their technology genes are extremely strong, and their technical strength is against the sky. It must be no problem to hand them over.