Rebirth in a Perfect Era Chapter 1760: Play according to my rules

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Li Mu clicked on Brother Liu, then changed the subject, and said to him: "Brother Liu, in the future you may manage a team of millions of riders, manpower and a series of additional costs will be very high, so In the future, we must find a way to carry out reasonable cost control. You have to use your brains and think about how to save costs. "

Brother Liu thought for a while and said, "The biggest cost is hardware. The Ele.me is a dedicated electric bicycle. The purchase price of a bicycle is a few thousand dollars. One billion, this asset is a bit scary. "

Li Mu smiled slightly and said, "We will only bear this cost in first-tier cities for the time being. On the one hand, most first-tier cities have strict restrictions on motorcycles. Our riders need electric bicycles to safely and legally deliver; On the one hand, it is also due to the promotion of corporate image, so it is necessary to unify tools in first-tier cities. "

Say, Li Mu paused and said: "When our business line starts to sink from the first-tier cities to the cities below the second-tier cities, especially those cities that have not yet explicitly banned motorcycles, we can take transportation The tool subsidy method encourages riders to bring their own transportation. If the rider brings his own transportation, we will pay the rider an additional amount of transportation subsidies every month. "

"In addition, there are mobile phones. If the rider has a mobile phone, we can also give a subsidy of Instant Messenger of about tens of yuan per month. Then communicate with the mobile and let them allow the rider ’s old name to also open a Ele.me employee monthly package. Twenty Yuan a month, we can subsidize riders forty to fifty per month to encourage them to buy Instant Messenger tools themselves, diluting the cost we need to pay in a short time. "

At this stage, because the cost of taking orders for riders is all based on SMS, Ele.me has already established an in-depth cooperation relationship with China mobile company when it was developed.

At present, Ele.me system sends an order message to the rider, using a mobile SMS interface, paying a certain monthly fee to the mobile in the form of a monthly subscription, and then system can publish information to the rider in an unlimited amount.

The mobile phone card used by the rider also has a special monthly package. In the monthly fee of 20 yuan per card, the rider can reply to the Ele.me official SMS indefinitely. At the same time, there are 2000 minutes of local calls per month, which is basically enough for Ele.me riders Required.

At this stage, the mobile phone Instant Messenger is still relatively expensive. This package can be said to be very cost-effective, but it is also because the reputation of Muye Science and Technology and Taobao technology is too great, and the social influence has been very strong. In addition to selling personal feelings, mobile Willing to build a reputation.

Moreover, once the number of Ele.me riders exceeds a certain level, the revenue of this business line will also increase geometrically at that time, which is also a big customer for mobile.

After explaining the problems of the rider team, Li Mu continued: "Next, our service management system, to put it bluntly, is from the pre-sale to the sale, and then to the after-sale full service system."

"There are not many pre-sales consultations before the user places an order, but it does not mean that there is no, so make sure that the official customer service can respond to the user's inquiry within one minute, and at the same time, the merchant must ensure that the phone stayed on Ele.me The number remains unblocked during business hours, and if users complain that the merchant is not receiving the call in a timely manner, we will also deduct their reputation weight. "

"Make sure that the rider ’s phone can be reached during the sale. The rider must not ask the user to allow him to confirm the delivery in advance for any reason. Otherwise, once discovered, the first warning will be processed and the second time will be expelled directly."

"After-sales must determine the level of the incident. If it is a food safety issue, it must be handled at the highest level first. The official customer service must never kick all the issues to the merchants and users to solve it by themselves. They must be responsible for supervising each complaint and safeguarding their rights. All issues must be resolved before ending attention. "

previous life, Taobao although were very indulgent to sellers when they were growing wildly, but that's because Boss Ma can see the situation very clearly.

At the beginning of Taobao ’s entrepreneurship, the most important priority was to attract sellers on eBay to Taobao, so he gave the seller a green light all the way.

Do not accept any sales share, relax store review conditions, and do little or no action to shopkeepers selling fakes. It is this near-shielding attitude that made Taobao quickly attract a large number of individual online shop merchants. Most of the critics also got the first pot of gold on Taobao.

At that time, Boss Ma knew that if you want to make a super-large shopping mall, the first thing is not to face the customers first, but to attract investment first, only to attract investment as soon as possible, fill the mall with a large number of shops and commodities, customers Will come to consume.

So, people later said that a certain treasure is omnipotent, in fact, there is a gene in it, and it was doomed from the beginning, this will be a zero threshold to open an online store e-Commerce Platform, during the brutal growth phase, almost no Taobao Things you can't buy.

But after the mall completed the investment invitation, Boss Ma immediately changed his attitude. He began to deflect the user a little, even comprehensively. He increased the requirements for the store, and even required the store to pay a deposit. When the dispute occurred, even The user will be paid in advance, and the problems of the seller, the platform, and the user will directly become the problems between the seller and the platform.

Sellers have a natural advantage and a right to speak to buyers, and platforms have a natural advantage and a big power to sell to sellers. A seller dares to neglect his buyer, but he never dares to neglect the platform, otherwise the platform will directly deal with it. Severe punishment and even forced closure of the store directly, he will suffer heavy losses.

This proves that Boss Ma as a businessman is extremely savvy, who should sacrifice to cater to anyone, he knows better than anyone.

Li Mu does not want to take the old path of Boss Ma. Although he has already done Ele.me, he is not going to kneel and lick the business at the beginning, because he is different from Boss Ma in many places.

First of all, his character is different from Boss Ma. Since he started First Day, he did not plan to make money by kneeling;

Secondly, his Ele.me is now the only one in the industry. Unlike the Taobao when it was first made, there are strong enemies that need to be overcome, so at this stage, you are the only choice for the restaurant business to do electronic Business. You want to make money, Come over and play according to my rules. If you do n’t want to make money, or you do n’t want to obey my rules, then you can play while it is impossible for any other platform to compete with me.

Li Mu thinks very clearly, prepare 2 billion operating capital, and then prepare at least 2 billion guns and ammunition in advance, these 2 billion guns and ammunition, once a competitor appears, immediately take out and smashed, Burn until the other party can't burn.

Both taxi software and meal ordering software have experienced money-burning battles, do n’t you want to grab users with me? I subsidize five yuan per user, can you follow? If you want to follow, I will subsidize eight yuan. If you want to keep up, I will subsidize ten yuan. If you follow, I will subsidize fifteen.

When will it be subsidized? Keep subsidizing until you can no longer afford, run out of money, or get cold.

It ’s like a gamble. It ’s not who ’s good, but who gets more money.

Everyone agreed to sit together and throw money at the table. Whoever ca n’t afford to throw out first, and whoever throws it to the end, the winner takes all.

Then, Li Mu announced its own technology management system.

Technical management is a complete set of technologies of website. The front desk should ensure that it can still be accessed smoothly under huge traffic. This is a good solution. There is a Taobao architecture, and Ele.me can pick up the ready-made.

There is also the order processing system and Taobao orders. The average processing time of each order is about two three days, that is, the user usually takes 48-72 hours from order placement to receipt.

However, Ele.me ordering orders usually only take half an hour.

This means that system has to process daily orders every day and keep the order data on the server.

This set also needs to be improved by the Muye Science and Technology development team. After all, the Muye Science and Technology research and development team has now grown to the top of the industry, and the reserve power for technological development is still very strong.

The final security management system is a complete set of online offline security systems. Online protection against technical attacks and malicious traffic is also necessary to ensure user information security and order data security.

As for offline, more needs to be considered.

First, make sure to distribute the rider ’s safety.

This is mainly traffic safety, to ensure that accidents occur as little as possible, and there must be an emergency treatment plan after the accident.

Li Mu tends to be an internal safety fund for the company. For example, each person can choose to pay a security fund of 10 yuan per month. This money will be used for the personal safety of all riders. Once a rider has an accident during work, it will be used immediately. This fund is used for rescue and rehabilitation.

If this fund is not enough, it proves that the hidden dangers of rider safety are too great, and it is necessary to continue to strengthen the training of rider safety awareness;

If this fund can have a slight balance, it proves that everyone ’s security issues have been improved. The remaining money can be suspended for as long as it takes more than one month.

For example, the rider paid 10 yuan in January, 10 yuan in February, and 10 yuan in March. A total of 30 yuan was paid in the first quarter. After three months of settlement, it was found that there were still three points left One, then all riders should not pay a penny in April.

If in April, after the fund has spent, the total amount drops, then in May, the fund will be charged at 10 yuan per person.

Of course, this is voluntary participation, as long as you participate, you can get a subsidy once an accident occurs, but if you do n’t participate, the additional subsidy is gone, and the insurance can only pay for ordinary accident insurance.

In fact, the 10 yuan is equivalent to the riders buying an additional accident insurance within the company, but unlike the insurance of the insurance company, Li Mu will not take away a penny of it, all The money will be fully used for the rider group of Ele.me.