Rebirth in a Perfect Era Chapter 1767: Sure to die
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If another reliable person competes with himself, Li Mu will pay more attention to it, but Lu Yunhao ’s brothers really has no way to make him take it seriously.
In fact, as far as entrepreneurship is concerned, Lu Yunhao did not really make any project bigger or stronger. On the contrary, almost every project could not escape a cool ending in the end.
However, although companies and projects are not doing well, but Lu Yunhao himself is full of money. This is because he is making money for investors, and on the other hand because he has a batch on the Internet Loyal fans.
Li Mu previous life also knows a lot about Lu Yunhao, so he knows the weaknesses of Lu Yunhao, such as lack of ability, fantasies, overconfidence, and insufficient mindset. Such people are too idealistic to start a business.
An over-ideal person ca n’t start a business basically because he thinks of everything so well that he ca n’t stand the blow of reality.
For example, developing a mobile phone, he designed a cool function that he thought was superb, but the user felt that it was not very practical and meaningless. At this time, he would not think that there was a problem with his product idea, but he thought that netizens They are all silly birds and they can't understand their awesome.
For such an entrepreneur, unless he is going to be an absolute monopoly industry, it is difficult to really do whatever he does.
So, I heard that he wants to cooperate with IDG and use IDG's investment as a takeaway platform. Li Mu just wanted to laugh.
But through careful analysis and analysis, he can also analyze the wolf ambitions of Wall Street, and find Lu Yunhao to work against him so quickly, it seems that they will only move more in the future.
So, Li Mu immediately made a decision to immediately start the Ele.me business in Shanghai, the sooner the better, and strive to nibble the Shanghai market before Lu Yunhao starts.
He convened a senior meeting of Ele.me and informed all executives of the news he had received at the meeting.
Teacher Lei was a little worried after hearing about IDG ’s investment in Lu Yunhao, saying: "This Lu Yunhao is still very famous on the Internet, and many comments are very popular among netizens. If he also wants to be a takeaway platform, then we must Pay attention to it. "
Li Mu smiled slightly and said: "Lei Zong, Lu Yunhao although is very famous online, but he really chose the wrong entrepreneurial field, he can do anything, but it is not suitable as a takeaway platform."
Teacher Lei puzzled and asked: "Why does Chief Li have such a judgment?"
Li Mu smiled and said: "Because Lu Yunhao can't handle such a new thing as the takeaway platform, especially we, as the predecessors, did not leave him with any available resources. He walked across the river by himself and couldn't play at all. "
Li Mu analyzed Lu Yunhao ’s next tactical route. The take-out platform is the only one in the country, so what is certain is that Lu Yunhao must at least develop a set of platforms from scratch.
This set of platforms is not just a consumer order system, it also needs to open a staff management back office and a merchant order back office. These are the three back offices.
In addition, he had to build an order system for ordering and ordering. Even if he completely copied the Li Mu's SMS ordering and ordering methods, at least he had to sort out the logic first, and then negotiate and cooperate with the operator.
At the same time, Lu Yunhao has to develop three offline teams, one is the local push team, responsible for the promotion of white-collar groups in Shanghai; the other is the Business team, responsible for sweeping the street and attracting local merchants to settle on the platform; one is the rider The delivery team is responsible for the delivery of orders.
Three backstages, three offline teams, and at the same time have to solve the problem of how the rider distributes, that is, the problem of transportation. If it can't be solved, it is also a big trouble.
The first-tier cities all have strict motorcycle bans, that is to say, ordinary motorcycles can't be on the road at will.
It is simply unrealistic for a large-scale team of riders to use motorcycles for distribution. The ban only blocked this road.
In addition to motorcycles, the only choices are electric vehicles and bicycles.
Bikes can basically be ruled out. Too much physical exertion for the rider and too much impact on the timeliness of delivery. The only reliable means of transportation is electric vehicles.
However, this year the electric vehicle market can only be regarded as just getting started. Most electric vehicles are not only expensive, but also have a cruising range of 20 to 30 kilometers. They are customized with Ele.me and adopt Tesla battery pack technology. Battery electric vehicles are simply incomparable.
If this kind of electric vehicle is used for distribution, the rider is either charging, or is it on the road to make money? Basically no drama.
Unless the company invests a lot of manpower and material resources to set up a power station, even if it is just a small shack, it must be equipped with at least a few hundred batteries, and it must also be charged.
If Lu Yunhao ’s distribution team changed a battery every two or thirty kilometers, and a rider would come down a day, it would be worth a 3-4 battery to carry it, so the cost behind it could be really high.
It is necessary to meet the configuration of a rider with a battery car and four batteries, and at the same time, it must constantly charge the battery for circulation.
Let the rider bring his own transportation? Not realistic.
Do n’t look at the fact that electric cars are now about 3,000Yuan, but these 3,000Yuan electric cars are worth more than a month ’s wages per capita in first-tier cities, and three months ’wages per capita in small cities. You It is good to let riders bring their own transportation, but this threshold is too high for riders.
So this is why Li Mu decided to customize the electric car by itself before doing Ele.me. On the one hand, it is greedy for the energy storage and energy efficiency of lithium battery electric car, on the one hand, it is also to lower the entry barrier for riders.
However, these problems may not be visible to Lu Yunhao.
Another important part is the hardware of the merchant.
Now, restaurants in the country use computers to check out, and may not even reach 10%. The remaining 90% are basically manual operations, which means that 90% of restaurants do not have computers and cannot support online order-taking business. .
In order to solve this problem, Ele.me directly provides computers ordered from Hasee for use by merchants. However, this is very restrictive for merchants. The simplest point is that these computers provided to merchants are added to system. Restrictions, such as not supporting merchants to install other software on their own download(ing), even if Lu Yunhao talks behind Ele.me **** to talk about restaurants that Ele.me has already talked about, he has to provide these restaurants with a new computer for them to take orders and handle related business.
If this is not possible, let the merchant buy the computer by himself and connect to internet to cooperate with him. This is also a very high threshold for the merchant.
On the surface, they seem to be very powerful and promising in Li Mu, but they do n’t know at all how many links behind them need their money, effort, and people Solution to overcome.
In the future, these questions will be placed in front of him one by one, making him very annoyed.
Lu Yunhao still does not understand that doing O2O is very different from doing online or electronic products.
In fact, even when Lu Yunhao previous life is a mobile phone, it is not as troublesome as the delivery platform to be done now.
When he was a mobile phone, the mobile phone industry was mature, with mature hardware and software solutions, mature supply chain, mature OEM (original equipment manufacturer) supplier, mature electronic Business market, and mature internet celebrity delivery model.
So, he only needs to dig a mobile phone design team, design one or two mobile phones, and then dig a person who is familiar with the supply chain and OEM (original equipment manufacturer) supplier companies to discuss cooperation with component suppliers and OEM (original equipment manufacturer) supplier. The essence of your own celebrity, desperately promote this phone, and then go to Jingdong and Tmall to open a store, just put this phone on sale.
Moreover, the design of mobile phones is also very simple. Whether it is the appearance design or the layout of the internal space, there are a large number of mature cases on the market for reference.
It's like making a car. Even if a person hasn't been exposed to the automobile manufacturing industry, he knows the general logic of a car.
For example, most family cars, from front to back, are the engine compartment, front wheels, cab, rear seats, rear wheels, and trunk.
This is how the predecessors have helped you. You only need to follow this way to design and build your own car that's alright, you do n’t need to define the basic logic of the engine compartment in front, steering wheel steering, and accelerator brake pedal from scratch. .
Even making a car is similar to making a mobile phone. As long as the supply chain is playing well, you can make a car.
If you do n’t pursue good or bad, you can even build your own engine, buy his 2.0 engine directly from Mitsubishi, then buy a gearbox from Aisin, and then dig some engineers to study the chassis of a well-known model. As well as the cockpit and interior design, then you have a car of your own brand.
Whether it is a mobile phone or a car, it seems very tall, but it is a very mature model. As long as the money is in place, the challenge of entering the industry is not great.
As for whether the sales are good or not, it is because these links are not done properly.
Lu Yunhao previous life did a good job of the last two links, but the first few links were confusing, the quality control of the mobile phone did not meet the standards, the cost performance was not high enough, the OEM (original equipment manufacturer) supplier factory always bounced the ticket, and the after-sales could not keep up, so gradually My own celebrity resources have failed.
Now, Lu Yunhao is going to be a takeaway platform. This is not everything if money is in place, almost everything has to be done from scratch.
In the front, although has an Li Mu, but Li Mu does Ele.me, everything is closed source, the platform will not be open to third parties, and technology will not be delivered to third parties, even customized electric vehicles have a large number of The patented exclusive product, if the OEM (original equipment manufacturer) supplier factory dared to sell the product in a facelift, it would bring a lawsuit to make him lose money.
In addition, the battery packs and small brushless motors used in electric vehicles are directly shipped from the OEM (original equipment manufacturer) supplier factory of Tesla. After being imported into China, they will be assembled by the electric vehicle OEM (original equipment manufacturer) supplier factory. They have no contact with the core technology. It's not good for them to make a lithium battery electric car according to the gourds. When the temperature is high, they will spontaneously ignite.
Based on these, Li Mu can already conclude that even if he does not take the initiative to attack, at the level of Lu Yunhao and the amount of funds of 20 million USD, it may not be able to do this thing.
If he takes the initiative to attack Lu Yunhao in all directions, he will definitely not have any early days, and he can even say that he will die.
It happens that Li Mu doesn't like Lu Yunhao very much, and can even be said to be a little disgusted.
So, it ’s really sorry for Mr. Lu ’s peculiar temperament that he did n’t attack him hard.