Rebirth in a Perfect Era Chapter 1780: Slaughter chicken and monkey
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Ele.me requires merchants to bear 50% of subsidy costs, which has indeed caused great dissatisfaction among merchants.
However, the internet industry and the capital industry have seen the intention of Li Mu's.
Actually, everyone knows that the final monetization channel of Ele.me must be at the merchant side, but everyone, didn't expect Li Mu, will start harvesting merchants directly at this time.
In their view, Li Mu should start to harvest cooperative merchants after solving the cattle takeout and becoming a unique company in the takeout field.
Now there is a conflict with the merchants, I am afraid that it will let cattle takeaway take advantage of it.
However, Li Mu does n’t care about it. Niu takeout, Lu Yunhao is nothing. It ’s not a rival of Ele.me at all. Just looking at the carrying capacity, if Ele.me is a two-way ten-lane high-spec highway, then Niu takeout or even a single order The standards for single lanes are not met.
Null food delivery cannot run out, and it will never be possible to **** enough market share of Ele.me.
So, once Li Mu can successfully make the merchants pay the cost now, then he will be more confident to play with the cattle takeout in the end. If a single subsidy is six yuan, the cattle takeout is solely borne by himself, but Ele.me only needs to bear the ternary by himself. If you continue to play, even if Wall Street smashed 200 million USD in, Li Mu wouldn't be surprised.
Now, whether it is Yanjing, Shanghai, or Ele.me merchants, they have realized the advantages and benefits of Ele.me. They have greatly improved their business turnover through Ele.me, and some have even increased tenfold. It can be said that Ele.me has become their income. Core pillar.
Ele.me requires them to bear a 50% subsidy. Most merchants although are not satisfied, but they still choose to accept it.
However, there are still some merchants who feel that Ele.me should not let them bear any costs, so they must fight against the tough attitude of Ele.me.
And Lu Yunhao is also intensifying his lobbying efforts at this time. His front-end Business is looking for cooperative merchants everywhere, brainwashing them, and telling them that Ele.me must be guilty of multiple lines of injustice this time. It will definitely increase greatly, so they are encouraged to refuse Ele.me's request and cooperate with cattle takeout in depth.
Bulldog takeaways these merchants, claiming that once Ele.me closes their shop, their customers will come to Bull takeout to place orders, so they will not actually have any losses, and bull takeout will not only give them more resources, but also more important The reason is that the merchants are not allowed to pay a penny of subsidies. In this way, the merchants earn more than the 50% cost of cooperation with Ele.me.
These merchants do n’t know the real situation of the cattle takeout. I think that since the cattle takeout is willing to support them, it is temporarily out of Ele.me, and the cattle takeout orders can be done. Since you are exploiting me, Ele.me, I will ask the cattle Takeaway is close, I believe that the last compromise must be Ele.me, not yourself.
So, they chose to refuse to participate in the subsidy.
Ele.me is also not soft. For the shops that do not accept jumping within the specified time, the offline team immediately came back to take back the computer. At the same time, their shop, on the Ele.me, is directly defined as a suspension of business and no order can be placed.
Only one day, these people suffered heavy losses.
There is a restaurant that sells donkey meat and burns, and only one or two hundred yuan per heaven for running water, but Ele.me running water can run for one or two thousand yuan or more, and the running water for cattle takeout can run more than one hundred. Now, they refuse to work with Ele.me subsidizes customers together, all their Ele.me running water becomes zero at a time, and the revenue loss is very heavy.
What makes them angry is that without Ele.me orders and a loss of one or two thousand pieces of Ele.me's turnover, their orders for cattle takeouts have little improvement, or more than one hundred pieces.
That is to say, the potential customer of this donkey meat fire, after their shop was closed, directly chose Ele.me other shops in business to place an order, and did not replace another in order to eat their donkey meat fire. A platform.
This makes them extremely painful, because they lose 80% or even 90% of their turnover.
Lu Yunhao was also hit hard. I thought it was an opportunity to overtake in a corner. I can work closely with these merchants who are against Ele.me and attract their traffic.
But he soon realized that there was a serious problem. The users on Ele.me did not exist for a certain store, but for the platform Ele.me.
It's like millions of public accounts on WeChat. If any public account feels that its own fans belongs to itself, or even over WeChat, if you change your platform and develop, then your own fans Will abandon WeChat to follow himself, then he just doesn't have a good brain.
There is a civil subject named Fang elbow who has done such a thing. Originally, he relied on cursing people for eyeballs, and there was still some traffic on Weibo.
But later, because he was fighting Weibo, he decided to quit Weibo and switch to other platforms.
He thought his fans would follow him to fight, only to find out that it didn't exist.
Most of his fans is not a real fans at all, everyone just looks at his picture, he left Weibo, there are thousands of big V who can have fun on Weibo, who has a brain So funny, in order to watch him go to another platform?
So this person gradually lost his voice.
Later, disappointed Lu Yunhao decided to launch an attack on Li Mu online.
He personally came off and posted a Weibo, which reads: "Li Mu used his prostitution to force merchants on Ele.me to share the subsidies. Merchant shops that were unwilling to bear the subsidies were forced to suspend business. It ’s countless hardworking ordinary people and their families. Now, their families have encountered unprecedented threats. What is the difference between Li Mu's and robbers?! ”
After that, he spent millions of public relations fees, causing many accounts to retweet this microblog in a frantic manner, trying to exert strong public pressure on Li Mu to force Li Mu to abandon its plan to force merchants to bear 50% subsidies.
Unknown netizens thought that Li Mu really intimidated those shopkeepers, and the Virgin Mary burst into flames, and began to criticize Li Mu, feeling that such a near-perfect image of the rich was smeared by this matter.
After the hot search on this Weibo, Li Mu did not allow Weibo people to interfere with its index and hot search ranking, but directly sent a Weibo:
"A comprehensive market provides facades for merchants to make money and charge a certain fee for merchants. Is n’t this justified? Opening a store in the market without renting the market, and chasing him out is still a temper. What is the logic of robbers? The saddest thing for some people is to mistake the strength of the platform as their own ability. Once such a person leaves the platform, it is nothing. "
As soon as this Weibo was posted, netizens responded immediately.
Li Mu is right.
Ele.me is a platform built by Li Mu, which is equivalent to Li Mu spending money to build a huge shopping mall. Every merchant on Ele.me is equivalent to entering this mall, operating in the shops provided by this mall, and making money. Under such circumstances, what is the problem with asking you to collect rent? No problem! Just right!
In particular, the last sentence of Li Mu has made many netizens understand the truth.
The strength of the platform is not a personal ability. Merchants make money on Ele.me, ignoring that this is due to the disruptive new model provided by Ele.me, and the huge traffic of Ele.me, thinking that their own restaurant is very strong, and they leave After Ele.me, I realized that I couldn't fight at all. Without the blessing of the platform, I immediately returned to the original form. Can this be blamed?
So, the view on the network has undergone a 180 degree reversal.
In addition to the water army under Li Mu's hands, it is much stronger than Lu Yunhao's half-hanger, so that Lu Yunhao himself was scolded by netizens.
There is a point of view on the Internet that has been endorsed and supported by the vast majority of netizens. This point of view believes that Lu Yunhao is completely due to competition but not Li Mu, so he deliberately wants to engage in personal attacks. Of it.
Lu Yunhao itself is a scum with a relatively weak psychological capacity. After being turned over by so many netizens, the whole person almost collapsed.
His Weibo, in just a day or two, has nearly 100,000 messages, and more than 90% of them are scolding him.
The cattle takeout encourages the merchants to do things with the Ele.me, and it is not known who was stabbed online, and then was pushed back by the Li Mu's water army, so that the cattle takeout has also become the target of everyone's shouting.
What makes Lu Yunhao even more collapsed is that all the merchants who refused Ele.me regretted it without exception. They all contacted the customer service of Ele.me and expressed their willingness to accept a 50% subsidy and hope to be able to reconnect to Ele.me.
Li Mu sneered at these people.
These groups are essentially self-interested. When making money on Ele.me, they made a fortune and made a fortune. When Ele.me made them pay a little subsidy, they felt stepped on their tails, stood up, jumped and scolded, Such people are basically all the owners who picked up the bowl to eat, put down the chopsticks and scolded their mother.
There is also a group, very similar to this group of people, that is, a large number of e-Commerce individual households.
As we all know, e-Commerce is not strictly regulated and the tax law is not perfect. For more than ten years, e-Commerce self-employed people do not have to pay a penny tax, five diamond shops earning 10,000 a month, and five earning a month Millions of hardware crown stores almost do not need to pay a penny of business tax and personal income tax.
Because they are individual businesses and do not have registered business entities, business tax and corporate income tax have nothing to do with them, and their income is settled directly from Taobao to their personal accounts, even if they earn 10 million a month, basically Without paying income tax, this group of people already has enough vested interests. However, when the state promulgated the e-Commerce law, to regulate e-Commerce, and reasonable taxation, they still have to come out against it.
Li Mu is totally unaccustomed to the problems of these people. Now they are only allowed to share 50% of the subsidy. The platform gives him free of charge, and he also helps him bear another 50% of the subsidy. When he paid the rent, he didn't know how to jump and scold the street. In that case, he would treat them in one breath.
So, Ele.me replied to these merchants who had withdrawn from Ele.me: "There is no problem with access, but the subsidies are all borne by the stores themselves. If they do not accept, they will not let their stores go online again.
This trick has two effects.
First, all the merchants who previously rejected Ele.me and wanted to break their hands with the platform, all regretted their intestines;
Second, all the merchants who previously accepted the Ele.me requirements are fortunate.
What Li Mu wants is such an effect.
Kill the monkey!