Rebirth in a Perfect Era Chapter 1782: Dimensional reduction strike
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Lu Yunhao ’s dream is also didn't expect, Li Mu even gave himself a life and death.
Merchants who require Ele.me are not allowed to access cattle takeaway, is this not a robber? !
Lu Yunhao is angry and frightened. What makes him angry is that Li Mu is playing too hard. What he is afraid is that Li Mu will directly kill the cattle.
Li Mu thinks very simple. You Lu Yunhao took the money of American capitalists and made cattle takeout. It seems to be normal competition, but behind it is to use the hatred of Wall Street capitalists to me to touch my porcelain.
Since your motives are impure and you are repeatedly slamming in Shanghai, then I will simply give you a strong medicine to let you feel what is called dimensionality reduction.
Now, the business model of the internet industry is still in the exploration stage, so there are no regulations that explicitly restrict the platform to force merchants to make two-choice multiple choice questions. It would be better to imitate the 3Q war of the year and directly block you from the source.
Of course, Li Mu will not be as crazy as Tencent, directly forcing hundreds of millions of netizens to choose one of QQ and 360.
He also does n’t want to make things so big. Users want to use Ele.me or takeout. He does n’t intervene with it doesn't matter, but he wants to let merchants choose one of two options and let merchants measure it. If they want to make money with Ele.me, then Give up the cattle takeout, if you want to make money with the cattle takeout, then give up Ele.me.
Moreover, all notifications are not in the form of documents, but the merchant manager directly calls to notify, so consumers simply do not know that Li Mu is forcing merchants to do the multiple choice question.
In fact, this kind of trick is used by many platforms in future generations.
When Pin Xixi rises rapidly, it has a great impact on ah. Because Pin Xixi is mainly a sinking market and has a large number of bottom users, many brands are actively trying to expand their sales performance on the Pin Xixi platform. Put force on.
In order to restrict the development of these brands on Pin Xi Xi, Alibaba has made measures to limit the number of official flagship stores of many brands that joined Pin Xi Xi. Maybe a certain brand last month on the Tmall platform in Ah Li It can make tens of millions, but after the current limit, it can't make even one million, and it is even possible to lose money.
However, at that time, it would be very difficult to shake the foundation of Fight Xi Xi, because the real foundation of Fight Xi Xi is not those well-known brands, but those cottage brands.
For example, at the beginning of the fight, there were at least dozens of brands of Guangshanzhai Pampers diapers, and they were the main sales force of the fight, even if the official Pampers was restricted to Pingxi. In the evening, there is no way to restrict those cottage brands from entering and selling.
It can be said that the cottage brand is the real position of resistance in the fight, and Xixi dares to let the cottage's "Bang Bao Shi" sell one million units a month, but Taobao does not dare to let "Bang Bao Shi" This brand settled in, so that Xixi had a large rear to avoid the blow.
However, Li Mu now has an advantage and initiative than ahri. The cow takeaway is now crushed by itself in all directions, and there is no big rear.
So far, Shanghai has thousands of restaurants joined the cattle takeout, but tens of thousands of restaurants joined the Ele.me, and all merchants who joined the two platforms at the same time found that the orders for the cattle takeout are far less than the Ele.me .
Furthermore, the timeliness of delivering food before the beef delivery has been problematic, so that users have complained frequently, so the merchants ’impression of the beef delivery is not very good.
Now Ele.me lets them do multiple choice questions. They are not very willing in although, but the instinctive thing is to continue to cooperate with Ele.me. After all, their goal is to make money.
Now, the short board that Niu Takeaway originally lacked in delivery capacity immediately became the longest board, because the merchants who cooperated with them chose to close their online stores on Niu Takeout.
For the First Day issued by the Ele.me notification, the cattle take-out restaurants have dropped from more than 3,000 to less than one hundred in one go.
A large number of highly-paid motorcycle riders and bike riders are simply waiting at the door of these stores to order, so that there are at least ten riders tracking each store entrance.
Because the number of stores has plummeted, users in some areas were able to find more than dozens of restaurants within a five-kilometre radius, but now they ca n’t even find one.
After all, the distribution of these less than one hundred restaurants is not so uniform.
After listening to the data reported by Zheng Chao, Lu Yunhao is really crazy.
Isn't this a killer life?
No matter how much Li Mu suppresses before, at least he can still breathe.
However, as soon as this unique trick came out, he was immediately paralyzed.
The essence of takeout O2O is the Taobao network that specializes in catering. If the merchants of the Taobao network are all withdrawn, what else can Taobao do?
Lu Yunhao ’s first thought was to use money to subsidize merchants and let merchants give up Ele.me in the face of money, but after thinking and thinking, he felt that this method might be difficult to work.
First of all, the income of merchants on Ele.me is much higher than that of cattle takeaway. If you want them to give up Ele.me, at least after filling this difference, you must give some benefits, but this way, a single store The daily subsidy amount may exceed 1,000 yuan, and the subsidy amount of thousands of stores is astronomical.
And, who can ensure that Li Mu will not be subsidized?
Look at the current gameplay of Li Mu and bring YY coins into it. Obviously, all the resources should be invested to help Ele.me win. This almost cost-free transaction will definitely increase the number of Ele.me users and orders As a result, the income of Ele.me merchants will be higher, and if they want to keep them from going back, the maintenance costs they need will be higher and higher.
In this case, I ca n’t hold my own money at all. After all, my own cost has reached astronomical figures in user subsidies and rider subsidies. The whole link of the entire take-out O2Osupply chain, this cost is terrible, not to mention tens of millions of USD, hundreds of millions of USD may not be able to bear such a burn.
However, if you ca n’t find a way to let the merchants stay, then the cow takeout can really be closed. You are doing O2O for food delivery. You ca n’t invest in a restaurant because you do n’t have a third-party merchant?
Lu Yunhao realized that this was most likely to be a disaster, and immediately asked IDG Capital for help.
IDG is also didn't expect, Li Mu can use such shameless methods to curb the development of cattle takeout. One thought that comes to mind is to report and complain to the relevant departments, complain about Li Mu and Ele.me malicious competition, and complain about Ele.me monopolize the market.
At the same time, IDG also specially provided a team of lawyers to immediately go to Niu Takeaway to provide legal aid for Lu Yunhao.
However, they are not sure whether such reports and complaints are effective, and can only be used as a live horse doctor for dead horses.
The relevant department quickly responded:
First, there is no direct evidence to prove the fact that Ele.me issued to the merchants to force them to choose one or the other, even if there is not even one recording, all the evidence provided by the Niu takeaway lawyers are unwilling to disclose The verbal utterance provided by the name ’s merchant, in other words, the recording cannot be directly adopted as evidence, not to mention this;
Second, even if Ele.me does force merchants to choose one or the other, it does not constitute malicious competition, because with reference to the law, Ele.me does not counterfeit cattle takeout trademarks, does not damage the reputation of cattle takeout, does not post false advertisements, and does not violate consumers Intentions, no low price dumping, which does not include the Ele.me verbal requirements for merchants;
Third, the antitrust law has not been implemented;
That is to say, they cannot use laws and policies to counter Ele.me.
On the next day, there were more than 70 shops with cattle takeaways.
No. three days, there are more than 50 cattle take-out shops. More than 50 of them, you ca n’t make money on Ele.me, you ca n’t make money on cattle take-out, and you ca n’t even make money in physical stores. To the end of the crane.
Interestingly, the 50 merchants at the end of the crane have been reborn on the cattle takeaway.
Because of the great subsidies for cattle takeout, some user coupons have not been used up, so they can only choose one of these 50 stores to order, so that the business of these 50 merchants has finally improved , Suddenly took Niu takeaway as the food and clothing parents rebuilt by Entong.
Lu Yunhao has gone through three days, waiting for IDG's lawyer team to make a breakthrough, but this team of lawyers has not made any progress.
So, Lu Yunhao reappeared with his old tricks and wanted to set fire to Li Mu personally.
He spent millions of dollars to lure several shops that have given up cattle takeout to resume cooperation with cattle takeout.
Later, after their shop was closed, he immediately instructed these people to protest on Weibo, saying that he still used cattle takeout, but Ele.me closed his shop, hoping to cause public pressure on Li Mu.
Li Mu did not give any response directly, but let the people under his hands change the game.
Later, Ele.me declared that the store was closed because of technical problems and will be back online as soon as possible.
At first glance, the people who eat melon turned out to be technical issues, so they stopped paying attention to this topic.
Lu Yunhao thought he had seized the Li Mu's weakness and thought he would be able to reverse the situation soon.
But as a result of didn't expect, etc., these stores although are back online, but their order quantity has dropped to less than 5% before!
What ’s more, I could get hundreds of orders a day in Ele.me, but after I went back online, I only received one order from Ele.me a day.
The reason for this is that Li Mu requires technicians to strictly restrict these stores.
The current limit is written in the internal code through technology. From the appearance, only the results can be seen, but no actual evidence can be found.
In layman's terms, it means grinning, MMP in my heart.
The loss of these merchants didn't expect will be so great, immediately call to consult and protest, but it is useless.
Ele.me directly tells these merchants that they are only responsible for normal store visits, not responsible for high or low store traffic.
Lu Yunhao even personally called the boss of one of the merchants to protest in the past, and even cursed his mother directly on the phone, saying: "I know you have adjusted the algorithm deliberately! I think we used cattle takeout, just want to correct us? I told You, if you do not restore the algorithm, I will report it to the relevant department! "
Customer service directly told him: "Sorry, the algorithm is the responsibility of the technical team, not within the scope of our customer service department, and the algorithm is the company ’s technical secret, it is impossible to disclose to you, please forgive me."