Rebirth in a Perfect Era Chapter 1811: Concept car released
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When the Volvo production line was delivered to Yanjing in batches and reorganized in Yanjing, the Land Rover production line in the United Kingdom also started the first phase of the relocation project.
At the same time, the first concept car of Muye Aurora is in full production on the newly assembled production line.
Most of the time, the concept car will not be mass-produced. Even if it is mass-produced, the mass-produced model will be far from the concept model.
However, Li Mu is ready to let Muye Aurora directly produce a mass-produced version, first as a concept car, and to launch it through the press conference.
The acquisition of the three brands Volvo, Land Rover, and Jaguar has long been known, but the world is generally not optimistic about its own car production.
Because the vast majority of businessmen and brands who try cars across the border, it is basically impossible to escape the cold fate in the end. Most even just take a bubble and immediately dive and disappear.
Western countries are full of disdain for the China automobile manufacturing industry. When they knew that Li Mu was going to build cars, they were mostly sullen.
The Western media and people generally have some sour grape mentality. In that mood, they always feel as if their own homes have been sluggish in recent years, giving their own children to others to feed them, sour and astringent.
So they also do n’t think that Li Mu can play cars well. After all, almost all the industries he is doing are closely related to internet. Everyone does n’t believe that he left the superior field of internet and can still stay ahead in other fields. .
However, Li Mu is ready to directly use a model that is amazing all over the world to let the world know that not only can it make internet, but also make cars.
The Land Rover Aurora, both internal and external, is fully equipped with a concept version, 3.0T engine, 6AT gearbox, XC60 chassis and four-wheel drive system, Volvo. Various active and passive safety functions are also available.
The interior of the car uses matte solid wood interior. The interior is basically the same as the Mercedes new C series. It is equipped with multiple ambient light strips, and the sense of luxury even exceeds the current million-level SUV.
Because the technology of the whole vehicle is off-the-shelf, the chassis platform is also off-the-shelf, so we only redesigned and produced a set of interior and appearance kits on these foundations, so such production does not take too long.
More than a month later, four Muye auroras of different colors were launched from the freshman production line of Volvo.
These four vehicles are pure white, pure black, blue and white, and orange and black.
The appearance of the four cars in Li Mu is not much different from the appearance of the Land Rover Aurora. The overall size is slightly larger than the Aurora. It is not as sharp as the Aurora, but it looks a little more atmospheric than the Aurora. The taste of the sports range Range Rover, but not as exaggerated as the Range Rover.
At the same time, when you open the door, it is a rich Mercedes interior style. It looks luxurious and basically has no plastic feeling. It is black leather and solid wood interior except for the chrome-plated buttons and knobs. board.
Starting the car, the V6's engine roars very pleasantly.
The Volvo 3.0T engine is not very good, but the overall parameters are justified;
As for the gearbox, it is purchased from ZF, and the 6-speed automatic is considered to be a very advanced high-end automatic gearbox;
Volvo ’s four-wheel drive system is not strong, but the Muye Aurora itself is not a main off-road model. The requirements for the four-wheel drive system are not so high, so this set of system is enough.
The Li Mu took a test drive, and it felt very good for this car. It looked good and opened well. There was no overemphasis on power and control. The mechanical part was very balanced and the exterior was superb, so overall Down, it is definitely a very good model.
However, the LCD display although is equipped with a piece, but it can only display the logo and cutscenes of the Muye car when it is turned on. The specific control functions cannot be realized because it cannot be developed immediately in such a short time. A set of human-computer interaction system.
Even so, the completion of this car is already quite high.
Li Mu put this car in September after the autumn, but at the end of August, he announced to the world that the Muye car will release the first concept model after the establishment of the brand in early September. .
As soon as the news came out, the world was shocked.
The concept car is about to be launched in the past two months or so?
This speed is a bit scary.
Generally speaking, for a model, the appearance design may not be finalized in two months.
However, all these rules are not applicable to the Li Mu opener. He has too many car exteriors and interior design solutions in his mind. Just come up with the two best sets, which will soon be realized for physical models. produce.
While the world is surprised, it is not optimistic about the Li Mu's concept car at all. Many automotive media even predicted that this will be a bad press conference. When the time comes, Muye car will launch a bad, unproduction model Li Mu although has the talent of Superman in the field of internet, but in the field of cars, he will definitely taste a complete failure.
There are also many media who want to dig deeper into this concept model and expose some of its elements to the public in advance, but the security work of the Muye car is too good. Everyone has racked their brains, and they just know that Muye car will be released this time. The concept car is an SUV model, others are unknown.
In this way, the world is full of curiosity and anticipation, waiting for the Muye car concept car conference.
September 1.
The Muye car announced its own global ambassador, now because of "Flying Tigers" and three classic English songs Du Wei, and Leonardo DiCaprio whose face value is at its peak. .
The current Du Wei is well-known in the world, and the three songs are still on the charts. The most terrifying Divine Comedy "RollingInTheDeep" has even won the championship on multiple lists for two consecutive months.
Not to mention Leonardo, the absolute Hollywood is a big player and has a great influence.
As soon as the Muye car came up, they signed the two image ambassadors, and set their tone at a high level.
Some sour Western automotive media even said that Muye cars have not yet built a car that can run, so they have signed two superstars as ambassadors. We should really worry about whether there is a reliable car for Muye cars for these two people. Endorsement.
Li Mu did not care about these cold water remarks.
Anyway, western countries really look down on the China car manufacturing industry. This is an established fact, and there is nothing to refute.
At this time, instead of going to spray with them, it is better to say nothing about In short. When the concept model is launched, come to a stunning four-seater.
On September 9th, Muye Automobile held the Muye Auto Group ’s first concept car launch conference in the press conference hall of the Yanjing International Exhibition Hall.
Before the conference, all four Muye auroras were stopped on the stage of the conference and covered with pure black shading cloth.
There were nearly two thousand people invited to the scene.
Most are media journalists, automotive industry peers, car fans, and some leaders who are very concerned about Muye cars.
After the guests were seated, everyone still didn't see what these four cars looked like.
Many people even have the intention to go to the front to lift the black cloth and have an eye addiction.
But because the on-site staff are very responsible, they have never allowed anyone to approach these four vehicles.
At three o'clock in the afternoon, the press conference officially began.
At this press conference, there is no Host, only the Li Mu does the model release and explanation by himself.
When Li Mu in a black suit walked onto the stage, thunderous applause rang out.
Although foreign countries are not optimistic about the Muye car, domestic people still have high expectations for him.
Domestic passenger cars haven't made any major moves. This time, Li Mu acquired three well-known foreign brands in one go, and should be able to toss something new.
After applause, Li Mu bowed slightly under the stage and smiled: "Thank you for coming here during your busy schedule to witness the first concept car released by the newly established company Muye Automobile Group."
"Before the model is announced, I would like to talk to you about our specific strategic plan."
"As we all know, I acquired three car brands some time ago. These three brands are currently moving their production lines to China. They are all part of the Muye car group and become the three sub-brands of the Muye car group; "
"At the same time, we also announced the establishment of a domestically produced independent brand Muye car. Muye car is in the structure of Muye Automobile Group and is a parallel and sub-brand of the other three brands;"
"Because these three brands were acquired wholly-owned, we will integrate the technologies of the three brands in the future;"
"That is to say, in the future, you may enjoy Volvo's safety technology, Land Rover's four-wheel drive and off-road technology, and Jaguar's luxury and technology in all brands under the Muye Automotive Group;"
“At the same time, we have also invested in the Tesla car created by Elon · Musk. In the future, Tesla car will also be moved to China, in-depth cooperation with the Muye car group, the two sides jointly completed the new energy vehicles, Development and production of hybrid models; "
"In the next three years, Muye Auto Group will develop into a diversified auto group with multiple brands and multiple types of passenger car research and development, design, production and sales;"
"So, I hope everyone can pay attention to the Muye Auto Group. In the future, we will launch more and better models and more updated automotive technologies."
Speaking of which, Li Mu turned around and smiled slightly at the Muye aurora behind four black shade cloths: "Next, I will solemnly introduce to you the first of the Muye car of the Muye car group. Concept car, Muye Aurora! "
Finally, the lights in the audience went dark, and the spotlight hit four cars that were tightly covered by the hood.
Next, the hood was removed by the staff at the same time. When everyone saw the four Muye auroras with different colors and different angles, the whole scene was shocked!