Rebirth in a Perfect Era Chapter 1819: dimensionality reduction strike
The appearance of Muye Aurora is very attractive to consumers.
In addition, what attracts consumers is the innovative sales model of Li Mu.
His direct sales model similar to Tesla gives consumers a better car buying experience.
One of the biggest benefits of direct sales is the uniformity of prices.
Just like Tesla, the sales staff have no right to give consumers any discounts. Consumers want to buy a car and go to the official website to place an order directly. They can pay as much as they want. although cannot have a unified price globally, but at least in the same country and region Inside, the sale price is consistent.
In this way, consumers will also save the link of bargaining. If they know that the car cannot be bargained, it will actually be easier for consumers.
Soon, Muye cars began to deliver Muye Aurora SUVs to global users.
As soon as the car was officially delivered to consumers, it immediately attracted the attention of the automotive media around the world.
A lot of the automotive press will go out of their way to find an Muye Aurora and put it to the test.
The test results are also varied.
As a family car, not a performance car, the overall performance of the Muye Aurora can already be regarded as medium to high, and it is worthy of its price, so this is more reasonable in the eyes of major automotive media. , and there is nothing to bring the black dots to the black.
As for its exterior and interior, it is admittedly impeccable.
Because most people didn't have the opportunity to touch the real car before, the car media could only access some pictures released by the official, so their understanding of the appearance and interior of the Muye Aurora is not yet in place.
Now that the mass-produced model has been officially delivered for use, both car media, car reviewers and ordinary users have the opportunity to really see what this car looks like when it is in front of them, and even have the opportunity to sit in and feel its luxurious, The different interiors give them a stronger understanding and affirmation of the industrial design of the car.
Every automotive press has raved about the car's exterior and interior.
Even the most finicky and stingy European automotive media gave the Muye Aurora high recognition and appreciation.
Everyone can't believe that the Muye Science and Technology is the first time to test the waters of car manufacturing, and the first mass-produced car can achieve such a high degree of integrity and achieve such a wonderful industrial design.
Based on the Volvo platform and the safety level of Volvo, the crash test of the Muye Aurora also got a good result of all A. After all, it is a XC60 with a new shell. In terms of safety performance, there is almost no change from the VolvoXC60.
As a result, this car has been rated as the world's best mid-size SUV by major auto evaluation media around the world. Its exterior and interior are unquestionably No. 1, its sense of technology is also No. 1, and its degree of innovation is still No. 1.
After the delivery of Muye Aurora, the car media liked most of its Joyo's human-computer interaction system and navigation functions.
In addition, there is a great surprise, which is the experience of the Muye Aurora Hybrid Edition.
Due to the use of Tesla's lithium battery pack technology and motor technology, the hybrid version of the Muye Aurora has unprecedented fuel economy performance.
Even the Prius, the big brother in the hybrid world, was rubbed against the ground by the Muye Aurora.
The first-generation Prius is simply inferior to Tesla in terms of the technical content of electric drive and kinetic energy recovery.
After all, the Tesla uses a lithium battery pack in a new way, which is far superior to lead-acid batteries in energy density, so its performance in the car is lighter, more power storage, and stronger power output.
Li Mu knows very well that lithium battery technology has not undergone revolutionary development in the following ten years.
Therefore, with the current level of industrial development, it is impossible to make chips that will be more than ten years later, but Tesla will be able to be made more than ten years later.
The electric drive assembly currently used on the Muye Aurora is not much weaker than the Tesla after more than ten years. It can be said that it is easy to hang the first-generation Prius now.
Toyota was shocked by this, and even dreamed of didn't expect. Global auto companies couldn't play with their own hybrid technology, and they were overtaken by a company internet who switched to automobiles.
For a time, the world's auto manufacturing companies have focused their attention on the Muye car, and even each company has privately acquired a prototype of the Muye agency at a high price, and secretly dismantled the prototype. untie.
After dismantling the Muye Aurora, everyone in the auto group felt a deep sense of powerlessness.
Because they found out that the Li Mu took a completely different approach when building a car.
Before this, Toyota had never thought that hundreds of 18650 batteries could be stacked together, pushing a car to run fast.
In addition, the Muye Aurora uses this kind of battery, with the Tesla motor, which can not only provide better fuel economy for the vehicle, but also bring a great power bonus.
At once, Toyota's proud ability has become an ancient product of the times.
In addition to the cost of small advantage and higher safety, lead-acid batteries can be said to be completely crushed compared with other parameters of lithium battery packs.
This made Toyota instantly initiate a very high crisis response. They even believed that the Muye car would become Toyota's biggest competitor in the future, no one.
The Japanese auto engineer wondered why Li Mu could make the car so perfect. His thinking direction on many issues was completely different from other car brands.
For example, the color screen in the center console, if someone told the Toyota engineer before the Muye Aurora came out, we want to add a color screen to the car, the Toyota engineer would definitely scold him.
Why a color screen?
Cars are for driving, not for viewing.
The most important thing for a car is stability. The old monochrome screen has mature technology, strong stability, and the price is small advantage, and he can display what he wants to display, so why design a piece What about the delicate color LCD screen?
You don't need to think about that kind of thing, the failure rate will be very high, and the practicality is extremely low, but it's just grandstanding.
But when Li Mu actually built this thing, everyone realized that the original color screen has so many uses.
It can not only display more and more comprehensive vehicle details, but also provide a set of very easy-to-use human-computer interaction experience, derived from Keyhole technology, under the requirements of Li Mu's, re-designed navigation system, also Equally amazing.
At this time, they realized that the original Li Mu's thinking mode is not alternative, but advanced.
What everyone thinks of as a layman in the automotive field actually has a deeper cognition and understanding of cars than the so-called professionals.
Actually, Li Mu and Musk are actually a kind of people. They don't like to do things within the framework of the industry, and they both like to make breakthroughs and cross-border integration.
Before Musk did Tesla, no one thought that the control panel of the car could be solved with a touch screen, let alone that the 18650 battery in the laptop could be used as an energy storage unit for electric vehicles.
Li Mu doesn't want to think about problems in the thinking of car manufacturers when it comes to cars. After all, he is not a person from the car manufacturing industry.
Like Musk, he is from the internet industry that is more sophisticated, pays more attention to technological development, and pays more attention to user experience, and cross-border to the automotive field.
They have completely different thinking and ways of doing things from people in the traditional auto industry, so when they cross-border into the automotive field, they actually form a dimensionality reduction for the original group of people in the automotive field blow.
No matter what business you do in this world, you must understand the needs of users in the deepest and meet the needs of users in the deepest.
So traditional car companies are more like Nokia in the field of mobile phones, while Tesla is more like Jobs in the field of mobile phones.
Li Mu is now playing such a role.
The impact of the car he is now taking on the automotive sector is equivalent to the impact that the first-generation iPhone that Steve Jobs took out had on the mobile sector.
Muye Aurora has made Japanese, German and American car companies feel the sense of urgency in a short period of time.
Especially Japanese car companies.
Whether it is Toyota, Honda, or Nissan, the fundamental reason why they can sell well all over the world is mainly because the price/performance ratio is very balanced.
Take Toyota, the world's most profitable auto group, for example, their cars will not perform too well, their appearance will not be too good, and the price will not be too small advantage, but the quality control is not bad, and the safety is not good. It has poor fuel economy and good fuel economy, so it is one of the most cost-effective brands in the global auto market.
But now to Toyota, the Muye Aurora seems to be a head above them in many ways.
Let's not say anything else, just the appearance and interior of the Muye Aurora has already killed the world. The technology of the Volvo is not much worse than that of Toyota. The although is a bit worse than Toyota in terms of fuel economy and quality control, but On the other hand, the safety is stronger than that of Toyota.
As for the sense of technology, the Muye Aurora is even more unique.
Let's not mention anything else, the LCD screen in the center console has already surpassed 90% of the models, not to mention the human-computer interaction system behind it, as well as the map and navigation of Keyhole.
Overnight, Li Mu has improved the sense of automotive technology, the threshold of these 5 words.
After learning that the human-computer interaction system used by Muye cars actually originated from Muye Science and Technology, numerous car companies have sent cooperation requests to Muye Science and Technology, hoping that Muye Science and Technology can use the human-computer interaction system as a set of public system for paid authorization.
Besides that, they also want to get a license for Keyhole from Muye Science and Technology.
Because, if they also want to do car navigation, they have to solve the problem of data in addition to hardware and software.
Digital map is a very large project, and it is still in its infancy in the world, and Keyhole is one of the best.
If they can't get keyhole's data authorization, even if they solve the software and hardware, they can't solve the problem of map data.
It is obviously impossible to survey and map by yourself. The amount of surveying and mapping is huge, and the amount of work to ensure the regular update of the map is even greater.
However, Muye Science and Technology immediately gave the global auto industry a desperate reply.
First of all, both Muye Science and Technology and keyhole held by Muye Science and Technology exclusively serve with Muye Auto, an auto company in the automotive field.
Secondly, Muye Science and Technology has a number of technical patents on human-computer interaction system, vehicle navigation system, and vehicle colour screen assemblies, and these technical patents are not authorized to the outside world.
This time, the pace of catching up with auto companies has been delayed for more than two years.