Rebirth in a Perfect Era Chapter 1820: Overall leadership

With the Muye Aurora being praised by the world's automotive media and favored by car enthusiasts and ordinary consumers around the world, now every car manufacturer is racking their brains to develop a set of their own, based on color screens The Human-Computer Interaction system.

Toyota of Japan was the first to do so, followed by Volkswagen of Germany.

They are aware of the tremendous changes that spoilers have brought to the automotive industry, especially spoilers like Li Mu, who don't play cards at all.

What did competition among automakers look like?

Let us develop different types of models according to different user groups, different needs, and different market environments, and make a comprehensive and industrial comparison with other competitors' models.

Therefore, the product line of any large automobile group covers almost every level, including but not limited to hatchback, sedan, SUV, hatchback, travel, mini, small, medium, large...

Take the common B-class cars in China as an example. Japanese cars include Honda's Accord, Toyota's Camry or Camry, Volkswagen's Passat and Buick's Regal. The competition among car manufacturers basically revolves around appearance and appearance. The mechanical configuration makes a fuss, and no one has ever extended the competition to the technology field that has nothing to do with traditional cars.

However, Li Mu does just that.

Actually, Li Mu also knows his strengths and weaknesses.

He now has the most comprehensive technology and is the most suitable for mid-end cars, which is the set of technology of Volvo.

Land Rover and Jaguar, on the other hand, these two things are basically local nobles who can't do anything. Their existing technologies and platforms are not suitable for building mid-range cars, but more suitable for building mid-to-high-end cars. , after all, neither of these two brands now has an engine with a displacement lower than 3.0.

The Volvo vehicle technology used by Muye Aurora still has a big gap compared with the giant companies such as Toyota and Volkswagen in terms of comprehensive level.

Li Mu also knows very well that to catch up with the gap in the industrial field, he will not be able to play in three to five years, or even ten years. Many domestic car companies have developed for ten years or more, and they are still imitating Japanese cars one-to-one. Can't catch up with people.

After all, you are running, others are running, and they have been running for decades before you, it is really difficult to catch up with this gap.

So I had to find another way.

Why China internet companies can rise rapidly in such a short period of time, even in the life before the rebirth of Li Mu, the internet companies of China are basically in the forefront of the world in various fields.

The reason is because the world internet started in the 1990s, China internet started in the 1990s, everyone's technical level is not far behind, only a few years, plus the people of China are hard-working and study hard. Spirit, at most ten years can catch up with the gap of those few years and achieve catch-up.

However, this is only in the field of software, and the leading position in the field of internet product form and mode.

When it comes to computer hardware, the gap between the China and the West is much larger than in the automotive field.

At the very least, when Li Mu was reborn, China was still lacking in the field of computer chips. although had its own chips, but the performance gap was far greater than that of cars. The overall technical level of the domestic car although was much worse than that of American, Japanese and German car companies, but at least it could be built. There are many practical and cost-effective models, and the chip is far behind.

This is also why, in Li Mu's's thinking, what they want to do is to subvert the traditional automobile manufacturing industry, rather than compete with them head-on.

So, in addition to using the interior and appearance to gain the upper hand, the remaining advantages are all concentrated in the humanized design of the product and the degree of technology.

This puts him ahead of traditional auto companies by at least two to three years of advantageu0010, and Li Mu is confident to expand this advantage.

One of the hardest things about the automobile manufacturing industry is that basically everything has to do with the adaptation of software and hardware.

Current car manufacturers have little intersection with the internet industry, nor with the high-tech computer and software industries.

It feels like a mobile phone brand that has never made a smartphone, and suddenly one day will be forced by the market to start researching smartphones.

But they hadn't even made a color phone before that.

As a result, the workload before them becomes enormous.

Not only to develop the entire set of system, but also to adapt the hardware corresponding to the entire set of system to this set of system.

Even top auto companies like Toyota and Volkswagen do not have the ability and foundation to independently build a set of intelligent human-computer interaction system.

And, replacing the central control with a color screen, the hardware supply chain alone is enough for them to troubleshoot.

It needs to redesign the interior, redevelop molds, and find suitable hardware suppliers around the world to reintegrate a new supply chain.

The Germans were the first to despair about this because they found that even if they had integrated the supply chain, they would not be able to develop an interactive system on a par with the Muye car in a year or two.

If you just put a color screen in the car, but you can't make the color screen smart, then consumers will not pay.

And Li Mu also has a killer, that is, the map and navigation provided by keyhole.

Since the company keyhole was jointly acquired by Li Mu and Google, he and Google have already set the closed loop of equity clearly.

First of all, keyhole will never authorize any car-related enterprise to use any technology and data of keyhole.

Secondly, keyhole will never authorize the use of any internet company other than Muye Science and Technology and Google.

If Volkswagen and Toyota want to develop a set of navigation system, then it will not be able to buy a complete digital map copyright for a while.

Toyota may be able to buy local map data in Japan, but their Toyota cars sell well all over the world, and he has no way to buy digital maps of various countries and regions around the world.

Keyhole can, if it is the previous keyhole, it will definitely sell data and maps to companies like Toyota.

But the current keyhole will not give Toyota, Volkswagen, Mercedes and BMW any chance.

As such. It is also a very long process for several automobile companies to realize the navigation of various countries and regions on their own cars.

Even the first iPhone and previous iPhones released by Steve Jobs used the map service from Google.

The Apple's own map was not officially launched until 2012, and the experience of using the Apple map in the past few years has been very bad.

It can be seen that the previous life Google map relies on the foundation of keyhole, and its leading level in the electronic map is far more than Apple.

Apple has spent several years launching the Apple map, and it is not that it has surpassed the Google map, but finally has the ability to replace the Google map.

Actually, the best electronic map in the world has always been Google, and no one else can.

Now, Li Mu has reached a tripartite agreement with Google and keyhole. In the field of automobiles, all the foundations of keyhole, and all the innovative technologies Google has done on the basis of keyhole, are exclusively given to Muye cars in the field of automobiles, excluding all similar competitions. Taste.

In the future, no one of the world's car brands will be able to use the Google map.

So, that alone is making it difficult for other car brands to develop in-car navigation.

It can also be seen that Li Mu, the reborn, controls the overall situation and key points.

For example, without the foundation of Google and keyhole, if car companies from all over the world want to provide navigation services in the China continent, the only company they can choose now should be AutoNavi.

AutoNavi has just been established for two years, and now AutoNavi is still in its infancy, and even they themselves do not have a complete electronic map of the China continent. If car companies cooperate with them, they may only provide a few in the early stage. City navigation of one or more than a dozen medium and large cities.

In addition, car companies have no other choice, and it is not realistic for them to set up their own mapping teams.

Because of an industry like the automobile that tests the supply chain, no one can control everything from beginning to end.

A car is made up of thousands of parts, whether it is a domestic car, a Japanese car, an American car, a German car, or even a French car, and their parts come from all over the world.

However, Li Mu didn't want to give other brands any chance. Before they had reacted and clarified all the areas that the whole set of human-computer interaction system needed to consider, he immediately instructed Li Ziwei to contact AutoNavi directly and give AutoNavi a first A strategic investment made AutoNavi a Muye Science and Technology holding subsidiary, leaving 49% of the shares for the AutoNavi team, so that they can continue to go all out to do a good job in the domestic electronic map business on the basis of getting a lot of money.

At the same time, AutoNavi's electronic map will exclusively serve Muye cars in the automotive field in the future.

As a result, several other car companies have even less chance.

Also, Li Mu has a great killer.

This killer is to operate the system with two smartphones currently under development.

Once Android and IOS come out and smart phones form a trend, the human-computer interaction system in the car will naturally usher in a big leap. If Android is used to change the car system, the Muye car will be further ahead in technology. .

In later generations, most of the car-machine system are developed based on Android, and the car companies that can really develop a set of intelligent and mature human-machine system are actually only Tesla.

Tesla's human-machine system, like Android, is developed based on Linux, which is a huge amount of engineering. Except for Tesla, no automobile company in the world can play it.

The reason is that the boss of Tesla, Musk, is a internet person from Silicon Valley. When he was working on Tesla, he had more software engineers than car engineers, so he could bring a lot of Software engineer, on the basis of Linux, developed a man-machine system for Tesla, which is not difficult for him.

However, for other automakers, that's almost impossible.

Besides, Musk's Tesla also has Li Mu's shares.

And Musk is still waiting for Li Mu to sponsor him to realize his dream of Mars, so in the future, all his technical achievements on Tesla will definitely be shared with Muye cars.

At this stage, Musk has selflessly contributed Tesla's lithium battery pack technology and drive motor technology to Li Mu, and even the takeaway electric cars that Li Mu wants use Tesla's technology.

So, this also means that Li Mu will have at least three sets of ready-to-use, real intelligent human-machine system in the future, and neither Toyota nor Volkswagen can come up with one set.

This has laid a very important foundation for Muye cars. In the future, Li Mu may not be able to catch up with established car groups such as Toyota and Volkswagen at the level of the automotive industry. lead.