Rebirth in a Perfect Era Chapter 235: Battle for the base
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Li Mu has a serious expression, and six of the people on the scene listened. They did not consciously straighten their waist rods. Their eyes were fixed on Li Mu and the whiteboard behind him, waiting for him to enter the topic.
Li Mu said: "The future plan of Muye Science and Technology is not only to operate a community like Tieba (Post It), but more importantly, to make its own ecology in the field of internet. In the past, our technical development team has a great responsibility. Muye Science and Technology is in the field of internet. Every step of expansion will be inseparable from your efforts. "
Speaking, Li Mu said again: "When I communicated with Director Kong before, I told him about my general plan, but I didn't say it in detail. Here today, I will follow the detailed product plan Tell me something. "
"The current users of Tieba (Post It) have reached tens of millions of levels, and the user activity is also very high. We have several stars Tieba (Post It) fans have reached the scale of hundreds of thousands of people, many people say that we are now global In the largest Chinese-speaking community, this sentence sounds bluffing, but if you think about it carefully, you will feel embarrassed. As for why it is embarrassing, I think the problem may be in the words community, Director Kong and the other three. Technology person in charge, you are all doing internet technology and products, can you tell me why the community is embarrassed? "
Kong Lingyu did not speak, but looked at his three subordinates.
He once heard a side answer to this question at Li Mu, but because Li Mu was only conveying a vague concept to himself at that time, so he did not communicate with his subordinates, so he now wants to know that his own How do the three subordinates view this issue.
The three of them looked at each other all at once. The community is now the hottest thing. They do n’t know why the boss said it was awkward.
Seeing the blank expressions of the three people, Li Mu felt a moment of disappointment in his heart, but soon he was relieved again. After all, they are not rebirths. After all, they have not seen the future development of internet. They have been able to follow the trend of the times. Rarely, it is obviously wishful thinking to let them lead the trend of the times.
Lin Qingya suddenly asked Li Mu: "Chief Li, you said that the community is embarrassing. I have a view, but it may not be very professional. If you say it, do n’t joke ..."
Li Mu simply said: "It's okay, since we are discussing, we have to speak freely."
Lin Qingya nodded and said less confidently: "The existence of the community, I think the biggest embarrassment should be too replaceable, because from my personal point of view, many online communities are similar, give me The feeling is nothing more than the level of popularity and the difference in user experience. "
Li Mu's eyes light up.
Lin Qingya said it was on idea.
“It ’s very good! This is the correct answer.” Li Mu very solemnly gave his praise. Lin Qingya, a young woman who just transferred from Softbank to internet company, could see through the essence of the community problem, perhaps due to talent Perhaps it is the bystander that no matter which one is worth the praise from Li Mu.
Li Mu said: "What is a community? In fact, the various communities on the Internet are actually similar to the various retail markets in our lives. Everyone is selling a variety of things. The difference is mostly the focus and scale. The service is different. Some communities can be compared to a market specializing in fruits, vegetables, meat, eggs, and vegetables. Some can also be compared to tobacco and alcohol stores. Others such as small supermarkets, food stores, and daily necessities stores can be described as diverse.
Our Tieba (Post It) can be classified as a large supermarket similar to Wal-Mart due to its wide variety, but what we provide is never just needed, because all the services we provide are easily replaced by other platforms and other communities Yes, this is what Qingya said, and the substitution is too strong. "
The crowd suddenly realized.
Kong Lingyu spoke to the three technologies person in charge around him: "The biggest problem in the later stage of the community is that the viscosity is not enough, which is also a point that Chief Li has always been worried about."
Li Mu nodded and said: "In the internet field, the ultimate long-term success must be strong demand. At present, the strong demand we can see is social."
Several technicians including Kong Lingyu, when they heard about socializing, played a twelve-point spirit and waited for Li Mu's to follow.
Li Mu gives you a detailed analysis of why social networking is becoming a strong demand, and after the accumulation of online social connections, the principle of user viscosity multiplying increases. Online social networking, with the expansion of connections, will form connections between users. The longer the network is connected, the harder it is to migrate.
In the eyes of Li Mu's, Tencent really started to take off. It started with the QQ game and the Ourgame game. That is, in 2003, with the addition of QQ games, Tencent registered more than 200 million registered users this year. In the future, Tencent will continue to use other products and functions to bundle social routines. Before WeChat was not born, Tencent was like a carrier rocket. QQ is the core of this rocket, but the various products bundled in it are this carrier rocket. If it is not this kind of bundling, which continuously increases the viscosity of users, Tencent cannot become the overlord of the domestic social industry.
Now, Tencent has no additional products other than QQ. If there is any ambush on it at this time, there is still plenty of time.
Kong Lingyu's technical geeks are all looking forward to the strategic layout of Li Mu's. Based on their understanding of Li Mu's in the past, when he put forward a concept, he must have considered it and implemented it with specific knowledge. For details, today he threw out the concept of socializing, and must have considered every link in the future.
Li Mu said: "Our Tieba (Post It) now also has users, and users are not much less than TencentQQ, but the point of the problem is that our Tieba (Post It) is just a community network, if we want to do social, we must develop our own social software."
Kong Lingyu said: "Our current technical team already has the ability to develop applications, and we are also using TencentQQ. We have also studied it. It is not difficult. If you start development now, you have BOSS to do product planning. And architecture, we can complete it in at most a month or two. "
Li Mu laughed and said: "Since you want to be social, developing social software is an indispensable part, but our most important issue now is not to develop social software, but to do everything possible to increase the viscosity of users in Tieba (Post It), And transfer the user's network on TencentQQ to Tieba (Post It). "
A technology person in charge specifically responsible for the development of webpage said: "Chief Li, you just said that it is difficult to realize the migration of QQ users. We Tieba (Post It) want to do this, what should we do?"
Li Mu said: "I said that it is difficult to achieve because of the particularity of the network. The network of the network is always intertwined. If there are 50 friends on QQ on average, the network of interwoven network is already huge. However, if a large number of users cannot be migrated, it is very difficult to attract users a little bit. "
Speaking, Li Mu said again: "But our Tieba (Post It) now has tens of millions of registered users. If we can quickly increase Tieba (Post It) users and find ways to attract TencentQQ users to register for Tieba (Post It) and increase the viscosity of Tieba (Post It) Then we have the foundation to launch social software. Once we launch, users can complete the migration of contacts at low cost or even zero cost. "
Kong Lingyu's eyes lit up: "BOSS, you asked me to recruit Flash developers, is it for this?"
Li Mu nodded with a faint smile: "Say so much, now it's time to tell everyone about our product planning for the next stage of Tieba (Post It)."
After Li Mu finished, turned around behind the product development of the whiteboard, drew two arrows, the first arrow corresponds to six words: "Tieba (Post It) personal space", the second arrow corresponds to six words: " webpage Social Games ".
Following this, Li Mu wrote four large characters at the back: Battle of the Base!
Xianxia novels have n’t made much progress, and everyone ca n’t understand the meaning of the two characters.
Li Mu said: "Winning the base is my next strategic deployment for Muye."
The first step in the battle to win the base, Li Mu must first advance the QQ space that was only available in 2005 four years in advance for Tieba (Post It) users to enjoy, and then in their personal space, launch a very social game: Happy Farm .
Happy Farm, a game attribute of stealing food among friends, is a weapon for the expansion of social connections. The positioning of this kind of game abroad is called: SocialGame (social game). Once users addicted to this game, He will try his best to increase his network. He will not only copy his network on other platforms, but also actively develop new network. previous life Kaixin used to rely on this small game, but such games There are also its drawbacks. On the one hand, the life cycle is short, and the heat is too fast and the cold is fast. In a few months, this game will fall from countless people to no one. It will continue to use other new products to maintain its users within a period of time, so it is inevitable that it will eventually go from hot to cold.
Li Mu will not make this kind of mistake. He will attract as many Tencent users to join Tieba (Post It) as possible in the few months of the peak of the farm game, and transplant the network to Tieba (Post It). 'S social software launched, this is the second step in the battle to win the base.
The current TencentQQ has a single function, interface is mediocre, and there is no user experience. The social software you want to develop will definitely be better than TencentQQ in all aspects. Not only that, once you launch the social software yourself, he will Will immediately replace the social game that gradually loses popularity with newer products, realize the binding on the user's usage habits, complete a set of punches, complete the migration of the user network, increase the viscosity of the user, completely replace the TencentQQ, which has won the foundation of Tencent This is the soul of the entire "Battle of the Base".
Li Mu breaks his fingers and wants to replace Tencent and share the huge social field cake in the future. The best chance is in 2002, so the battle to win the base must start in 2002 and end the battle within the year!
In addition, Baidu also accounts for 10% of Muye Science and Technology. Li Mu is suddenly eager to find an opportunity to kick them out of Muye. When I think that they will hook up with Putian private hospitals and advertise countless patients by advertising bidding, Li Mu will I feel a little bit distressed. Tieba (Post It) needs their diversion in the early stage of development, and they also take their investment for development. Later, if they can find opportunities to kick them out, that would be great! (To be continued.)