Rebirth in a Perfect Era Chapter 412: Reluctant to let go
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Taobao network, a C2C product whose name is full of e-Commerce, in the world of Li Mu previous life, it is the king of the domestic e-Commerce field.
But looking back carefully at the development history of all 2C (to-customer), that is, e-Commerce website for ordinary consumers in China, we can find that before the Taobao network started, domestic electronic Business has risen for several years, Taobao is not the earliest, Not even the first batch of 2C platforms to develop business in China. Prior to this, B2C and C2C have cultivated market space in China.
Joyo.com, eBay, Dangdang, and 8848 are all developing, but they were intercepted by Taobao in 2003. The big reason is that Taobao ’s advanced strategy and precise positioning, B2C cost is too high, and it was started from the beginning. Excluded at the stage, B2C does not yet have a strong market and supporting support. C2C ’s elder brother eBay ebay is still trying every means to extract transaction shares between users and merchants. Lao Mei is accustomed to the commission market, but it does not understand the mentality of the Chinese. The seller complained to the platform.
When ebay racked its brains to prevent buyers and sellers from contacting and ensure that commissions are normally collected, the Taobao network directly announced at the beginning that it will be free for both buyers and sellers forever, because the development positioning of Taobao is to increase the scale, and ebay ’s The positioning is to increase revenue, and the strategic positioning between the two differs by 180,000 miles.
After Taobao used this strategy to circle a large number of users, with high-input promotion and marketing, the traffic of Taobao network increased rapidly, and then the emergence of Alipay completely dispelled all doubts of users Online shopping and completely inspired The national demand for Online shopping has achieved its own rapid take-off.
Li Mu does n’t think he can compare with Boss Ma, which has super far-sighted and eloquence, so he is not going to prepare any demon moths. The positioning of his Taobao network is almost the same as that of Boss Ma Taobao.
On the dinner table, Li Mu told Brother Liu a little bit about the core of the Taobao network that he planned, and when combined, it was three.
First, stick to C2C
Second, keep it free
Third, make good supporting support;
The supporting support includes various supporting elements such as publicity, promotion, product development, and ecological construction.
Brother Liu has recently studied many electronic Business books and cases, and basically agrees with the positioning of Li Mu's. He also feels that the cost of B2C is too high and the limitations are too great. The primary stage is more suitable for a platform serving buyers and sellers. When you grow up to a certain scale, you will turn yourself into a seller and move to B2C.
The concept is the same, it will be better later.
Li Mu said: "The most important thing in the early Taobao network is technology and operation. Brother Liu. After the company is established, you must do your best to build a strong operation team and recruit elites at all costs."
Brother Liu nodded and said: "You can rest assured that we have a lot of Renmin alumni resources alone, and with social recruitment, elite is not a problem."
Li Mu does n’t doubt this either. It ’s a certainty that others have a wider network than himself. After so many years of arrogance, his judgment and control over people should be better than himself. He is a awesome BUG, and he It is an awesome exe, and he must be much stronger in execution.
Li Mu said again: "Once we start to do this, I will tilt all my resources in. I will bring in Muye Science and Technology users, I will take out the Alipay channel, and will also bring the Easy Music network, storm. Entertainment is all about finding ways to integrate it, and all you have to do is to lead a good team and complete every phase of the tasks we set up as quickly as possible. "
One point Li Mu has not said that after YY goes online, he will integrate YY. Taobao will not develop a new Instant Messenger tool, embed YY to make YY become the real-time Instant Messenger system of Taobao network It avoids duplication of development and sibling product fights, and can further promote the development of YY.
It is equivalent to integrating the current Ali Want and QQ.
YY is still highly confidential. Li Mu personally requested the confidentiality of all employees at the high-level meeting of Muye Science and Technology. Naturally, they cannot disclose it, including Brother Liu.
Brother Liu said: "I will definitely go all out."
Li Mu said: "In those two days, you will have a hard time running the company registration and office building site selection, and then you are busy recruiting, find a legal affairs to draw up a contract, we first sign the contract Then I will take 5 million out to register the company. After the company is successfully registered and the company account is opened, I will immediately enter the remaining 4 million. Your 1 million will also be entered into that's alright after successful registration. "
Liu Qiangdong knew that Li Mu was far more powerful than himself, so he did n’t say much and readily agreed to the Li Mu's proposal.
Next, the two discussed some other details.
For example, the company's name is going to be registered as Yanjing Taobao Network Technology Co., Ltd .; the company's location is in the area of Zhongguancun; the target size in 2003 is to achieve more than 100 people, so the office area should not be less than 1,000 square meters.
Liu Qiangdong has an exceptionally strong entrepreneurial enthusiasm, so Li Mu entrusted him to handle these matters. After YY went online, he started to arrange the development team of Muye Science and Technology to draw some human energy to develop the front and back of Taobao.
There is also the Fang Xudong in the Silicon Valley of the United States. After he returns to China, this matter will basically be completed.
Eat and drink, the most important thing is to chat well, Liu Qiangdong smiles all over, like a university student who just graduated to find a satisfactory job, and the hard to is excited and self-sustaining.
Before he knew Li Mu, he felt that he was quite successful. Nansu was born in the north of the rural area. He was admitted to Renmin. He graduated a few years and made a million dollars. Any place can be regarded as a small and accomplished talent, but with Li Mu. Compared with this kind of monster, it feels like it is small and indescribable.
Now, he has left his small boat and got on the Li Mu's ship with one foot. For tomorrow, he can finally look forward to a longer distance.
Three people had dinner and said goodbye in the parking lot. Liu Qiangdong and his girlfriend Gong Xiaojing returned to the car. The looks at Li Mu's car went away first, but he did n’t start the car, or even inserted the key into the keyhole. Gong Xiaojing couldn't help but ask him: "What's wrong, what is it?"
Liu Qiangdong glanced at her, and her eyes were full of excitement and love for Gong Xiaojing. He smiled and said, "I'm so excited. I'm afraid that my hand will shake the car, and let me calm down for a while."
Gong Xiaojing also used the tender eyes in looks at. He smiled and smiled softly: "Then you can recover quickly. I have to go home at eleven o'clock at the latest. I have less than two hours to go. You accompany you there ... "
"Really ... really?" Liu Qiangdong's expression was even more pleasantly surprised.
Gong Xiaojing nodded and said shamefully: "What are you doing?"
Liu Qiangdong rubbed his hands hard and said excitedly: "Let ’s go now ..."
......
The news that Chen Wan auditioned at Xiangnan TV failed to hide in Xiangnan TV.
After all, "Happy Camp" is the ace show of the Xiangnan TV entertainment variety. The interview confirmed a new Host. This secret is difficult to keep.
First, the people inside Xiangnan TV learned of the news, and then the news spread in the industry.
The radio and television industry is actually a very small industry, especially in the TV industry. There are dozens of star TVs in the country. If the front-line employees are full, it will be tens of thousands. It is not as good as the taxi driver in a city of Yanjing. There are many people, so the news spread quickly is also expected.
People on other stations are not surprised by this news. Chen Wan is very popular. It is a fact, and there is still no chance to appear in Yanjing. Once the exposure begins, the popularity will definitely rise rapidly. although has insufficient qualifications, but popularity It is enough to make up, and it is also worthy of the "Happy Base Camp" program.
Furthermore, people with good eyes can also see the suppression of her on Yanjing. In this case, anyone will choose to leave and seek a higher position.
It's just that when this news was sent back to Yanjing, it caused an uproar in Taiwan.
For these ordinary employees who have been enduring internal high pressure and bureaucratic system poisoning, Chen Wan has almost become an Hero person in their eyes. After being suppressed and unfairly treated on the Yanjing station, they immediately got it after resigning. The offer of Xiangnan TV is also the official Host of "Happy Camp". The gap is so big that it's staggering; the face-lifting effect is at its peak; the inspirational effect is also surprisingly good.
In the second-line TV station, there is no one who has a chance to appear in the second-tier TV station. After turning into a top-tier first-line TV station and Host, the top program, what better counterattack is this?
Employees were excited and talked about it as a talk, but the leadership was extremely angry. Chen Wan's counterattack was almost equivalent to opening a bow on their face and slapping them.
As soon as several leaders heard the news, they began to communicate with the leadership that Xiangnan TV can reach, trying to make Xiangnan TV give up Chen Wan through their own influence in the industry, thus killing Chen Wan.
At the same time, Ma Weiwei heard the news and was so angry that she had n’t eaten a day. Chen Wan was a little **** under her hand, and now she turned over, her height was much higher than herself, she A small intern who had just debuted has been hosting "Happy Camp" in a blink of an eye. He has struggled for several years and has been struggling with the body for Zhan Yun for several years. He has just hosted the last "very interview" with a very general rating. what?
There have always been gossips in the stage, saying that I have been pressing Chen Wan to prevent her from appearing. Now that Chen Wan has counterattacked, is it not my face? The most annoying thing is, I do n’t know who posted these things to the Internet. Now people who follow Chen Wan's in Tieba (Post It) know this. The friends of Tieba (Post It) and Chen Wan Tieba (Post It) of "Happy Camp" are all crazy, celebrating Chen Wan. The good news of Happy Base Camp, even the two bar owners have applied for two Tieba (Post It) to become friendly Tieba (Post It). Within a day, dozens of millions of people expressed their expectations and blessings on the Chen Wan joining the Happy Base Camp in Tieba (Post It).
That's fine, the point is, Tieba (Post It) and Chen Wan Tieba (Post It) of Happy Camp have a group of netizens scolding Ma Weiwei, and even a large group of netizens keep posting and scolding her in Ma Weiwei Tieba (Post It).
Ma Weiwei went to see his own Tieba (Post It), there were not many fanss, and now those fanss have also gone wrong, and they have condemned themselves in Tieba (Post It). Some people said: "Never didn't expect Ma Weiwei is such a villain."
Someone also said: "Ma Weiwei is too jealous of this woman. She pressed Chen Wan for so long to prevent her from appearing. Now it ’s okay. Chen Wan is going to" Happy Base Camp "soon. She must be ashamed to find a seam. Get in. "
These words are fairly reasonable, but more posts use words that make Ma Weiwei angry.
For example: "Ma Weiwei doesn't look good at all. It's almost a thousand miles away from Chen Wan. It's so ugly and it deliberately suppresses others. really damned shameless!"
"Ma Weiwei pressed to prevent Chen Wan from appearing, and the leader of Yanjing had n’t even taken care of it. It was clearly directed to Ma Weiwei. I do n’t know if Ma Weiwei is a **** with the secret of Yanjing!"
"I bet that Ma Weiwei is the leader's special car in Taiwan!"
"It may also be a bus dedicated to leaders!"
"Damn, I will never watch Ma Weiwei again, this ugly bitch!"
Next, Ma Weiwei also found a large number of netizens posting protests in Yanjing Satellite TV Tieba (Post It), all saying that she would not watch anything, she would not take things out of place.
Seeing that so many people are attacking herself, Ma Weiwei is almost going to collapse. She has never been in didn't expect, and she deliberately pressed Chen Wan, which actually caused such a big rebound, which made her more angry and panicked, for fear that these netizens continued Attack yourself and let your popularity drop to freezing point.
At 9:10 that night, her latest recording of "A Very Interview" was broadcast. She had been waiting on the platform to wait for the data. During the first five minutes of the broadcast, the staff fed back real-time national ratings. According to the statistics, the ratings of "Extraordinary Interview" dropped from an average of 0.23% to 0.18%, which is an amazing drop.
At fifteen minutes, the ratings fell again, to 0.15%. Such a big shock was the first time in the Yanjing TV variety show. The dumbfounded Ma Weiwei only knew that the original online users were doing a The venue resisted its own activities, and hundreds of thousands of people had already participated in it. Ma Weiwei's heart sank into the ice cellar and panicked to the extreme.
That night, Ma Weiwei fled from TV Station, and the first thing was to call Zhan Yun in private, crying and shouting to make him try to block Chen Wan by all means, and never let her go to "Happy Camp", It is better to be able to put pressure on Xiangnan TV as soon as possible, let Xiangnan TV give up hiring Chen Wan as "Happy Base Camp" Host, and immediately come out to dispel rumors.
What Ma Weiwei said, why don't you think about Zhan Yun? It's not just him. The first and second leaders on the stage think so, but the facts are not as good as they thought.
Zhan Yun said in a low voice: "The director has privately contacted the other party ’s leader and said his demands, but the other party ’s leader has been fighting Tai Chi, saying that it is not convenient for them to intervene, otherwise they will be on the stage. The influence was not good, and it was pushed to other people. The director also found other person in charge. The other party said that the meaning of the stage could not be violated, and said that the contract had been given to Chen Wan ... "
Speaking of this, Zhan Yun sighed and said: "In my opinion, I want to stop Chen Wan from going to Xiangnan TV. This is basically no drama. Now the news that Chen Wan is going to join" Happy Camp "is spreading on the Internet, Xiangnan TV After the influence of Chen Wan's, I am definitely more reluctant to let go. "(To be continued.)