Rebirth in a Perfect Era Chapter 424: Let awesome ’s products go first
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The 15-day internal testing of YY and MU Online / miracleMU is almost over.
During the internal testing, YY and MU Online / miracle both discovered some bugs and made timely repairs and upgrades. However, at the same time, the difference between the two internal testing products in terms of influence is heaven and earth.
"MU Online / miracleMU" has been continuously publicized on the Internet. At the same time, it has also started a money-burning mode. A large number of offline promotion has been carried out in first-tier cities. In addition, local tyrants have sent mobile phones and laptops for more than ten days. Now People who follow this game have reached 7-8 million.
7-8 million people, most of the users who really play large-scale end games across the country are here.
"MU Online / miracleMU" continuously releases the beta test invitation code, so that some users can have the opportunity to participate, and at the same time, it also continuously releases the game ’s beta screen and details, so that most people of although cannot play this game. But their understanding of this game is already very high. For the first time, people in the industry saw such a rough promotion method of Storm Entertainment. Seeing the increasing attention of "MU Online / miracleMU" on the Internet, they have concluded that this game will become The new king of domestic travel in 2002.
As for the 《Legend》, which is currently in its peak state, "MU Online / miracleMU" also puts a lot of pressure on it. After all, 《Legend》 and "MU Online / miracleMU" still have a lot of shortcomings. The two are basically Not a one-level thing.
When the attention of internet people is attracted to "MU Online / miracleMU", the real focus of Li Mu is on YY.
He knows too much about the lifespan of a game. Few games can achieve a lifespan of more than three years. Even if it is more than three years, the income will drop significantly. Online Games has a strong revenue capacity of although, but it is after all Not unique, and not enough viscosity for users, it is possible to come up with a more fun game to replace it at any time.
The Online Games market is a true Yangtze River back wave pushing forward waves. Sometimes a back wave can shoot a bunch of front waves on the beach.
However, compared to Online Games, YY is the most powerful core of a network empire. Maintain it and make it profitable for at least 20 years. You can earn money earned from the PCinternet era to the mobile internet era, even if it will be smart to wear in the future. The real rise of devices and VR devices is also unlikely to pose a threat to the instant Instant Messenger software with powerful social features.
What makes Li Mu feel very gratified is that YY's internal testing is quite smooth, not only on the technical level and product level, but also with the high-profile "MU Online / miracleMU" to attract attention, YY is also very smooth on the confidentiality level. .
More than ten days have passed, and the industry has not heard anything about YY.
According to the time sequence of internal testing, the first product to announce the end of internal testing is YY.
Due to the confidentiality relationship, in the test task given by Li Mu to YY, only the internal test is performed without beta. The internal test solves all the problems found, and you can go online directly.
The internal test of "MU Online / miracle MU" has basically come to an end. In fact, no bugs have been found in the recent two three days internal tests. The technical staff comprehensively assessed the current program stability, Chinese stability and server stability All of them already have the requirements for the official online operation, but because "MU Online / miracle MU" has announced a clear internal test time, it must be officially launched after 15 days. beta is the main meaning of beta is free to play beta attracts users in the name of being free and not deleting files, just like the free public chapters of online novels, we must first cultivate the viscosity of users, and then charge after the user's viscosity reaches a certain level.
On the fifteenth day of the YY internal test and the fourteenth day of the "MU Online / miracleMU" internal test, Li Mu once again called the core staff together for a meeting. At the meeting, he announced a decision that surprised everyone. : Postpone the YY online rhythm, the specific launch time is to be determined. The beta time of "MU Online / miracleMU" is in accordance with the original plan. After fifteen days of internal testing, beta will be launched on time on the 16th day.
Everyone is surprised by the decision of Li Mu's, especially Kong Lingyu. He knows how much Li Mu attaches to YY. He knows that in the eyes of Li Mu, YY is above everything. The entire product structure and technical structure of YY are Li Mu personally. Fencing, devoting a lot of effort, is almost equal to his child. Why should I postpone the launch date of YY for no reason?
The answer given by Li Mu is: "According to the original plan, YY will be officially launched at 8 o'clock tomorrow night, but I am thinking about a question these two days, that is, the order of YY and" MU Online / miracleMU ", YY Should I go online before "MU Online / miracleMU" or after it. "
Everyone is even more puzzled. What was originally scheduled was that both products went online after fifteen days of internal testing. The difference is that YY secret internal testing, "MU Online / miracleMU" began high-profile publicity from the day of internal testing. Seeing that YY internal testing is over, what is the intention of temporarily changing the plan at this time?
Besides, the most fundamental problem is that YY and "MU Online / miracleMU" are completely irrelevant products linked to two different companies. Is there some connection between the two?
The thinking pattern of Lin Qingya is not the same as that of a group of technicians. When hearing this problem, technicians first think whether there is a certain relationship between these two products. This is just a judgment question, and they The inner answer has tended to choose "no", but Lin Qingya knows that Li Mu has been considered this way, then there must be a certain relationship between the two, so what I need is to think about what is the relationship between the two. .
Soon, when others still think about whether to choose "yes" or "no" from a causal logic level, Lin Qingya has already touched on the key points.
"Chief Li, I think YY should go online after" MU Online / miracleMU "."
Li Mu asked her: "How did you think about it?"
Lin Qingya said: "I did n’t think about it specifically. I just think that the early publicity of" MU Online / miracleMU "is too strong, but YY does not have any publicity. If we directly start the YY launch, it is equivalent to our A new round of propaganda offensive similar to "MU Online / miracleMU" during the internal test is carried out. The cost is too high. If "MU Online / miracleMU" comes online first, it will definitely attract a large number of users in the short term. In that case, we can find ways to use "MU Online / miracleMU "The heat of beta, come and push our YY."
Li Mu smiled slightly and nodded and said, "That's right. It's like an entertainment company always uses the famous superstar to carry a newly-launched star. For a newly-launched star, it costs hundreds of dollars. The actual effect of smashing a concert for him may not be as good as his appearance in the middle of the superstar concert. Now "MU Online / miracleMU" is the superstar in our hands. Since "MU Online / miracleMU" is now the focus of the people, Then let's make "MU Online / miracleMU" go online first, after it has users, we will push YY a lot easier, otherwise, many people's attention is now on "MU Online / miracleMU", we re-launch YY, the effect is very likely Because the user's expectation value of "MU Online / miracleMU" is too high and greatly discounted. "
At the time of the Easy Music network era, the technical veteran Sun Qian who had joined the Muye Science and Technology team suddenly raised his right hand at this time. Li Mu saw him raise his hand and made a gesture of asking, "Sun Qian, talk about your views . "
Sun Qian said with some excitement: "I think of a point where there is a lot of room for operation. If you put YY after" MU Online / miracleMU "according to what you said in Chief Li, then we can make a big fuss about the function of the YY group. I have paid attention to the situation of Legend. Guilds are now very common in major servers, and the guilds are unprecedentedly united. However, the problem is that there has not been a good channel for guild communication. The guild chat in the game is not reliable. Spectrum, one is that it ca n’t receive offline messages, chat in the guild, people who are not online ca n’t even receive it, even if it is online, the second is that it ca n’t save the chat record, and the third is the design of the Legend dialog box. Not suitable for a large number of user group chats, it is very easy to miss content and it is difficult to search back. This problem also exists in our "MU Online / miracleMU". Gamers now need a real group chat tool, our YY The group is simply their savior. "
Li Mu was greatly appreciated after listening, and took the lead in applauding: "Sun Qian said very well, althoughYY and" MU Online / miracleMU "are essentially two different products, even affiliated with different companies, but we know it ourselves, this The two products are open to each other, so we have to try our best to explore the points where the two products can be combined. Once they can be combined at some level, for both products, both It ’s a considerable promotion. It does n’t make much sense to start the two products together. Let ’s let awesome ’s products go first. ”
After listening to this, everyone understands why Li Mu is going to go live on "MU Online / miracleMU", and then starts the YY online work.
Compared to YY, "MU Online / miracleMU" is now well-prepared. Tens of millions of users are now paying close attention to "MU Online / miracleMU", which can be said to be the first to look forward to. Everyone is waiting for this epoch-making 2.5DOnline Games to end the internal test, beta was officially opened, and "MU Online / miracleMU" is definitely the most concerned product in China's internet. Therefore, Li Mu temporarily changed the previously scheduled online plan to let "MU Online / miracleMU" go online first.
In Muye Science and Technology, this strategy has become a standard operating rule for products that will be launched in the same period in the future. Internal employees call it: let awesome products go first.
......
In April, the weather of Yanjing has begun to pick up significantly.
Zhao Kang Internet cafe has been opened. More than one hundred brand-new computers, clean and tidy but somewhat high-quality internal space, this Internet cafe named E home quickly became the most popular among several university high-tech students around Love.
E ’s name is from Zhao Kang. This project is almost done by himself. At first, he had to let Li Mu be named, but Li Mu did n’t agree. It took him a long time to think of such a name. According to his words, the letter E stands for the E era and is the favorite letter of the internet. As for the combination of the E family, there are two levels of meaning. One is the home of internet, and the other is homophonic with "one family".
E's Internet cafe, an Internet cafe, is a bit interesting.
This Internet cafe has been very popular since the day it opened, and it has been fully occupied for almost 24 hours. The Internet cafe has been shut down and cleaned for 20 minutes after cleaning up every morning. Run at full strength.
Zhao Kang bought a reliable Internet cafe management, membership, and cash register multifunctional software from outside, and hired a reliable manager, coupled with several shifts of network management and sales staff to run the Internet cafe very well Smooth.
Two days before the Internet cafe opened, most users in the Internet cafe only played two games and one software, namely: Half-Life, Legend and QQ.
However, at more than seven o'clock that night, almost 90% of the more than 100 machines in the Internet cafe are running a game-"MU Online / miracleMU"
The low-key Zhao Kang pretends to be an ordinary guest, sitting side by side with the Li Mu in front of the computer, the Internet cafe is full of people, everyone is talking about "MU Online / miracleMU" at eight o'clock to open registration.
The client although of "MU Online / miracleMU" has been able to download(ing) for a long time, but because there is no invitation code, users cannot play at all. Today is the day when "MU Online / miracleMU" officially opens beta. "MU Online / miracleMU" has gone through so many days of promotion Hot, users have long been looking forward to it, so before eight o'clock, the machine of E's Internet Cafe was wrapped up by fans of "MU Online / miracleMU".
These Renmin parts are all teamed up, two, three, four friends together, or even a bedroom with eight people together, just waiting for the moment of opening registration to rush into this long-awaited game world .
Someone shouts from time to time: "Oh, there are still 20 minutes, everyone must pay attention, we register the earliest and join the earliest, we have the opportunity to become the most awesome person in the server, if we have the opportunity to create the first in the server For a guild, it ’s more awesome! "
Some people also said: "When you register later, you must study the characters carefully. The role of this game is much more complicated than Legend. I think some users who have participated in the internal test have said that this game team The role matching is very important. Let ’s first choose a different role for everyone to get familiar with, look for rules, and see which roles are easier to match together! "
In addition to those who seriously discuss the game, some impatient people have been scolding their mothers: "Damn, how time passes so slowly! Lao Tzu can't wait any longer!"
Zhao Kang whispered to Li Mu: "" MU Online / miracleMU "is really too fiery/popular now, this game will definitely be in flames when it goes online!"
Li Mu smiled slightly: "The fire is affirmative, the question is to what extent can it be fired."
Speaking, Li Mu asked him: "How about our recent monthly activation codes for Legend overlords?"
Zhao Kang said: "It's still like that, one million a month, it can't go up."
Li Mu simply said: "Tonight, you ask the core staff responsible for distribution under your hands to consult the boss of their Internet cafe, ask them how many people are playing in their Internet cafe" MU Online / miracleMU ", what is their reputation, just say we Doing market research, preparing to engage in a plug-in MU Online / miracle overlord, and then let these Internet cafes to sell, let them seriously cooperate with us to do research, it is best to be able to take three or five days to study seriously, and take Legend To make a comparison, the result will be more intuitive. "(To be continued.)