Rebirth in a Perfect Era Chapter 474: Defense is a must-have
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The Taobao network is now almost completed, and it will be ready to go live in June. If MP3 ca n’t keep up with this time point, the Taobao online plan will have to be moved to accommodate capacity issues and be postponed.
In fact, the Taobao network can also be launched first, but Li Mu feels that it has not been able to get the gimmick to go to the Taobao network first. It is difficult to push the Taobao network in the early days. Inviting the current small sellers will cost a lot of manpower and resources. In this way, of course, it is better to directly take a benchmark event and smash its reputation at the beginning of the Taobao online launch.
If Taobao is online, you can use YY, Tieba (Post It), Easy Music, Alipay and other platforms to crudely guide the Taobao network. That is meaningless, no eye-catching point, and the conversion rate of users is too low. If you push the first user in and see that it doesn't feel attractive, it will be much harder to attract him next time.
So, in the heart of Li Mu, he hopes that the sale of MP3 can be unified with the online time of Taobao, so as to maximize the effect.
Facing the situation that the two OEM (original equipment manufacturer) supplier manufacturers did not give power, Li Mu weighed again and again and decided to take the two customized solutions together
In the name of Easy Music Technology, signed a OEM (original equipment manufacturer) supplier contract with the two companies. The first batch ordered 45,000 units from Taiwan ’s OEM (original equipment manufacturer) supplier vendors and 55,000 units from Shenzhen OEM (original equipment manufacturer) supplier vendors, and paid 30% in advance. Easy Music Technology At the time of the split, there was not much money on the book, so I borrowed a sum of money from the Muye Science and Technology account and waited for the MP3 to be produced and sold before being repaid.
The duration of the two factories is positioned for 27 days. In the mode of 30% + 30% + 40%, 100,000 machines are shipped in three stages. The fastest batch totals 30,000 units in two weeks. It can be produced, just in time for early June.
The first batch of goods arrives in early June, and the second batch can be delivered every week thereafter. In this case, Li Mu will have the confidence to go online on the Taobao network in early June, and the online sales of MP3 sales will be snapped up. After the delivery cycle is uniformly scheduled for a week, after all, the price advantage is there, plus Browsing people have not been spoiled by the Taobao within 24 hours of delivery, users should still be happy to accept this clause.
The key details have been clearly thought out. Before signing the contract, Li Mu thought about it. Calling the people at hand in the evening to stop signing the contract the next day, and then looking for Lin Qingya temporarily, I want to discuss with her a more important and urgent Things.
The two met in a 24-hour coffee shop at Zhongguancun. After Li Mu ordered a latte for each, they told Lin Qingya about their concerns.
"Just now I suddenly thought of a problem. Right now, in front of any OEM (original equipment manufacturer) supplier manufacturer, we are small customers, and most of their production capacity is allocated to those large customers who have become large-scale, and large customers have also contributed to them. Part of the revenue profit, if our MP3 will be online on Taobao by the time, and according to the zero-profit sales strategy I formulated before, it will have a huge impact on all MP3 brands at the moment, and we will definitely become all MP3s by then. The common enemy of brands, if they put pressure on OEM (original equipment manufacturer) supplier manufacturers to stop OEM (original equipment manufacturer) supplier manufacturers from producing products for us, what should they do? "
Li Mu's is not unreasonable to worry about. Once there is a spoiler in the industry, no matter how fierce the industry has been before, this spoiler will become the target of the crowd, just like Hasee computers. When Hasee computers broke through from the whole market, It is the price war, the slogan "4880, Ben Si computer carrying home" pushed Hasee to the whole country overnight, and also made Hasee a deadly enemy of other brands in the industry. If it was not the whole situation when Hasee was disrupted The machines are all self-produced, I am afraid they will be strangled to death from the OEM (original equipment manufacturer) supplier factory.
Li Mu has no intention of **** up with domestic MP3 companies, but it is indispensable to guard against people. If you want to stir up the food in other people ’s bowls, others will surely jump up and try your best.
When Lin Qingya heard Li Mu talk about this problem, he remembered the huge threat contained in it.
If, as Li Mu said, it will anger the entire MP3 industry by then, it is very likely that multiple companies will join forces to exert pressure on OEM (original equipment manufacturer) supplier manufacturers. At that time, it is likely that Hyundai / modern manufacturers will be pressured by many parties. The abandonment for the Easy Music network OEM (original equipment manufacturer) supplier occurred.
Lin Qingya asks Li Mu: "Chief Li, do you think if we leave OEM (original equipment manufacturer) supplier manufacturers aside, if our MP3s are listed, how many units can we sell in a year with sufficient supply?"
Li Mu smiled and said: "It is conservatively estimated that there will be nearly 10 million units in the MP3 market this year. If we use the non-profit model to stir the market and there is sufficient supply guarantee, it is definitely no problem to sell more than 3 million units. . "
Lin Qingya said: "Three million units, sales are almost a billion, if the market space is really so large, can we invest and build factories, or simply buy one?"
Li Mu shook his head and said, "I do n’t want to get involved in hardware production. Once the production link is involved, there is really too much trouble."
Lin Qingya asked curiously: "Most hardware companies have their own production lines? Some big brands will just hand over some small products that do not account for a large proportion to OEM (original equipment manufacturer) supplier manufacturers OEM (original equipment manufacturer) supplier."
Li Mu said with a smile: "If you produce it yourself, we can't imagine how troublesome it is. If nothing else, the factory needs to build hardware and manpower, and the production line needs to be custom built and maintained, and frequently upgraded. The huge The worker team also needs a very complicated management system. There are too many shady parts in the procurement of parts and raw materials. It is difficult to avoid cutting corners. If it is produced by itself, it is really a headache to get all these things done. In contrast, I would rather Increase the cost a bit and let the OEM (original equipment manufacturer) supplier manufacturer consider these issues for me. I only need to give him my requirements and give him money. He will come to solve all aspects of production, quality control, and after-sales. The contract is written in black and white. I pay, if I ca n’t do it, I can settle the accounts at any time, how easy it is. ”
Lin Qingya ’s beautiful eyes suddenly flashed a different kind of brilliance, she said in surprise: "Chief Li, I have an idea, you can see if it works."
Li Mu nodded: "You said."
Lin Qingya immediately sat up straight and said excitedly: "You just said that the contract was written in black and white, and I suddenly thought, can we sign a large contract with OEM (original equipment manufacturer) supplier in advance, and we will customize 100,000 units in although in advance. But we can set the contract to 1.2 million units. "
Li Mu just wanted to say that if 1.2 million units are paid according to the normal process, the money will be gone.
At this time, Lin Qingya said again: "We opened the big contract in the contract. One is an agreement for direct order of 100,000 units. We follow the normal process and pay 30% of the payment and they start construction. The remaining one hundred One hundred thousand units, we signed them with an intention agreement. We promised to add 1.1 million machines to them within this year. For this, we can pay an intent of five yuan or ten yuan per unit. If we default, we give up Ordering, the intent money belongs to them for free. If they break the contract and cannot deliver the goods on time, they need to compensate us with five or ten times the penalty. "
Li Mu was stunned and asked, "Do you mean to get a contract trap?"
Lin Qingya nodded again and again: "That's what it means. The factory must not have any resistance to the order. As long as their production capacity can be won, they will definitely take the order without hesitation. If their production capacity can't be won, I think they It will be subcontracted to others first, because for each order they represent actual profits. "
"Now the two OEM (original equipment manufacturer) supplier factories give us a production share of about 100,000 units per month, and we can sign 1.1 million units with them on the grounds of worrying about adjusting their share allocation according to their given productivity. The intent contract, the factory will surely agree without hesitation, because on the surface, the intention order of 1.1 million units is beneficial to them without harm. First, we will give him an intention deposit , Secondly, they can lock in the profit of 1.1 million units in advance, and manufacturers ca n’t think of the situation they will face in the future, they ca n’t do anything. ”
When Li Mu heard this, his heart suddenly opened up.
Lin Qingya just wants to give manufacturers a set, and now the production capacity of these two manufacturers is still a certain amount of affluence. For them, the affluence of production capacity is a reduction in profits for them, so they naturally hope to be able to start full production with horsepower. With so many orders, and the number of orders that they can completely digest, and the other party also gave the intention deposit first, there is no reason for them to refuse, even if the breach of contract has to pay ten times the intention deposit as compensation, they They should not refuse, because they know in their hearts that the possibility of paying this tenfold compensation is almost zero, unless there are uncontrollable factors such as natural disasters and man-made disasters. Li Mu can even relieve them of worry at this point. , Directly add a clause to the contract: except for force majeure factors such as weather and disasters.
However, as a result, as long as the manufacturer signs the contract, you will not want to produce it for me under external pressure. This is not a category of force majeure, so if you dare not to produce it, You will have to pay me ten times. Unless you burn your own factory by yourself, there is absolutely no negotiation.
Thinking about this, Li Mu was also excited and praised: "Qingya is really a great solution for you. So, this matter is very important. You will have a chance with the legal affairs tomorrow. A new contract for the OEM (original equipment manufacturer) supplier manufacturer, but you must remember that in the one-year big contract, you should indicate that the OEM (original equipment manufacturer) supplier price is readjusted once a month according to the market price of the storage chip. This manufacturer should also agree that the hardware update rate is now so Quickly, when other brands sign contracts with manufacturers, this problem will also be taken into account, and the price will definitely be adjusted frequently in a relatively short period. "
Lin Qingya nodded and said, "Then I will start working on this thing tomorrow at work."
Li Mu said: "It's best to be able to entice them to sign some more capacity in the contract. It would be better if they could sign up to two million units."
Lin Qingya thought about it and said, "It may depend on their current order status, but I believe that their orders in the second half of the year should still be pending. We will place the order first and pay the intention deposit first, and they will definitely have priority. Give us. "(To be continued.)