Rebirth in a Perfect Era Chapter 504: Let Du Wei speak for you
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When the industry sneered at YY123, Li Xingping got angry overnight and could not speak.
He found that YY123 of Muye Science and Technology completely copied his ideas, but because of the strong design and development team, the overall is higher than Hao123 by more than one grade.
The ecology of Muye Science and Technology can always be played on any of its products.
For example: YY123 has also opened a one-key login for YY users, Li Xingping did not understand at the beginning, is it a tool to navigate website, and also open user registration, log in function is not superfluous? On the contrary, it will increase the user's behavior cost, which is not convenient for Hao123, but when he really opened YY, he found the awesome of YY123.
YY123 adds a custom column below the secondary navigation bar on the homepage. Users can define their own favorites here, and this favorite has a cloud recording function.
User A logs in to YY to open YY123, and then customizes website he frequently visits at interface of YY123. Next time he changes any computer, as long as he logs in to YY and opens YY123, these customized sections will immediately Presented from the cloud, the speed is extremely fast, after all, the link is a string of characters, the data traffic is small and can be ignored, and the space occupied by the small icon is also very small, so the user can log in to another computer and instantly synchronize the data from the cloud The process of displaying to the local page.
It is this function that makes Li Xingping panic.
Li Xingping is like a person who practises the film for mobile phones at night. Generally, people eat with superior craftsmanship, and they are not afraid of competitors. But if a mobile phone manufacturer brings a film service to the mobile phone when it leaves the factory, and the process and material It's better than yourself, which is really terrible.
Strong resource integration capabilities and product linkage capabilities have always been the core elements of Li Mu to ensure the competitiveness of YY. He has carefully arranged so many product architectures that are closely linked, which one can resist Li Xingping.
Hao123's traffic is very large, but there are many users of Muye Science and Technology. YY is just a lower right corner pop-up window, which can bring tens of millions of traffic to YY. This is a struggle for the lone army, and there is no other product to rely on For Li Xingping, it is a huge crisis that can be called the end of the world.
Li Mu personally thought of a slogan for YY123: real Browsing, start from here, and then ask YY to give users an pop-up window every day, when the user sees the ten words "real Browsing starts from here," the subconscious will be curious What exactly is the real Browsing, and will even further produce psychological hints: Isn't Browsing really a real Browsing?
Due to curiosity, the user clicks to enter and immediately opens YY123 and directly completes the automatic login. At this time, there is a warm prompt to know that the user customizes his own navigation website.
Is it high in technology? It's really not high.
Does that effect awesome? really damned awesome.
As soon as YY123 goes online, with its powerful custom functions and the perfect cloud system, it provides users with an excellent experience. Even those users who are too lazy to navigate the website are willing to customize their own. Navigation stations, there have been numerous products on the Internet these years, but there are still very few that can give users autonomy. The YY space has a strong openness, allowing users to define a lot of content independently, so they have received Users are highly sought after, and now, YY123 still excites users.
Originally, the life of Li Xingping was very comfortable. While Hao123 was looked down upon by many people, he contributed hundreds of thousands of advertising income to him every month. Li Xingping could make hundreds of thousands of monthly income in this era, which made his life upside down Changes, he relied on Hao123 to buy a big house in Yangcheng, bought a luxury car, and drove back to his home every three to five, drunk and dreamed with a few friends, and then returned to Yangcheng to live as a local tyrant in a big city. He has been in such a comfortable state for a long time. By the way, even from the time when Hao123 was born to now, he has been in such a comfortable state. No real competitor has appeared. He is like a fish that owns a lake alone. It is relaxed and comfortable.
But now, an enemy who can be called a domestic internet giant emerged and directly became his most direct competitor. Li Xingping was uneasy about this, fearing that Muye Science and Technology would destroy himself like QQ.
However, what Li Xingping did n’t expect was that Li Mu had already held his mind for a long time, and wanted to give him a three-dimensional blow from online to offline, from virtual to reality, and there were only two roads in front of him. Article, either acquired by Muye Science and Technology, or waiting to be killed by Muye Science and Technology.
As early as when formulating the first-to-buy strategy, Li Mu decided to ask Muye Science and Technology to place a large number of offline advertisements in the entire Guangdong province, and completely surround Li Xingping with YY123 advertisements, giving him the greatest pressure to strive for him to Compromise in the shortest time.
So, on the second day when YY123 went online, which is the new week, First Day and Business Director Ding Jian came to Li Mu and directly put forward their own appeal: "Chief Li, I think we need an advertising spokesperson for YY."
Li Mu asked curiously: "Spokesperson? Why?"
Ding Jian said: "If there is a well-known spokesperson for offline promotion, the effect will be much better. Many brands are supported by a star face, not to mention, I think our online products actually need an image endorsement, such as YY Show, YY space, YY games. "
Li Mu simply said: "Talk about your opinion, what kind of spokesperson is more suitable."
Ding Jian said: "Must be well-known and young idol star, women are the best, because our product design cartoon image is mostly, if there is a young and beautiful female star as the spokesperson, the effect should be much better. "
Li Mu nodded, Ding Jian made sense, whether it is online or offline advertising, the aggregation effect of stars is the highest. If YY related products really need to find a spokesperson, the first thing that comes to mind in Li Mu is Du Wei.
Du Wei has a lovely and sweet appearance. It is the most perfect image in the eyes of an otaku. It is simple and simple, without any stains. It is still a high-profile student at the Conservatory of Music. He sings well and performs well. Endorsement of YY products should be the most suitable.
So, Li Mu asked Ding Jian: "How do you like Du Wei?"
Ding Jian stood up from the chair all at once and said excitedly: "Chief Li and Du Wei are the most perfect candidates in my mind!"
Li Mu laughed and said: "I will coordinate this matter, and I will answer you as soon as possible."
Ding Jian said excitedly: "Then I will wait for your news with peace of mind. Now that I have sent people to Guangdong Province, I am talking to some advertising companies about the cooperation details of offline advertising. Once we have negotiated, our offline advertising will be able to Bloom everywhere in Guangdong Province at any time. "
Li Mu said with satisfaction: "It is because of this momentum that once the offline advertisement is spread throughout the province of Guangdong, it is necessary for Li Xingping to feel the pressure from all sides."
Ding Jian asks: "Then when do we communicate with Li Xingping about acquisitions?"
Li Mu said: “Do n’t worry, let ’s keep him in a variety of ways, wait for him to mess up, take the entire Hao123 directly at a package price, and do n’t drag the mud and water, and then directly transfer the domain name of Hao123 to YY123 , Our goal is achieved. "
For Du Wei to endorse YY products, Li Mu is very optimistic, not only because of the personal conditions of Du Wei, but also because Du Wei is Li Mu's red, endorsement YY, not only to help YY go further, but also YY Through her powerful internet online delivery ability, she has helped her to further increase her popularity. Such good things, I am afraid that the current female stars in China will rush to even pay for it. Li Mu is completely reluctant to give such a huge promotion resource Only for Du Wei he can accept Xinran (Joyful).
And Du Wei ’s brokerage contract was also signed in Muye Pictures, so in principle, Li Mu can let her endorse a series of products related to YY at any time, but Li Mu is like Du Wei like sister, and then there is Du Fei, so he first thought of It is to ask Du Wei's wishes first. If Du Wei is willing, he will discuss with Du Fei.
Du Wei has always regarded Li Mu as a talented big brother who has taken good care of herself and admired Li Mu very much. Li Mu spoke to her about her endorsement. She said to Li Mu almost without thinking: "Brother Li Brother Mu, I If you have no comments, just arrange it. "
Li Mu smiled and said: "Then I have to communicate with your sister, if she has no opinion, then we can prepare to sign the contract."
Du Wei said: "Brother Li Brother Mu, my sister may have been busy these two days. She has been dealing with American affairs, and she has no time to answer my phone. When she finishes dealing with the matter at hand, it will be the next week. I'm back home. "
Li Mu asked in surprise: "Your sister is coming back next week?"
Du Wei said: "Yeah, didn't you and Chen Brother Ze always persuade her to come back to be a racing club? My parents also said that they are particularly grateful to you, and she always wanted her to come back. You have convinced. "
Li Mu said with a smile: "That's all right, then I'll wait for her to come back and find a chance to tell her in person."
......
Muye Science and Technology doing navigation website did not arouse the alertness of the industry. No one realized that Li Mu doing navigation website, the core purpose turned out to be a comprehensive Chinese Portal website.
Sina is still developing 2.0 version of UC non-stop, no one cares what Muye Science and Technology is doing now, only Chen Tong realizes something is wrong.
Chen Tong ca n’t figure out why Muye Science and Technology has to navigate website, even if it ’s promising to navigate website, analyze it with Muye Science and Technology, they do n’t need web traffic.
The product with the highest number of daily active users for Muye Science and Technology is YY. YY is a client product. Web traffic has little effect on client products, not to mention the current number of active users of YY completely crushes the active users of navigation website. Count, why bother to make a less useful navigation website? As for YY's other product lines, YY is also the core. Most of the traffic comes from YY. The advantage of navigation website is web traffic. Muye Science and Technology is now a navigation station. Is it to force the web? (To be continued.)