Rebirth in a Perfect Era Chapter 511: Li Mu’s 2002
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For employees in the domestic MP3 industry, today ushered in their first major earthquake.
The Easy Music network suddenly pulled up a banner ad on the homepage, announcing that they are collaborating with the Mango brand and the customized Easy Music network MP3 player customized from Mango is about to be released. Even YY has started to recommend Easy Music website, which is specially recommended for pop-up window , Gathered a large number of users.
This is estimated to be the first time that domestic MP3 manufacturers and domestic MP3 enthusiasts have seen such gorgeous visual advertisements. The nine colors of MangoMP3 are centered on black, red orange yellow green on the left, blue blue purple silver on the right, and gray The background of the black metal texture, the entire poster looks very high-end, it is really too eye-catching.
In this banner ad, this 64MB player, which is defined as Mango-ME, astounds everyone, and its price is even more eye-catching for all Renmin.
The price of Mango-ME is only 368 yuan. You should know that the current 64MB player of the most small advantage brand of miscellaneous brands is about 550 yuan. The brand of first-year university student points must be at least 600 yuan, and the 368 MP3 player. small advantage is unbelievable, and Mango-ME also provides a very beautiful earphone for free. The color of the matching earphone is the same as the body color, and there are nine colors to choose from.
In addition, the Easy Music network also announced that the first batch of Mango-ME sold was only one hundred thousand units, first come first served, while stocks last.
For a time, Mango-ME has attracted a lot of netizens ’attention. Many users who plan to buy MP3 or are interested in MP3 are tempted. Mango-ME ’s appearance instant kill has all the same products on the market. What's more, it is not a little bit less than the same type of product small advantage on the market. For such an MP3 player, users cannot find a reason to refuse.
However, the Easy Music network seems to be deliberately selling the gates. No one knows how to buy this Mango-ME. At the moment, it only makes an appointment on the Easy Music website. Any registered user of the Easy Music network can reserve the Mango-ME and get A twelve-digit appointment code. The appointment code does not cost money, and it is not mandatory to buy Mango-ME, but if users want to buy Mango-ME, they must make an appointment in advance and have a specific appointment code.
However, as for how to use the reservation code, Easy Music did not give any hints. They just said that the sales will be officially launched at 8pm on June 6th, and the reservation users can be at 7:50 pm on June 6th. Before opening, open the Easy Music network and wait for the official sale.
Zhao Kang's water army moves in time. At this time, like a virus, Mango-ME, and the price, shape, and comparison of various parameters of Mango-ME and competitor products are everywhere. There is no doubt that Mango-ME's price-performance ratio is right. MP3 players under seven hundred yuan are completely crushed, and even those high-capacity MP3s with 128MB of large memory are only larger than the capacity of Mango-ME, and other conveniences are still incomparable.
MP3 is not a high-tech product. Most products use the same chip and the same decoding standard. The only thing that can be distinguished from performance is memory. The rest is the brand, price and appearance. Mango- ME is poor when the brand is unknown, but the Easy Music network makes up for Mango's lack of brand awareness to some extent. As for price and appearance, Mango-ME is not afraid of any opponent.
Based on Mango-ME ’s surprisingly high price-performance ratio, coupled with the vigorous promotion of Easy Music and YY and the linkage of water army, the effect of publicity is extremely remarkable. In just one day, Mango-ME has reached 2.18 million appointments This not only surprised Li Mu, but also shocked MP3 manufacturers!
The although reservation has almost zero threshold, but the number of Li Mu and didn't expect reservations will reach such a high level in a short time. However, he is still a bit worried about the conversion rate of reservations. Some domestic mobile phone brands in the later generations are pre-sold in Jingdong, and the number of reservations is easy. It ’s all in the millions, but when it ’s actually on sale, the actual conversion rate may not even reach 1%, but Mango-ME is full of sincerity, and now that MP3 is continuing to be hot, Li Mu subconsciously thinks , Mango-ME conversion rate should not be too bad.
That night, MP3 manufacturers and distributors collectively suffered from insomnia. They had not experienced the age of e-Commerce exaggeration. I do n’t know how watery the data in front of me was. The two or three million appointments really scared them.
However, the industry is also discussing what exactly is the Easy Music's distribution channel and why their dealers have not received any relevant news.
The current distribution channels of MP3 manufacturers are all accurate to the counter, and sink from the general generation and the city generation to the counter of a store or an electronic city, so the bottom layer is very familiar with the industry dynamics. In general, Which counter in the electronic city was obtained by the seller of which brand, this kind of message transmission speed is very fast, but now from the manufacturer to the seller, no one has heard of the Mango brand, no one has seen its stores and counters, who I don't know what way he intends to lay out the goods, the first wholesale sales of 100,000 units, this is basically a mid-range MP3 brand's total national sales in a month.
For Li Mu, the biggest task of Easy Music network and Mango is to pave the way for Taobao network, followed by their own development issues, so he is not going to disclose any information related to Taobao network, use Mango- ME to attract users' attention, when the time comes to direct users to Taobao, Alipay at the same time to do a good job of supporting payment channels, this thing will come to fruition.
If you put it in 2016, just ask any internet person, what method can be used to make Online shopping explosives in 2002, and the monthly sales are tens of thousands or even hundreds of thousands of explosives, the other party will definitely think the questioner ’s brain Silly, in 2002, netizen users haven't been to 60 million, and the electronic Business model is cumbersome and has a low penetration rate. How could it be possible to make explosives online.
However, 2002 at this time is different from previous life in 2002.
The emergence of Easy Music network has accelerated the development process of MP3 audition, download(ing) and even MP3 player hardware to a certain extent;
The emergence of Tieba (Post It) has increased the number of domestic netizens to a certain extent, and has contributed to the expansion of the current scale of netizens;
The emergence of Happy Farm has further changed the love of the game for the masses at this stage. How many middle-aged or even middle-aged and elderly people who have never touched a computer, because this game has become a netizen, it can be said that Happy Farm has still Millions of users have not activated YY, which is enough to prove that these users are pure farm users;
The emergence of 3321 has enabled the backbone of the society, that is, the parents of children born in the 1980s, to come into contact with internet;
The emergence of Alipay has made the social nucleus stratum developed by 3321 become the first batch of seed users of online payment. In addition, it has also cultivated a large number of contemporary university raw users and created income on 3321. 1. university students with economic independence, these are also the payment user groups on internet today; Alipay began to access third-party merchants such as 《Legend》, further increasing the size of the current Alipay users;
The emergence of YY has further increased the scale of current Internet users. The popularity of the YY group has turned online socialization into a group socialization overnight, and a large number of users who have not contacted internet have become netizens for group socialization;
Subsequently, Happy Farm and YY's value-added products worked together to directly promote Alipay users to the order of tens of millions of users. That is to say, Alipay has now connected more than 10 million bank cards, this The scale was only achieved by Ali in 2004 and the second year after Alipay went live.
Li Mu was born again and did so many things. One after another, such a huge and interlocking net has been woven, which has already changed the previous life 2002 internet modification beyond recognition and belongs to him. year 2002.
Some things are difficult to achieve in previous life in 2002, but in Li Mu's2002, everything becomes much simpler.
......
When Mango-ME attracted countless people's attention, another major event of global concern happened.
The 2002 Japan & South Korea World Cup finals officially started.
For the first time in the history of the China men ’s football team, they entered the World Cup finals, and the national passion for football reached its peak.
A few brotherss in the Li Mu bedroom have been on the field since the opening game, and the bedroom is gone. Everyone goes to the cafeteria or to the small restaurant outside the school, but there are too many people to watch the ball in these places. So, everyone discussed how to collect money and rented a small apartment outside the school. Every day when there was a game, you could run over and watch the live broadcast together.
Such as Liu Nian, Sun Jian, and Hu Zhengdao, they did n’t dare to be so extravagant, but since 3321, these few family conditions are more stretched out, so when you collectively act, you spend money. You can keep up with each other.
Li Mu has n’t been to school for many days, and these people did n’t talk about renting Li Mu, but Li Ya had to call Li Mu, not to let Li Mu get together, but to think that Li Mu would never Appeared, everyone will almost forget that there is this one bed brothers.
Li Mu received a call from Li Ya Wei. After hearing that several people were going to rent a house to watch the ball, he was a little surprised and then smiled: "You do n’t want to rent a house. I rented a suite at neighborhood at the east gate. Go and see it. . "
Everyone knows that Li Mu must have rented a house outside the school. Li Mu said that, Li Ya was not surprised, but just asked Li Mu: "Will we go there to watch the ball will not bother you and your sister-in-law too much."
Li Mu said: "Less **** bullshit, when will the ball end?"
"At 7:30 tonight, Spain vs. Slovenia."
Li Mu said: "Yes, you go to the Yucheng Garden at the east gate of the school at seven o'clock and call me."
(To be continued.)