Rebirth in a Perfect Era Chapter 514: It’s really a dog
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The Taobao network is busy up and down. Just as Li Mu and Brother Liu began to prepare for the final event of the Taobao online, domestic MP3 manufacturers launched intense discussions on the Easy Music network and Mango-ME. Mango-ME is obviously It's a spoiler to grab everyone's jobs. This kind of spoiler will not be welcomed by any company in the industry. On the contrary, its emergence has made the major manufacturers that have been fighting every day suddenly become an unbreakable alliance. Everyone has a firm belief that no matter how much competition they have before, they should all be united at the moment and come up with an effective response strategy to curb the development of Mango-ME.
An industry meeting was held at the MP3 brand of Yanjing. Early in the morning, dozens of person in charges of MP3 brands met at the conference center of a star hotel in Yanjing. When the participants were all together, everyone began a heated discussion. First of all, everyone wants to know who is the new Mango brand.
Shortly after Mango-ME started online publicity, no one in the MP3 industry knew the origin of this brand. A few able-bodied industry tycoons asked people everywhere for enquiries and did not inquire, but Easy Music.com They know that this company, jointly owned by Muye Science and Technology and Baidu, can be said to be the mother-in-law of the MP3 industry.
Before the Easy Music network exposed Mango-ME, the entire MP3 industry regarded the Easy Music network as the industry savior and promoter. If it is not the emergence of the Easy Music network, I am afraid that the MP3 spring will have to wait for some time. Everyone has been fortunate. , There is such an overwhelming MP3 audition download(ing) website on the Internet, which allows more users to come into contact with digital music, and then gradually gives up traditional playback devices such as cassette players, Walkman, CD Player, etc. The destruction of traditional devices by digital devices is abnormal Powerful, once users are exposed to digitization, they will soon be attracted by various aspects of digitization, and digital devices will become more and more popular.
But the industry promoter didn't expect Easy Music will turn into the biggest competitor for everyone, and come up with a product that looks almost perfect, even the price is so perfect.
At the meeting, people in the MP3 industry were wondering how the price of 368 yuan for Mango-ME was made.
MP3 brand person in charge, which sold more than 200,000 units a month, said: "We are currently ordering 64MB MP3 from OEM (original equipment manufacturer) supplier factory. The cost must be more than 300 yuan, and the terminal price must be more than 500 yuan. In order to ensure that channel vendors have Profit, our selling price can never be less than 500 yuan, as long as it is lower than this price, either we lose money, or the channel, dealers lose money, but how does this Mango achieve the price of 368? "
The Patriot ’s person in charge is also puzzled: "In order to compete with the Korean brand, we have lowered the profits of all links, and barely lowered the 64MB terminal sales price to less than 600. This Mango-ME is better than ours with the Korean system. Brand competition is even more fierce. His price is estimated to be higher than the cost price by 3-4 and ten Yuan. If such a sum of money is included in the cost and tax rate of each link, they will lose at least one hundred Yuan for each unit sold. The question is who is going to do this? Is n’t this a sick brain? ”
"We have to figure out now that the price of 368 is set by Mango or Easy Music. If it is set by Mango, then he is indeed mentally ill, but if it is set by Easy Music, then Does it mean that the Easy Music network is only customized products from Mango, other links are resolved by Easy Music network itself, Mango only needs to be responsible for shipping, all channel costs are borne by Easy Music network. "
"Where is the Easy Music network such a big channel?" Lenovo | mental associationMP3 section person in charge said: "Everyone here is an old man in the industry. Everyone knows how difficult it is to build a nationwide sales channel right now, like we are fine Some, at least in the PC field, we already have perfect sales channels, but for a brand that specializes in MP3, the difficulty and cost of laying channels are too great. "
Someone answered: "I don't understand it either. We have been asking around for the past two days. I haven't heard any wind so far. It looks like it will be a few days before Mango-ME is released, but There is still no movement in their sales channels. Our dealers are located all over the country. Almost every electronic city has our agent counters, but so far, we have n’t even seen a billboard related to Mango-ME. Ever. "
The Patriot ’s person in charge said: “It ’s no longer meaningful for us to study what channel they use to sell. What is happening is how do we deal with the Easy Music network and this Mango-ME. The sales data of our terminals has continued to decline in the past two days. As soon as Mango-ME's ad was launched, our sales volume fell by almost 60%, which has had a huge impact on us. "
The original market although has competition, but everyone is competing in accordance with the market rules, it is fair and friendly, but the emergence of Easy Music network and Mango-ME is simply running towards the goal of death. If Mango-ME is really sold at this price, other brands will really have no way out.
"Our terminal sales in the past two days have dropped by 70%!" Founder person in charge said sorrowfully: "Whether it's the price of 368 or the stunning degree of appearance, Mango-ME has successfully attracted the attention of all potential MP3 users. This can be seen from the number of their appointments. Before I came here this morning, I specifically looked at it. The number of appointments has exceeded 3 million. It should be that potential MP3 users across the country are paying attention to Mango-ME and sending I hope it will be available on the 6th. Fortunately, the first batch of Mango-ME has only 100,000 units. After the 100,000 units are digested by the market, other users still have to retreat and choose our products. "
Lenovo | mental association person in charge suddenly opened his eyes and said: "Does anyone know what model of Mango's production link? Do they have their own production line? If not, which company OEM (original equipment manufacturer) supplier are they looking for? Mainland China, Taiwan and even South Korea The OEM (original equipment manufacturer) supplier factory has cooperation with everyone, especially the OEM (original equipment manufacturer) supplier production line in mainland China and Taiwan. Basically, 80% of the production capacity is given to all of you, including our Lenovo | mental association. If we can find Mango ’s OEM (original equipment manufacturer) supplier factory, the impact of our joint efforts Putting pressure on the manufacturer will definitely choke its throat. "
In short wakes up the dreamer.
The words of Lenovo | mental association person in charge made everyone immediately aware of the turning point. As long as the output of Mango is contained, what price it sells is not a fear, because the market demand is there, and the demand is getting larger and larger. There are advantages. If it has insufficient capacity, most users still need to buy products from other brands.
Lenovo | mental association person in charge continued: "According to the general situation, this Mango should not have its own production capacity. As long as we find their OEM (original equipment manufacturer) supplier suppliers and collectively put pressure on OEM (original equipment manufacturer) supplier manufacturers, they may completely cut off their supply. If they do n’t have the opportunity to get up, if they turn to prepare their own production line, then by the time their products are on the market, it is estimated that they will go to the year after next year. "
Everyone was immediately excited. Everyone was recently disrupted by Mango-ME, thinking that they and the entire industry were facing a fierce aggressor, but now that everyone is sitting together and discussing it, the talents realize that even Mango -ME has such a low price and such a strong competitiveness, it still has a huge shortcoming, once the production capacity can not keep up, it is like an armored vehicle without fuel, even if its strength is strong, I am afraid it can only be Lying on the spot, unable to move.
...
At the same time, two companies in mainland China and Taiwan, MangoOEM (original equipment manufacturer) supplier, are also quite anxious.
When they signed the contract, they were only responsible for on-demand production, but they did not know the customer ’s future operation strategy. After the advertisement of Mango-ME on the Easy Music network was hung out, the manufacturer realized that the company that they cooperated with had a subversive industry. Wolf's ambition, this pricing of Mango-ME will undoubtedly become the dead rival of the entire industry, and most of their orders and profits come from other brands. They also realize that if Mango-ME goes public, if the profits of other brands are greatly affected Influence, if they know that they are Mango-ME's OEM (original equipment manufacturer) supplier factory, I am afraid they will come to Xingshi to blame.
didn't expect, this idea soon became a reality.
Several dozens of MP3 manufacturers searched for clues together. In just one morning, the two companies in mainland China and Taiwan doing OEM (original equipment manufacturer) supplier for Mango were dug out, and then all the companies that had cooperation with them sent letters to accuse them. The two companies assisted the abuse and gave an extremely tough solution: if they did not immediately stop OEM (original equipment manufacturer) supplier for Mango, other companies would jointly terminate the OEM (original equipment manufacturer) supplier contract with them.
The two OEM (original equipment manufacturer) supplier manufacturers feel like they are so depressed. Mango engaged in a price war and has a relationship with his own. Ah? So many manufacturers united to put pressure on themselves. What is the reason?
Not only these big OEM (original equipment manufacturer) supplier customers are questioning themselves, but even their peers doing the same MP3OEM (original equipment manufacturer) supplier questions, asking why they want to cooperate with Mango as an industry spoiler, if Mango really ruined the industry, or In the future, the profit point of the industry will be extremely low, not only those MP3 brands but also these OEM (original equipment manufacturer) supplier manufacturers.
The two OEM (original equipment manufacturer) supplier vendors realized that when the industry knew that they were MangoOEM (original equipment manufacturer) supplier, they had become public enemies in the industry.
They can ignore the clamor and protests of their peers, but these combined manufacturers basically account for all their orders except Mango. If they really terminate the cooperation, they will really have to mess up next step At this time, both OEM (original equipment manufacturer) supplier companies had only one idea in their hearts, hoping to be able to clear the relationship with Mango as soon as possible, and no one wanted to become the public enemy in the industry because of Mango.
Doing OEM (original equipment manufacturer) supplier for Mango is not much more profitable than doing OEM (original equipment manufacturer) supplier for other brands, but it is also under siege from other brands. The two OEM (original equipment manufacturer) supplier factories also have a bitter feeling in their hearts. I was implicated by Mango. For them, the best solution in their minds is that they will not cooperate with Mango after the completion of the shipment, but then they realized that they still have Muye Science and Technology 100 each. OEM (original equipment manufacturer) supplier contract for more than 10,000 Mango-ME.
Lin Qingya originally set the two OEM (original equipment manufacturer) supplier factories to prevent them from repenting. Muye Science and Technology paid more than 20 million deposits at the price of ten yuan each. If the two companies want to repent, they must compensate ten times. As a penalty, the total deposit is nearly 300 million, and they ca n’t afford to pay so much money if they are killed ...
(To be continued.)