Rebirth in a Perfect Era Chapter 528: Boss Ma’s counterattack plan

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

June 6, 2002, for the domestic electronic Business field, this is a day enough to go down in history.

The Taobao network has powdered to go on stage this evening and kicked off the prologue of more than a billion people Online shopping. In addition to the sale of 100,000 Mango-MEs in three minutes, they were sold in other stores that night. The number of orders has also reached as much as 430,000 orders. You dare to pay and I dare to pay Alipay to completely dispel the concerns of buyers, and the products on internet are more diversified and the price is more advantageous.

430,000 orders, so that the sellers of various platforms are aware of the arrival of a new era. Prior to this, although also had a group of sellers active on the e-Commerce platform, but they have not realized that the e-Commerce industry can really grow bigger and stronger. , Can really make money.

The entry point of eBay is very problematic. It completely imitates eBay and lacks localization improvements. After getting the investment of eBay, it has gone further and further towards the path of eBay. The development direction of eBay is true C2C, which is ordinary people. The exchange of goods with ordinary people, especially second-hand goods trading, is not as popular as the second-hand culture in the United States, so the development of this model in the country is extremely restricted.

Although there are some sellers who specialize in doing business on eBay later, under the influence of the entire eBay and their commission system, it is difficult for sellers to invest huge enthusiasm to run their own stores, and their development is extremely restricted.

Li Mu is a hindsighted person. It was only after the success of Taobao that he realized how precise Taobao's real entry point selection is. All eyes of Taobao are focused on the electronic Business model to carry the retail of more than one billion people in China Industry, so the although model is C2C, but it is actually a micro B2C for small businesses and merchants. The premise for every Taobao seller to become a professional merchant is to make them realize that this platform can make money, and can make big money! In this way, they have enough motivation and enthusiasm to invest in this industry. Every small merchant is an integral part of the Taobao network giant carrier.

Li Mu built the Taobao network a year in advance, the purpose is to directly cut off the development space of Ali and Boss Ma in this field, previous life, SARS is a huge driving force for domestic electronic Business, in this life, Li Mu uses Alipay, YY, Easy Music network and Mango-ME, to promote the development of e-Commerce together, because Li Mu is very comprehensive, so the development momentum of electronic Business is no less than that of the SARS environment in 2003, even far beyond that period.

During the SARS period, Chinese people chose Online shopping passively because of prudence and worry; for now, Chinese people let Chinese people actively choose Online shopping because of the complete ecology and payment process of Taobao network.

Boss Ma really panicked because he saw the development intention of Li Mu's. On the one hand, he asked Lu Zhaoxi to immediately prepare a plan for self-built C2C platform. On the one hand, he began planning to meet in Beijing and Li Mu.

Boss Ma has been doing internet for so many years and has formed a deep political relationship for himself, so he knows almost all the details of Li Mu's in a short time, so he is well aware of the capital relationship between several companies under Li Mu, I also know that the Taobao network is the industry of two people, Li Mu and Liu Qiangdong. Liu Qiangdong is a vendor who opens a physical store in Zhongguancun. His proportion in the Taobao network is not high. The real brain of the Taobao network is Li Mu.

When Boss Ma said at the meeting that he would meet Jinjing Li Mu's, some core members couldn't help but ask him: "Ma Zong, Li Mu have done so many industries now, why hasn't there been any media starting over him? Anyone with him The reports are almost all related to 3321, but his roles in Muye Science and Technology, Easy Music and Taobao have not been exposed. "

Boss Ma said: "Li Mu has good luck. As early as when he did 3321, he was already concerned by senior leaders. The senior leaders were very interested in him, and they had signaled that they should not interfere with his development, as long as he wanted to be low-key. , These domestic media will not base him and push him to the public. "

There is a great exclamation underneath. Everyone is didn't expect and Li Mu at a young age. They are even named by senior leaders. This is really extraordinary political capital. Even if it is not mixed in the future, business and entrepreneurship will also be of great help. "

Lu Zhaoxi **** and says: "At such a young age, high-level attention can be paid. This Li Mu's luck is really not so good."

Boss Ma said: "Li Mu does not rely on luck, you must have never read his English composition for college entrance examination."

"English composition? What's special?" The people present were even puzzled.

Boss Ma sighed: "I think there is nothing too special, nothing but praise the Yanjing Olympics, but he has a slogan in his composition, which is very popular with leaders."

"What slogan?"

Boss Ma said: "one-world, one-dream."

"One world, one dream? What's so good about this?"

Boss Ma said: "This sentence cannot be understood literally. One in one-world is not a quantifier, nor is it meant to say one or several worlds, it means to mean the same world, one -dream means the same dream, and the two echo each other. You can translate it into the same world and the same dream. To be more detailed, it is the same world and the same dream. This dream is the Olympics. "

Everyone looked at each other, four English words, so much meaning?

In the face of doubt, Boss Ma said: "Do n’t forget, I was an English teacher before starting a business. The true meaning of these four words is what I said. The leadership of our country attaches great importance to international outlook Establish a positive relationship with the world. The intrinsic meaning of this slogan is to call on the world to pursue the Olympic dream, give up colored glasses, seek common ground while reserving differences, and develop together. "

Cai Chongxin said: "Ma Zong is right, this sentence seems very simple, but echoes each other before and after, and it is in line with the mentality of our National Day and national leadership, and it also accurately conveys our motivation for the national Olympics. . "

Lu Zhaoxi asked again: "How can senior leaders pay attention to the English composition of the Li Mu college entrance examination?"

Boss Ma said: "The English composition of the Li Mu's college entrance examination was first selected for the English college entrance examination composition of the year after the college entrance examination, and then was pushed to the entire English teaching system by the education department. After the birth of 3321, senior leaders highly recognized this model, from In the description I heard, senior leaders highly praised that this model 3321 really solved the economic problems of poor university students. It not only helped the poor university students in school to complete their studies, but also made these poor university The students passed the knowledge to the students who were about to take the college entrance examination and improved their grasp of the knowledge. The most important thing is that it also invested all the profits generated in the above links to the poor high school students, giving them the opportunity to enter university, after they enter university, they can use this platform to self-reliance and help more people at the same time, this is a complete virtuous circle, far exceeding any kind of student charity funds and organizations. "

Everyone here is dumbfounded. If senior leaders really gave 3321 such a high rating, then Li Mu can really go sideways.

Boss Ma went on to say: "Because senior leaders have made such reviews on private occasions, the talents below are doing their best, and often report some dynamics of Li Mu's, so the English composition of the Li Mu's college entrance examination will only be used as an internal reference. After reading it, the leaders highly recognized this composition, personally instructed, and forwarded this composition to the Yanjing Olympic Organizing Committee. In my opinion, the slogan of the 2008 Olympic Games may be the four words of Li Mu. "

The scene was full of exclamation, Boss Ma said with a sigh: "So this opponent is difficult to engage, with such a strong capital, and an extremely keen sense of market, the key is that he is now walking in We are a lot ahead, and it is too difficult to catch up at this time. "

Cai Chongxin asked him: "What do you want to do when you go to Yanjing to see him?"

Boss Ma said: "I want to cooperate with him on the Taobao network. We can import all the small businesses on our Alibaba bar to the Taobao network, but the Taobao network wants to transfer part of the shares to us for cooperation. In addition, we immediately We are planning to build our own logistics system. If we have a good talk with Li Mu, in the future we can incorporate the logistics system into the Taobao network and replace a certain percentage of shares in the Taobao network. "

Cai Chongxin said: "If we want to rely on the resources of Ali Bar to invest in the Taobao network, I am afraid that Li Mu will definitely not agree. He is now in the limelight, and he also has various supporting resources, he should not look down on Ali."

Boss Ma nodded and said firmly: "Talk about it, everything is talked about, I was going to be an electronic Business, a few of you believed me, a few people took what I said back Things? After talking, do n’t you just sit here one by one? "

The people present laughed out loud. It ’s undeniable that Boss Ma ’s eloquence is very powerful, and it can even be said that awesome is rare. Many people in the company joked that he is a big flicker, because he can really say that. Those who are straight, who say black to white, who have talked with him, or who have heard his speech will be infected by his powerful eloquence and logic. Li Mu is only 20 years old this year, although is an extraordinary achievement, but in people In front of the elaborate Boss Ma, maybe you will really be willing to cooperate with Ali.

Know that many people sitting here can get a six-figure annual salary before 2000, but they are easily persuaded by Boss Ma, quit their jobs and even leave the superior environment abroad, return to the country and gather in Hangzhou, With a basic salary of several hundred yuan per month, work hard with him. If the people in this group talk about social experience, which one is not much stronger than Li Mu?

At this time, Boss Ma waved quite a general style with a stern expression, and said, "This time I went to Li Mu for an interview. If the talk is not correct, then we must launch our own C2C platform as soon as possible and do a good job of Ali While the merchants on the platform are transforming, we must also make efforts to build our own logistics system! "

"Do logistics?" Boss Ma The thoughts of the sky and the sky have made some of the people present unable to keep up, not to be electronic Business ? Before doing FF5FF, now doing C2C, everyone can understand, but why do you want to do your own logistics system? Isn't this going to the real economy? And is Boss Ma The asset-heavy project that you are least willing to touch right now! What is the point of doing this?

Boss Ma said firmly: "At this moment, if we want to compete with C2C and Taobao, neither the platform nor the traffic are rivals of the Taobao network. There is a powerful traffic entrance YY behind it, and we ca n’t keep up. And do n’t forget, Li Mu has the powerful payment channel Alipay in hand, and now Alipay has turned into a security guarantee for Online shopping transactions, and it is the biggest reliance on the Taobao network to be invincible. We ca n’t beat him. , So the only thing we can counterattack right now is logistics! "

Speaking of this, Boss Ma deliberately paused, looking around for a week, and seeing that someone has come to understand, but some people still have doubts, they continue to say: "Since the Taobao network has browsed users from information to the link of payment and purchase We have done a very mature job, so we will avoid his strengths and do our best in the back-end link from payment to purchase to successful harvest. As long as this is stabilized, we will have the opportunity to get back to the big picture! "

Lu Zhaoxi excitedly clapped and said: "Logistics distribution is the most important offline link of electronic Business. If Li Mu is doing well online, then we will force offline. If we have a most efficient and safe logistics system in hand, then embed it in In our own platform, we have a huge and irreversible advantage compared to Muye Science and Technology. The current commodity circulation has become more and more national. although we do not have the traffic and popularity of the Taobao network, but most of the Taobao online We can also put the goods on our own platform, we can also attract their sellers, the same thing, the same seller, if you buy in Taobao Online shopping takes five days of logistics time, but only three days on our platform , Then we won! "

"Yes!" Boss Ma nodded happily again and again: "According to Xixi, it is very accurate. The online content can be copied and pasted, but offline is different. We may only need one or two months to copy a Taobao network. , But if Li Mu builds a logistics system from scratch, it will take at least half a year or more, and he will not be able to catch up by then, as long as logistics can win us a half-year lead, we have enough time to reverse the consumption of Taobao users Habit! This is the key to our counterattack on the Taobao network! "

Cai Chongxin also said excitedly: "Since this is the case, we have to start preparations quickly. No matter whether Li Mu is willing or not, we have to do a good job of logistics and have enough chips before we can let Li Mu do it. Multiple choice questions to see if he chooses to be a friend or an enemy. "

Boss Ma nodded and said: "Logistics not only needs to be done, but it must be completely confidential in the early stage. According to CXi, you are responsible for the project division platform. Chongxin is responsible for Construction logistics system. The office location is independent. Everyone must work hard to get rid of Taobao. All of you here will be billionaires in the future. If you ca n’t do it, our dream may be greatly reduced! "

(To be continued.)