Rebirth in a Perfect Era Chapter 530: Professionals are paranoid

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Chen Tong has always been very curious about Li Mu. Since Sina included the former QQ development team, Chen Tong has been paying attention to every action of Muye Science and Technology, because he is worried that Li Mu will snipe Sina in advance before SinaUC goes online, and Sina has the biggest target at present This is the Portal network.

Muye Science and Technology's YY123 traffic continues to rise. With the support of the YY user system and cloud records, YY123's traffic has exceeded Hao123. Chen Tong has been worried that Li Mu will use navigation website to block and revenge Sina, but it has been waiting for so many days. I did not see any movement in Muye Science and Technology. It was not until the Taobao online that Chen Tong understood that the original Li Mu's energy has been focused on this recently.

Chen Tong asked Liu Qiangdong: "You should be familiar with Li Mu, what kind of person do you think Li Mu is?"

Liu Qiangdong laughed: "Genius, the only genius in my life."

Chen Tong nodded and said: "In a short period of time, so many projects have been promoted, and each project has developed very quickly. It is indeed a genius in the internet field."

So, Chen Tong asked him: "What do you think of this person's character?"

"Character?" Liu Qiangdong laughed and said, "How do you think of asking this? In fact, Li Mu is a very principled and enemies person, very good to those around him, absolutely good character, but right The enemy is very cruel. All those who block the road, or try to block his footsteps, are basically regarded as dead enemies, and they are merciless in competition. You look at Tencent. Half a year ago, many people thought that Tencent would become the most domestic. One of the top internet companies. "

Liu Qiangdong has something to say, although Tencent has now completely abandoned the immediate Instant Messenger business, but at this time Sina picked up the Tencent abandoned business, which happened to compete with the core products of Muye Science and Technology. His words are also in Remind Chen Tong that under the current circumstances, Li Mu will definitely regard Sina as a rival.

Chen Tong also understands the meaning of Liu Qiangdong, and he is not surprised. He has not been in contact with Li Mu in although, but he has always been able to do things through Li Mu, and he can also see that he will have some action on Sina. What is he brewing against Sina?

There are not many employees in the operation department of Taobao. There are about 30 people in total. Everyone is sitting in the conference room. Under the leadership of Liu Qiangdong, applause is welcome to Chen Tong who is here to train you.

Chen Tong stood at the forefront of the conference room. After smiling and saying hello to everyone, I said humbly: "I came here today and I ca n’t talk to you about class, mainly to share with you some of my personal views on the content of internet . "

As he said, Chen Tong opened his own PPT, pointed to the three major sections in the PPT on the projector, and introduced: "I personally feel that there are three sections that are most important in the internet era, namely: traffic, channels and content.

“The core essence of Sina and Taobao is no different, everyone is doing website products, so the flow of website is of course very important, the flow is the foundation of website, is one of the decisive factors of website revenue, so its The importance is naturally unnecessary; "

“Channels refer to all the paths and media that allow website to come into contact with users. For example, Sina although has high traffic in domestic Portal website, but a considerable part of the traffic is imported through major third-party channels. For example, users Hao123 saw our short chain, or our news ads, and jumped from Hao123 to our website; for example, users searched through the Baidu keyword search and searched for a page of Sina included in Baidu; for example, we and some Other website friend chains are exchanged, and other website users access Sina website through the friend chain; "

"Content refers to the most basic things we provide to users, for example, Sina provides users with domestic and foreign political news, sports, entertainment, finance and real estate and other related information, such as Taobao for sale in various stores All kinds of products in different categories; "

Chen Tong probably introduced these three sections. At this time, he did not pay attention. At the other end of the meeting room, a young man wearing a black casual pants and a solid white T-shirt came in. This person is Li Mu .

Chen Tong said again at this time: "In the current internet industry, everyone is promoting two core ideas, one is traffic is king, the other is channel is king, in fact, in the final analysis, the current internet is still focused on traffic We are talking about UV and PV. This idea is not wrong, because traffic is the most direct way to monetize website. In the current revenue of Sina, advertising revenue accounts for more than 80%. The higher the traffic, the more advertising resources. Expensive. "

Speaking of which, Chen Tong remarked and said: "However, I personally feel that the internet industry will eventually enter the era of content king. I am not saying that traffic and channels are not important, I just want to say that in fact we are temporarily Putting aside the shackles of traffic and channels to analyze the problem, the truth is very simple: the better the content you provide to users, the higher your website will have a higher user viscosity, and then you will naturally get higher user retention Rate, in this way, supplemented by various operating methods, website users can continue to precipitate, and eventually will get huge traffic. "

"When we made the Sina network, we realized that when internet users pay attention to the news, they do n’t want the same content as various news programs and major newspapers. News programs are limited by the duration and playback cycle. It is difficult for them to continually invest their energy to report on a separate section of the news, and the newspaper although section is detailed and the content is also very full, but its timeliness is lower, and the latest message delivery must be issued at least every other day. Cycle, and these two news models are limited by the impact of longer production cycle and higher production cost, the timeliness is also worse, and the ability to timely feedback on major news is very weak. "

"For ordinary users, news programs and newspapers can already satisfy their pursuit of news, but for internet users, they are used to high efficiency and high speed, and news programs and newspapers are slow for them. Some hard to endured, such as the 9/11 incident that shocked the world last year, all kinds of news are overwhelming, but the lack of timeliness and continuity are the biggest problems. The user is so concerned about this incident that he hopes to get it every few minutes The latest developments.

The central station at the time of although also had a text message with scrolling at the bottom, but their display method was one-way, and users could not customize the query and accept the content they wanted, so we launched a 7 * 24 hour scrolling at Sina News, update the latest progress of the event with the fastest frequency. When users follow the 9/11 event on the Sina network, they can see a complete news record in minutes, from the moment the event is born, to the current latest information The development of the whole situation has a very clear combing on the Sina website, which is not available in other website. "

"It is precisely because we have such fast, comprehensive, accurate, and objective content that the traffic of Sina network is constantly increasing and the number of users is constantly increasing. This is the biggest support for Sina network success."

Next, Chen Tong gave you a more in-depth understanding on the content level. Li Mu under the stage listened silently, and his opinion can be said to be partially in agreement.

The internet world will experience a series of times where XX is king. Not only is traffic and channels king, but content, products and models, ecology, and closed loops have all become hot words in the internet industry. internet will not choose one in the end. At the level of precipitation, there will be a clear division of functions and fields. In the field of comprehensive and vertical Portal and internet pan-entertainment level, content must be king; but on the big level of instant Instant Messenger, electronic Business, O2O, etc., it must be The platform is king; in the field of computer security and various vertical software, it will become the king of products.

Chen Tong is from the content background, so it is inevitable that the role of the content will be over-deified, he has this feature, he can make the Sina network well, but if he is allowed to be a 360 security guard with this feature, Even if he is given a full set of product ideas, I am afraid that he will not even be able to achieve the final installed capacity of 10 million. If you let him do WeChat in the era of the arrival of mobile internet, then it must be the tragic ending of being picked by others and dying himself. If you let him make a smart phone, I am afraid it will be even more huh. Maybe he will give him the idea of ​​Apple, he finally made a Kindle.

However, Li Mu also understands that professional high-end talents are paranoid, so there are few comprehensive high-end talents. The more paranoid in a certain area, the more likely it is to achieve the extreme in a certain area, but if Let him do other things, I am afraid the effect will be worse than the average person.

When Chen Tong talked about the middle, he accidentally found Li Mu sitting at the end of the conference room. He had read the relevant reports of 3321 and recognized Li Mu at a glance. didn't expect Li Mu even appeared here, which made him There was a little consternation on the stage, but fortunately he adjusted very quickly, and soon re-entered his own PPT.

Li Mu was sitting in the conference room and heard the last. After Chen Tong finished speaking, he stood up with others and applauded the wonderful speech of Chen Tong. Chen Tong today clearly conveyed the importance of internet content to all the people present. The staff made everyone feel very productive. Liu Qiangdong walked to the front of Chen Tong and said, "Brother Chen, I will leave later. At night, Li Mu would like to invite you for a meal. No one else, just three of us Renmin alumni. . "

Chen Tong is even more surprised.

He did not expect that Li Mu would want to dig himself, because he still does not know Li Mu's plan to build his own Portal website, he instinctively felt that he was not the same as Li Mu and he did not know how many orders of magnitude, why Li Mu listened to his own Give a speech, but also invite yourself to dinner? Is it that he wants to take the opportunity to borrow some Sina from himself? Or maybe you want to convey some messages to Sina through yourself?

After thinking about it, Chen Tong nodded and said, "Then I'm respectful and obedient."

The words are very polite. What Chen Tong thought is that he hopes to find out his attitude towards Sina through contact with Li Mu's. (To be continued.)