Rebirth in a Perfect Era Chapter 543: High profile

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Not approved by the official store is a small trap that Li Mu has prepared for a long time.

When he did Taobao online, he already had clear considerations. The C2C part is free, but B2C is different. He can provide the best development environment for those online shop owners and individual sellers for free. For these brands, if they want to sell something on Taobao, they ca n’t open an open, certified official flagship store or official monopoly in any form. If they want to open an official store and get Taobao certification, they must be satisfied. Li Mu's requirements.

Liu Qiangdong guessed that the purpose of the Li Mu ’s registration of the official store was to relax the conditions for these companies, but he is still not very clear about the conditions. The Li Mu has not given a clear reply. There are more and more companies in the store, and Liu Qiangdong can't wait.

Li Mu heard that the filming of Du Wei had to be busy until night, so I did n’t bother and drove directly to the Taobao network to meet Liu Qiangdong.

As soon as we met, Liu Qiangdong told Li Mu about the company ’s application for a store. After reporting the situation, they could n’t help but ask Li Mu: “When do we open the official store registration application?”

Li Mu said: "It is definitely a good thing for companies to enter, but the tone has to be booked with them from the beginning. Taobao is not a free sales channel for companies. If companies want to sell goods on Taobao, they must pay. Platform commission. "

Liu Qiangdong nodded and said impatiently: "It's okay to collect commissions, the key is how to charge you to set a standard."

Li Mu said: "My current thinking is to classify franchisees into A, B, and C.

A-level official stores must be the top 20 in the industry in which they belong. If such a company joins, we will give him the title of official flagship store, include him in the brand street of Taobao network, regularly give him the advertising space on the homepage and YYpop-up window advertising He does not need to pay a security deposit, he only needs to pay us 50,000 yuan in technical service fees every year. In addition, for all orders generated on the Taobao network, the platform extracts 3% of sales as channel fees, and the platform deducts 2% for Alipay. Payment channel service fee;

The B-level official store must be an enterprise with more than fifty physical stores or stalls in offline. We also give him the title of official flagship store, but it will not be included in the brand street in the early stage, and he will be recommended a few places regularly. Before he goes online, he must pay a deposit of 100,000 yuan, and also pay a technical service fee of 50,000 yuan every year. The platform will be increased by one point to 4%, and Alipay is still two points;

Class C official stores do not require offline stores. As long as the other party is a registered company, you can establish your own brand on Taobao. The basic rights and interests of such stores are the same as those of class B stores. Pay a guarantee of 150,000 yuan, and the annual technical service fee of 50,000 yuan will remain unchanged. The platform will be increased to 5%, and Alipay is still 2%. "

Liu Qiangdong although was a little surprised by the percentage of commission required by Li Mu, but basically still kept up with the thinking rhythm of Li Mu's. Knowing the purpose of Li Mu treating small sellers and brand companies differently, they said: "We have a slightly higher percentage of commission based on him A little? "

Li Mu waved its hands and said seriously: "To be honest, the 3% -5% platform is not a high percentage, compared to the 10% online marketing channel we provide to them, which can radiate the whole country. They will also accept the draw, but the draw ratio is too high, it is easy for opponents to take advantage of, so we tentatively set this ratio, and then make flexible adjustments based on market conditions. "

Li Mu is very worried about Boss Ma, which is far away from Hangzhou. Boss Ma is a full ambition, and he has no doubt about it. Moreover, Boss Ma plays products, play modes, play capital, and play relationships. A good player, even if he cut his Hu a year in advance, who knows if he will give up C2C? If not, what countermeasures would he take to engage himself? If the proportion of his own business is too high, then Boss Ma will choose this point if he wants to work against himself in the future, just like he killed eBay.

However, Li Mu ca n’t be free of charge for the B2C link because of fear, and the Taobao network also needs a profit model. C2C has no profit point now, and the real source of profit is B2C, so he developed such a moveable attack and retreat. The platform of the guard is drawn proportionally. If Boss Ma doesn't come to intervene, it's ok. If he comes, Li Mu will dare to fight with him immediately.

Because Li Mu knows the history of Boss Ma and several products in his hands, he knows that Boss Ma can hide his true purpose, understand white then black, and has always regarded him as the biggest enemy of e-Commerce industry.

Many examples can reflect the routine of Taobao network from the side, the most straightforward is Taobao network although killed all competitors in the name of permanently free to the seller, but the people who really do Taobao know that if they want to make money, they need to make money every year. The promotion cost invested in Taobao is high enough to scare people. Do n’t think that having a Taobao shop with good credit means continuous income. After the various algorithms of Taobao are constantly adjusted, sellers with high credit must invest a considerable proportion Promotion funds, otherwise it will be easily hidden by the system algorithm.

The promotion method is not only the through-train advertisements charged by the number of clicks, but also the ranking of search weights. These all need to be bought with money. A Taobao online store with an annual profit of 5 million. If you are doing clothing like this In a highly competitive industry, the average promotion cost to be invested in Taobao in a year will be almost the same as this figure. Many people in although have been advocating how powerful Taobao is and how it can change life and change fate. However, in fact, After the earliest golden stage, anyone who wants to do Taobao will have to smash money first. Many young people are planning to make a big effort on Taobao with hundreds of thousands of dollars in a patchwork, and finally lost a ruthless brutal out.

Li Mu is not to criticize the Taobao bidding promotion model, but to judge the style of Boss Ma doing things. In order to compete, he can give up everything on the surface, but after winning the competition, he will definitely give up everything. They even brought back the profitable ones.

Liu Qiangdong did not know Li Mu's ’s concerns, but out of respect and trust for Li Mu's, he did not put forward any comments and expressed his position: "Then I will make an official announcement today and give this plan to them."

Liu Qiangdong himself is a character of the owl level. The reason why he is destined to Li Mu is because his own vision and potential have not yet been fully activated.

With Li Mu After deciding how to join the official store, Liu Qiangdong Suddenly remembered something, yes Li Mu Say: "Right, Hangzhou There is a company doing WW16WW, and I have been following Taobao Net Business Communicate and say that their boss thinks Yanjing Come visit you, I wonder if you are interested? "

Li Mu Upon hearing Hangzhou , XX17XX, I was shocked and asked myself: "Isn't that a coincidence? Come what you want? But now Hangzhou YY18YY companies, except Ali, I really do n’t know who else. "

So Li Mu asked him: "What company is that?"

Liu Qiangdong Say: "Ali, right, in the field of ZZ19ZZ, the valuation is already hundreds of millions of dollars."

Li Mu chuckled: "What do their CEO want to see me do?"

Liu Qiangdong Say: "I don't know, I guess I want to talk about cooperation. They are CC20CC. We are C2C. I personally feel that if the two parties share resources, they are still very interesting. Their platforms are all small and medium-sized manufacturing companies. The source is quite rich. "

Li Mu said: "You can help me reject him, no."

Liu Qiangdong asked curiously: "Why? Is n’t it good to meet you?"

Li Mu said: "I do n’t have time now. I have been busy with the things at hand in these two days, and I have to go to Hong Kong in a few days."

Liu Qiangdong said: "But I really think that the other party and we are quite complementary in the business line, or if you take the time to meet with each other and have a chat? Anyway, the other party comes to see you in Yanjing, and don't want you to go to Hangzhou , Just take a half of the afternoon to meet and drink tea and chat about that's alright. "

Li Mu sees Liu Qiangdong attaches great importance to this matter, and knows in his heart that Liu Qiangdong must have taken a fancy to the resources of small and medium-sized enterprises on Ali, looking for an opportunity to integrate it into Taobao online, but he does not understand Boss Ma, Boss Ma can make you so light Integrate his resources? Stop dreaming. If he enters your house with a bowl of water, he will definitely not give you water to drink. He must have taken a fancy to the pressure well in your yard. More water comes.

However, Li Mu turned to think about it. At this time, it ’s okay to see Boss Ma. Although his **** eloquence is top in the country, he will certainly not be fooled by him. If he can receive a little from his mouth, it is related to Ali ’s future strategy. The content is to make money for yourself. Anyway, it is also a Legend person in the field of previous life internet. I can find a sense of accomplishment at first sight. previous life is too difficult to see him.

Thinking about this, Li Mu said to Liu Qiangdong: "Since you think it makes sense, then make an appointment, but the offer will be in mid to late, and I will meet him when I come back from Hong Kong."

Liu Qiangdong said: "Then I will ask the interface person to reply, and the specific time will be based on your situation when you go to Hong Kong."

Li Mu nodded slightly: "Tell them this first, but the tone should be high-key."

Liu Qiangdong smiled and asked: "How do you want to be high-profile?"

Li Mu said: "Our company has received a request for a meeting from your CEO, and our company has received it. In view of the busy affairs of our CEO, we have no time to meet with your CEO. The specific meeting time is waiting for our company to notify."

Liu Qiangdong was stunned and couldn't help asking: "Are you kidding me?"

Li Mu A serious saying: "What a joke? I'm serious. How big is the potential of the DD21DD platform? You still can't see it? The real money-making market must have settled on the retail side, otherwise he has a valuation of hundreds of millions. USD CEO of my company rushed to see me? Not because he knew clearly in his heart that compared with EE22EE, B2C and C2C are the king of making money in the future! "

(To be continued.)