Rebirth in a Perfect Era Chapter 562: The plunge!
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Nasdaq opened at 9:30 pm Yanjing time.
The Sina stock that closed at 1.6USD price on the previous trading day has already dropped to 1.45 at the opening, a drop of 9.4%! When the Sina executives saw this opening price, they almost didn't faint. Such a large opening decline. The last time it appeared was in the environment where the internet bubble broke, and it is now the world-wide internet warming up ...
Because the wireless business was just launched in April, the stock price of Sina has only recently improved, and it has been rising for many days. It suddenly plunged open today, which not only made Sina executives unacceptable, but also made many small investors stunned.
The overall market value of Sina is currently low, mainly in the eyes of investors right now, its product line is still too single, most of its business is on the Portal online, and its historical stock price take-off is also in domestic wireless The business started after the skyrocketing, but I want to wait for this outlet to wait at least until the second half of 2003, so now the stock price of Sina is only supported by the Portal network and is almost completely linked to the Portal network.
One quarter of the traffic of website is stuck, which is definitely a very bad news for the investment market, and the US stock market has a high degree of freedom and openness. When major bad news comes out, shorts will swarm, In this case, it is almost certain that the opening decline of 9.4% is just the beginning.
All the core layers of Sina were very cold because of the market reaction. Until ten o'clock in the evening, everyone did not leave in the meeting room. They kept watching the stock price dynamics and appeased on the phone. Investors, and at this time the stock price has fallen 1.39 all the way in a diving attitude, the 1.40 level has also fallen behind, and the stock price has fallen by 13.2% at present, which is a disaster.
The short sellers are still seizing the opportunity to run and enter. This is simply a feast of airdrops. The only regret is that the Sina plate is too small, the monk has too little meat, and cannot eat a big meal.
Li Mu also pays attention to the current stock price of Sina. He does n’t understand stocks and Nasdaq ’s routines. However, Sina ’s stock price fell by 13.2%, which did n’t surprise him. Li Mu although did n’t know much. I have been to US stocks, but I know the trends of some American high-tech companies. I know that Nasdaq has no 10% daily limit and daily limit. In his impression, Twitter imitated by Sina Weibo once had as high as 27% in a single day. Under special circumstances, it is not a big problem for the stock price of US stocks to plunge by 30% a day, so in the eyes of Li Mu, the share price of Sina has not fallen into place.
At 1 a.m., Sina's share price has fallen below the 1.30 mark to 1.28, a full 20% drop.
The Nasdaq closes at 4am the next morning. Li Mu did not wait to see the performance of Sina stock price, but chose to go to bed.
At four o'clock in the morning, the Nasdaq closed and the share price of Sina fell to 1.22USD, a decrease of nearly 24%!
The decline in stock price is almost the same as the decline in flow!
It can be seen that the capital market's valuation of Sina is almost entirely concentrated on Portal website.
The plunge of Sina ’s stock price caused the stock prices of NetEase and Sohu to skyrocket. Both website ’s gains were close to 10%. The reason is also very simple. Muye Science and Technology blocked Sina, and the traffic cut off from Sina was naturally split. Other Portal, so NetEase and Sohu became the most direct beneficiaries of this incident.
The market value of the three Portal website, both Sina, NetEase, and Sohu, which are also listed on the NASDAQ, has not exceeded 100 million US dollars. The most promising thing that hit the threshold of 100 million USD is the Sina that has just started wireless business, but Right now Sina was beaten to liberation, and suffered heavy losses.
No one thought that the influence of Muye Science and Technology had reached this point, and the great diving of Sina stock price also made the internet industry really seriously review the navigation website that they could not look at before. After the integration of Hao123 and YY123, Its influence on the domestic PCwebsite pattern is really too strong, so it seems that how its value may be only the advertising costs brought by traffic? Its real value is that if website wants to do traffic in all categories in the future, it will have to find YY123 to spend money to buy location and traffic, even if it is a large website, if it does not cost money, I am afraid that its position and weight on YY123 will also be Great influence, isn't Sina an obvious example?
At this time, everyone knows that YY123, which they have always despised, has choked on the development of domestic PCwebsite and became a new trump card in Muye Science and Technology. There are not many cards in Muye Science and Technology, but almost Zhang Zhangdu It is the trump card, and the pattern of giants has been decided.
No other company dares to despise Muye Science and Technology. For them, even if Muye Science and Technology does something simple and no technical content in the future, they will absolutely not dare to doubt the innovation ability of Muye Science and Technology. The transformation of YY123 has made them thoroughly aware To the terrible place of Muye Science and Technology.
And the one who can best understand this right now is Sina.
Li Xingping who has returned to Guangdong province also realized that he was pitted by Muye Science and Technology.
As soon as Muye Science and Technology got Hao123, it integrated quickly and launched the blockade on Sina as quickly as possible, which is enough to see that they have been planning this matter for a long time. It didn't matter that way, and I just jumped into the trap dug by Muye Science and Technology, threatened by Muye Science and Technology, and finally sold Hao123 to them for a cabbage price, let them completely rule the navigation website market.
However, there is no other way than Li Xingping to sigh. He does n’t regret it because he knows that if he does n’t sell Hao123 to Muye Science and Technology and uses Muye Science and Technology to do things, he will definitely crush himself to death. The question of length.
......
The next day, the anxious SinaCEO frequently sent Muye Science and Technology a request for a meeting, but Li Mu still did not give any response. He now does not care how much the Sina has suffered because he only made adjustments in his product system from beginning to end. Even if the Sina is moving and moving, Li Mu is not worried, because Muye Science and Technology and Chen Ze are still there.
Li Mu came to the Taobao network early in the morning to prepare to study the summer brand day activity plan with Liu Qiangdong. In the office of Liu Qiangdong, Liu Qiangdong, who is very researched on US stocks, gave Li Mu a brief introduction to Nasdaq. Having made a certain analysis of Sina's stock price, he feels that the flow of Sina is not completely in the hands of Muye Science and Technology, so the share price of Sina is not completely subject to Muye Science and Technology. The market will determine that the stock price of Sina has bottomed out, and short sellers get such a single day For big profits, the stock price bottoming out will definitely start to close positions, and market speculators will seize this opportunity to catch another wave of gains, so the NASDAQ stock market will open this evening, and the stock price of Sina should rebound.
Li Mu asked him how much the Sina share price rebounded. Liu Qiangdong is expected to not exceed 5%, and then analyzed for Li Mu: "If Muye Science and Technology does not lift the shield, then the new starting point of Sina stock price should basically be set at a 20% decline. In terms of price, Muye Science and Technology will not be able to push down the stock price of Sina further until Muye Science and Technology has new actions against Sina. For example, once YYPortal goes online, the stock price of Sina will definitely fall again, while most others Time, the stock price of Sina will be temporarily out of the influence of Muye Science and Technology. "
Li Mu said: "I knew I had shorted Sina stocks in advance."
Liu Qiangdong smiled and said: "He only has a market value of tens of millions of USD, and the stocks in circulation are even less expensive. Can you deserve it?"
Li Mu smiled and said, "I can't take it."
Liu Qiangdong said: "Let ’s talk about the summer brand day!"
Li Mu smiled and said: "How do you decide on the day of the brand? What do you think about it first?"
Liu Qiangdong nodded and said, "The general idea is still based on a limited-time snap-up. I plan to set the time on July 10, the second day after the national college entrance examination. Do you think there is any problem at this time? /
This year is the last year of the college entrance examination in July. The provincial and municipal college entrance examinations that use the national volume are July 7 and 8. The local volume is July 7, 8 and 9 three days. From 2003, the college entrance examination time will be The whole month ahead of schedule, fixed at June 7, 8, 9three days.
On July 10th, both the national and local papers are over. Almost all students from elementary school to university have already taken the summer vacation at this time, so it is more appropriate to do the summer brand day at this time, but The time hastily rushed, and now in late June, event planning and preparation takes time, and warm-up also takes time, so Li Mu tends to push the time back slightly.
Liu Qiangdong asked Li Mu: "When do you want to be?"
Li Mu said: "It will be in the middle and late July. At that time, the college entrance examination scores will also come out. For the prospective university students in the city, their immediate priority is probably to buy a mobile phone. New graduates launch a mobile phone promotion. "
Liu Qiangdong nodded and said, "Then it will be on July 23, and the college entrance examination scores at that time should have already come out."
Li Mu said: "In the past few days, you have to hurry up to communicate with the brand side. After the event details are set and the page is ready, you must start warming up. You must first determine the products and activities to participate in the brand day event. The price, a little mystery when warming up, such as a mobile phone that is now priced at more than 2,000 yuan, as long as the brand price is more favorable, we can advertise to 1X00 yuan, this X is unknown, we will not Announced, if you want to know the specific price at that time, follow our activities. "
Liu Qiangdong said: "I understand what you mean, I will confirm these links as soon as possible."
Li Mu said: "Also, we can make a pre-sale, no matter what the user buys, as long as he prepays a 50 yuan deposit in advance, on the day of the event, the 50 yuan deposit can be used as 100 yuan, but if it arrives When he did n’t buy it, he did n’t refund the 50 yuan. ”
When Liu Qiangdong heard this, he frowned slightly, stared at Li Mu and asked him: "How is your brain growing ... can you think of any tricks?"
Li Mu smiled and said: "Well divergent thinking, we must first clarify our goals, our goal is to increase sales as much as possible on the day of the brand, so we must now do everything we can to ensure sales, the deposit is to improve One way of sales, as long as the user pays a deposit, the possibility of his guise will be greatly reduced. By then, this part of the cost, you want to pass it to the manufacturer's head, and then to the consumer's head.that's alright, such as The original price given by the manufacturer was 900, then we tried to make the manufacturer lower to 880, and then mentioned 930 in the selling price. The end user actually traded at the price of 880, but because of the non-refundable deposit, the transaction volume will be 900 improves a lot. "
Liu Qiangdong listened and nodded: "I really convinced you. The longer I work with you, the more I feel useless."
Li Mu smiled and said: "Do n’t say that, you have n’t fully switched the frequency to electronic Business yet. When you are fully adapted to this industry, thinking, doing things, and looking at problems are all from the perspective of internet, then your strength Not necessarily worse than me. "
Liu Qiangdong said with a laugh: "If there is any good idea for the summer brand ****, do n’t hide it, just say it."
Li Mu smiled and said: "There are many ways to operate, but they do n’t have to be used all at once."
Liu Qiangdong said impatiently: "You talk to me first, let me learn, your whimsy, it will take some time for me to digest."
Li Mu smiled and said: "Well, then I will say a little more about the bottom of the box, but you have to grasp it yourself, don't use it all at once and let others learn it."
Liu Qiangdong nodded again and again, urging: "You do n’t want to sell it."
Li Mu smiled and said: "In the future we can do coupon activities, such as TCL mobile phone cooperation with us, we will give all Taobao users a TCL mobile phone over 1000 minus 100 coupons, in the background to develop a wallet for Taobao users Or the small function of the card coupon package, he can see his coupon directly in it. In this way, you think about how many people will be excited by this coupon, and how many people who are not going to buy a mobile phone will because of this The voucher touched the mind of buying a mobile phone, how many people who were originally planning to buy other brands of mobile phones, because of this voucher, instead bought a TCL mobile phone? For TCL, a mobile phone with a price of more than 1,000 yuan, the profit is absolutely high. At 100 yuan, not to mention that they can also give them dozens of Yuan premium space, further reducing their preferential costs. "
Liu Qiangdong's eyes lit up and said, "If this thing is really done, it will be useful in many ways in the future!"
(To be continued.)