Rebirth in a Perfect Era Chapter 588: Save them from fire and water

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When Du Wei received the Mo Wenwei call, she was in the studio guarding the recording teacher for the later stage. Li Mu still accompanied her today. Seeing that the phone rang, and the call was Mo Wenwei, she went out of the studio hastily and answered Talked on the phone.

"Sister Wei."

Du Wei has always been sweet, and the girl ’s heart is very heavy, so the names of her brothers and sisters are very kind. When she was in Hong Kong, she called Mo Wenwei like this, which made Mo Wenwei extremely useful. At this time, Du Wei was heard on the phone. Calling herself, she is even happier.

"Little Wei, my sister called to mainly thank you, you really helped your sister too much, so that my sister did n’t know how to thank you ..."

Du Wei knows that Li Mu is pushing Mo Wenwei's "The Fruits of Midsummer", so listening to her say, hastily said: "Sister Wei, you can't thank me for this matter, this is all done by brother Li Brother Mu."

Mo Wenwei's voice is very soft and said: "Then thank you first."

Speaking, Mo Wenwei said again: "Do you have a Mr. Li phone there? Can you give it to your sister if convenient?"

Du Wei said with a laugh: "I ’ll give you my hair back, but Brother Li Brother Mu is next to me now. Do you want me to call him to answer the phone?"

Mo Wenwei said in surprise: "Mr. Li is with you?"

"Yeah." Du Wei said, "We are in the recording studio. We recorded two new songs yesterday, and we are doing the post."

"Really?" Mo Wenwei immediately asked her: "Do you plan to get the new song you recorded in Hong Kong to try it out? If so, give it to your sister, who will help you make the list in Hong Kong. Is there Cantonese Song? If there is a Cantonese song, it would be better! "

Du Wei smiled and said, "There is a Cantonese song. Brother Li Brother Mu said that he would get the Hong Kong hit list. I asked him back, I do n’t know how he arranged it."

Mo Wenwei immediately said: "If you hit the list, your sister will do her best to help! By the way, and brother, he will definitely help you!"

Du Wei is also straightforward, not very polite, and directly said: "Okay, then I will thank you first Sister Wei, wait for me, my name is Li Brother Mu brother to listen to the phone."

Li Mu was standing silently behind the recording teacher at the moment listening to his careful modification and stitching of the song details. At this time, Du Wei gently pulled his clothes behind him and said on his ears on tiptoe : "Sister Wei phone, she said to thank you."

Li Mu nodded and came out from the inside together with Du Wei, and only then took the call, said with a laugh: "Hello Miss Mo."

"Hello Chief Li!" Mo Wenwei's voice even shuddered, and he said nervously: "You have helped me so much, I really don't know how to thank you ..."

Li Mu laughed and said: "Why do n’t you be so polite when you raise your hand? I also got the chance to hear this song because Little Wei took CD Player to me yesterday. It is indeed a very good song, and the title is the same as it is now. The seasons are perfectly matched, but I heard from Little Wei again that your record company will not start pushing this album at Mainland until the end of next month. She said she wanted me to hurry up and help you to release this song while it was midsummer. It ’s time to push it again in the fall, so I quickly arranged it. "

Li Mu naturally wants to leave all human feelings to Du Wei. After listening to this, Mo Wenwei is indeed grateful to Du Wei, but the Du Wei around him is a little uncomfortable, obviously it is Li Mu who is in charge. Why should I talk about myself Come on.

Mo Wenwei is another thanks, saying: "The company has not drawn energy to promote Mainland in a large area, plus there are some problems in the production of Mainland album, so it was delayed for some days."

Li Mu asked her curiously: "The album has not been made yet?"

Mo Wenwei said: "Just finished, it was more than half a month later than originally planned."

Li Mu thought, and hastily asked her: "How many copies did you prepare?"

Mo Wenwei said: "A total of 300,000 tapes and CDs."

Li Mu asked her in surprise: "So little?"

Mo Wenwei said: "The first edition generally does not produce too much. The first batch of 300,000 albums of this album has been a bit risky, because the record market has shrunk sharply, and to be honest, pirates of Mainland It ’s much faster than ours, we ca n’t sell them at all. ”

What Li Mu just thought is that the genuine album is a very unique resource. With his understanding of the Mainland market, there are actually many reasons for the rampant piracy of the Mainland audiovisual market. Some of the piracy small advantage is a big reason. , And the genuine sales channel is too weak is also a big reason, not only audio-visual products, Mainland books are also the same, Yanjing this big city is better, small cities in the second and third tier, hundreds of thousands of bookstores, perhaps only Xinhua Bookstore in Sell ​​genuine books and audiovisual products, and other bookstores and audiovisual stores sell pirated copies. Is it really strange that consumers are not willing to spend money? No, in small cities, many pirated books are also sold at book prices in bookstores, and no penny is small advantage. It ’s just that consumers do n’t have much choice.

As for audio-visual products, the price gap is not very large. Ordinary pirated tapes do n’t mention 4-5 Yuan, and the exquisitely made 7-8 Yuan can be better than ten pieces. The price of the original is not much worse, but for dealers The profit of selling genuine products is much lower than selling pirated copies, so that they do not buy genuine products at all. Consumers also need to spend money on pirated tapes and CDs. If there is a truly reliable genuine sales channel, a considerable part of them are willing to Spend more Yuan to buy genuine, after all, they like a singer to buy his album.

The record companies are also embarrassed. They also want to be able to sell the album to the second and third tier cities or even the 4-5 line cities, but there is no way. They simply do n’t have their own sales channels. Those who sell pirated copies make a lot of money. The boss is not willing to help them sell genuine albums, so even if the market still has space and value, they can't develop it at all. Only the electronic Business has this special strength. Through the postal system, it spreads across the country's logistics network. Electronic Business can sell genuine albums to any corner of China.

So, what Li Mu thinks now is whether it is possible to sell Mo Wenwei's Mainland album to Taobao online, as long as Rock Records gives a public license, clarifies the copyright chain, and makes consumers believe that Taobao is self-operated and authorized. The audio-visual products are all genuine, so that consumers can buy with confidence, and they have a more suitable product in their hands, that is Tieba (Post It), and then a publicly placed advertisement will be posted in Tieba (Post It) of Mo Wenwei. Tell users that they can buy genuine albums on Taobao Online shopping, as a result, the conversion rate may be very high.

As for whether selling albums will affect the Taobao network ’s already stretched logistics capacity, Li Mu is not worried, because the audio and video products must be fans, fans will be more patient than ordinary users, so Taobao The net can mail the album directly by regular mail. Not only will it not take up the capacity of EMS, but also small advantage is affordable, and the price of the album itself will not increase too much, otherwise if you use EMS, the shipping cost can buy two albums.

Li Mu's brain is moving fast, thinking about these links, he realized that this model can not only be used to sell Mo Wenwei albums, he can cooperate with Rock Records to sell albums of all Rock Records artists, if sold well, other records I am afraid that the company will also come to the door and hope that the Taobao network will help sell the album. If so, this will not only greatly increase the order volume of the Taobao network, increase the flow of funds of the Taobao and Alipay, but also bring tangible profits to the Taobao network because Every time an album is sold, the Taobao network must be drawn from it.

At this time, ask Mo Wenwei: "Miss Mo, can you help me talk to the Rock Records executives?"

Mo Wenwei hastily said: "You say Chief Li, I will help you communicate in time."

Li Mu said: "I think Rock Records can give my Taobao network an authorization to fully authorize Taobao network to sell your records, and even the entire Rock Records record. The sales channel of Taobao network is very strong. Learn about it before making a decision. "

Mo Wenwei immediately said: "Okay, I will help you immediately."

Li Mu simply said: "That line, I will wait for your news, or you can give them my phone number and let them contact me directly."

Mo Wenwei said: "Then wait a moment, I will take a pen and record your number."

......

The top management of Rock Records was completely shocked by the fact that "The Fruit of Midsummer" burst overnight. The response rate of the Mainland performance market also surprised them. Not only some private performing companies, but also the same song from the central TV Station. The reason is very simple, Mo Wenwei is really hot.

Now, almost half of the Mainland radio stations broadcast the song or are playing it, and the demand for Easy Music online is also increasing. The speed is scary. This must be a big boost to the album sales, but Rock Records is very senior Depressedly think that this time must be small advantage hateful pirates again, but it does not matter, Mo Wenwei's reputation and value have gone up, this is a huge, sustainable use of wealth for the company.

When the words Mo Wenwei Li Mu's were conveyed to the Rock Records executives, the Rock Records executives were so excited that they were so excited that they would hug each other.

Rock Records is a record company with a lot of musical pursuits. The three masters of Moyan are also held by them. It can be said that it not only promotes Hong Kong and Taiwan pop music, but also promotes the development of Mainland rock music, but their situation in recent years But it's really miserable. It's almost that there is no way to live. It is not that high-level leaders are not capable, but that they really have no way to fight against pirates and digital waves at the same time.

In fact, these high-level executives of Rock Records are still very visionary. They know YY, Easy Music network, Taobao network, although, they do n’t understand electronic Business, but they know the model of Taobao network. They know that Taobao network can solve it. The most serious problem they have faced in the Mainland market for so many years-the sales channel! And Li Mu even took the initiative to cooperate with them, which made them more excited.

So, half an hour later, Li Mu received a call from Rock Records Executive, and after a warm greeting, the other party gave Li Mu an affirmative answer: Rock Records is willing to authorize all the albums of all singers to Taobao network for sale, And willing to accept 20% of sales to Taobao as a commission, 20% sounds very high, but for audio-visual products, this ratio is already so low that they even have a feeling: Li Mu is it right? Angels sent by heaven to save them from fire and water? Yes, it must be!

(To be continued.)