Rebirth in a Perfect Era Chapter 597: instant kill is sold out again!
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Rock Records accepted Taobao ’s suggestion almost without any hesitation, ready to take out the sold out albums of Mo Wenwei for pre-sale, although will sacrifice part of the profit, but they can calculate this account, small profits can be sold more, The benefits of overselling are not only more profitable for record companies, but more importantly, the influence of celebrities will be greatly improved. Moreover, for the record industry, if it is possible to produce a high-selling album under such adversity , Is absolutely equivalent to giving the whole industry a strong shot.
Unexpectedly, Li Mu expected that mainstream record companies have actively contacted Taobao to request cooperation. After seeing the cooperation requirements of the Taobao network, they all accepted without exception. At this time, the record company very much hopes to get through the Taobao network. Online sales platform because it means a lot to them.
Liu Qiangdong arranged a one-to-one connection between the Business staff and these record companies, arranged a time for them to sign the cooperation agreement with the authorization letter, and if not unexpected, in the next few days, similar to Jay Chou, Stefanie Sun, Mayday albums of these best-selling singers will be available online on Taobao. The fans group of each singer is not the same. The more stars, the wider the coverage of their fans, which can eventually cover all music lovers across the country. Taobao is also a very good new channel. Through the influence of these stars, it is also possible to transform a group of non-Taobao users fans, so that they can become Taobao users in order to buy albums.
Li Mu's ’s focus is not on the album, but on the Mango-MEinstant kill at 8 o’clock tonight, and the summer brand day pre-sale at 8:30, he has great confidence in Mango-ME. The products that are generally invincible in the domestic MP3 market, as long as it remains in stock, it is difficult for other MP3 manufacturers to sell products, so Li Mu firmly believes that this time instant kill, 500,000 Mango-ME will also be very short Sold out within the time.
Li Mu is not concerned about how many minutes Mango-ME needs to be sold out. He is concerned about whether he can let the new strategy of Liu Qiangdong arrange the delivery of several large storage bases. The people who follow the Taobao network are not only the employees and users of the Taobao network, but also many potential competitors. Of course, they include Boss Ma of Hangzhou. He wants to choke his throat through logistics. Then he will pay attention to Mango-ME tonight. If Mango-ME is sold out again, he will pay attention to how the Taobao network handles these 500,000 orders. I believe that his new model will surprise him.
Boss Ma must not only pay attention to the sales of Mango-ME, he will also pay attention to the next summer brand day pre-sale. He hopes to see the logistics turnover of Taobao network as soon as possible, which may even make him already purchased. The courier company that came down did not carry orders from Taobao or companies that cooperated with Taobao. He may have determined that he had surrounded Li Mu downstream, but he must have thought that Li Mu would easily break through the blockade with a four-two-kilo.
At 7:50 in the evening, Li Mu and Liu Qiangdong waited for @ 开 卖 after ten minutes, and at this moment, Boss Ma, which is far away from Hangzhou, is also closely watching all the trends of the Taobao network.
It ’s not just him. The key cadres under his hands are also working overtime with him today. Let ’s take a look at the performance of the Taobao network tonight, and then think about what methods should be used to further limit their next step. development of.
Boss Ma opened the Taobao network, searched for Mango-ME on it, and after entering the panic buying page, a number on his looks at page, said in surprise: "A little Mango-ME has more than 800. Ten thousand users clicked 'want', it is estimated that there are more than ten million users interested in him! "
A core employee nodded and said, "Mango-ME is indeed unsolvable. The MP3 industry is about to scold Li Mu and Liu Qiangdong. They come up with such a thing. They are completely rushing to smash other people's rice bowls."
Boss Ma waved his hand and said, "I ’m not talking about how much awesome this Mango-ME product is, or how rogue it is. What I want to say is how broad the market space for the electronic Business retail field is. More than 8 million people have paid close attention to the small MP3 online. Looking at the prospects of the entire industry through this data enlargement, you will find that this is an area with endless imagination! It is also more determined. I want to get involved in this field of determination! "
Everyone agrees that the Taobao network has n’t been established for a long time, but it has almost no trial and error practice stage. As soon as it comes up, it is held high and attacked head-on. The rapid development of this period of time is almost equivalent to the previous life Taobao has done all the things it has done for two years. The Li Mu offensive strategy has also enabled the retail industry of electronic Business to show great industry potential. Otherwise, Boss Ma will not be so determined to compete with Li Mu.
Lu Zhaoxi said at this time: "This guy Li Mu is really a genius in integrating resources and using resources. His wrists flicked. Both Mainland and the record companies in Hong Kong and Taiwan became pugs around his wagging tail. I was rushing to license their products to sell them, and I inquired that the contract they signed was extremely overbearing. Not only did the Taobao network get 20%, they were required to supply first, and they also pressed their three-month account period Even so, they are still swarming to cooperate with the Taobao network. Let us not talk about how much profit this part will bring to the Taobao network. The influence of the Taobao network alone is a very valuable asset. "
Boss Ma said: "This is the right to speak of the big platform! You look at Wal-Mart. They are such a routine. Suppliers are still fighting to cooperate with them. The same is true for the Taobao network. Li Mu helps Mo Wenwei sell ten a day. 20,000 albums, these 120,000 albums must have been sold to Mo Wenwei ’s fans. If he sells Andy Lau ’s albums tomorrow? Perhaps it can also create sales of more than 100,000 albums a day. It's enough to let the record company kneel. "
Speaking, Boss Ma smiled slightly and said: "But this is also a good thing for us. First of all, Taobao helps us to strengthen the development space and unlimited imagination of this industry;
Secondly, the rapid development of the Taobao network has made our investors very optimistic about this industry. They almost do n’t need me to move their mouths. They took the initiative to find me: Jack, quickly imitate the Taobao network to do C2C, you are China At present, the only company that has the ability and foundation to imitate Taobao as a C2C, we solve the problem of money, you only need to work hard, and you can also see how urgent our investors are in this industry;
Finally, I am also very happy to see Li Mu desperate to eat and drink. He took the Mango-ME delivery link enough for him to drink a pot, and now he also shipped the record. I ’m in control. I ’m going to see how he can handle such a huge shipment. Once he ca n’t turn around, he will inevitably hurt consumers, and the reputation of the Taobao network will continue to decline. , And we launch our own platform at the right time, with our complete and fast logistics system, we can take advantage of the fisherman. "
Cai Chongxin said: "Ma Zong, this summer Taobao website's summer brand day event, I think we can also make a little article. Most of their participation in this brand day event are electronic product companies, and most of them are concentrated At Shenzhen, once the summer brand day is officially launched, the logistics demand of Shenzhen will definitely increase. At that time, the courier we control will also receive a large number of related orders for brand day activities. Then we can deliberately delay the turnover of this batch of goods. Speed, for example, all couriers will not leave the warehouse for a few days on Shenzhen, which greatly slows down the entire logistics cycle. "
Boss Ma nodded and said, "The necessary means of competition must be there. Since there are so many Shenzhen companies in the Taobao network brand cooperation company, then we will regard Shenzhen as the first battlefield."
After that, Boss Ma said to Sun Tongyu, one of the early veterans, "Tongyu, it is up to you to pay close attention to the specific actions of the Taobao brand day, and you must keep abreast of their cooperative enterprises and the pre-sale of these enterprise products on Taobao. The situation, and then give me an estimate of the total sales of a brand day, total sales data, and the estimated number of shipments in a single Shenzhen place! "
Sun Tongyu immediately said: "No problem, I will start today."
Boss Ma instructed: "Must be as accurate as possible. The more accurate you estimate, the more effective our next strategic deployment will be."
"No problem!"
......
At eight o'clock, the snap sale of Mango-ME's instant kill on the Taobao network started again.
This time, the instantaneous carrying capacity of the although Taobao network server has been greatly improved, but the instantaneous access requests of more than 5 million people recorded by the server still make the speed of the entire server seem to be somewhat delayed, but fortunately system The structure is very strong, system just slowed down, but it did not prevent the normal panic buying.
The sales of these 500,000 machines are not much slower than those of 100,000 instant kill. From the moment of the sale, the order volume on the large screen began to roll at an extremely fast rate, below 100 Basically, the numbers are not clear, and the speed of thousands of digits scrolling is very fast. The entire 500,000 machines were sold out within six minutes of the sale!
Half a million units in six minutes, the Taobao network has created another MU Online / miracle. Of course, this is also thanks to Mango-ME ’s excellent industrial design and infinitely close to cost pricing. It has now been destroyed in the MP3 industry. Others The price of although at the same level of the MP3 brand has dropped again and again, but there has never been a 368 price that can go down to the Mango-ME metamorphosis. Li Mu does not make any profit by pushing this price, but if other manufacturers want to push this price, they are afraid It costs dozens of dollars to sell one.
The entire Taobao network boiled. although had almost no money earned. They also broke their hearts for the logistics distribution of these 500,000 Mango-MEs, but everyone is still very excited. This time 500,000 instant kills To the end, let the strength of Taobao network be further proved!
After the people boiled over, Li Mu stood up and clapped again and again, shouting: "The next step is to let the whole industry witness the moment of MU Online / miracle! Notify the major warehouses immediately, and start shipping tonight!"
(To be continued.)