Rebirth in a Perfect Era Chapter 599: Pre-sale fiery/popular
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The current Taobao brand day event, whose nature is between B2C and C2C, is not clear. If it is a B2C business, but the source of supply is not the Taobao network to purchase by itself, but to help the partner manufacturer to store and ship. ; Say it is a C2C business, but Taobao network as an intermediate platform, too much involvement in the entire transaction process, Li Mu is more inclined to call it "pseudo B2C".
However, the nature of the although business is not clear, but the degree of Li Mu ’s emphasis on this business is very clear. The C2C business is still being developed, and there is no money earned for the time being. The current source of income for the Taobao network is this piece. Pseudo-B2C ”business, because every time this business sells one piece, the Taobao network can get the portion of the platform. In the face of the continuous investment in the C2C business and the subsequent development of the entire Taobao network, Li Mu urgently needs this business Bigger and stronger, do not seek Taobao profit, but seek to be self-sufficient.
So Li Mu has put more thought into this business, and his whimsical ideas, such as the Li Mu just mentioned method of sharing EMS capacity, Taobao network to complete the point-to-point logistics, alleviate the six major The local EMS capacity of the storage base will spread out the shipping pressure as much as possible.
Liu Qiangdong has not heard of this peculiar logistics model. The idea of Li Mu's is not to use third-party logistics companies completely, nor to rely entirely on Construction logistics, but a combination of the two. This is really unheard of.
After listening to it for a while, Liu Qiangdong said to Li Mu: "I probably understand what you mean, I will tell if you see it right."
Then, Liu Qiangdong cleared his throat and said, "Take our Shanghai warehouse base, it should cover several surrounding provinces. If you follow your way, our Shanghai warehouse base is packaged on the brand day At the same time, it will directly replace the postal for sorting, go to Shanghai to load one car, Zhejiang Province to load one car, Nansu to load one car, Jiangxi, Anhui to also load one car, and then we only hand over Shanghai local to Shanghai Post EMS Delivery, and then use our own fleet to directly send the express mails of several other provinces to the logistics base of each provincial capital. For example, all the express shipments of Nansu Province are sent to the logistics base of Jinling, and then handed over to the local postal EMSsystem Subsequent shipping delivery? "
Li Mu nodded: "Yes! In this way, the pressure of the Shanghai storage center can be directly distributed to all the provinces it covers, instead of being carried by itself, our own car will not be affected by other factors. It can achieve fast shipping, which is much longer than the postal brain of the postal service. After sorting, it will save a considerable amount of time. After we send it over, we will directly send it to the branch companies in their provinces, and the speed will be faster. Many. "
"And for us, because we only help the postal point-to-point transportation, the point-to-face is still to allow the postal to do it themselves, and the products we make are electronic products and daily necessities, no bulk goods, so the transportation cost is very high Low, the additional cost is not high, but the effect of improving the timeliness is very large, and it is still very worthwhile. In this way, although still has no way to help sellers and buyers of C2C business, but at least it can ensure This part of our pseudo-B2C business can be carried out smoothly, which is the key to our cash flow. "
Liu Qiangdong nodded repeatedly and extended a thumbs up: "I really convinced you, that ’s how it works. The kind of investment you said is actually nothing for us, because our next step is from Construction logistics. It is necessary to form your own team at the time, and the formation of a team first can only be regarded as investment first and enjoyment. "
Li Mu said: "If we are proficient in this logistics model, even if we haven't formed it since Construction logistics, our warehousing model can almost cope with the peak of millions of orders in a single day, and the logistics problems of the brand day can be obtained. Solved, once the brand passes, the daily average traffic will definitely fall to normal value, then our logistics problem will be easier, and the delivery problem of one million Mango-ME per month can also be easily solved. "
......
It took only one day for the much-anticipated brand to go online on the day, and the pre-sale order has exceeded one million. Among them, the 100,000 repeaters that have been listed on Smart have been sold out. There is a very interesting one here. According to the data, nearly half of the pre-ordered users of 100,000 repeaters are student parents from the 3321 platform. They are themselves Alipay users, and shopping on Taobao is extremely convenient.
The pre-sale cycle still has ten days. If First Day is the peak of traffic, then the pre-sale volume should show a downward trend in the next few days until the brand day rises again. It is estimated that the final transaction order is conservatively estimated. It must be at least more than 5 million. Liu Qiangdong immediately realized how important Li Mu ’s new logistics strategy is. If tens of millions of orders are actually generated on the day, it is not enough to rely on the capacity of EMS to spread into six points. , But if scattered into twenty, the problem is much easier.
Not only the good news of the pre-sale of Taobao brand day, Mo Wenwei album also achieved excellent sales data after the pre-sale was opened, due to the payment of three yuan deposit to six yuan payment, and a large number of signed posters were given away randomly Many fanss choose to pay a ternary deposit for pre-order. Even if the page states that it takes at least 7-10 days to be available, their enthusiasm has not diminished.
The Fruit of Midsummer continues to be hot these days.
The music charts of Mainland have reached the top three. The three central music programs broadcast the MV of this song at least twice a day. The other major TV Stations are also the same. In this year, all the hot songs, TV Station Very happy to scroll.
2002 to 2005 is the era when hot songs and even bad songs are most likely to be born. The reason is that the entertainment cultural life is not diversified enough, so whether it is the general public, radio, TV Station, there is a strong convergence Sex, at Yu Quan fiery/popular, I sang "Cold In The End" on any station, from street to street, five of the ten stores are also playing this song, taxi is this song, on The bus is still this song, it is easy to form a brainwashing culture, resulting in an instant fire.
Wait another year or two, "Mouse Loves Rice", "Two Butterflies", and "The First Snow in 2002" will continue to bring this homogeneity to the extreme, "The Fruit of Midsummer" previous life The force is worse than these songs, but in this life, under the influence of Li Mu's, its degree of fiery/popular is almost the same as "Mouse Loves Rice".
The fierce national influence, combined with a reliable genuine sales channel, Mo Wenwei, an album titled "Momo Momo", has developed a different brilliance in this declining market environment for the recording industry as a whole. After selling 120,000 albums in a day, the pre-sale First Day has been booked for another 130,000, and this number is still increasing.
Thirteen pieces of genuine albums are about twice as expensive as the better-made tapes, but the nature and meaning of the products are very different. Not only are they valuable for collection, but they also have the opportunity to obtain autographed posters by idols, for fans Speaking, is it okay?
In 2002, the public had very few chances of getting a signed poster. Even if it was a pirated poster printed by a pirate, it would have to sell a Yuan. Sometimes the signed posters of a school could not get one, so It is also very attractive to users.
Seeing the sales volume is so gratifying, Liu Qiangdong called Rock Records again and put forward a new requirement: "Can we let Mo Wenwei sign some more when a new batch of albums is added? Do gimmicks with a signed poster, sales It can be improved a lot. "
Record company Taobao As a life-saving benefactor, this kind of request for natural consent is extremely simple, even without following Mo Wenwei Negotiate, promise Liu Qiangdong , When the time comes Mo Wenwei In accordance with the ratio of signing every 30 albums, the additional albums were also signed.
So Liu Qiangdong immediately made people change the promotion content of the page. Not only did every 30 people get a chance to get a signed poster, but also every 30 people got a chance to get an album signed by Mo Wenwei.
The enthusiasm of the fanss is a bit higher.
When Mo Wenwei, who was far away in Hong Kong, learned that her album had sold 250,000 copies on the Taobao network for two days, the excitement was simply beyond words.
Two hundred and fifty thousand in two days. This result is unbelievable for Mo Wenwei. Moreover, this is just the beginning of two days. The irreversible data of sales will only increase in the future. Therefore, Mo Wenwei She didn't know how many albums she could sell in the end, but she knew a little. She really became popular in Mainland, and it was halfway through the sky.
Mo Wenwei is very grateful to Li Mu's. It is no longer the three a few words words. She once again took the initiative to call Li Mu to express gratitude. In her words, she seems to have regarded Li Mu for her help as gratitude, and Li Mu is kind. After a few sentences, it was also timely to say that Du Wei had a Cantonese single to play in Hong Kong. Mo Wenwei immediately grasped the idea and took the initiative to take it down. Li Mu thanked her and did not forget to remind her: "Mo If it's convenient for me, please tell me the top management of Rock Records record. I don't have much channel resources in Hong Kong. I hope the Rock Records can help more in the list. "
Li Mu has helped Rock Records so much, let Rock Records help themselves to sing a song in Hong Kong, and one person they are indifferent to reason, either Mo Wenwei or Zhang Guorong, the two of them are individuals after all, if they can make Rock Records It would be better to come forward to help mobilize the record company's channels and resources.
Mo Wenwei is also very smart. She has long known that Li Mu has helped her so much, she is always looking at the face of Du Wei, because Du Wei and Li Mu can reach such a level for themselves. For Du Wei himself, he is definitely willing to invest more With a lot of energy and effort, this time the Du Wei new song hits the charts in Hong Kong, which is also an excellent performance opportunity for Rock Records. Taking advantage of such a big advantage, naturally it is necessary to work hard for others to be regarded by the other party.
(To be continued.)