Rebirth in a Perfect Era Chapter 605: Unprecedented event
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That night, a sudden news broke the entire Chinese pop music circle. Muye Science and Technology teamed up with the Easy Music network and the Taobao network to formally invite singers from major record companies to settle in Tieba (Post It). Tieba (Post It) and Tieba (Post It) will use all the resources of the three companies to provide a unique "omni-channel promotion" service for singers working hard to manage Tieba (Post It).
Inviting to enter Tieba (Post It) has no tipping point, but the supporting "omnichannel promotion" still attracts all singers. With the example of Mo Wenwei, everyone understands the influence of this "omnichannel promotion", Mo Wenwei is in all channels Before the promotion, in Mainland, the popularity was average, the album sales were general, the performance invitation was less and the price was lower, and the advertising endorsement was less. Now in just a few days, her reputation in Mainland has rocketed and the album was sold twenty or thirty Wan is still in constant pre-sales, invitations for performances have also swarmed in, prices have not doubled, and invitations for advertising endorsements have also begun to increase.
In general, the influence of this omni-channel promotion is not inferior to the last Spring Festival Gala. The most important thing is that it was difficult to drive album sales in the previous Spring Festival Gala. Even if it drives sales, it will also drive pirated sales. Now there is Taobao With this channel on the Internet, the sale of genuine albums has almost opened a sunny avenue.
It ’s not just the singers who pay special attention to this “omnichannel promotion”, the record company also attaches great importance to it, and even some stars involved in the development of film and television songs, the music and film and television are signed to different companies, and the film and television companies are specializing in The phone urged artists to strive for this "omni-channel promotion" as much as possible, because this "omni-channel promotion" although starts with music, but as long as the popularity rises, it also has a very big promotion effect on the development of stars in film and television. In short, all kinds of good , Must find a way to get one.
However, Muye Science and Technology did not clearly state the evaluation criteria for participating in "omni-channel promotion". The only published standard is for stars to participate in their own Tieba (Post It) as much as possible, so various stars have passed their own record companies In response, he expressed his willingness to settle in Tieba (Post It).
As of noon the next day, the Business interface of Tieba (Post It) has received a clear response from more than 200 singers, so Tieba (Post It) immediately proceeded with the follow-up work. According to the requirements of Li Mu's, the follow-up work is divided into two directions:
First, promote!
In the omni-channel, push the news that stars are stationed in Tieba (Post It), and vigorously build momentum. It is necessary to let the users of the whole network know that there are a large number of Mainland, Hong Kong and Taiwan singers who will be stationed in Tieba (Post It) in a real way, and interact directly with users in Tieba (Post It) Tieba (Post It) is the only platform where fans and idols have the closest contact and have direct communication;
Second, execute!
Open an exclusive personal account for stars who are willing to settle in Tieba (Post It). The account requires the name of the singer + real name to avoid conflicts with other users with the same name. In addition, the account of the certified singer should be displayed in gold, and the suffix plus the gold V letter The symbol means an official certified user. For example, the Tieba (Post It) certification ID of Du Wei is "Singer Du Wei", and then the singer officially settled in his own name Tieba (Post It), and the weight calculation method was officially launched.
The specific implementation method, Li Mu's requirements are: first make overall preparations, after opening an account to hundreds of singers, we must set a time node with them, the stars should settle in Tieba (Post It) in a step-by-step way The famous singers are grouped from 10 am to 10 pm every day, with each hour as a time node. At each time node, ten singers log in are arranged to enter their own Tieba (Post It), and make a one with their fans in the top post Hours of interactive Q & A, fans who follow the Tieba (Post It) can ask their idols in the post, and the singer can also prepare some photos or even videos in advance and gradually issue them during the interaction.
The reason for separating the stars and letting them log in Tieba (Post It) batch by batch is mainly to stagger the peaks and let these hundreds of singers continue to have an influence on Tieba (Post It). If hundreds of people come, they are confused. Go in and run your own Tieba (Post It), go to your Tieba (Post It) to post a post, and ask a hello. This is too complicated and there is no regulation, no overall planning, and users are also confused. I do n’t know which Tieba (Post It) to go to. The traffic of the entire Tieba (Post It) will be then It will definitely gather to the few most popular singers Tieba (Post It), and there are a lot of singers who can only fool looks at's own Tieba (Post It), feeling the embarrassment of no one.
In this way, it is better for everyone to agree on the time in advance. At this time node, which stars go online to enter Tieba (Post It) to interact with their own fans. When the interaction of this batch of stars ends, the next batch of stars will come up for the second round, and Each round of celebrity collocation should also be particular. For example, each batch of ten celebrities should be as half as possible for men and women. Age-level complementary collocation, Mainland, Hong Kong and Taiwan areas are relatively uniform, and within the same group, first-line singers Only one can be arranged at most, so that the phenomenon of looting is not too serious.
Twelve hours per day, 120 singers per day, so that the participating singers can support three days without repeating, such activities will be guaranteed once a week afterwards. For singers, they only weekly It takes an hour to cooperate, but for the entire Tieba (Post It), there are only seven days in a week, but there is a full "fans Carnival" of three days.
This event is officially organized. In addition, all stars can arrange their own events. When there is time, they can post messages in their Tieba (Post It) at any time. What do they want to tell fans and what do they want to show You can post directly, or you can find some fans posts to reply, so that you can add some weight scores to yourself.
After the implementation plan was finalized, the employees of Tieba (Post It), while opening exclusive accounts for the stars, communicated the specific arrangements of the event with the record company. On the one hand, the stars needed to post to their respective Tieba (Post It) as soon as possible after the promotion was launched, informing Tieba (Post It) ’s fans has already settled in Tieba (Post It) himself. On the other hand, he has to coordinate the star schedule with them for the next Q & A activities, separate the time slots of different stars, and set the schedule for the event.
The operation efficiency of Tieba (Post It) ’s operation team is very fast. From noon, YYpop-up window, YY game rolling news, Happy Farm rolling news, and Tieba (Post It) top news have started to promote simultaneously. Hundreds of singers will be at eight o'clock the next day. Settled in Tieba (Post It) collectively, the influence of this event is unprecedented on internet. internet has risen to the present. There has not been a platform for singers and fans to interact. This time, Tieba (Post It) summoned hundreds of singers. There is no shortage of first-line singers, and the impact on netizens is quite large.
The earliest internet platform that used a certain number of stars to build momentum is the Sina blog. The celebrity blog did have a huge sensation on the Internet, and quickly made the whole people enter the blog era. At that time, Old Xu blog and Han Han blog were all A super blog with more than 100 million visits, but the battle of celebrity blogs is far inferior to the action of Tieba (Post It) this time.
In addition to the Sina blog, another platform where a large number of celebrities are stationed is Sina Weibo. Its influence during its heyday naturally need not be said. Whether it is a movie star or a TV star, a singer or even Host, as long as it has a relationship with the entertainment industry Celebrities have actively poured into Weibo to open their own personal authentication accounts, but when Sina Weibo started, it did not have such a strong influence. It started with the use of star blogs and transformed most of the star bloggers. Becoming a Weibo blogger and introducing a group of fresh celebrity blood, this has continuously improved his cohesion and built Weibo into a social platform worth billions or even tens of billions of USD.
Li Mu is well aware of the super influence of celebrities on internet, and he will use his own multi-party resources to attract these singers to Tieba (Post It). It is precisely because of the experience that Sina previous life has explored, he wants this time Do it directly to do the most ruthless, hundreds of stars will airborne Tieba (Post It), this is definitely the biggest event in the entertainment circle and internet.
......
At three o'clock in the afternoon, the ranking of the latest Hong Kong Radio's Chinese song Dragon Tiger List was announced.
Du Wei's "Next Stop Heavenly Queen / day(s) later" was just log in yesterday, and today it rushed to the third place in one fell swoop. This result not only shocked the radio station, not even Zhang Guorong and Mo Wenwei, and the Chinese song of Hong Kong Radio and TV Dragon and Tiger The calculation method of the chart is based on the average value of the last seven days. didn't expect Du Wei has been ranked third in the list only one day, which means that the index of the Du Wei song is only one day from yesterday to now. It is divided by seven. It has exceeded the seven-day average of all songs except the first and second in the list. If you give her another day, she may be able to rush to the first place.
Zhang Guorong, Mo Wenwei, those who understand the rules of the list are amazed. Most people who do not understand the rules are not surprised. In their view, this song is really great, not only nice, but also very grounded, very Intimacy, in their eyes, this song is a bit of a loss if it does not take the first place, so a large group of people took the initiative to call and order this "Next Stop Heavenly Queen / day(s) later", just to help this song rush to the top of the list .
At the same time, many Hong Kong people have begun to try to learn about Du Wei through various channels. Soon they found out that Du Wei was not a Hong Kong local singer, but a Mainland singer, but this time they were against Du Wei this Mainland The singer did not have any prejudices. Instead, because Du Wei sang this Cantonese song, she had a special feeling of pride in her heart. Li Mu also had to admit that letting Du Wei sing Cantonese songs is a bit of a coincidence. This will make Du Wei more easily accepted by local fans in Hong Kong.
(To be continued.)