Rebirth in a Perfect Era Chapter 657: Cinema and online ticket business outlook
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After Li Mu promised to help Chen Kaige push the movie at the dinner table, Li Mu gradually became the core of the topic at the dinner table. Gong Li also took the opportunity to chat and said to Li Mu: "Chief Li, my new play next month Released, I wonder if I can ask you to promote my new movie? "
Li Mu knows little about the situation of the film market before 2005. Except for some of the more famous big movies, I do n’t know at what stage there will be any films released, so I asked her curiously: "Sister Li What's the name of the play? "
"Zhou Yu's train." Gong Li said: "This drama will be released next month on the 1st. I played with Sun Honglei and Liang Jiahui."
Li Mu nodded. This movie was seen when he was young. The specific plot is not memorable. I only remember that Gong Li is quite charming inside. Sun Honglei is not very popular at this time. The influence of this movie seems to be also It's mediocre, but Li Mu still adopts the strategy just now, and should bear it with an incomplete attitude. "I will go back and communicate with the company to see the latest content schedule. If you can see the stitches, I must help."
Gong Li smiled broadly and nodded her thanks: "No matter what, I would like to thank Chief Li first."
At this time, Ge You laughed and joked: "You all have new dramas this year, but I don't have it. It's not easy to know such a capable person like Chief Li, but I still can't ask for help from others. My heart It's really not a general loss. "
Gong Li said with a laugh: "You are poor, you have seen the box office results of several Chinese New Year films in recent years, but you have more than 40 million last year. Except for Pearl Harbor, which is your highest, we do not know how envious you are in my heart."
"Hey." Ge You said in a serious way: "That's the past too, okay, we are not talking about this year, you have new dramas this year, I don't have it, I am not wrong in saying this? You all I can find Chief Li to help push the new drama, I also want to speak, but no new drama will be released this year, you said I am so panicked. "
Gong Li quipped: "Don't you have two dramas next year? One of them is Feng Dao's New Year's film. In my opinion, the box office will definitely break through 50 million!"
Ge Youha smiled and said to Li Mu: "Chief Li, if I ask you for help next year, you must remember to order me."
Li Mu nodded and said: "You can rest assured that if you have a new play next year, you can tell me in advance." After a pause, Li Mu said: "I think there are many places where you can cooperate, Muye Pictures is now I also want to participate in more film and television drama production, and put it under the framework of the entire Muye Science and Technology. We also hope to get involved in the Cinema market. However, we have no foundation in the film and television industry. Many things are not well understood. In the future, you will also need professional People's help. "
Chen Dao asked curiously: "Chief Li, Muye Science and Technology want to get involved in Cinema?"
Li Mu nodded: "I have always been very interested in Cinema, but I have not had the opportunity to get involved in this industry."
Chen Dao said: "With the strength of Muye Science and Technology, it is definitely very easy for you to build Cinema. Now is a good time for Cinema reform. Many new Cinemas are also busy expanding their territory. From my personal point of view In the future, the Cinema market will become more and more fiery/popular, and when China joined the WTO, it once promised to open Cinema Hong Kong and foreign capital into our Mainland Cinema transformation area, and the market will gradually heat up by then. "
Li Mu asked him: "Do you know the situation of Cinema of Yanjing right now?"
Chen Dao nodded: "Yanjing is now a few old Cinema, among which Huaying and Xinyinglian are relatively large, but they also have big problems at the moment, the new theater construction standard is high, and the old theater reconstruction cost is high At the moment, it takes at least 20 million to build a new multi-room cinema, and at least 10 million to transform one. It is very difficult for Cinema. Now when I am looking for financing everywhere, I heard that the most profitable joint Cinema over Shanghai ca n’t bear right now. The cost of living Cinema transformation, their annual revenue is only tens of millions, if the spring of the movie box office has not yet arrived, and there is no capital to participate in them, they simply cannot quickly achieve Cinema transformation, if Chief Li is really interested in Cinema, You can talk to them, investing in the existing Cinema is faster than building your own Cinema. "
Li Mu was surprised. Chen Dao ’s although was repeatedly defeated in the late box office, but didn't expect had a very deep understanding of the movie market. What he said made Li Mu a little bit tickled. If you look at the situation of previous life At the moment, the movie box office has just begun to enter a stage of gradually rising, but this stage will suddenly fall into the freezing point when SARS arrives in the first half of next year. If you want to collect Cinema, the actual period of SARS next year is actually the best. At this stage, Li Mu didn't want to wait so long, and it didn't want to lose a reputation for making a fortune. If it can buy shares or even buy a few Cinema now, it would be too timely.
The history of economic development in many countries shows an amazing similarity, that is: when a country ’s per capita GDP exceeds 6000USD, the country ’s cultural and entertainment market will surely usher in a blowout development. This is at In the future, China will also be perfectly confirmed. China has gradually developed from a market with a total annual box office of less than one billion RMB, and it has gradually developed into the world's largest market. It took a total of more than ten years to reach the era of movie box office blowout. It is Cinema that really occupies the biggest interests and voice in the film industry.
Li Mu has long wanted to lay out Cinema in advance, on the one hand to develop its own Cinema, on the one hand to develop its own online ticket business.
His assumption is that if the Muye Pictures can have a Cinema that he owns within the next year at the latest, then he will let Fang Xudong take the lead to develop a set of Cinema seat selection ticket system, referred to as the net ticket system.
After the system is developed, it will be directly embedded in the Taobao network online. In offline, it will be popularized in every theater in its own Cinema. It is also necessary to find a hardware company to customize a self-service ticket machine, and the system Embedded in the ticket pick-up machine, in short, this set of system should be connected to the user's computer, the computer of the Studio and the ticket pick-up machine in real time through system itself and internet.
The sorting logic of this set of system is not difficult. First of all, it is necessary to give Cinema terminals with certain custom permissions. In this case, Cinema can according to the actual situation of its own theater, for the information and seats of each cinema Define the picture, and then upload the information of the auditorium and the screening schedule to the server, and at the same time combine this set of system with Cinema ’s own theater sales system to share the sales on both sides in real time, so that users can understand in real time through the Taobao network The sales of seats for each show in each cinema are also purchased according to their own needs.
Every time a user locks a seat, the seat is reserved for the user for a certain period of time in the full system, and the user can purchase directly. If the user does not purchase within the specified time, system will automatically release the reserved seat and provide it again to the full The netizens make choices, and the users who successfully purchase tickets can arrive at the cinema directly before the movie starts, easily pick up the ticket through the ticket machine, and then watch the movie directly, not only saving time in line to buy tickets, but also avoiding After arriving at the cinema, I found that there was no risk of a show or a seat.
The software and hardware of the online ticket system is not a big product, and there is no technical difficulty. It can be easily realized at present, but the real online ticket system was born at the end of 2005. It was first launched by the online ticket network. The reason is because the film market is still in the ice-breaking period, so the market is not enthusiastic enough, and the internet people have not put their goals in this field.
If Li Mu is going to make a set of such system now, there is no difficulty in the software, it can be realized within a month or two, and the hardware involved in this set of system is also very simple. The so-called ticket machine is actually It is a networked computer, with a simple input keyboard and a thermal paper printer. The user enters his own ticket collection code on the machine when picking up the ticket. system sends the ticket collection code to the server for verification. It is automatically called after verification. The corresponding ticket and seat information of the user, and then use the thermal paper to print out the ticket on the spot, you can achieve ticket collection, and this machine basically does not require any maintenance, regular filling of thermal printing paper is enough, no technology content.
As long as you have a perfect online seat selection ticket system, online ticket selection and purchase at internet will become a reality. Li Mu has a complete online payment ecosystem. Users can choose cinemas and venues on Taobao to select seats Tickets can be purchased directly with Alipay, and then go to the offline cinema to use the ticket machine to watch the movie.
Compared with the traditional ticket purchase method, online ticket selection will bring a qualitative leap to the user ’s experience of watching movies, which has a great positive effect on the promotion of the box office, and its own YY has a strong traffic. At that time, if you want to push a certain movie, directly promote it through YY, so that after you are interested in a certain movie, you can go directly to the Taobao seat selection and buy tickets, you can go directly to the cinema to watch, compared with the traditional way of publicity, this This method is much more effective.
Once this set of system is successful, and the Cinema box office using this set of system is effectively improved, then you can popularize this set of system to all Cinema in the country, and make Taobao network their ticket sales channel, once Taobao network becomes a user The main channel for tickets, while helping the major Cinema ticket sales nationwide, the major Cinema nationwide is also helping it earn generous commissions. This income cannot be underestimated.
So, Li Mu said to Chen Dao: "Chen Dao, please contact some of the big Cinemas of Yanjing and ask if they are interested in capital cooperation with Muye Science and Technology. If you are interested, you can make an appointment to meet Chat. "
(To be continued.)