Rebirth in a Perfect Era Chapter 665: Cooperation finalization

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Because there is no special cultural production company at this stage to design a set of talent show programs, and then go to TV Station for cooperation, so Muye Pictures took out the "Super Girl" program and found Xiangnan TV cooperation. This model is basically the whole The first time in the TV world.

Since this is the first time, there is naturally no case that can be used for reference. There is no model reference for all cooperation, and Xu Song can only look at this matter according to its usual understanding of the industry.

In his view, the first and second points proposed by Li Mu are acceptable, but the third point is not.

5: 5 investment and 5: 5 profit are normal. After all, Xiangnan TV has the influence of TV, and Muye Science and Technology has online influence. Everyone working together is complementary, and no one has any share of small advantage, but, If the copyright belongs to Muye Pictures, then there is no way to accept it, because this program will eventually use the carrier Xiangnan TV to operate. If Xiangnan TV does not own the copyright, it is likely that it will try its best to make Super Girl, and the result In the second year, Li Mu turned to seek cooperation with others.

So, Xu Song published its own opinion and said: "Mr. Li, if the copyright is 100% in the hands of Muye Pictures, it is difficult for us to continue this cooperation. After all, we are a satellite TV station. Changed to other TV Station and continued to produce, the impact on us is really terrible. "

Li Mu said with a laugh: "Taiwan Xu, in fact, this principle is very simple. If this plan is a book, then Xiangnan TV is the publishing house. We negotiate to jointly publish this book. All the physical books printed in this cooperation belong to us. Commonly owned, but the real copyright is still in our hands, after all, we are the author. "

Xu Song shook his head and said, "Mr. Li, you said although also makes sense, but we do n’t have any sense of security in this mode of cooperation, in case you use copyright to give us a salary in the future, and then go to other TV Station Cooperation, then our losses will be too great. "

Li Mu smiled and politely asked, "What do you mean, Director Xu?"

Xu Song said: "I think 5: 5 is better for copyright."

Li Mu said: "Copyright 5: 5 is actually an impossible theory. Even if the beneficial rights of copyright can be shared, the right to control must also have primary and secondary rights. This is the same as the company ’s absolute holding."

Xu Song simply said: "Or like this, we signed a ten-year cooperation agreement at one time, 100% of the copyright belongs to you, but within ten years, the right to use the copyright belongs to us."

The Li Mu's heart says that you can say it. After ten years, the awesome draft program is almost dead. Even if it is a super draft IP like Super Girl, it will have little influence after ten years.

However, Li Mu analyzes carefully. Xu Song ’s worries are not unreasonable. In fact, copyright cooperation is more troublesome here. The copyright owner hopes to be able to completely control his own copyright, but the copyright users also hope to be able to do their best. The monopoly of this copyright can only maximize the benefits, and do not make wedding dresses for others. If you insist that the copyright belongs to yourself, I am afraid that Xiangnan TV will not cooperate with yourself, nor dare to cooperate with yourself, but, paradoxically, Li Mu I also want to take the copyright in my hands, and I may have to do a lot of variety shows in the future. If the first copyright cannot be kept, there will be problems with the copyright in the future. The possibility of overseas licensing of "Super Girl Voice" is almost It ’s zero, but the The Voice-like mentor + swivel chair + team PK selection model can completely wipe out the markets of developed countries. By that time, if you authorize copyrights abroad, you will have to share a slice with the domestic TV Station, Li Mu. hard to accepted.

The copyright issue is stalemate, and the Chen Wan on the side is also anxious, so she proposed: "Can you set a conditional agreement, the copyright although belongs to Muye Pictures, but within the specified time, as long as Xiangnan TV honors the agreement Terms, Muye Science and Technology shall not transfer the copyright to others. "

Li Mu suddenly thought of the Dutch Talpa company, that is, the owner of the copyright of "The Voice" and the copyright dispute of Zhejiang Province TV. Talpa originally authorized the copyright to Zhejiang Province TV exclusively for a certain period of time, but Talpa left a lot of attention. , That is, the contract has to be negotiated for renewal every year. Within the prescribed period, Zhejiang Province TV does not fully own the right to use copyright, but only has a priority renewal right, which is a very nonsensical concept. The two parties negotiated that if someone else bids higher and the original purchaser does not plan to increase the price, the priority renewal right will be useless, so that the copyright of The Voice is eventually obtained by other companies. Zhejiang Province TV can only be renamed urgently. Change trademarks and routines.

Li Mu does not want to pit Xiangnan TV, but just wants to take more initiative in the hands of Muye Pictures, so he proposed to Xu Song: "So, Director Xu, I will give another cooperation plan, and the copyright will be used as an item. Separate calculation of separate assets, Muye Pictures can use three years of copyright to Xiangnan TV for use, the annual copyright fee is 500,000 yuan, three years later Xiangnan TV has priority to renew the contract, specific renewal terms, we can then Negotiate again. "

When The Voice was sold to Zhejiang Province TV, I only bought two million in the first year. Combined with the current market conditions, the price of half a million is not too much or not. If other companies want to sell a copy After practice, the plan that completely stays on paper is sold to Xiangnan TV for half a million a year, which is basically a fantasy, but Li Mu is different. After all, it represents the entire Muye Science and Technology and has powerful resources.

Xu Song thought about it for a moment, and just mentioned it for ten years. It was also to let Li Mu press down. He did not think that a talent show can really have a long life. Based on his personal experience At present, all kinds of draft programs are basically dead in two or three years. If this program is done well, it is estimated that it can be maintained for about five years, but the gold content of the next two years will also fall sharply, so in this case, Three years is basically acceptable.

So, Xu Song said happily: "OK, Chief Li, let's cooperate according to your model."

Li Mu nodded and said, "If you are sure to cooperate, then we should start as soon as possible."

Xu Song couldn't help but ask him: "When do you want to start?"

Li Mu said: "I will let the legal affairs prepare a contract after going back tomorrow, and then fax it over. If you have no opinion, I will send a representative to sign the contract, and then we will immediately start the propaganda and build momentum. Taking advantage of the summer, we strive to use It took a month to build momentum and then began sea elections. "

Xu Song turned over the contract again and said, "I think in your plan, there are a total of six cities including Yanjing, Shanghai, Yangcheng, Xiangdu, Chuandu and Harbin covering the six major regions. Then we are all major Will it take 3-4 months for the singing contest and the finals? "

Li Mu nodded: "Before the cooperation begins, we need to formulate a specific cooperation process. The best time is to plan according to the five-month time plan, in which the first three months will be the six major regions, and the next two months will be the finals. , The final plan will be broadcast during the winter vacation. "

Xu Song sighed: "With the pre-warming up, it will take almost half a year to calculate."

Li Mu smiled and said: "Longer the front to make this draft's influence bigger and stronger."

Xu Song is noncommittal, half a year is really scary, he is not very bottomed, but he is still very confident in Li Mu, after all, this cooperation Li Mu also has to contribute money, if he is not sure, he should not do.

So Xu Song is equal to the default rhythm, and asked Li Mu: "The judges' problem is to solve it with Muye Pictures, or is it our Xiangnan TV to solve it?"

Li Mu said: "I will decide the lineup of judges, and then I will invite them here. After all, Muye Science and Technology is now closely related to singers from the three sides of the Taiwan Straits. I should still be able to invite some big-name stars to come and sit down." /

"That would be great." Xu Song knows that Li Mu is now the object of the entire entertainment industry that wants to make friends. Some singers Xiangnan TV may not be able to move, but Li Mu Eight Chengdu is no problem.

About Li Mu, there is no specific candidate for although, but he has made it clear that at least the early judges of the previous life Super Girl will not use one of them. In Li Mu, those people are really not good. Come to the table, this draft is jointly created by Muye Pictures and Xiangnan TV, and its influence will definitely create a new height in the domestic talent show market, so the judges must get it, at least one first-line singer, first-line songwriter and When the gold producers of the top record companies join, the higher the jury team, the more attractive the girls who dream of becoming stars.

Li Mu then suggested to Xu Song: "If our contract is signed, we will take out the perfect plan, and then do an advertising bidding meeting, open bidding to all advertising companies and enterprises, and take out the entire program of advertising. Auction, an exclusive title, six major division titles, a number of chief sponsors, a number of ordinary sponsors, first get the advertising revenue. "

Xu Song nodded and said: "This time will be organized by us, we will have advertising tenders every year, the resources are available, let the public relations department send an invitation letter."

Li Mu smiled and said: "This is the best."

For Li Mu, he does n’t want to be involved in the specific execution too much. There is no difference between being a talent show and doing an event. The planning company provides ideas and solutions. The execution company is responsible for landing execution. Muye Pictures is the planning company. However, Xiangnan TV is of course the executive company, and they will go to landing for specific work by then. Just send a few people to follow up.

Then, Xu Song looks at Chen Wan, knowing that Li Mu would definitely ask her to do Host of "Super Girl Voice", so she prepared to send a favor to Shun Shui, and said to Chen Wan with a smile: "After this draft show is launched, you have to work hard Comrade Chen Wan It ’s time to take charge of this work. You are the most promising young Female lead on our stage. At this time, we have to help the stage to carry it. "

Chen Wan nodded slightly and said, "Taiwan Director Xu is assured, I will do my best to do it well."

(To be continued.)