Rebirth in a Perfect Era Chapter 667: This is not desperation


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Exactly how much money the Taobao network has now, Brother Liu knows very well, how much money it takes to become a logistics company, Brother Liu also knows very clearly, the sum of the two sides of the book is actually only tens of millions, Taobao network is now invested It ’s not small, you have to keep supplying blood. Now Brother Liu only hopes that the brand day can create a good result. In this case, Taobao can get a lot of income from the merchants. In other words , He just waited for these rice to cook.

The although brand's pre-sales sales have reached the one-billion threshold, but after conversion, it is less than 50 million. This money can be used to maintain the operation of the Taobao network, but if it is used Building a logistics system on a large scale is really a bargain.

So Brother Liu is very surprised. I do n’t understand why Li Mu said such a light amount of the 500 million things. Such a large amount of money is not a joke. It is simple to say. It really needs to get so much money out. It's as difficult as going to the sky.

Brother Liu couldn't help but ask him: "Where can I get so much money? Do you want to raise money?"

Li Mu shook his head and smiled: "There is no need to raise funds for Taobao right now. We do n’t have any competitors who are at the same level or can pose any threat to us. Boss Ma although is stuck in our logistics, but his own The platform has not yet been built, and financing at this time is too bad. "

Brother Liu puzzled and asked: "Without financing, where does the money come from?"

Li Mu was surprised when he saw Brother Liu, so he pretended to be a mysterious smile and said: "So let's say, sometimes it is good for enterprises not to be so rigid and not so formal."

The confusing sound of Brother Liu, what is it not good to be so rigid and not so formal? I don't understand what Li Mu really wants to say.

So, Li Mu puzzled Brother Liu: "I and Chen Ze and another friend have a joint venture in a real estate company and took six plots near the East Third Ring Road. As long as the route map for Line 10 is announced, these six plots A large amount of cash can be drawn from the bank, and then I will take a part of the money from it and invest it in the construction of Taobao and logistics companies. "

Brother Liu asks: "What operation method is adopted?"

Li Mu said: "In borrowing, while we bear the principal, we also bear the bank interest rate of the borrowed money. In this case, there is no need to move the equity structure."

If Li Mu wants to run against Brother Liu, it is a good opportunity to find Qian Jin from outside, because Qian Jin is equivalent to investing in new resources. Brother Liu is one of the shareholders, or it will also provide equal resources. If you come in, you either have to accept Li Mu to invest in the new resources and dilute his shares.

Fortunately, Li Mu does not have this idea. In his eyes, talent is more important than a little benefit, not to mention that he has certain recognition of Brother Liu ’s ability and life, previous life Brother Liu although in assets Compared with the two Boss Ma, in Li Mu's view, at least Brother Liu usually speaks and does not acting cool, dare to be dare, he never said that the last thing he regretted was the creation of Jingdong, nor would he say that he was not interested in money.

The heart of Brother Liu was shocked and moved at the moment. What moved me was that Li Mu took the initiative to state in his words that adopting this operation method would not move the shareholding structure, that is to say, although money was all he took in, but he would not take This is the reason for letting yourself dilute the shares, which protects your own interests to the greatest extent; what is shocking is that Li Mu treats the capital relationship like a child's play. It takes hundreds of millions of funds from another company to this company, and the shareholding structure of the two companies is very Very different, in this case, he only needs to take the money through the "borrowing" method, almost completely ignoring the feelings of the other two shareholders of another company.

In fact, Li Mu does not do this twice or twice. If there is any serious investment bank in your company, this operation mode may be strongly opposed by the other party, but in these companies, this This kind of situation will not happen. Xu Jiaming only requires holding shares, and everything else does not interfere. The same is true for Chen Ze and Song Liang. They are only shareholders and do not intervene in management, giving Li Mu absolute freedom. The same is true for Wan Ying real estate. The relationship between Chen Ze and Song Liang and Li Mu's is far more than a simple business. The interests of everyone have been deeply bundled, and Li Mu has already greeted them. Once a large amount of cash is sold out on six plots, They have to use a sum of money to spend, and both of them agree completely.

Think about Brother Liu. It is indeed true. The relationship between Li Mu and Chen Ze and Song Liang is unusual. Although the real estate project is not dominated by Li Mu, Li Mu is indeed the brain and soul of the two of them. In this case, borrow a sum of money It is not a big problem for Li Mu and its own logistics company.

However, Brother Liu although has always insisted on the Construction logistics system, but he never thought of taking hundreds of millions of dollars to smash this thing in one breath. This handwriting is too big. In 2002, he did not have such great courage. So he worriedly asked Li Mu: "When so much money is thrown into the big pit of logistics, when will we have to fill this big pit?"

Li Mu said: "This pit will not be filled for a while, and it will grow bigger and bigger."

Brother Liu sucks: "This cost is too high, I understand the importance of Construction logistics, but do I really want to be so desperate?"

Li Mu smiled slightly: "This is not desperation. This is the log in. The few logistics companies on the market have not really **** with the electronic Business. Their current e-Commerce gene is not enough. If you are a logistics system, with the full set of logistics management system required by me and Fang Xudong last time, and then perfectly integrated into the Taobao network, our logistics system will be invincible. You will find that the electronic Business At this level of logistics, we are the only one standing on the tidal flat. Others are still floating in the sea, or they have chosen the wrong log in location. Now we are spending more money to build our own fortifications on this tidal flat To prevent any company other than us from succeeding in log in on this tidal flat. "

Brother Liu nodded, but always felt that the pattern and thinking of the problem could not keep up with the rhythm of Li Mu's.

In fact, as a rebirth of the internet industry, no one can compare with Li Mu in the pattern and thinking of internet in this era. Even the Boss Ma that sees the weakness of Li Mu in advance and is stuck in the Li Mu neck at the logistics level, if you know Li Mu This year I plan to take out 500 million yuan from Construction logistics, I am afraid I will also drop two words: "Foolish."

The reason is very simple. In the current era and market conditions, since the Construction logistics system is ok, there is no need to invest so much money in a single blow to smash it. With so much money, come up with a small part to do logistics It is enough for the company, to meet the current demand, and to meet the growth demand in the next six months. The remaining money can be used to vigorously develop the core business, which is Taobao.

But from the perspective of Li Mu, the most important thing is logistics, because logistics is the only link that has no foundation and no advantages. The Taobao network is different. He has YY, Alipay, and a lot of cooperative merchants and record companies. , A small ecology has been created by myself, Boss Ma simply wants to be a website and fight Taobao with himself, it is difficult to form a real impact, but Li Mu does not have any other resources at hand to truly solve the huge problems facing the logistics level, so he The goal now is to quickly make Construction logistics bigger and bigger. On the one hand, he can reverse the current situation. On the other hand, he must prepare in advance. With the current development trend of the Taobao network, the demand for logistics capacity will increase. The bigger, when SARS comes in March next year, when people across the country are hiding at home and dare not to go out, Online shopping demand will usher in a peak, because of the special reason of SARS, this demand peak, only you can see .

Li Mu said: "Brother, our logistics will be deeply integrated into Taobao in the future. I said that the deep integration is not just to integrate our set of logistics management system into Taobao, the most important thing is that we want to sell it to Taobao sellers. Imagine that once our logistics has become a climate, I will open a port to sellers, equip all sellers with daily sales of 50 or 100 orders with a needle printer, and a courier enough for their daily use. For example, if they closed a total of one hundred orders as of 5 o'clock in the afternoon today, it would mean that he needs to fill in one hundred courier number, but since our logistics has been deeply integrated, he only needs to click one 'I want to ship', the rest, guess what will happen? "

Brother Liu epiphany, exclaimed with excitement: "As long as he clicks" I want to ship ", our system will read the consignee information of one hundred orders, and then automatically control the printer, all 100 courier orders Print it, and system will notify our sales office to send someone to pick up the goods, and our sales office can directly know how many goods he has to send, what kind of car to send, or what kind of priority, my God, This is so convenient! It also saves them a lot of manpower! "

"It's not just about saving manpower." Li Mu smiled slightly and said: "Because our logistics system has more advanced management models and hardware and software support, our logistics costs will definitely be lower than other logistics, and the efficiency will be lower than them. If the price is high, our price is low; if the price is equivalent, our speed will be fast!

Not only can our sellers get greater convenience, but also our buyers. Since our logistics has opened an interface to our website, buyers can directly track the progress of their logistics in website in real time, very Convenient, in this way, our Taobao and logistics can be complementary, so as to achieve the effect of one plus one greater than two. "

(To be continued.)


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