Rebirth in a Perfect Era Chapter 674: YY Globalization

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When Li Mu started its business from the Easy Music network, every step it took was very solid, every step was steady and steady, there was little aggressiveness, and there were very few high goals. Before today, he had never seriously considered it. How can I push YY to the world, but today I suddenly thought of the importance of innovation, and he suddenly realized in my heart that to do internet, we must not only innovate in the product itself, but also make breakthroughs in operation and layout.

China has a large population and has the largest homogeneous user group in the world, so that many China internet companies started with a huge Kingsoft. Most internet entrepreneurs feel that as long as they can stand on the China market A firm foothold, even if it is a successful business, everything in the future will not have to worry about. It is this characteristic that destined that very few China internet companies can make their products into a global product.

The two most powerful internet companies of China: Tencent and Ali have not made a global product, or built a global platform, mobile internet era, the entire China has only one worldwide APP, this APP is WeChat, but WeChat is not truly global.

In the view of Li Mu, globalization is an ambition and a strategy. ICQ and MSN are both globalized products, but later they were crushed and created a market value of more than 200 billion USD. Empire's QQ, however, failed to become a global product. The fundamental reason is that QQ has been doing work around the China market throughout its development process. I have never thought about how to make my product a global super product. .

The development speed of WeChat although has attracted worldwide attention, but WeChat has not really opened the globalized market in the real-time Instant Messenger field. Its competitors are Facebook and WHao123tsapp, and the latter two are globalization in the field of internet. Products, users cover nearly 200 countries around the world, the influence is far more than WeChat.

Because previous life's China internet has not produced a global product, Li Mu suddenly has a strong impulse in his heart, he wants to make YY a truly global instant Instant Messenger software!

Kong Lingyu has not considered this question in the global dimension before, so when Li Mu asked this question, he felt a little bit blind in his heart, and he frowned for a long time, and how did didn't expect answer Li Mu's.

Li Mu saw Kong Lingyu with a sad expression on his face, and then said: "There is no standard answer to this question, so you do n’t have to worry or worry, think slowly, and it does n’t matter if you ca n’t figure it out."

Kong Lingyu relaxed a little bit after hearing this, and thought about it for a moment, saying: "Chief Li, I think firstly we have n’t paid attention to the overseas market, and secondly, we have n’t studied overseas users on instant Instant Messenger software. Real needs. "

Li Mu nodded and said, "I thought about it just now. I agree with both of you. I just thought about how our YY can compete with overseas instant Instant Messenger software, such as MSN, Such as ICQ. "

Kong Lingyu said: "So if we want to make QQ global, we still need to understand the needs of users from overseas countries first."

Li Mu said: “It ’s too difficult to study the needs of users in overseas countries. The more needs you understand, the easier it is to lose your original intention on the level of product development. In my opinion, if we now want to be global Change, you should first determine the opponent, and then make targeted product adjustments according to the opponent ’s situation at the current stage. Like we beat QQ, QQ is very powerful. Everyone feels that its products are both internal and external. , But as long as it is thoroughly researched, breaking through its defense line is not a problem at all. For example, at the beginning, we felt that the biggest advantage of QQ is the network relationship that the user established on it, so we used Happy Farm to copy the user's network first. And enhance, and then push our new products to users, so that they can directly get stronger and better network connections than QQ, allowing users to fully achieve a smooth transition, which is the root of our success. "

As he said, Li Mu said: "In the current international market, we have two direct competitors, namely MSN and ICQ; there are also two indirect opponents, namely: Email and telephone, the first two are instant Instant Messenger software, their core services are the same as ours, but the latter two are the commonly used Instant Messenger methods between people. You first analyze carefully, what advantages and disadvantages do we have for MSN and ICQ? "

Kong Lingyu thought for a while and said: "The advantage should be our product itself, our various functions and user experience should be far beyond these two software, as for the disadvantage, it should be the basis of the network, overseas users are used to this If the two softwares are replaced with our products, the user cost will be too high. "

"Yes." Li Mu said: "Our Happy Farm has been constantly upgraded and updated, and it is now a management game with a very large world structure, many elements, and a very strong playability. If we take this Developed a multi-language version of the game, and then launched this game to overseas markets, do you think there is any effect of networking? "

Kong Lingyu said firmly: "There must be an effect!"

"OK." Li Mu nodded: "Then start the water test from this step, develop a multi-language version of Happy Farm, and then advertise on the major internationalized Portal website to see how users in overseas markets have responded. . "

Kong Lingyu immediately said: "Then I will arrange this work today."

Li Mu nodded: "This is on the one hand, on the other hand, our own core products also need to be further improved. As I just said, we ca n’t develop products for every different group, but we can target The user's commonality is used to develop and design product functions. MSN and ICQ, as instant Instant Messenger software, only satisfy the information interaction between users, but they have not yet implemented the group chat function, but YY group proves that: people are Social animals, even on internet, people also need to socialize in groups, not just one-on-one, so this is our product advantage. "

"In addition, our team is also developing more advanced streaming technology, and immediately our YY can support group video and group voice calls based on the existing bandwidth. This technology will It is the industry's leading streaming media solution, which will be another huge advantage in our users 'essential needs. This not only surpasses two direct competitors, but also surpasses potential competitors' phones. It is still difficult for the phone to achieve much. People are talking, let alone multi-person video calls. "

"In addition, our competitors also have Email. At present, our YY has not yet launched its own email. I think it is time to develop the mailbox and integrate it into YY. In this case, we will And distance from competitors. "

Kong Lingyu said: "There is also the breakpoint resume function you just mentioned. This is definitely very useful for Business people."

Li Mu said: "You are right, the resume of breakpoints optimizes the file transfer experience between users. Tieba (Post It) and YY games may not reach the essential needs of overseas netizens, but the file transfer function must be One of the inevitable needs of all netizens, if this feature is developed, it is also a major advantage of our products. "

After a pause, Li Mu said, "I want to improve and arm myself according to the essential needs of users. This is what I really want. Americans have the special habits and needs of Americans, and Japanese have the special habits and needs of Japanese. , Germany has Germany, France has France ... Americans are enthusiastic, Japanese are low-key and restrained, Germans are rigorous and rigid, and French are wantonly romantic. These different groups have different characteristics and different needs. These different needs are actually All of them belong to the requirements of deep customization. We ca n’t provide them with solutions for these deep customization needs, but as long as we grasp the needs that they share as users, we can attract them all. Make our YY a real world software. "

Kong Lingyu said: "I understand what you mean by Chief Li. From the perspective of looking at the needs of users, we have to see what the users have in common."

Li Mu asked him again: "Can you sort out a rough process now? Which step do you take first, and which step do you do next."

Kong Lingyu nodded and said, "The first step is to first develop a multi-language version of Happy Farm. At the same time, I immediately sent people to build in countries with a large number of netizens, such as the United States, Canada, Japan, Britain, France, and Germany. The server, once the development of the multi-language version is completed, it will be online in these countries immediately. I will contact the promotion resources in advance and launch the promotion simultaneously after going online. "

“While the line of Happy Farm is advancing, I will urge the technical department to develop and test the new product functions of YY itself, especially what you just mentioned: group video and group voice, e-mail, file transfer, etc. Three major aspects. "

Li Mu nodded: "It is very difficult to make a global product, but the influence of globalization is also unmatched by local internet companies. Take a look at the current Yahoo and then Sina. In terms of influence, they are not in the same order of magnitude at all. YY is the only product that is currently possible to be globalized. If it can achieve this goal, Muye Science and Technology's influence in the world will be unprecedentedly improved. " >

Looking, Li Mu took a look at Kong Lingyu and said, "This task will be handed over to you for the time being. We have a three-month deadline. I hope that within three months, you will be able to sort out the few you just sorted out. Do a good job with two points and two lines. If you are satisfied with your progress after three months, this project will continue to be your responsibility. If I am not satisfied, then I will change to another person or take over in person. "

Kong Lingyu said immediately: "You can rest assured that Chief Li, I will do my best to do it."

Li Mu said: "It's a matter of great importance, we must go all out!"

(To be continued.)