Rebirth in a Perfect Era Chapter 726: YY’s overseas strategic deployment (Part 2)


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"Offline transfer?"

Two senior internet technicians, Fang Xudong and Kong Lingyu, were a little surprised by the new concept proposed by Li Mu, not to mention the other two, they were confused.

Offline transmission is a very awesome function in the eyes of Li Mu. When it was first born, it was really amazing. When QQ launched offline transmission, it was already in 2007, but the offline transmission function is actually in It was not difficult to implement in 2002, and the hardware foundation was sufficient, but no one had proposed this concept yet.

So, Li Mu explained: "Offline transfer is a cloud service. User A wants to transfer files to user B, but user B is not online. What should I do under normal circumstances? When user B goes online? Or use Email attachment sending is also a method, but it is relatively cumbersome to operate, and our offline transmission is to allow user A to transfer files to our server first when user B is not online. After user B goes online, Even if user A is not online, he can directly access the file from our cloud server download(ing). "

As soon as Fang Xudong was heard, it came to me in an instant, and said in surprise: "Chief Li, this function is very practical!"

Li Mu nodded: "The practicality will be very strong, and it has great practicality especially for Business people, internet practitioners, and moderate depth users. In the future, with the continued popularity of internet, more shallow Users will also need to transfer files. At that time, this function can also cover them in. My goal is that eventually this function can cover all internet users, which is not difficult to achieve, because all internet Users will have the need to transfer files. "

Fang Xudong said: "However, if we want to solve this problem, the cost we have to invest will be very high. The first is the problem of information processing. Server storage and bandwidth require great costs."

Li Mu said: "It does n’t matter, because we are the first to introduce this function and solution, then we can classify this service. If it is an ordinary YY user, the size of the file that can be sent offline per person per day must be limited Within a certain range, the storage time of the files transferred by each person in the cloud will also be limited to the time limit. If the time limit is exceeded, it will be automatically deleted by the server. "

"For example, the service standard available to ordinary users is: each person can send 10MB files offline every day, and the server retention time is 24 hours; the service standard available to YY member users is: everyone can be offline every day Send 100MB files, and the server retention time is 72 hours; if some groups of users feel that they are not enough, then you can purchase the advanced customization service of offline files separately, with an additional cost of 10 yuan per month, you can send 500MB files offline every day, the server reserves 240 hours ... "

Fang Xudong nodded and said brightly: "I understand Chief Li, so that on the one hand, it can control server storage space through regular deletion, on the other hand, it can also directly generate profits."

"Yes." Li Mu said: "We can set this specific parameter, but this function is very attractive to users, and the degree of viscosity binding to users is also huge. The most important thing is that transmission The development of several product functions such as protocol, breakpoint resuming, and offline transmission takes a long time, and requires enough technical accumulation. In addition, a powerful information processing center, storage and bandwidth and other hardware facilities also need time To build, debug, and then perform software and hardware compatibility tests. If we introduce this feature and others want to catch up, then he needs to do too much work, and we can maintain a long-term technical lead. "

Kong Lingyu said: "Boss, this feature and the solution of group audio and video will be launched simultaneously in a version of YY?"

Li Mu nodded slightly: "In addition, I have a product plan. This product plan has a great technical interoperability with the data transmission just mentioned, which is cloud transfer."

"cloud transfer?"

"Yes, it can be understood as a cloud hard disk."

Kong Lingyu and Fang Xudong just listened to Li Mu after talking about cloud storage for offline transmission, so after hearing the concept of cloud hard disk, both of them understood it.

Li Mu said: "The cloud transfer function is also a vertical private data cloud storage function. At present, a considerable number of users may not have this demand yet, but this is also because no one is developing this aspect of the product. My idea is that the future YY itself Built-in a cloud transfer function, each user has a certain space of private cloud transfer, can be used for data storage, users can directly upload their private files to their private cloud transfer on the YY client, no matter where he goes , As long as you have a computer and internet, you can read your own private files. "

As he said, Li Mu added: "Now private PCs are not really popular, and the price of U disks is very high. USB2.0 has just been launched. The price of a USB 2.0 64 megabyte U disk in China is probably At around 700 yuan, the USB1.1 market price is also around 350 yuan, which is almost equivalent to the market price of Mango-ME. The unit price per MB of storage space is very high, and the threshold for starting is so high that most users do not have USB storage devices such as U disk, and if we use massive data center-level large-capacity mechanical hard drives to solve the problem of cloud storage, then the cost per MB of storage space will be reduced by about a hundred times. If this feature is launched, it will be targeted at our users. The group also has great practicality. "

Whether the four people present understand it or not, they all agree with the idea of ​​this product.

Fang Xudong said: "The elite crowd is a group with a head-goat effect, and their pulling effect on the surrounding crowd is also very strong. If the elite crowd is first acquired, it should be much more convenient for ordinary users to transform."

Li Mu nodded and said, "This is the first stage of product function planning I have done for YY Globalization. Happy Farm is just a stepping stone. What really captures users in Europe and America is our deep customization for the elite. Convenient features. "

Winning the elite first, this is their own operation idea. Many products aim at all users as soon as they come up, trying to be able to wipe out all users at once, this mentality and practice are not wrong, the key is not applicable to internet of China The product breaks out to overseas, and the overseas market is more like a real war of aggression. In the face of superior and defensive opponents, playing steadily and gradually advancing is the most safe way of attack.

"Imagine that after a certain version of YY is launched in the future, many companies no longer need to spend a lot of money to purchase special audio and video conference hardware, only need to rely on the YY group to complete the audio and video conference directly; one-to-one file Transmission or even group file transmission can also be done directly within YY; at the same time, it also has a personal cloud transfer, which can largely replace the expensive U disk. "

"Not to mention that this product itself is a very easy-to-use social software. Once they start to handle the Business demand on YY, they will definitely migrate the Business network to YY. At the same time, in order to pursue efficiency, they will gradually All contacts have migrated to YY to strive to integrate life and work and other internet needs into YY to improve efficiency. "

Kong Lingyu Zheng Zhengtou: "Boss, you can rest assured, I will follow up with Xudong as soon as possible to develop these functions."

Li Mu charged: "When Happy Farm is promoted overseas, try to put aside the elements of China as much as possible, so that users do not feel that this is an overseas invasion game product. I suggest changing to a more American English. Name, the name Happy-Farm is a bit frustrating. "

Lin Qingya smiled and said: "According to your positioning, the name of Happy-Farm is really not suitable. I think that the real English-speaking countries should not call Happy Farm this way. Farm-Of-Happiness should be more appropriate."

Li Mu waved his hand: "Our game has long been more than just a farm. Several upgrades have added ranch, processing and manufacturing, and town missions system, player interaction system. The game content is already very large, although the Chinese name We do n’t need to change it anymore, but the English name can completely abandon the concept of Happy Farm. I personally have an idea to change the English name of Happy Farm to Town-Of-Paradise, which is translated as Paradise Town. "

"Paradise Town?" Lin Qingya said with a longing, "I like this name, it is much better than Happy Farm."

Fang Xudong, who has lived and worked in the United States for a long time, also nodded: "Town-Of-Paradise is indeed more in line with the characteristics of our game now, and it will also be more attractive to users in English-speaking countries. I am also very personal. Agree. "

Kong Lingyu said with a little excitement: "Then let ’s push the English version of Happy Farm with the name Town-Of-Paradise!"

After seeing no objections from everyone, Li Mu nodded and said, "Yes, just use this name to fight for success in the European and American markets!"

The top priority of YY ’s pre-globalization strategy is basically deployed, and Li Mu said to Ding Zhenglin: "Old Ding, talk about the progress of the two acquisitions."

Ding Zhenglin nodded: "Talk about FlashGet first, the developer has agreed to sell, but the price requirement is slightly higher, his ideal price is 15 million, my quotation is 5 million, now he has reduced the quotation to 7 million, revolution Not successful yet, comrades still need to work hard. "

Li Mu asked curiously: "How did you manage this developer and let him cut the psychological price by half? I thought I thought it would be very difficult for you to meet him."

Ding Zhenglin said: "It's really difficult, but when I found the way to convey the information, I just passed the information to him, and he invited me to meet."

Li Mu asked: "What message did you pass on to him?"

Ding Zhenglin said: "I told him that Muye Science and Technology is interested in acquiring his FlashGet. If he does not reply within a week, Muye Science and Technology will abandon the acquisition and instead develop his own download(ing) software."

"I am dizzy ..." Li Mu smiled and said: "You are obviously intimidating!"

Ding Zhenglin said: "It takes intimidation to solve the problem. He doesn't take anyone's attention or lack of money. Even if other companies intimidate him like this, he might not care, but Muye Science and Technology is different The internet industry's unified understanding of us is that once Muye Science and Technology has to do something, it will definitely beat all its opponents. He is also afraid that Muye Science and Technology will launch a similar product and crowd out his product. "

Li Mu smiled and said: "It's good to prove that Muye Science and Technology's research and development capabilities and promotion capabilities have been recognized by domestic internet practitioners." Said, Li Mu also asked: "Sign the contract as soon as possible to get FlashGet."

"Okay." Ding Zhenglin nodded and said, "I have been in contact with Huaying and Xinyinglian for two rounds. The parent companies of the two Cinemas are closely related, so their quotations are relatively uniform, probably calculated. , 14 theaters, 65 screening halls, 12,590 seats, the purchase price converted into a single seat cost is about 4,000 yuan. "

Ding Zhenglin made the Li Mu stand out with its single-seat accounting cost. He was indeed not interested in knowing the specific situation and quotation of each theater. The single-seat cost allows him to easily calculate the scale of the entire acquisition.

Li Mu asked him: "Have you measured this cost, is it higher or lower?"

Ding Zhenglin said: "According to the situation of their 14 theaters, the overall estimate is still slightly lower, but the key is that these theaters are now facing upgrades and renovations. I entrusted the actuary to calculate the cost. If the overall Cinema is substantially upgraded on the basis, the cost of a single seat is about 3,000 yuan. In this case, the overall cost of a single seat is around 8,000 yuan, and the total investment slightly exceeds 100 million. "

Li Mu said to him: "Which link are you talking about now?"

Ding Zhenglin explained: "When negotiating the price, I want to lower the acquisition cost to about 4,500 yuan per seat."

Li Mu nodded and asked Fang Xudong: "How long will our ticketing system be developed?"

Fang Xudong said: "It's okay for a month and a half, but it takes a little time to debug the hardware and software. In general, it should be done in two months."

Li Mu said to Ding Zhenglin: "Remove Cinema within this week. If you ca n’t cut the price, you do n’t need to cut it again. After Cinema is won, you need to upgrade it. Time for us is far more than that cost. Come more important. "

Ding Zhenglin immediately stated: "No problem, I must sign the contract for both things this week."

Li Mu hummed and looked at Lin Qingya: "Recruitment must be full horsepower. The human resources department is now very large. Social recruitment and campus recruitment must be fully mobilized. What we lack most is Old Ding Industry elites like Lao Fang should step up efforts in this regard. "

Lin Qingya said with a laugh: "Mr. Fang introduced several high-end talents who are employed by Chinese in Silicon Valley. I am already in communication here. We are now working with a multinational headhunting company and we have gotten the intention of a dozen senior practitioners Among them are several middle-level technical talents of Google, Oracle and Microsoft. "

Li Mu heard great joy and blurted out: "This is the most important job! If we want to be a first-class internet company, we must not only export good products to the world, but also export industry standards and solutions to the world. internet in the world is no longer using the industry standards set by Microsoft, Apple, Cisco or a Silicon Valley geek, but the industry standards set by Muye Science and Technology, which is our future sea of ​​stars! "

(To be continued.)


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