Rebirth in a Perfect Era Chapter 729: Working together to create MU Online / miracle

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When it comes to the powerful voice and huge profit margins that the Taobao network may contain in the future, the Boss Ma expression is quite rich.

Electronic Business has always been his favorite internet field, and when he is preparing to enter the B2C, the Taobao network's emergence made him stunned, and at the same time, he always felt like a throat.

He thinks Taobao It should be reasonable for him to do it on the Internet. After all, he has been working in the field of VV15VV for so long, and he has made full preparations in advance, but in a blink of an eye, it was even a young man who was twenty years old.

It feels like everyone wants to climb Mount Everest, which has never been reached in the domestic e-Commerce field. Boss Ma started to build the Everest Base Camp from the foot of the mountain, and then climbed up a little bit. Every step was steady and steady. Just halfway, I suddenly found a pervert next to me, trotting all the way over myself and rushing all the way up, and throwing myself behind my head in the blink of an eye, hateful is my old arms and legs, even if I chase away, I ca n’t catch up with it. Follow the other party's rhythm.

Right now, Boss Ma is also deeply aware that Li Mu is about to create a MU Online / miracle again after 12 o’clock today, a result that will make the people of the country and the entrepreneurs of the whole country look forward. Under the circumstances that internet is not yet well developed, he has already Playing the electronic Business to the extreme, even his multiple routines and operating methods completely exceeded his thinking mode, shocking him many times, and admiring and jealous of him in his heart.

He was afraid that Li Mu would put up the banner of the new retail leader as he said, and then ordered the Quartet to let all manufacturers and dealers submit to his banner.

But for him, it ’s hard to stop Li Mu right now.

Boss Ma The flame of longing was burning in his eyes, and his voice was raised an octave, and he said to everyone seriously: "Today, it is the key to our survival, if Taobao The Internet is a **** today, and we want to compete with him in the future will be extremely difficult, even our own WW16WW business may be affected Taobao The impact of the Internet, so I ask you to treat today as if it were the end of the world. From now on, we will do our best to win, and in the future, we will be like Taobao Like the Internet, conquer the entire manufacturing and retail industry; if we lose, we can only watch looks at Taobao Net step by step towards greater success! "

The dozen core employees in front of us have also been instigated by the flames of Boss Ma at this moment, and have expressed their desire to seize this last opportunity to compete with the Taobao network.

Boss Ma clapped his hands and then extended a finger, saying: "Okay! I now make two requests. First: All our express delivery services will stop receiving express delivery nationwide within the next five days, only to us The courier on hand transports and delivers. Anyone who dared to violate this requirement and even a courier will be expelled on the spot! Not only can we not provide any capacity assistance for the Taobao brand day, but also temporarily give up our market share, let this The batch share is also forced into the arms of Post and compete with Taobao for capacity! "

"Second, I have solved the payment channels, our future payment channels and Li Mu's Alipay Similarly, the process will not compare Alipay Poor, and there are a large number of production companies on our XX17XX platform. Do n’t worry about the problems introduced by the seller. In addition, we also have our own logistics system. By then, we can provide customized services to our sellers and users, so now it is Everything is ready Dongfeng , The difference is that the platform goes online as soon as possible, LeTao The net must be online in the next half month! Zhaoxi, website You are responsible for leading the development, if you can not go online within half a month, you leave your job! "

Lu Zhaoxi nodded and solemnly said: "Ma Zong rest assured that our LeTao will be online in a week!"

Boss Ma nodded slightly, and then said: "Thirdly, what we lack most is users, so once our LeTao goes online, we must invest a lot of advertising resources for promotion. You must take all of the entire network. The promotion resources I bought are all sorted out and communicated in advance. Once there is such a demand, we will smash ads across the entire network to introduce users! Chongxin, you are responsible for this matter. "

Cai Chongxin said immediately: "No problem!"

Boss Ma is only satisfied, the tone is slightly relaxed, saying: "The best situation is that the logistics link of the Taobao network brand day is chaotic or even paralyzed. We ca n’t stop the Taobao network from creating a large number of Orders, but we can let all their orders be blocked in their own warehouses or in the courier's warehouse. If the Taobao network makes a big joke in logistics this time, we will take the opportunity to spend money to make the national media hype, let The image of Taobao is deeply rooted in the minds of consumers. When we bring our courier company to LeTao, we can form a huge contrast with the Taobao network that has made a big joke! Naturally, we can win the favor of users! "

Everyone agrees with Boss Ma's words, let everyone know where the opponent is not good, and then when they play, they will change the opponent's weaknesses into their own strengths and promote them everywhere. The contrast between before and after is huge. Directly improve their position in the eyes of users, why can SF Express fire? Isn't it when the opponents generally only have the fastest three days timeliness, the launch of the next-day service and the next-morning service? Ali now has such an advantage.

Boss Ma said: "If the Taobao brand generates 10 million express parcels per day, then the postal service alone cannot consume such a large amount of traffic in a short period of time. In addition, we stop receiving and the capacity is further diverted. I do n’t think it ’s possible that he can complete the transportation of so many goods in ten days. From now on, we will prepare a large number of public relations drafts. The public relations draft will analyze the blindly expanded electronic Business with insufficient supporting facilities from the perspective of the media. How much disadvantage will it bring to consumers in the actual operation process.

In addition, we can make up some small stories, for example: Ms. Liu in Hangzhou, in order to learn English in advance for her daughter who will be promoted to junior high school in September, specially bought a repeater online on Taobao, didn't expect although The price is dozens of Yuan compared to the physical store small advantage, but it took half a month to get it. Ms. Liu said angrily that if she knew that the timeliness of shopping on the Taobao network was so difficult to guarantee, she would definitely directly in the offline entity Shop purchase, because that wo n’t delay your child ’s learning ... "

Speaking of this, Boss Ma took a sip and said with a smile: "If there are more such negative news, proper promotion will help create a society that is crusting and reflecting on whether the electronic Business mode is really convenient and true. The atmosphere is worth promoting. In this case, our LeTao suddenly brought its own logistics company to shine to go on stage. Compared with Taobao, where a brand day got express paralysis and consumers complained, the effect of the comparison must be for LeTao. Great help! "

......

At twelve in the evening.

The panic buying tide did not appear, and Li Mu was not eager to trigger the panic buying tide at this time, because this time the brand is mainly pre-sale, you do n’t have to worry about not getting things when you pay the deposit during the pre-sale. There is no need to wait for the order at the twelve o'clock on the computer, after entering twelve o'clock, users who have already pre-ordered gradually log in to the platform to pay the final payment,

In the first hour, the amount received by Alipay reached 500 million yuan RMB, and about 25% of pre-order users completed the final payment within this hour.

At the same time, there are also certain users who place an order to buy specials on the brand day during this time period. The transaction amount in the first hour is 76 million. At this rate, the turnover of new orders for one day today should be able to More than 300 million yuan.

Li Mu was not surprised by this data, but every field employee on the Taobao network, including Liu Qiangdong, cheered excitedly.

It is true that each of them is creating an MU Online / miracle. Before today, the electronic Business was an extremely niche field in China. Most people have not contacted and tried Online shopping, and most people who know Online shopping They did n’t have much interest in Online shopping. Before Taobao, they were afraid of trouble and fear of being deceived. With the advance payment rules of Taobao and Alipay, they can finally rest assured to try Online shopping, just as Taobao has launched the brand day. In the event, every brand participating in the brand day gave discounts that other sales channels could not have in the brand day, which greatly promoted the netizens' desire to buy.

Li Mu really cares about the logistics link. Most of the products sold by the brand have already sent the goods to the Taobao warehouses all over the country in advance. Now the orders begin to be placed continuously. Every time a transaction is reached, the order will be received according to the receipt. The address of the person is automatically divided into regions, and the warehouse responsible for the region carries out packaging, prints orders, and sorts and loads the vehicles.

At three o'clock in the morning, more than 20 transport vehicles acquired by Liu Qiangdong began to set foot on the journey. They took the sorted packages from the major storage centers and went to the provincial capital cities they were responsible for. Send all the goods in the car to the designated city at the fastest speed. After unloading, quickly rush back to the storage center, and then sort out the next batch of goods in the storage center. Non-stop, each car has at least two drivers. In the next 48 hours, people will stop their cars.

Boss Ma thought that the Taobao network and post would be dragged, crippled and killed by tens of millions of packages produced in a day, and even felt that after all their logistics companies stopped receiving, they would directly put more pressure on the post and wait There is a huge negative of brewing a wave of Taobao network, but his didn't expect is that in the early morning of this midnight, the Taobao network did not use any postal capacity at all, and all took the lead by themselves!

On this brand day, except for the remote areas of southwest, northwest, Li Mu will not use postal to do any inter-provincial transportation this time. All inter-provincial transportation will be done by their own fleet. The convoy will send the express mail of each province to the postal distribution center in this province, and then immediately start the transportation and delivery of the province. This fast efficiency will far exceed the efficiency of the six warehouse bases for delivery, and will greatly exceed the imagination of Boss Ma.

(To be continued.)