Rebirth in a Perfect Era Chapter 743: Industry super promoter
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Li Mu is very smart.
He wants to take advantage Taobao There is a big news on the Internet, I want to take advantage of CCTV to interview myself, and make a big deal in front of the people of the country internet Not only to promote the greatness of internet I want to use myself as a real example, so that the whole society can internet Completely change the view.
In the past few years, most people who do not have contact with internet feel that internet is not a good thing. It has games that make people addicted, and **** and violence make people make mistakes, especially students ’parents. I'm so nervous that I can't wait to get the mouse out of the earth completely. Under such a social background, the number of netizens is not growing fast enough, the number of computers is not growing fast enough, and the growth of internet employees is not fast enough. It is difficult for domestic internet to grow fast.
If everyone is terrified of computers and internet, how could someone become the next one? However, if through their own examples, let the whole society, especially the parents of university students realize that the computer and internet are not as terrible as they think, but they can cultivate a 20-year-old billionaire and an opportunity. Promoting promising young people in the national economic situation, the domestic internet basic environment will be greatly improved.
3321although has been exposed for a long time, but the 3321 was not intended to be profitable, so people in the community do not know how much it really means, nor will it necessarily recognize the meaning of its nonprofit, but what does Muye Science and Technology stand for? What does Taobao net stand for? Which of these two companies should not be valued at the ten-digit level? A 20-year-old young man made a software and a website, the total value of which is more than 10 billion. The impact on the entire society is probably far more shocking than the Taobao daily sales of 2.683 billion.
Li Mu can even imagine that if you release the signal "internet made yourself" when you are interviewed by CCTV, then there will be a peak of home computer purchases in China!
Parents who change their minds and want to watch Jackie Chan may think of buying a computer for their children; those young students who were born in university or who have just graduated from university may also ignite their enthusiasm for internet and thus buy a personal computer ; Those enterprise units that have little relationship with internet, I am afraid that they will also pay more attention to understanding and mastering internet. This series will eventually correspond to the peak sales of home computers.
Li Mu firmly believes that as long as you do this interview, you will be able to greatly promote the popularity of home computers and become a super promoter of the internet industry. At that time, all domestic computer manufacturers will probably benefit from it. Don't you find a partner in advance and enjoy the bonus you created?
For this kind of cooperation, Li Mu can find many companies, foreign Hewlett-Packard, Dell, IBM, domestic Lenovo | mental association, Founder, Tongfang, and Li Mu is inclined to Hasee for two reasons.
First of all, the domestic first-line computer production enterprise has a huge structure. If you want to penetrate it, it is very difficult, and Li Mu does not like bureaucratic businessmen. It will be more tiring to deal with that kind of person;
Secondly, Hasee has been a spoiler since its birth. Even if quality, workmanship, and after-sales issues have been criticized, it is undeniable that it has played a very important role in accelerating the price reduction of home computers and promoting the popularization of home computers. , Because of its toss here, other big manufacturers have to reduce their profits in exchange for the market. This is an indelible contribution made by Hasee to the China internet industry. Li Mu not only feels that it has a spiritual fit with Hasee, but also to this brand Have a certain personal feelings.
Combining these two points, Li Mu wants to make a little bit of personal gain for himself before stimulating the development of internet. Pulling Hasee to his camp in advance is definitely the best choice.
The parent company of Hasee Computer Company is Shenzhen Xintianxia Group. The helm of Xintianxia is named Wu Haijun. At the moment, the 36-year-old is at the best age of career. In the Shenzhen reform bridgehead, he is very prosperous and full of energy.
Wu Haijun has always had great hope and enthusiasm for the computer industry. With his own unique management methods and cost control methods, he has become an absolute wonderful flower in the PC industry, a wonderful flower that peers hate.
The PC with a cost of 3,000 yuan, before the Hasee did not appear, the market terminal price was more than 6000 or even higher, and in the case of opaque market, the old PC companies calmly maintained a different tacit understanding, no one fight The price war makes a lot of money.
Because of the opaque prices, China people have long believed that PC computers are a standard luxury product. In this era when the monthly salary per capita is no more than a thousand yuan, a brand-name PC is casual, and it takes half a year ’s salary. You can only buy it. The price of Zanji although is relatively low, but it requires consumers to have a hardware knowledge reserve, otherwise it is really a hang to death.
Hasee has been involved in the manufacture of complete machines since last year. This year, it dared to take the 4888 P4 computer out of the world. It was placed in the past. Even the common people ca n’t even imagine it. 4888 can buy a home computer with superior performance. This directly pulled the PC from a high of 6,000 or 7,000 yuan to less than 5,000 yuan, which played a huge role in the decline in computer hardware prices and the popularity of computers.
The routine of Hasee is relatively in line with Li Mu's values. Hasee almost broke through the low price of PC in order to break through, and Li Mu in order to promote the development of MP3 hardware and MP3 search download(ing), find someone to design, OEM (original equipment manufacturer) supplier to produce Mango-ME, Without making a penny, the MP3 hardware profits were completely smashed to the floor with the cost price!
What Li Mu had to do was to promote the rapid development of an industry. It did n’t matter if he did n’t make money, so he smashed it much harder than Hasee. He did n’t care about the life and death of other manufacturers. Can't keep up with his rhythm.
So now the situation in the domestic MP3 market is that as long as Mango-ME is available, other companies ’MP3s will definitely not be sold. They are also desperately reducing prices for although, but the price is limited by the channel cost, and there is really no way to pull it down. The level of Mango-ME, in this context, the number of domestic MP3 hardware has increased significantly. MP3 search for downloaded capacity is almost a straight line of non-stop climbing. As the biggest beneficiary, the value of the Easy Music network has been different from the original.
However, after all, Hasee is a private enterprise that wants to make money and wants to break through among many PC manufacturers. His original intention was not to promote the development of the industry, but his self-reducing profits and price wars have played a very important role in this industry. positive effect.
Li Mu feels that Hasee still has a certain fit with himself. If Hasee is willing to cooperate with himself, then next, he will use his own Taobao network direct sales channel to help Hasee computers further reduce costs and terminal prices, and then Use YY's promotion and coverage capabilities to push Hasee computers with low prices and high cost performance. In this way, the sales of Hasee computers will be greatly improved, and once the sales of Hasee computers are greatly increased, the cost of hardware procurement will also be reduced. The cost of the machine can be further reduced.
But Li Mu thinks a lot. His real purpose is not to simply draw from Hasee's sales, but to seize the opportunity, use channels and promotional resources in exchange for Hasee shares, and do not seek to hold Hasee. , But at least 20-30% of the shares are worth in-depth cooperation.
......
Shenzhen.
Wu Haijun is holding a summary meeting.
This time, he was very dissatisfied with the Taobao brand day. With such a good opportunity, the Hasee computer gritted his teeth and dropped 200 yuan on the basis of 4888, and he also paid a freight of more than 100 yuan. As a result, only a few thousand were sold. station.
Wu Haijun is keenly aware of the significance of Taobao, the electronic Business website, for PC sales, and feels that the two can be organically combined. He even believes that if it is operated properly, the Hasee computer may not be able to breathe like a smart repeater Sell it a few hundred thousand units.
So Wu Haijun requested the establishment of a new department at the meeting: Taobao online marketing department, the name is a little dirty, but the literal meaning is obvious, this department will be specifically responsible for Taobao platform for online sales in the future.
Wu Haijun took everyone to analyze the reasons for the low sales. One is that the price concessions are not strong enough, and the other is that computer transportation users are relatively uneasy.
Grasping these two key points, Wu Haijun clearly understands that there is almost no room for price reduction, and there will be no profit anymore. The businessman is profit-seeking, and he will not do things without profit, so it seems so Only the second problem is relatively easy to solve.
Wu Haijun specifically requested the purchasing and packaging quality control department to let them design and purchase a new type of enhanced packaging box to improve the safety of the whole machine during packaging and transportation. At the same time, the specific details of these packaging pictures should also be taken Passed to the product page of Taobao network, let users realize that the packaging of Hasee computer can withstand the test of transportation, and at the same time, Wu Haijun stands out from the crowd and clearly proposes the service principle of cargo damage and compensation, which can further offset the user ’s concerns. .
After the meeting, Wu Haijun was still thinking on the way back to the office. Taobao was on fire. I am afraid that internet will also catch up with the fire. internet will be on fire. The demand for PCs will definitely increase. I have to find a way to seize this opportunity. , To further increase the sales of Hasee.
Thinking about it, the secretary ran head-on, standing in front of her and breathlessly said: "Chief Wu, Taobao network CEOLiu Qiangdong just called and said that the founder of Taobao network Mr. Li would like to interview you."
The secretary does not know who "Mr. Li" refers to, but Wu Haijun knows clearly that this "Mr. Li" is talking about Li Mu, not only the founder of Taobao network, but also the founder of Muye Science and Technology, Alipay, this guy is simply internet The true **** of the industry.
When I heard that he wanted to see himself, Wu Haijun was very surprised, and he subconsciously asked, "When? Where?"
"Yanjing, the other party said the sooner the better."
Without thinking about Wu Haijun, simply said: "Quick! Book my earliest ticket!"
(To be continued.)