Rebirth in a Perfect Era Chapter 746: It will definitely open and will open soon

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The number of PC terminals added to the world is at least about 100 million per year. Under normal circumstances, China accounts for a 10% share is not too much. Everyone firmly believes that the number of China PC terminals will achieve geometric growth in the future, but this The geometric multiple growth requires at least 5 years or more to be gradually realized.

Wu Haijun is very clear about the domestic computer development situation. Last year, less than 10 million units were sold. As soon as Li Mu opened, the total number of computer sales nationwide this year rose to 20 million units, which has doubled.

Moreover, more than half of this year has passed. According to the current situation, by the end of this year, the entire market will have 12 million units. Li Mu is really able to make up the remaining 8 million units with its own strength. ?

Li Mu's's expression is not a joke at all, Wu Haijun looks at Li Mu, seeing his expression with a slight smile and calm eyes, he couldn't help but sigh: Anyway, this young man in front of him is the fastest and most rapid rise of China A young billionaire, whose value is many times higher than he does not know, and the rate of capital increase is inestimable. Such a person has done so many big things in a short period of time. He dares to say such a thing. Bold words must be targeted, not groundless.

At this time, Wu Haijun began to measure in mind that its existing production capacity is very weak, and its market share is not high enough. In addition, it has taken the low price route itself, and the profit margin is low. If it is not because of its own hardware product support and the unique geographical conditions of Shenzhen, it is actually not easy to continue to do so.

It is actually very easy to fight against the whole industry. Like Li Mu, it is the most direct way to directly smash the price of Mango-ME through the MP3 market. All the peers can hate themselves at once, but want to It is really not easy to make money while doing the right thing with the whole industry.

Wu Haijun can't see his true future and potential now. In fact, the future of Hasee does not really give him much room for development, so it is certain that Wu Haijun is not easy now.

After measuring for a long time, Wu Haijun also realized that he really needed to hold a thigh. Li Mu said that he would drive now. If he did n’t seize the opportunity to get on the car, he still wanted to use the Li Mu's platform. .

So, Wu Haijun made up his mind and said to Li Mu: "Chief Li, you say, how do you want Hasee to cooperate."

Li Mu nodded slightly and said lightly: "First of all, it is the issue of shareholding. I hope to use Muye Science and Technology to buy Hasee. The way to buy shares is a small amount of cash + channel resources, of which channel resources account for the bulk."

Wu Haijun realizes that Li Mu must want shares, and the mode of small amount of cash + resources also recognizes itself. The key is how many shares he wants.

Wu Haijun is about to ask, Li Mu did n’t wait for him to speak, first said: "I am not interested in the parent company of Hasee, I only want the shares of Hasee." As a result, Li Mu draws four fingers: "40%"

40% ...

The Wu Haijun has been pumping for a while, and the Li Mu is so fierce. The opening is 40%. At the moment, the entire Hasee shareholding structure does not account for 80%. Li Mu alone is 40%.

Wu Haijun is embarrassed to say: "Chief Li, 40% ratio, I really do n’t know how to answer you, we also involve other shareholders’ questions, and the dilution impact of 40% of the shares on the shareholders ’shares at this stage It ’s amazing. "

Li Mu waved his hand and asked him with a smile: "Chief Wu, do you know why I want to use Muye Science and Technology to buy Hasee instead of Taobao, the most direct sales platform?"

Wu Haijun asked curiously: "Do you want Muye Science and Technology to get involved in hardware?"

Li Mu shook his head: "If I want to make the hardware myself in the future, it must be like Mango-ME. I only find OEM (original equipment manufacturer) supplier factory cooperation, and the brand must be in my hands."

Wu Haijun asked again: "What is your plan?"

Li Mu sat up straight and said: "So let's say, Taobao's sales channel role is heavier. In the eyes of ordinary users, he is not a pure internet enterprise, but more like a business with internet as the channel. The company, if I want to promote an official PC computer to the market, it would be awkward to name it with Taobao. If we cooperate with a Hasee Taobao computer in the future, it sounds too awkward and consumers will find it inexplicable. "

"However, if Muye Science and Technology and Hasee cooperate to jointly launch the Hasee Muye version of the computer, what will consumers think? The largest internet company in China, and the most influential internet company on the Internet, do you think consumers accept How much will the degree be improved? Compared with Lenovo | mental association, Founder, Dell, how much worse? "

Wu Haijun was stunned and thought carefully according to what Li Mu said. The Hasee computer is not well-known now. In the eyes of consumers, it is "the cheapest computer", but if it can be tied to Muye Science and Technology, the influence will be sure It will improve a lot. After all, Muye Science and Technology has the big killer YY. The number of YY users in the country is far more than the number of home computers. Therefore, every YY user without a private home computer is a potential user of Hasee!

At this time, Li Mu said again: "Aren't you guys doing 4888 Pentium 4 now?"

Wu Haijun hastily said: "It is 4999."

"Okay." Li Mu nodded: "4999, what is your shipping price?"

Wu Haijun hesitated for a moment and said: "The shipping price is about 4400 yuan, and the remaining 599 is the profit of the entire logistics and channel side."

Li Mu nodded and said: "Assume that we have reached a cooperation, the news of Muye Science and Technology's shareholding in Hasee comes out, can you still get additional price reduction space from the hardware supplier?"

Muye Science and Technology is the largest internet company in China, with the highest user viscosity, not to mention the online sales platform Taobao behind Muye Science and Technology. Li Mu believes that if Muye Science and Technology cooperates with Hasee, it will definitely cause an industry earthquake in the computer hardware industry. It is their business to deal with machine manufacturers, but all suppliers will re-evaluate the potential and strength of Hasee. Then the magnitude of the hardware supply will definitely change, and the magnitude will increase. The corresponding nature is the cost reduction.

Wu Haijun also understands this reason. The larger the volume of downstream manufacturers, the better the various treatments of upstream suppliers. Take the simplest mouse and keyboard manufacturers, they are supplying OEM accessories to major manufacturers. At that time, in addition to giving the largest price concessions, there are more favorable account period treatment, this treatment is not available for small enterprises.

Li Mu's makes Wu Haijun feel that if you can fully embrace the thighs of Muye Science and Technology, you have the capital to renegotiate with all suppliers, and with such a powerful channel, even Intel can be talked about, take you in one breath Tens of thousands to hundreds of thousands of CPUs, the supply policy must be fine-tuned, right?

Thinking of this, Wu Haijun said to Li Mu: "If this is the case, I believe there is still some extra space at the supplier."

Li Mu nodded and waved a big hand: "Very well, I assume yours can squeeze 5 percentage points out of the entire supply chain, then at least one or two hundred Yuan cost reduction, you just said your The shipping price is 4400, so after subtracting this reduction, there is probably 4200 yuan left. If I tell you, the Taobao network can not make a penny, does it save the profit reservation of the entire supplier link ? "

Wu Haijun nodded again and again.

Li Mu said: "Okay, I have invested 500 million to do Taobao Logistics, if I tell you, wait for my logistics landing, all logistics costs are not included, Hasee4200 out, I will sell 4200, when the market What will it look like? "

Wu Haijun heard that the cold war could not be stopped here. With the current 4999 computer configuration, if it can achieve the price of 4200, coupled with such powerful promotion and channels in the hands of Li Mu, it is really invincible.

Wu Haijun held a little over-excited emotions and said, "If this is the case, then the market share will depend entirely on the production capacity."

Li Mu clapped and praised: "Yes, the market share depends entirely on the production capacity, just like the Mango-ME I made, I can sell as much as I produce, and I do n’t worry about sales, and you do n’t want to I feel that if I do this, it will ruin the entire industry. In fact, I make MP3 hardware popularize faster and users grow faster.

The popularity of Mango-ME allows more potential users to reach MP3 players in advance through the Mango-ME users around them, and gradually transform them into potential users of MP3. The demand for users continues to increase, Mango-ME It cannot satisfy the entire market, so consumers who cannot buy Mango-ME will still choose from other product lines. "

So, Li Mu brought the topic to the PC, saying: "What I want is to promote the number of netizens and the development of the internet industry. What you want is to increase your product sales. If we cooperate, the two parties are cooperating. At the same time, the demands of both parties can be satisfied the most, and the most important thing is that as long as we have negotiated the specific distribution of benefits before the cooperation begins, our subsequent cooperation will have no conflicts of interest at all, and everyone can be tied together, Fight side by side. "

Wu Haijun was moved by Li Mu.

It ’s too hard to fight alone, he knows his weaknesses, first of all is the lack of accumulation, whether it is from the brand, or from the production, the lack of accumulation makes him in a weak position in the market;

Secondly, his pre-sales and post-sales channels are far inferior to traditional big factories, and the promotion strength in each major channel is also much weaker than that of the industry leader. It ’s awkward, even if he can produce monthly Millions of computers, he also does not have a sales channel that can carry millions of units per month;

Finally, in order to drive down prices, his quality control did not do well, and the after-sales service was not able to keep up with the rhythm. The development of such a deformity will definitely affect the reputation of the product, so this is also destined If your own brand is reduced to a cheap but poor quality position, it will only become more and more biased in the future, and there is very little chance that you will want to reverse it in the future.

Consumers in the PC market are not completely pursuing cost-effectiveness. Just like buying a car, Wu Haijun also knows that the user ’s priority is the public rather than Xiali. Even though Xiali ’s price is much higher than small advantage, there will still be A considerable number of users choose VW for not only cost-effectiveness, but also brand awareness, trust and vanity. Hasee is now Xiali in the automotive industry. If there is no good opportunity, Xiali will be a lifetime.

However, Li Mu needs 40% of the shares as soon as it opens, which is really terrible.

Wu Haijun hesitated for a while and asked Li Mu: "Chief Li, promotion and channel resources I already know, how much can you cash out?"

Li Mu asked him: "How much do you think Hasee can estimate now?"

Wu Haijun said: "To be honest, if Hasee's current fixed assets and profit premiums are combined, there is no problem with a valuation of 500 million or 600 million."

Liu Qiangdong glanced at Li Mu and nodded slightly to Li Mu.

The valuation of 500 million to 600 million is not too high. After all, the valuation of the entire production line of Wu Haijun is also at the level of 100 million yuan. There are also team, channel, brand premium and profitability estimates. The overall price is calculated. It can be said that the current mentality of Wu Haijun has changed. He really started to accept the Li Mu's cooperation plan. The only thing he still hesitated at the moment is the share issue required by Li Mu.

Li Mu said to Wu Haijun: "I approve of your 600 million valuation, I can actually pay 30%, and the remaining 70% will be replaced by resources."

For the 600 million share price, 40% of the financing costs 240 million yuan in cash, and 30% of the actual payment is 72 million.

Wu Haijun thought about it. If he agreed to the Li Mu's cooperation requirements, 72 million could be used to expand his own production line and after-sales service. Once Li Mu really used the strategy just now, the 4999 computer was put on the market at a shipping price of 4200. Going up, Hasee's sales will definitely skyrocket, and Li Mu compresses transportation costs, channel profits and hardware procurement costs, Hasee's profit margin can still be guaranteed, 40% of although's profit is Li Mu's, but the overall volume increases, remaining The next 60% may create a 200% profit or even higher.

Wu Haijun is not a fool, 40% of the stock although hurts, but the Li Mu's condition is too imaginative, just like a magic pen Ma Liang, draw a Kingsoft in front of himself, but the only way to this Kingsoft The path is to get on the Li Mu's car, otherwise there is no other way.

Just when Wu Haijun was struggling violently, Liu Qiangdong made the right time to make up: "Chief Wu, to be honest, I will not promise you how much we can help Hasee increase sales in the future. I will only say a little."

As a result, Liu Qiangdong paused deliberately and said indifferently: "If a computer with a terminal price of 4,999 yuan can be compressed to 4,200 yuan after cooperation with us, it is equivalent to a reduction of 16%. These 16% are Muye Science and Technology and Taobao. The strength of the combination of the Internet and Taobao Logistics, we cooperate with Hasee, Hasee computers can reduce the price by 16%, then if we cooperate with other manufacturers? I am afraid that this ratio is only high or low? I am afraid that the price advantage of Hasee will disappear. There is no advantage in price, and there is no advantage in brand. How should Hasee break through? "

Wu Haijun feels that he is not here to discuss cooperation, but to be intimidated, but this threatened him to buy it. Li Mu as a domestic internet overlord character, he wants to promote the development of internet is extremely in his personal interests, if If he does n’t cooperate with him, then he will definitely find someone else to cooperate with. No matter who Li Mu ultimately cooperates with, he will definitely do everything possible to promote the popularization of China home computers. It is just now that the Taobao network is in flames, so that the whole country is focused. With internet, this condition is even more unique!

That is to say, this is a car that will definitely drive and will soon drive. If you do n’t get on, there will be other manufacturers!

(To be continued.)