Rebirth in a Perfect Era Chapter 766: e-Commerce nuclear weapons

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

On Tuesday, Li Mu held a meeting with Liu Qiangdong.

The meeting will be very simple, because the leaders will come to inspect the work on Wednesday, and then organize a closed-door discussion meeting, which seems to be a good opportunity to raise the demand. The two of them have to study carefully, what needs to be mentioned, and the needs of these needs. Sort by importance.

Li Mu feels that the priority of the development of Taobao is naturally logistics, so he must strive for preferential policies in logistics. This point Liu Qiangdong is no doubt that the two maintain a high degree of unity, and the high degree of unity is not enough. For some details, when it comes time to complain to the leader or to be obedient, the conditions must be clear and clear, not ambiguous, and can not tell the leader that I want preferential policies, I must be clear about my demands, for example: I just want to import delays The first import tax and purchase tax are free, and the domestic truck purchase tax is free. I hope that the leader will succeed; for example, I hope that the city where the logistics storage base is located will be used for me first. I pay less, or pay late, two The condition must meet one.

Of course, when talking to the leader, the words are naturally not like acting cool, but in general, this is the core appeal, and it must be clearly stated.

Li Mu smashes five billion yuan into logistics. It is scary to say that five billion yuan alone, but logistics is an overweight asset project, and the efficiency is too slow for a little bit. If you want to eat a fat person, the requirements for investment are particularly high. One Logistics + warehousing bases, such as land, foundation laying, construction of steel structure workshops, shelves, conveyor belts and other sorting equipment, can be roughly calculated to start at less than ten million. With six storage bases, one or two hundred million will be gone.

Imported heavy truck tractors, the price of any domestic landing is about one million yuan. If you buy one hundred, one hundred million will be gone.

The demand for medium-sized trucks and light-duty trucks is greater, and the landing will almost reach the scale of hundreds of millions.

The total of Lin Zong for business locations, staff salaries and other expenses add up, and the 500 million yuan will barely stretch out. If you can get a strong preferential policy, the situation will be different all at once.

In addition, Liu Qiangdong felt that it was necessary to talk to the leaders at the meeting about the fact that three logistics companies in Ali maliciously stopped receiving, and urged them to give a specific processing result as soon as possible.

This matter Yanjing, Shanghai, the two governments said a few days ago to investigate and investigate, but there is no follow-up, Liu Qiangdong is worried that this matter will not be resolved, or Boss Ma public relations, the last company fined a few 10.000 Yuan Things, hurt his foundation.

Li Mu asked him: "Have you consulted, what is the most severe punishment in this situation?"

"There is nothing harshest." Liu Qiangdong said: "Private courier companies have just started, and the General Post Office has no very clear laws and regulations on this one, but it is precisely this way that the operation space is greater."

Li Mu smacked his lips and said, "No matter how you do it, it will be hard to blame Ali. They can safely blame the three companies on themselves."

Liu Qiangdong nodded: "This is also a headache for me. Even if a family fines several tens of millions, it seems very heavy, but it is nothing to them at all."

Li Mu thought for a while and said, "If only these three courier companies can be ordered to suspend business for rectification, no more, three months is enough for them to drink a pot!"

Liu Qiangdong's eyes lit up and agreed: "It's true that the suspension of business for three months for rectification, three months of no income, but also to bear huge staff salaries, hardware use and depreciation costs. Troubles. "

Li Mu took a thigh shot and said, "Take this note, and then mention it to the leader. Their unauthorized rejection of express delivery is very serious in nature, and it is reasonable to suspend business for rectification."

Liu Qiangdong said with a laugh: "If it wasn't for Boss Ma to lift a stone and hit his foot, his LeTao should be online now."

Li Mu nodded and said solemnly: "If he didn't play this one, then his LeTao will have three own logistics companies as soon as he goes online. By then, his courier company only needs to promise that the seller is low enough 'S internal freight discount, giving them the opportunity to earn a freight difference from customers, sellers estimate that they will swarm to Taobao. "

With the experience of Li Mu previous life, the electronic Business has been on fire in China for more than ten years, of which the first five years, that is, 2003-2008, is the most profitable stage for e-Commerce small and medium-sized sellers. Take the previous life Taobao, for example. In the historical stage, the influx of Online shopping users into Taobao can be said to be what you buy, no matter what you sell in Taobao, you can definitely sell it. As long as you work hard, you can start quickly.

At that time, the buyers were very simple, and the sellers had not entered into vicious competition that was omnipotent. Therefore, the sellers at that time not only made money in the transaction, even the express delivery was a huge income. At that time, Online shopping was generally not mailed, and the cost of express delivery was generally more than 15 yuan. Buyers felt that it was justified to pay the freight, but they did not know that during that period, sellers with large shipments could already use the identity of their major customers from the courier company. After getting a few dollars in the first weight, you can post the nationwide preferential price. For every deal, the seller not only makes a profit on the commodity, but the net profit of the express delivery can reach ten yuan, which is called terror.

Many sellers who made a lot of money at Taobao, it is the original accumulation of first-year university student part at that stage, they made money in the early stage, they only have sufficient funds to keep up with the Taobao strategy change and the fierce competition in the later period. After 2008, continue to make money.

The current Online shopping buyers are at this stage of ignorance. If Boss Ma uses the three logistics well and reaches private deals with the seller, the seller will definitely swarm towards LeTao, and although may not be able to do it in a short time. The Taobao with a strong ecosystem, but it will also be like the disease of ringworm, so there is no good way to let him take him in a while.

In general, Li Mu feels that this matter really needs to be taken seriously. Since there is such an opportunity, then try to find a way to join him. If you can really stop these three logistics for three months, then the LeTao of Boss Ma will be online. , There is no reliance.

The trick was a bit damaging, but Li Mu did n’t feel guilty at all. Besides, it ’s not you who used the **** trick first. Since the opponents are all running and wanting their own lives, if they still care about their faces, he Isn't it the small advantage him?

Thinking of this, Li Mu showed a smile full of conspiracy on his face, and said to Liu Qiangdong: "Put up the gun rack and find a way to engage him!"

Liu Qiangdong smiled and asked: "Do you think it will work?"

Li Mu waved its hand: "If it doesn't work, create conditions to make it work!"

Liu Qiangdong nodded and said cheerfully: "Oh, if this is done, Ali, don't worry about it at all."

Li Mu also nodded in agreement, if the three of his logistics were scrapped, what else could he rely on for LeTao? Relying on infantry alone, did the army of the trinity of its own aircraft, tanks and artillery?

Thinking, Li Mu suddenly choked.

The battle that seems to be tilted completely to the side may not be irreversible. Li Mu found that it ignored a fake called nuclear weapons.

For the China e-Commerce industry, fakes are definitely a powerful nuclear weapon.

High profits, high sales volume, conforming to national conditions, catering to national needs, vague legal definitions, and insufficient law enforcement are the root causes of rampant counterfeit goods. It can be seen that counterfeit goods are rampant in the e-Commerce era and are sufficiently special. Supported by the market, it is an inevitable product in the development of e-Commerce in China, just as coal and coal must produce dust and sulfide pollution, it is impossible to avoid it.

In the future e-Commerce platform, the influence of fakes has continued for many years. It can be said that wildfires are endless, and the spring breeze is blowing again. Some people make fake sales, some people know fake buying fakes, and some people do n’t know fake buying fakes. In short, the coverage, influence and profitability of counterfeit goods in the e-Commerce industry is unmatched, and it is definitely a nuclear weapon-level thing.

If this thing is allowed to rise and develop, for the major e-Commerce platforms in the future, the meaning and nature will be like nuclear weapons for major countries. For nuclear nations, the routines are basically:

You have? Okay, then I have to have it too;

You added? OK, then I have to increase;

Are you reduced? I do n’t necessarily decrease;

The international situation has changed? Well, then everyone sit down to negotiate together, reduce together, and make a little superficial effort for denuclearization;

What? Have a new platform to engage in nuclear weapons? Everyone **** him.

The same is true for nuclear weapons, as are fakes.

My own Taobao has clearly required to eliminate fakes from the beginning of its establishment. To achieve this, Taobao has spared no effort to crack down on fake sellers. Once discovered, it immediately closed the store and pulled the other party ’s identity certificate into the blacklist. If you are using fake Boss Ma to take advantage of fake products to fight differentiated competition, take a low-cost route, and play in the countryside to surround the city, then you are really a dog.

Li Mu suddenly felt that his counterfeiting was not enough. He had to think of strategies to prevent Ma Zong from selling counterfeit. It is best to let all competitors have no opportunity to sell counterfeit in the future. How can this be achieved? Goal, let Li Mu feel a little overwhelmed for a while.

The problem of piracy has existed in China for many years. The book and audiovisual industry has basically dried up and failed to fundamentally solve the problem. The future of e-Commerce is much larger than the book audiovisual, which involves people and interests. It is also much larger than the book audiovisual industry, which is still the case. Li Mu really does not know how to eliminate fakes or vigorously and effectively control fakes in the e-Commerce industry.

Thinking about it, Li Mu suddenly had a flash in his mind, and a routine from shallow to deep came to his mind.

Maybe tomorrow ’s leadership inspection is a rare opportunity!

(To be continued.)