Rebirth in a Perfect Era Chapter 809: Wan Ying’s development route

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

The next day, Yanjing Wan Ying.

Li Mu sat in the meeting room with Song Liang, Chen Ze, Du Fei, and Wei Lan to discuss the next three major projects of Wan Ying real estate.

In the first place, the project of Sanlitun Commercial Center; secondly, the specific plan for Wan Ying real estate to develop three real estates; again, there are four plots of Wan Ying real estate, how to cooperate with Ye Youdao, Zhang Zicheng, Chen Yuan .

Concerning the Sanlitun commercial real estate project, Li Mu and Wei Lan have unified consensus, so they chose Sanlitun Village in previous life, and then expanded it on the basis of it, and the planned merchant capacity should be larger, and strive to build it into China is the most fashionable shopping, leisure and entertainment center.

Li Mu directly took out the detailed plan of the commercial mall of the future generations at the meeting, and named this project the first number "Wanying Plaza".

This first Wanying Plaza project plan is even larger than the commercial real estate projects developed by most Wanda, Vanke, CapitaLand, Longde, Swire and other companies in future generations. The idea of ​​Li Mu's is to make it a Yanjing four The most comprehensive awesome comprehensive business center in the ring, although can not be compared with Wangfujing and Xidan such commercial gathering places, but at least it will be the singles king of the comprehensive shopping mall in the fourth ring road in the future.

With regard to the follow-up division of labor in the Sanlitun project, Chen Ze is responsible for government relations public relations before and after the entire project and compensation for land acquisition and demolition; Du Fei and its design team built in Wan Ying will produce a few approximate design drafts as soon as possible. In-depth optimization; Song Liang is responsible for overall management and arrangement of all relevant work for specific development; Wei Lan is responsible for formulating Wanying Plaza's business operation strategy, including resource planning, investment promotion, publicity, promotion, and operation.

As for Li Mu himself, he very clearly liberated himself from this project. He is not responsible for any specific work except for major decision-making.

Everyone has no opinion on this arrangement of Li Mu's. Li Mu itself is a strategy maker. There is no need to personally carry a gun and charge. In addition, his own career is enough for his busy life.

After the division of labor in the Sanlitun project was completed, Song Liang said: "Now that Wanying Plaza is settled, shall we discuss residential real estate development next?"

Li Mu said at this time: "Don't worry first."

After speaking, Li Mu looks at Wei Lan, said: "Wei Lan, you have no clear tasks in the early stage of preparation for Wanying Plaza. Run around this time and analyze the commercial development of major cities in China, including Yanjing, the second , The third and even the fourth "Wanying Plaza" site selection. "

Everyone listened dumbfounded, and even wondered if there was a problem with their ears.

An Wanying Plaza project, with a total investment of one billion, it ’s okay to do one right now, but if you want to do 3-4 in one go, you ca n’t keep up with the funds or energy, but in Li Mu's, it ’s obvious It is to start construction one after another from the first Wanying Plaza.

Chen Ze reacted first, and asked Li Mu whispered: "How many Wanying Plaza are you going to launch in one breath?"

Li Mu said lightly: "If possible, the goal is to produce continuous output like a pipeline, there is no specific number."

A real estate company that can really become a giant crocodile. At any time, there are multiple projects under construction across the country at the same time. The general routine is to invest in a project first. After the money is invested, the project is mortgaged to the bank and loaned out. Then start the second and third, so that the number of projects that can be launched in the same period can reach multiple. Li Mu summarizes this development model as: bring a scoop of water as a water primer, and find a pressurized water well in a bank , Borrow the depositor's money to pour the land, otherwise how big can you pour your own scoop of water? This is the fastest development mode.

Using this development model does not require high technical difficulty, but it needs a strong enough heart, because the stalls paved with this model are too large, it is simply walking in the middle of the lake 100 meters deep. In the event of a broken capital chain or other major negative effects, the entire stall will collapse completely, and all assets will be overturned in an instant.

Many real estate developers have the opportunity to adopt this model for rapid development, but few of them really dare to fight this way. For most real estate developers, they have found a way to run Big Double 7 and Big Double star (group) on slot machines. Each bet will not put all the points on the board, and the risk is very small;

But in comparison, the method adopted by Li Mu is equivalent to the size of the non-stop shooting on the slot machine, turning up and doubling again and again. If the shooting is wrong, the whole game will be lost.

However, this high risk is just the feeling of outsiders. For Li Mu, who knows the development of commercial real estate, he has a very big grasp in each heart.

In the view of Li Mu, Wan Ying has money in hand, and it is not a small money. This money must be used for financial operations with the bank. Where the money is spent, it will be used to re-mortgage with the bank, as long as the model is selected correctly. The billions of dollars on hand at Wan Ying can leverage tens of billions of real estate projects. Taking advantage of the current vacuum period, the horse races quickly, and the risks are not big. There are banks behind them, and then they will do financing and absorption. With more capital and background relationships injected, the development of Wan Ying will surely be smooth sailing.

Not to mention, his commercial real estate planning is exceptionally huge, not only for retail, cultural and entertainment industries, but also for additional commercial services such as office buildings, star hotels, ultra-high-end commercial apartments, etc. Wanying Plaza In this development model that transcends the times for at least ten years, it is certain to make money, and high valuation is also certain. In this case, it does not matter if the debt ratio is high. Which rich man is not a negative man while being a rich man?

There are so many billionaires with China in the future. In addition to the fact that Laoganma / Old Grandmother may not really owe money, there is that billionaire who does not owe money? It is not a problem to owe money. The problem is that you ca n’t owe anything you want to owe. That is the biggest problem.

More importantly, each of Wanying Plaza although is an independent business entity, but there must be a sufficient amount to produce a huge brand effect across the country. Once "Wanying Plaza is in the center of the city," This concept has spread to all people ’s minds, and the future development of Wanying Plaza will be more smooth, and local governments will give more subsidy policies, banks will give higher valuations, more loans and lower interest rates, People and investors will give higher value recognition, in addition, there is a huge pulling effect on residential real estate, if the whole is matched, the speed of Wanying Plaza will run faster and faster in the future.

Everyone also understands that Li Mu has always done the usual routines. After being so tempted by him, he basically recognized the development direction of Li Mu's in his heart. Originally, he wanted to fight a piece of it. It may be more thorough.

......

As for the development of residential real estate, Wei Lan today came up with an unprecedented dislike: take Wan Ying in the best three plots in the Sanyuanqiao zone to develop ultra-high-end residential real estate projects.

Wei Lan feels that since Li Mu is not interested in residential real estate, it simply surpasses the pattern of residential real estate and makes ultra-luxury residential real estate that is not yet available in China.

And the idea of ​​Wei Lan is to borrow from Manhattan in New York, and build the best house with the highest quality in the most core area. This kind of house focused on super high-end and super elite class can already completely jump out of the real estate realm By the way, its price may be expensive and people may doubt life, and the price / performance ratio may be outrageous, but it does not matter, as long as the concept is played well, as long as the quality is guaranteed, then you must not worry about sales.

This product is like Japanese Wagyu beef, which can be purchased in restaurants for thousands of yuan a catty, which is dozens of times more than the price of ordinary beef, but it has its own audience, has the ability to consume and recognize it People who do n’t think it ’s expensive, but will praise it for its quality; do n’t worry if you ca n’t afford it. It sells for although for a thousand dollars, but it will still not affect the ordinary vegetable market next door. The selling price of beef.

The high-end residential although is unlikely to have such a high price difference between Wagyu and ordinary beef, but it is also likely that there is a square meter of neighborhood 20,000 next to it, but the starting price of ultra-luxury residential is 100,000.

Wei Lan feels that ultra-high-end residential is still an untouched field in China. Firstly, the villa area has been excluded from the residential category. Secondly, the villa area although is also very luxurious, but after all, it cannot be compared with the residential area. For example, residences can be infinitely close to the city center, making life extremely convenient, highlighting the differences of the elite, and forming high-end communities, which will continue to attract more high-end talents.

In the words of Wei Lan, this is the reason why many people use the price of luxury villas in the suburbs to buy high-end residences around Manhattan Central Park. Since there is not yet a domestic, Wan Ying can be the first person to eat crabs.

The plan of Wei Lan makes everyone except Li Mu feel a little bottomless, but it only makes Li Mu shine.

Li Mu does n’t understand the situation in the United States, but I have heard of Manhattan ’s gold, but it seems unlikely that there is a special presence like Manhattan in the country. After all, the entire Manhattan has been branded by the upper class and has been the world Well known.

However, Li Mu remembered the Tomson Yipin of the year. In 2005, the house of Shanghai and 10.000 Yuan was one square square. For more than ten years, it is truly a benchmark for ultra-luxury residences.

China The population is large and there are quite a lot of rich people. It can be said that there are hidden dragons and tigers everywhere. There is a potential market space for ultra-high-end residences. Li Mu I have n’t heard a lot about it. superstar , Rich people, in Yanjing The luxurious residences are all hundreds of high-rise large residences in the city center, which is completely different from the experience of the villa. Not only is the elevator entering the house, but also the community management is extremely safe, and the elite clustering effect is also very high. Try, it might not be a good choice.